The Ken Burnett archive

Welcome to the Ken Burnett archive! This is a repository of all the words and wisdom of SOFII’s founder, a man with over forty years’ (sorry Ken) experience in fundraising, charities and social change. Drawing on his extensive website, www.kenburnett.com, we’ll bring you recollections, thought pieces and case studies from a stellar career in the sector.

Communication and the English language

by Ken Burnett

Ken Burnett tackles bad use of the English language in fundraising and explains why getting this crucial matter right can make all the difference.

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The Olive Cooke story

by Ken Burnett

How the tragic case of Olive Cooke impacted the fundraising sector and led to radical change.

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Integrity is not something you show others, it’s how you behave behind their back

by Ken Burnett

Ken Burnett, SOFII’s founder, looks at questions of integrity in fundraising and where it’s lacking, asking the question ‘Whatever has happened to plain ol’ knowing "right" from "wrong"?’

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ActionAid’s journey to diversity

by Ken Burnett

How one of the UK’s leading INGOs improved performance from management, staff and board by putting its principles into practice. And found happiness in the process.

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Fundraising in a time of crisis: could this be fundraising’s finest hour?

by Ken Burnett

We’ve seen quarantined Italians serenading each other from their balconies - what can fundraisers learn from such solidarity? Ken Burnett explains all.

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Why do people give? The podcast with Ken Burnett

by Mark Phillips

We bring you Mark Phillips’ conversation with SOFII founder and fundraising expert Ken Burnett, from the podcast Why do people give?

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World-changers at Work presents: a life-stage fairytale - how Beryl and Clive found the meaning of life.

by Ken Burnett

In an excerpt of his Storytelling can change the world book recreated for World-changers at Work, Ken Burnett asks how fundraisers can help people find meaning in their life to make a difference to the world. The answer? Tell great stories.

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CDE project 6 section 4.5c: The Dóchas code of conduct on images and messages.

by Ken Burnett

As part of CDE project 6 on the use and misuse of emotion, Ken Burnett explains what the Dóchas code of conduct on images and messages is and why it is necessary for our organisations.

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CDE project 6. Section 5.4b: the moody leader

by Ken Burnett

In an extract from his book Storytelling can change the world, Ken Burnett looks at moody leaders from history and explores how emotion can play a part in strong leadership. 

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中国网络筹款的现状和趋势 ——Ken Burnett点评《2014中国网络捐赠第三方平台研究报告》

by Ken Burnett

这一报告的摘要表明,在线筹款最近在中国已经取得了很大的进展,很可能在不久的将来表现出更大的增长潜力。但是,虽然有很好的理由保持乐观,也需要吸取一些教训。很明显,中国的募捐人可以获得更多,如果他们学会正确的互联网融资。

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Major contributors to this section

Ken Burnett

Ken Burnett is author of Relationship Fundraising and other books including The Zen of Fundraising, (Jossey-Bass Inc, San Francisco, USA). The Tiny Essentials of an Effective Volunteer Board and Storytelling can change the world, both published by The White Lion Press, UK

He is currently working on a new book about campaigning fundraising, to be published in 2021.

Ken is also SOFII’s managing trustee.

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