CDE project 10: legacies
Legacies are a significant source of income for many charities, so it is important to retain the confidence of those who have already included charities in their wills and to encourage more people to do likewise. This project will look at the strengths and weaknesses of the current model of legacy fundraising and identify how we make sure that people feel encouraged to include charities in wills.
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CDE project 10 summary: legacies
by The Commission on the Donor Experience
This project will look at the strengths and weaknesses of the current model of legacy fundraising and identify how we make sure that people feel encouraged to include charities in wills.
Read moreCDE project 10 section 4 part 4: the organisation’s culture, capacity and experience
by The Commission on the Donor Experience
Creating a positive experience for legacy donors or for those enquiring about becoming such donors requires a much wider contribution and understanding from the organisation.
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