The Showcase of Fundraising Innovation and Inspiration (SOFII) website www.sofii.org is the flagship programme offered by UK registered charity, The SOFII Foundation.

SOFII is a gift to you and to charitable fundraisers everywhere – an easily accessible free archive of the best fundraising creativity and innovation from around the world. We are safeguarding our fundraising history and constantly adding new initiatives as appropriate.

Join the conversation

You do not currently need a username or password to use SOFII – the site is free and open for anyone to use. However we’re encouraging all users of SOFII to login and register so we can get to know you better and bring you the information that is of most use to you. 

Each exhibit and article has a comment box. Please feel free to use it to connect and share your thoughts with your fellow fundraisers. You must be registered as a user first to use this facility. It’s your SOFII and we’d love to hear from you. Please note that whilst SOFII welcomes open discussion and different schools of thought we will not post inappropriate comments or those that may cause offence.

Leave your mark on SOFII

In order to provide fundraisers with SOFII’s amazing service we need to be well fed and funded. You can donate to SOFII here or feed us your stories by sending them to Carolina Herrera here.

Brilliance is for sharing, so please share yours too. All the information on this site has been compiled to inform, guide and help fundraisers when preparing their own fundraising strategies, campaigns and promotions. In this way SOFII aims to improve fundraising practice everywhere for the benefit of fundraisers, donors and the organisations and causes they all serve. But we need YOU. Your work is a welcome addition to SOFII. Share your success stories and results with over 10,000 fundraisers around the world, by sending in your examples of instructive fundraising. We would love to hear from you.

Sign up to our email updates 

SOFII sends out regular email updates packed-full of useful information about what’s new and to draw your attention to great content on the site. Take a few moments to sign up by scrolling to the bottom of the page and entering your email address under ‘Get SOFII delivered to your inbox’.

Our team

Lynda Harwood-Compton – SOFII director

Lynda is our SOFII director and an award-winning, innovative and published global fundraising leader, with 18 years’ experience in the charity sector.

She is the owner of international fundraising consultancy, Latch Fundraising, and has a track record of leading global fundraising teams to consistently achieve and exceed their fundraising targets. 

Experienced in philanthropy, corporate partnerships and trusts fundraising as well as prospect research, Lynda is also a skilled trainer and coach. She has worked for and with small and large charities such as Guide Dogs, New Horizon Youth Centre, St John Ambulance, Opportunity International and Animals Asia. 

Joanna Culling – copywriter

Joanna has been working with SOFII since October 2019 and currently helps prepare the content submitted by SOFII’s global contributors. Her career began in healthcare marketing in the USA, at the George Washington University Hospital and the American College of Nurse Midwives. Joanna later joined the individual giving team at RNID in London, before moving on to spend five years in the creative team at specialist fundraising agency Bluefrog – first as a copywriter and later as head of copy. You can reach Joanna at joanna@sofii.org.

Carolina Herrera – project manager

Carolina has been SOFII’s project manager since 2008. She has a background in trust fundraising, having worked for organisations like the Refugee Council and SPARKS (a medical research charity for children) in London. Carolina is now based in Bangkok. She currently liaises with our fundraising community, updates the website and works with volunteers to promote and help the SOFII site grow. You can reach Carolina at carolina@sofii.org.

Our Trustees

Kevin Delaney – trustee 

Kevin Delaney is the co-founder of Academy Street Workshop, a specialist nonprofit agency based in Ireland. They work to help amazing people build stronger organisations that can achieve great things.

Kevin’s 20 years of nonprofit adventures have led him to speak on stages and in spaces to fundraisers, volunteers, board members and leaders in: Oslo, London, Rome, Amsterdam, Nashville, Navan, Lisbon, Dublin and more. Growing up in Finglas on the edge of Dublin, and pursuing a degree in applied physics, Kevin never imagined the adventures that awaited him as he followed the nonprofit trail all over the world.

Heather Little – trustee

Heather is a senior philanthropy leader with significant experience and a track record of fundraising success in the Australian higher education sector and UK not-for-profit sector.

