It’s vitally important for fundraisers to be effective communicators and most fundraisers realise that to be any good at communication it takes two – the publisher and the reader. This section explores the highs and lows of fundraising communication. Within these pages you will find many of the most instructive and inspirational examples of how to communicate with power and passion the urgency of your cause and what a difference readers can make when they get involved.
by Giles Pegram CBE
Veteran fundraiser Giles Pegram CBE argues that most charity annual reports are written about the organisation and don't focus on donors and beneficiaries.Read more
A wonderful emotional mail-out from The Redwood, a shelter and support charity for women and children escaping domestic abuse based in Canada.Read more
In 2014, the Victorian Order of Nurses for Canada sent a comprehensive report to their donors, showing them how a new way of working could be implemented by an old, well-established organisation very successfully. By making use of new technology, they were able to explain the transition to donors, respond to their needs and choices and continue their tremendous service to their users.
by Joanna Culling
In this addition to SOFII’s Fundraising Legends series, Joanna Culling talks to Ken Burnett, who proudly shares the full text of Harold’s only published material – Yesterday’s trail-blazing and pointers for tomorrow.Read more
A great legacy campaign from Canada; the Sandra Schmirler Foundation manages to tread that delicate balance between inspiring their supporters with stories about the lives of ordinary families and sharing why legacies are so important.Read more
by Aline Reed
This is a strange one. It the reinvention of an idea that was flourishing two hundred years ago, yet has left the notion of 'traditional' charities behind. Maybe even the sponsors don't see themselves as donors, but it's clear that this scheme contains all the ingredients of good fundraising – tangible need, a target, donor reward, donor recognition and the chance to support again.Read more
The fundraisers at St Michael’s Hospital are justly proud of their reinvented newsletter. It demonstrates a unique and creative approach to donor communications, while still fulfilling the essential purpose of fundraising.Read more
A great series of posters from the British Heart Foundation with both public education and awareness messages.Read more
Each year St Demetrios Greek Orthodox church in Seattle, USA traditional festival is run entirely by volunteers - including some excellent fundraising.Read more
St Michael’s always put a lot of effort into making sure that they thank their donors properly and that they are always kept up to date with what thei…Read more