The Ken Burnett archive

Welcome to the Ken Burnett archive! This is a repository of all the words and wisdom of SOFII’s founder, a man with over forty years’ (sorry Ken) experience in fundraising, charities and social change. Drawing on his extensive website, www.kenburnett.com, we’ll bring you recollections, thought pieces and case studies from a stellar career in the sector.

An earlier incarnation of NSPCC’s The Children’s Friend

The Children’s Friend cover

by Ken Burnett

Managing trustee, Ken Burnett, shares with SOFII readers how the idea for the original NSPCC supporter magazine The Children’s Friend was born. In this revealing article, Ken gives us a glimpse into how NSPCC’s most significant donor communication was developed and how it became something of a family affair – SOFII’s not just thrown together you know!

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The gold standard in fundraising, part 2: exceeding expectations.

by Ken Burnett

Final part of a conversation about transformational fundraising that Giles Pegram and Redmond Mullin had recently with SOFII’s Ken Burnett.

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How to grow income rapidly, at a reasonable cost, retaining donor loyalty along the way

by Ken Burnett

In Relationship Fundraising, the classic read for all fundraisers, Ken Burnett takes us carefully through the fundamentals of good fundraising. Ken reminds us that a unique relationship exists between donors and the causes they support, and shows us how to preserve and develop that relationship.

Review by Neil Sloggie.

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Ken Burnett’s two great stories.

by Ken Burnett

Here are two grainy, shaky but very inspiring stories; Gabriella’s new feet and The worst tourist in the world.

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