A values driven, professional relationship-based fundraiser and philanthropy expert, Heather has a proven track record of consistently delivering transformational philanthropic income.

Deeply committed to the sector, Heather holds a Master’s Degree (MA) in Philanthropic Studies through the UK Centre for Philanthropy (University of Kent). Heather is also a Board Director of The Penguin Foundation, of Take 3 for the Sea, and of SOFII - the Showcase of Fundraising Innovation and Inspiration. She is also a founding advisory board member of Fundraise for Australia (F4A), a Fundraising Institute of Australia (FIA) national mentor and FIA Conference Committee Co-Chair.

Rachael Moore – trustee

Rachael began fundraising in 2008, first as a street fundraiser before working her way up the ranks to become a team leader and later a national field ops manager – coaching fundraising teams all over the UK. Rachael then took a three-year break from fundraising to work in the events sector, specialising in pharmaceuticals and working with brands such as Johnson & Johnson, Pfizer, and AstraZeneca. 

She returned to fundraising in 2015, working charity side managing both in-house and third party face-to-face fundraising campaigns. Rachael is currently public fundraising manager at PDSA. She also dedicates time to F2F Hub, a collaborative resource aimed at sharing best practice in face-to-face fundraising – Rachael serves as a member of the steering committee and compliance hub champion.

Angélique Masse Nguyen – trustee

Angélique is a social impact strategist and resource mobilization expert with over 15 years of experience developing high-impact partnerships, crafting growth-oriented business development strategies, and leading cross-functional teams across Asia and globally. Her background spans executive management and strategic communications, where she has helped mission-driven organizations and companies achieve scalable change.

Throughout her career, Angélique has led initiatives with top-tier NGOs, UN agencies, and private sector firms, building high-impact digital marketing strategies, strengthening organizational narratives, and advancing business development efforts that support gender equality, education, and economic empowerment.

Angélique is also an entrepreneur and the co-founder of NOI, a media platform in Vietnam that connects brands to the dynamic yet underrepresented female economy, reaching and engaging thousands of women daily. She resides in Ho Chi Minh City with her husband and three kids.

Meredith Niles – chair of the board

Meredith began her career in investment banking, working in New York, Frankfurt and London for Goldman Sachs. Meredith moved into the voluntary sector as an investment director at venture philanthropy funder Impetus Trust where she set up a fund focussed on reducing reoffending. After the fund was successfully closed, Meredith joined Marie Curie, initially to set up a fundraising innovation department, before assuming her most recent role as executive director of fundraising and engagement. 

Meredith is passionate about helping voluntary organisations thrive. She is especially committed to strengthening the voice of women and girls, and making a difference within the London community. Meredith has served as a trustee of Hestia Housing and Support, Toynbee Hall, and BookTrust and currently serves on the boards of Plan International UK, Trust for London, and the Charities Aid Foundation (CAF). She recently co-edited Change for Better, a book about how insights from behavioural science can be harnessed to create social impact.  Meredith lives in London with her husband and their three sons.

Bharati Ramachandran – trustee

Bharati Ramachandran is chief executive of the Federation of Indian Animal Protection Organisations (FIAPO). She has 23 years of experience, working with more than 300 nonprofits in South Asia and Africa on communications and resource mobilisation. 

Prior to joining FIAPO, Bharati ran a consulting firm called Barapani which worked with several rights movements, including in tough geographies such as Afghanistan. She is a huge advocate for animal rights, with a keen interest in the intersection of rights movements.  

Charmaine Shah – trustee

Charmaine started her career working in international development and has been associated with the non-profit sector for the last 25 years. She is a leader committed to social and disability justice. She is originally from Pakistan but relocated to the United Kingdom to work in ActionAid’s London office.  Her experience spans donor care, product innovation, programme and partnership management, team management, and senior leadership roles. She thrives on challenges that push her to think creatively and solve complex problems. Her approach centers on creating inclusive environments that encourage open communication and shared decision-making.

