It’s vitally important for fundraisers to be effective communicators and most fundraisers realise that to be any good at communication it takes two – the publisher and the reader. This section explores the highs and lows of fundraising communication. Within these pages you will find many of the most instructive and inspirational examples of how to communicate with power and passion the urgency of your cause and what a difference readers can make when they get involved.
by Tom Ahern & Sean Triner
Almost all nonprofits produce a newsletter and send it out with their warm appeals. But should they?Read more
This booklet and newsletter were the centerpiece of a direct marketing legacy promotion programme. Given the huge size of the AARP membership and the substantial range of interests and abilities, Mal Warwick Associates opted to organise the multi-faceted legacy programme illustrated in these materials.
Please note: This exhibit is "under construction"Read more
How do you recognise your donors, produce a key communications tool on the cheap and still manage to turn in a handy profit – all in a ‘one-person fundraising shop’?Read more
This is an annual report specifically designed to help India's nonprofit organisations to communicate effectively and economically through their annual report. But you don't have to be in India to benefit from this simple clear tutorial. Have a look now.Read more
SOFII has simple tastes. We love fundraising that costs little but raises lots. Anyone can copy these materials, which are so homemade they are reprod…Read more
Fundraisers all too often take their volunteers for granted so it's good to see an organisation setting out specifically to be brilliant at saying thank you to them. Having raised $140 million thanks to the help of volunteers it was reasonable that the people at St Michael's should invest time and resources in saying thank you properly.Read more
by John Grain
In this article, John Grain tells us in simple terms what a good newsletter should be. If you want some solid, practical advice about writing a better newsletter, you need to read this.Read more
The St Michael’s Hospital Foundation view their hard-working and very appealing annual report as an opportunity to showcase the accomplishments of the past year and honour their generous donors. It shows them that their donations have been wisely spent and have made a real difference to the patients cared for at St. Michael’s.Read more
Rhode Island Foundation: why less can be more with the annual report, particularly when it comes to legacies
To send or not to send? If you ask your donors if they want to receive your annual report, why do you think they don’t reply? It could be inertia, ‘I’ll do it tomorrow’. Maybe they think they'll be saving you time and money, they’re nice, considerate people after all. By the same token intertia will stop them going to your website to view your report online – and you will never know. If you send a printed copy, you know they have it and might they not be more likely to look at it, if it’s there in their hands? The stories here from Tom Ahern and the Rhode Island Foundatio show the power of the printed word.Read more
Grassroots Interenational’s staff diligently take photos during field visits and now they have a wide choice of images to use in their annual report. They also use donor profiles to support their message, so GRI donors are interested and highly involved.Read more