Communications clinic

SOFII’s free donor communications clinics

From international fundraising copywriter and donor communications specialist Lisa Sargent.

You already know Lisa from her Thank You Letter Clinic – SOFII’s most visited exhibit ever. Lisa’s combined features on effective communications on SOFII have attracted more than 200,000 visits to date worldwide. By popular demand Lisa will soon be back on SOFII with another of her trademark communications clinics for exceptional fundraisers.

You’ll get practical, tactical, proven advice to help you discover how to get through to (and keep more of) your donors. Including: straightforward strategies ... fundraising and stewardship examples from the real world ... featured guest experts ... plus more famous critiques of reader submitted samples. Maybe even yours!

It’s free. Easy to follow. And it all happens only here, on SOFII.

Follow SOFII’s regular email updates for news of when this great new series will start.

CDE project 4 summary: thank you and welcome

by The Commission on the Donor Experience

This project will look at all aspects of the first few days of a donor’s contact with a cause, to set out the ideal way to get each relationship off to a good start and to show appreciation appropriately throughout it.

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In lieu of flowers: how to write lively memorial donation thank-you letters

by Lisa Sargent

Are your in-memoriam donation thank-you letters destined for donor oblivion?

This copywriting clinic looks to help you rescue them from a fate worse than, well… death.

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WWF Canada: welcome pack for new donors


Learn how to engage and retain your donors from this early example of a donor-centred welcome pack. This is a very good and highly copyable example of the genre. And, most noteworthy perhaps is that this pack has been structured and written around what the donor would want, not what the organisation wants.

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