Publications

It’s vitally important for fundraisers to be effective communicators and most fundraisers realise that to be any good at communication it takes two – the publisher and the reader. This section explores the highs and lows of fundraising communication. Within these pages you will find many of the most instructive and inspirational examples of how to communicate with power and passion the urgency of your cause and what a difference readers can make when they get involved.

Is your newsletter great donor relationship-building, or an unwise self-indulgence?

by Tom Ahern & Sean Triner

Almost all nonprofits produce a newsletter and send it out with their warm appeals. But should they?

Read more

AARP (formerly the American Association of Retired Persons): legacies booklet and newsletter

by SOFII

This booklet and newsletter were the centerpiece of a direct marketing legacy promotion programme. Given the huge size of the AARP membership and the substantial range of interests and abilities, Mal Warwick Associates opted to organise the multi-faceted legacy programme illustrated in these materials.

Please note: This exhibit is "under construction"

Read more

Lake Simcoe Conservation Foundation: 2007 annual report

by SOFII

How do you recognise your donors, produce a key communications tool on the cheap and still manage to turn in a handy profit – all in a ‘one-person fundraising shop’?

Read more

MCC-Murray Culshaw Consulting Pvt Ltd: 2007/8 annual report

collage

by SOFII

This is an annual report specifically designed to help India's nonprofit organisations to communicate effectively and economically through their annual report. But you don't have to be in India to benefit from this simple clear tutorial. Have a look now.

Read more

ALS Canada: ‘Ways to Support’ document

A simple, low cost document that tells donors just how far their money will go.

by SOFII

SOFII has simple tastes. We love fundraising that costs little but raises lots. Anyone can copy these materials, which are so homemade they are reprod…

Read more

St Michael’s Hospital Foundation: a special book to thank volunteers

St Michael’s Hospital Foundation

by SOFII

Fundraisers all too often take their volunteers for granted so it's good to see an organisation setting out specifically to be brilliant at saying thank you to them. Having raised $140 million thanks to the help of volunteers it was reasonable that the people at St Michael's should invest time and resources in saying thank you properly.

Read more

How to write a better newsletter

Newsletter icon

by John Grain

In this article, John Grain tells us in simple terms what a good newsletter should be. If you want some solid, practical advice about writing a better newsletter, you need to read this.

Read more

St Michael’s Hospital Foundation: the 2010/11 annual report to donors

by SOFII

The St Michael’s Hospital Foundation view their hard-working and very appealing annual report as an opportunity to showcase the accomplishments of the past year and honour their generous donors. It shows them that their donations have been wisely spent and have made a real difference to the patients cared for at St. Michael’s.

Read more

Rhode Island Foundation: why less can be more with the annual report, particularly when it comes to legacies

by SOFII

To send or not to send? If you ask your donors if they want to receive your annual report, why do you think they don’t reply? It could be inertia, ‘I’ll do it tomorrow’. Maybe they think they'll be saving you time and money, they’re nice, considerate people after all. By the same token intertia will stop them going to your website to view your report online – and you will never know. If you send a printed copy, you know they have it and might they not be more likely to look at it, if it’s there in their hands? The stories here from Tom Ahern and the Rhode Island Foundatio show the power of the printed word.

Read more

Grassroots International: their distinctive annual report

Montage

by SOFII

Grassroots Interenational’s staff diligently take photos during field visits and now they have a wide choice of images to use in their annual report. They also use donor profiles to support their message, so GRI donors are interested and highly involved.

Read more