The SOFII One Hundred want to help other fundraisers be their best.

Find out how you can join them, here.

Anna Turner

Name: The SOFII Foundation
Price range: $

New report explores in memory giving in multicultural Britain

by Anna Turner

Giving a gift in memory of a loved one is always a significant and personal act. The latest insights from Legacy Futures reveal that the motivations and methods of in memory giving are also often deeply rooted in culture and faith.

Anna Turner (she/her), is head of research and insight at Legacy Futures. Anna excels at strategic brand development and planning. She relishes helping teams to better understand their audiences and consumer behaviour through qualitative and quantitative research.

Anna shares over 20 years of experience in advertising and communications and has worked as a strategist and insight specialist at many major brands, charities and government organisations. These include Dove, Boots, Nestle, The Samaritans, WWF, WRAP and The Home Office.