Publications

It’s vitally important for fundraisers to be effective communicators and most fundraisers realise that to be any good at communication it takes two – the publisher and the reader. This section explores the highs and lows of fundraising communication. Within these pages you will find many of the most instructive and inspirational examples of how to communicate with power and passion the urgency of your cause and what a difference readers can make when they get involved.

Rhode Island Foundation: why less can be more with the annual report, particularly when it comes to legacies

by SOFII

To send or not to send? If you ask your donors if they want to receive your annual report, why do you think they don’t reply? It could be inertia, ‘I’ll do it tomorrow’. Maybe they think they'll be saving you time and money, they’re nice, considerate people after all. By the same token intertia will stop them going to your website to view your report online – and you will never know. If you send a printed copy, you know they have it and might they not be more likely to look at it, if it’s there in their hands? The stories here from Tom Ahern and the Rhode Island Foundatio show the power of the printed word.

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Grassroots International: their distinctive annual report

Montage

by SOFII

Grassroots Interenational’s staff diligently take photos during field visits and now they have a wide choice of images to use in their annual report. They also use donor profiles to support their message, so GRI donors are interested and highly involved.

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Dr Barnardo’s Homes: how the death of Carrots led to a powerful slogan, from 1866

Ten-year-old orphan Jim Jarvis shows Dr Barnardo where some of the homeless children are sleeping.

by SOFII

The death of a lonely young boy led Dr Barnardo to declare that the children’s homes that bore his name should never, ever close their doors to any child. A great example of fine writing combined with sincerity.

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NSPCC’s supporter magazine The Children’s Friend

by SOFII

With their newly adapted online supporter magazine, the NSPCC are maximising a key supporter retention mechanism and making it relevant to the lives of their supporters.

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University fundraising: how to reach younger alumni cost effectively

by Adrian Salmon

Thanks to Adrian Salmon and Leeds University, we’re able to bring you the first (but hopefully not the last) alumni fundraising exhibit. You can read about the strategy, see the adverts themselves and get a full break-down of their commendable results.

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Copywriting and design strategies for better donor newsletters: a before and after success story

Letter pre overhaul.

by Lisa Sargent

Fundraising copywriter Lisa Sargent and designer Sandie Collette, of S.Collette Design, discuss how copywriting and design go hand-in-hand to make a Dublin-based charity's newsletter overhaul a success. Discover the strategies that helped make it happen in this case study of a nonprofit newsletter.

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The Children’s Hospital Trust operating theatre complex campaign

by SOFII

This is a good example of how different types of fundraising can work alongside one another to create a successful campaign with a broad appeal.

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Youthreach: ‘if I were rain’ publishing for a good cause

Book

by SOFII

This book poignantly captures how children retain their intelligence and innocence despite the most trying circumstances. This book transforms lives. And raises money too.

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Planned Parenthood Rhode Island: donor newsletter

brochure

by SOFII

PPRI used an already established newsletter formula since it has proved successful at bringing in extra revenue. may not be the very best newsletter in the world but it's certainly a very good example of how to get this important communications vehicle right.

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ActionAid: transparency and readability

by SOFII

This exhibit shows great accountability and transparency but it’s also an object lesson in how not to communicate via the printed page.

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