Press advertising, off-the-page and inserts
Though it has declined in importance for fundraisers in recent years there are many markets where there’s impressive potential for press advertising to make a significant comeback. This section features some of the most effective press advertising of all time, from the great Amnesty and Oxfam ads of yesteryear to today’s stunning ads for Bhopal.
Wood Green Animal Shelters: urgent £3 food appeal
by SOFII
Wood Green, The Animals Charity changed their fundraising strategy and are now achieving better ROIs on their cold recruitment campaigns than ever before.
Read moreAmnesty International UK: additional information on ‘the press ads that shook a nation’
by John Baguley
Provided by John Baguley
Read moreJewish Care: the Post-it note campaign
by SOFII
The ideas that look most obvious and the execution that looks so easy and straightforward of course rarely are. There’s no such thing as simple creativity. But here is a great idea executed with flair so as to be instantly clear and appealing.
Read moreCasa Speranti Edelweiss campaign
by SOFII
Public fundraising is an increasingly important but still emerging activity in Romania. Here Casa Speranti correctly identified the power of linking their fundraising initiatives to the church.
Read moreThe Salvation Army: the ‘for God’s sake care, give us a pound’ campaign
by SOFII
In this campaign the Salvation Army revealed the urgent need of people who had fallen off the edge of society. Their shocking photographic campaign sought to jolt people into action with the hope of raising £1 million.
Read moreLessons for fundraisers from yesterday’s cigarette advertising: instructive campaign images from the 1930s, 40s and 50s
by Ken Burnett
This article has been on SOFII for some time, but I have a feeling we didn’t actually tell anyone. We hang our heads in shame and urge you to check out some astonishing cigarette adverts – and what campaigners and fundraisers can learn from them.
Read moreKids Help Phone: buy a kid some time
by SOFII
This exhibit demonstrates how a simple but powerful message combined with a comprehensive integrated campaign strategy can secure real success.
Read moreThe Children’s Hospital Trust operating theatre complex campaign
by SOFII
This is a good example of how different types of fundraising can work alongside one another to create a successful campaign with a broad appeal.
Read moreThe Wishing Well Appeal for Great Ormond Street Children’s Hospital
by SOFII
It's difficult to do justice to a capital campaign as wide, and complex. This is a condensed summary of a major capital campaign which, at the time, was the largest appeal ever mounted in the UK.
Read moreThe elephant man: a fundraising success story from 1886.
by Ken Burnett
The extraordinary story of how a successful fundraising appeal transformed the final years of one of the most tragic and moving figures of the Victorian age.
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