Joe Nicholson

IWITOT 2020: Blue Peter Totaliser and TV appeals

by Joe Nicholson

Joe Nicholson of Consider Creative heralds the weird and wonderful appeals of UK TV’s Blue Peter, and their iconic Totaliser.

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National Trust for Scotland: ROOTS regular giving campaign

by Joe Nicholson

For membership organisations, recruiting regular givers isn’t always easy – but with a beautiful new regular giving product, the National Trust for Scotland certainly succeeded.

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Shelter: Give People Change legacy proposition and campaign

by Joe Nicholson

In this case study you’ll discover how Shelter transformed their legacy fundraising and secured £1 million of pledges in just one year. Crucially, the charity began their campaign with a new and improved proposition for long-term donors.

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About the author

Joe Nicholson (he/him) is Head of Copy at Consider Creative – where he’s part of the team that creates inspiring fundraising campaigns for some of the UK’s most well-loved charities. Prior to that, he worked in editorial, individual giving and community fundraising at Christian Aid – which involved everything from managing flagship appeals to cheering his voice hoarse at the London Marathon. Raising money for good causes has excited Joe for as long as he can remember. That’s why he’s so pleased to be speaking at IWITOT this year.