Crisis fundraising

The coronavirus outbreak was a turning point for all of society and so many lives were forever changed by the events of 2020. But this presented an opportunity for fundraisers - to be better, bolder, more creative and to harness our power of solidarity. In this series, SOFII  demonstrates how charities can make the most of times of crisis by banding together and producing transformative fundraising.

Dogs Trust: ‘Home from Home’ direct mail appeal

by Amber Gerrard-Maxwell

This bright, bold and compelling fundraising campaign from Dogs Trust exceeded all expectations. With a record number of dogs in need of homes, the ‘Home from Home’ appeal raised vital funds to expand the charity’s foster caring network. It smashed its targets and saved many dogs who had nowhere else to go. 

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New research says the cost of living crisis doesn’t have to be a ‘cost of giving’ crisis

by Lizi Zipser

A new study by agency Blue State looks at how people in the UK are engaging with charities. This research into UK giving behaviours, through the cost of living crisis, shows a mood of cautious generosity among the UK public. Click to read an overview then download the full report today.

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Recasting the ‘middle man’ - the role of charities in the age of disintermediation (part two)

by Meredith Niles

In part two of our series on the role of disintermediation in charitable giving, Meredith Niles  discusses why disintermediated giving could be more attractive than traditional charitable giving (in some situations). She also shares some of the ways in which charities might respond to these changes in donor giving patterns.

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Recasting the ‘middle man’ - the role of charities in the age of disintermediation (part one)

by Meredith Niles

In part one of a two-part series on the role of disintermediation in charitable giving, Meredith Niles takes an in-depth look at how the public responded philanthropically to the war in Ukraine. She draws on several research studies to look at donor motivations and help you answer the question, ‘should fundraisers be concerned that people might stop giving via charities altogether?’

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Irregularity – is it the future of regular giving?

by Hannah Moysey

Recruiting regular donors, increasing engagement and reducing attrition are three things that feature in plenty of fundraising strategies. They remain a focus for good reason – all fundraisers want to help their cause with the reliable funds that a base of committed supporters brings. But what if the future of regular giving was less ‘regular’ and more ‘irregular’? 

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Fundraising in a time of crisis: SOFII’s guide to navigating tough times

by Joe Burnett

In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.

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Mennonite Central Committee Canada: Tigray, Ethiopia crisis appeal

by BuildGood

Mennonite Central Committee (MCC) Canada wanted to help refugees of the Tigray crisis in Ethiopia, but they’d only just finished an appeal for victims of the war in Ukraine. Would their kind donors be willing to give again so soon? Find out what happened next, here.

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DTES Response: Raising money for the community during coronavirus

by Tamara Rahmani

Learn how one Canadian organisation responded to the coronavirus pandemic and made a lasting impact on beneficiaries’ lives.

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Don’t be out of tune on Ukraine

by Claire Axelrad

What is ‘top of mind’ for your donors right now? Claire Axelrad explains why it is always important to address what really matters to your supporters and help them contribute to solving urgent problems. 

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Lar da Menina: ‘Blessed Beetle’ raffle

by João Paulo Vergueiro

Meet the wonderful fundraising nuns of Lar da Menina in Brazil, and pick up some tips from their unique and very successful ‘Blessed Beetle’ raffle.

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The Trussell Trust: Michael McIntyre’s lockdown video calls

by Natasha Rosenthall

Discover how one of the world’s most popular comedians showed love to his fans during lockdown in order to raise money for The Trussell Trust. 

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Omicron variant, new restrictions and failings of leadership. What should fundraisers do now?

by Mark Phillips

Will the Omicron variant and government responses to it, have had a negative or positive impact on donor needs and attitudes to giving? This video tells all – and crucially Mark provides an update on the kind of results they’ve seen recently. 

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