Charmaine co-founded ‘Razakarz’, a youth volunteering organisation in Pakistan and Teapot Yoga in the UK, centering disability justice and accessibility. She strongly believes in gender, child, youth and disability rights and has been actively associated with several rights based movements. As a woman leader, Charmaine has driven the process of creating space to promote the professional growth of women and enabled a safe working environment for them. She is currently global public fundraising lead at ActionAid International. Charmaine lives with her husband and two daughters.

Victor van der Veen – trustee

Victor spent 15 years working for a variety of different charities – where he focussed primarily on online fundraising, advertising and optimisation of online fundraising programmes. He currently works as a freelancer and also spends one day a week teaching digital strategy at the Hogeschool van Amsterdam (University of Amsterdam).

João Paulo (JP) Vergueiro – trustee

João Paulo (JP) is the GivingTuesday Hub Director for Latin America and the Caribbean. He is also a professor at Fundação Escola de Comércio Álvares Penteado (FECAP) and a PhD student in management research and philanthropy at Fundação Getulio Vargas (FGV) in São Paulo, Brazil. 

JP serves on the board at SOFII, as well as a number of other organisations, including Fundação NHR Brasil, Fundação Amor Horizontal and Kibô-no-Iê. Previously, he was the chief executive of ABCR, the Brazilian Fundraisers Association.

Andrew Watt – trustee

Andrew has served the fundraising and social sectors for nearly 30 years, representing them in Brussels, Westminster, Edinburgh, Washington, Ottawa, and around the globe. Andrew’s a collaborative driver of change. He’s worked to develop a greater understanding of what drives our sector and ensures impact in an increasingly volatile and fluid environment. He is an advocate for a just society, enabling equal opportunity and choice for all.

Andrew’s served at a senior level at the Chartered Institute of Fundraising (CIoF), AFP Global and the Association for Healthcare Philanthropy. He has been a member of the IRS Advisory Committee on Tax Exempt and Government Entities (ACT) and a board member of National Philanthropic Trust – UK. Andrew is currently a council member of Rogare, vice chair of Venture South (funded by the Arts Council on the Isle of Wight) and chair of the Health Sector Group of the CIoF. Andrew is director of Third Sector Strategy and senior principal of Accordant. 

Company Secretary

David Carrington – company secretary

David was one of the founder trustees of SOFII. Since 2019 he has been company secretary of the charity and administers the finances

Trustee Alumni

Craig Linton – trustee
 

For nearly 25 years Craig has been helping charities improve their fundraising results. Since starting consulting in 2015 he has helped numerous charities to deliver improved supporter experiences, donor satisfaction and individual giving results.

His approach is to partner with a variety of talented consultants and organisations, including Fundraising Detective, The Supporter Experience Collective, The BINGO solution and Bright Spot Fundraising.  

In 2017, he co-authored the critically acclaimed fundraising book Donors for Life: A Practitioner’s Guide to Relationship Fundraising. He is a trustee at fundraising website SOFII, as well as being on Rogare's council.

Richard Turner – trustee
 

A fundraiser for 30 years, Richard was awarded ‘Fundraiser of the Year’ by the  Chartered Institute of Fundraising (CIoF) in 2001. He has been a fundraiser for large and small charities including director of fundraising for ActionAid, Farm Africa, and chief fundraiser for SolarAid, along with consulting experience spanning over six years. 

Richard is currently seminar director for Philanthropy & Fundraising Europe, teaching boards and senior teams the key principles of fundraising that leads to sustained growth. He is actively involved in the CIoF Special Interest Group for the Supporter Experience and on the Advisory Board for the International Fundraising Congress. Richard blogs and tweets as @ifundraiser.

Our founder

Ken Burnett co-founded SOFII with his late wife Marie and served as a trustee before retiring from the SOFII board in 2022. He is an author and lecturer on campaigning, fundraising and communication for nonprofit organisations worldwide.

Ken founded the influential Burnett Associates agency in the early 1980s. He was a trustee of ActionAid for 13 years, including five years as international board chair. 

Ken is currently a trustee of the World Land Trust and former independent trustee of the UK Disasters Emergency Committee. Ken was also co-founder of the Commission on the Donor Experience (CDE). In 2021, he wrote and published The essence of Campaigning Fundraising in 52 exhibits and 199 web links.