Publications

It’s vitally important for fundraisers to be effective communicators and most fundraisers realise that to be any good at communication it takes two – the publisher and the reader. This section explores the highs and lows of fundraising communication. Within these pages you will find many of the most instructive and inspirational examples of how to communicate with power and passion the urgency of your cause and what a difference readers can make when they get involved.

Saint Demetrios: Greek festival

Traditional dancing at the festival.

by SOFII

Each year St Demetrios Greek Orthodox church in Seattle, USA traditional festival is run entirely by volunteers - including some excellent fundraising.

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St Michael’s Foundation: the 2011-2012 annual report, a bold vision realised

The front cover.

by SOFII

St Michael’s always put a lot of effort into making sure that they thank their donors properly and that they are always kept up to date with what thei…

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Is your newsletter great donor relationship-building, or an unwise self-indulgence?

by Tom Ahern & Sean Triner

Almost all nonprofits produce a newsletter and send it out with their warm appeals. But should they?

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AARP (formerly the American Association of Retired Persons): legacies booklet and newsletter

by SOFII

This booklet and newsletter were the centerpiece of a direct marketing legacy promotion programme. Given the huge size of the AARP membership and the substantial range of interests and abilities, Mal Warwick Associates opted to organise the multi-faceted legacy programme illustrated in these materials.

Please note: This exhibit is "under construction"

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Lake Simcoe Conservation Foundation: 2007 annual report

by SOFII

How do you recognise your donors, produce a key communications tool on the cheap and still manage to turn in a handy profit – all in a ‘one-person fundraising shop’?

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MCC-Murray Culshaw Consulting Pvt Ltd: 2007/8 annual report

collage

by SOFII

This is an annual report specifically designed to help India's nonprofit organisations to communicate effectively and economically through their annual report. But you don't have to be in India to benefit from this simple clear tutorial. Have a look now.

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ALS Canada: ‘Ways to Support’ document

A simple, low cost document that tells donors just how far their money will go.

by SOFII

SOFII has simple tastes. We love fundraising that costs little but raises lots. Anyone can copy these materials, which are so homemade they are reproduced on the office photocopier. Donors will love this, not just because it tells them all they need to know but also because it’s no frills/low cost.

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St Michael’s Hospital Foundation: a special book to thank volunteers

St Michael’s Hospital Foundation

by SOFII

Fundraisers all too often take their volunteers for granted so it's good to see an organisation setting out specifically to be brilliant at saying thank you to them. Having raised $140 million thanks to the help of volunteers it was reasonable that the people at St Michael's should invest time and resources in saying thank you properly.

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How to write a better newsletter

Newsletter icon

by John Grain

In this article, John Grain tells us in simple terms what a good newsletter should be. If you want some solid, practical advice about writing a better newsletter, you need to read this.

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St Michael’s Hospital Foundation: the 2010/11 annual report to donors

by SOFII

The St Michael’s Hospital Foundation view their hard-working and very appealing annual report as an opportunity to showcase the accomplishments of the past year and honour their generous donors. It shows them that their donations have been wisely spent and have made a real difference to the patients cared for at St. Michael’s.

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