SOFII’s I Wish I’d Thought Of That (IWITOT) is a unique event that celebrates fundraising greatness and innovation from around the world.

The format is simple. Hand-picked speakers, chosen from the spectrum of fundraising specialists, present an idea that they feel changed the face of the sector – an innovative, replicable idea that we can all learn from. But the caveat is the idea cannot be their own and must be someone else’s.

The first event happened in 2012 and its success encouraged us to run a sequel in London and in Toronto in 2013. Then again every year in London 2014, 2015 and in Baltimore in 2015.  We were back in London to sold-out success in 20162018 and 2019.

Join us again for ‘the best motivational and inspiring event for fundraisers’ in London on April 21st 2020.