CDE project 1 section 1: rethink language to reflect, respect and engage with the views and feelings of supporters

by The Commission on the Donor Experience

So often people in business inadvertently use language inappropriately, whether as insider speak, jargon, acronyms or just with insufficient thought, consideration or respect. This project will share good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience.

CDE project 1 summary: the use and misuse of language

by The Commission on the Donor Experience

This project will share good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience.

CDE project 1 section 2: talk less about the charity and more about the cause, the work, the beneficiaries and the supporters

by The Commission on the Donor Experience

Named, and ideally pictured, people who are most directly involved in delivering solutions to beneficiaries show the ‘human face’ of the work of the charity and provide readers with an identifiable connection.

CDE project 1 section 3: communicate authentic content with honesty.

by The Commission on the Donor Experience

CDE project 1 section 4: communicate values, and do it consistently.

by The Commission on the Donor Experience

Part four of CDE's series on good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience

CDE project 1 section 5: subvert expectations.

by The Commission on the Donor Experience

Part five of CDE's series on good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience.

CDE project 1 section 6: use inclusive, accessible language and avoid jargon.

by The Commission on the Donor Experience

Part six of CDE's series on good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience.

CDE project 1 section 7: invite feedback and turn it into dialogue.

by The Commission on the Donor Experience

Part seven of CDE's series on good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience

CDE project 1 section 8: make contact permissions options work for supporters.

by The Commission on the Donor Experience

Part eight of CDE's series on good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience

CDE project 1 section 9: test your communications to find out what works best for your charity and your supporters.

by The Commission on the Donor Experience

Part nine of CDE's series on good practices plus examples of common misuses to help fundraisers use language appropriately so they can swiftly yet significantly improve the donor experience

CDE project 1 section 10: appendices

by The Commission on the Donor Experience

Three appendices to flesh out CDE Project 1: the use and misuse of language