Publications

It’s vitally important for fundraisers to be effective communicators and most fundraisers realise that to be any good at communication it takes two – the publisher and the reader. This section explores the highs and lows of fundraising communication. Within these pages you will find many of the most instructive and inspirational examples of how to communicate with power and passion the urgency of your cause and what a difference readers can make when they get involved.

The perfect annual report

by Giles Pegram CBE

Veteran fundraiser Giles Pegram CBE argues that most charity annual reports are written about the organisation and don't focus on donors and beneficiaries.

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The Redwood’s Gratitude Report: Ana’s story

by SOFII

A wonderful emotional mail-out from The Redwood, a shelter and support charity for women and children escaping domestic abuse based in Canada.

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The Victorian Order of Nurses for Canada (VON Canada) 2014 report to donors

by SOFII

In 2014, the Victorian Order of Nurses for Canada sent a comprehensive report to their donors, showing them how a new way of working could be implemented by an old, well-established organisation very successfully. By making use of new technology, they were able to explain the transition to donors, respond to their needs and choices and continue their tremendous service to their users.

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Harold Sumption: the shy pioneer

by Joanna Culling

In this addition to SOFII’s Fundraising Legends series, Joanna Culling talks to Ken Burnett, who proudly shares the full text of Harold’s only published material – Yesterday’s trail-blazing and pointers for tomorrow

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Sandra Schmirler Foundation’s printed legacy guide: You’re In My Heart Forever’

by SOFII

A great legacy campaign from Canada; the Sandra Schmirler Foundation manages to tread that delicate balance between inspiring their supporters with stories about the lives of ordinary families and sharing why legacies are so important. 

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Unbound: the reinvention of an idea that flourished 200 years ago

by Aline Reed

This is a strange one. It the reinvention of an idea that was flourishing two hundred years ago, yet has left the notion of 'traditional' charities behind. Maybe even the sponsors don't see themselves as donors, but it's clear that this scheme contains all the ingredients of good fundraising – tangible need, a target, donor reward, donor recognition and the chance to support again.

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St. Michael’s Hospital Foundation: Urban Angel magazine

by SOFII

The fundraisers at St Michael’s Hospital are justly proud of their reinvented newsletter. It demonstrates a unique and creative approach to donor communications, while still fulfilling the essential purpose of fundraising.

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British Heart Foundation: the poster series

BHF Ad

by SOFII

A great series of posters from the British Heart Foundation with both public education and awareness messages.

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Saint Demetrios: Greek festival

Traditional dancing at the festival.

by SOFII

Each year St Demetrios Greek Orthodox church in Seattle, USA traditional festival is run entirely by volunteers - including some excellent fundraising.

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St Michael’s Foundation: the 2011-2012 annual report, a bold vision realised

The front cover.

by SOFII

St Michael’s always put a lot of effort into making sure that they thank their donors properly and that they are always kept up to date with what thei…

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