The Verities

Jerold Panas shares some observations and findings about fundraising and fundraisers – the verities of our profession. Canons to work by, tenets you can count on. These are truths and principles that will assure you are the best you can be. Start here for an introduction and quick links to all The Verities.

Verity four: you are high-touch, low-tech

by Jerold Panas

If we lose the personal touch fundraising becomes just a business, not a ministry.

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Verity three: you are a communicator

by Jerold Panas

Your first task is to be the trumpet that sounds a clear and dramatic sound.

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Verity two: success is always coupled with perseverance

by Jerold Panas

The highest level of success depends on the courage to pursue the chase with diligence.

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Verity one: you have great joy in what you are doing

by Jerold Panas

Success is due less to years of experience than to ardour for the work.

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Introducing: the verities

by Jerold Panas

An introduction to Jerold Panas’ fundraising verities.

Each important, many a virtual strike of lightning. 

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