Crisis fundraising
The coronavirus outbreak was a turning point for all of society and so many lives were forever changed by the events of 2020. But this presented an opportunity for fundraisers - to be better, bolder, more creative and to harness our power of solidarity. In this series, SOFII demonstrates how charities can make the most of times of crisis by banding together and producing transformative fundraising.
Irregularity – is it the future of regular giving?
by Hannah Moysey
Recruiting regular donors, increasing engagement and reducing attrition are three things that feature in plenty of fundraising strategies. They remain a focus for good reason – all fundraisers want to help their cause with the reliable funds that a base of committed supporters brings. But what if the future of regular giving was less ‘regular’ and more ‘irregular’?
Read moreFundraising in a time of crisis: SOFII’s guide to navigating tough times
by Joe Burnett
In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.
Read moreMennonite Central Committee Canada: Tigray, Ethiopia crisis appeal
by BuildGood
Mennonite Central Committee (MCC) Canada wanted to help refugees of the Tigray crisis in Ethiopia, but they’d only just finished an appeal for victims of the war in Ukraine. Would their kind donors be willing to give again so soon? Find out what happened next, here.
Read moreDTES Response: Raising money for the community during coronavirus
by Tamara Rahmani
Learn how one Canadian organisation responded to the coronavirus pandemic and made a lasting impact on beneficiaries’ lives.
Read moreDon’t be tone deaf on Ukraine
by Claire Axelrad
What is ‘top of mind’ for your donors right now? Claire Axelrad explains why it is always important to address what really matters to your supporters and help them contribute to solving urgent problems.
Read moreLar da Menina: ‘Blessed Beetle’ raffle
by João Paulo Vergueiro
Meet the wonderful fundraising nuns of Lar da Menina in Brazil, and pick up some tips from their unique and very successful ‘Blessed Beetle’ raffle.
Read moreThe Trussell Trust: Michael McIntyre’s lockdown video calls
by Natasha Rosenthall
Discover how one of the world’s most popular comedians showed love to his fans during lockdown in order to raise money for The Trussell Trust
Read moreCork Simon Community: Small-scale pandemic crowdfunding
by Emma Doran
How did an Irish charity make their very first crowdfunding campaign a success during the pandemic?
Read moreOmicron variant, new restrictions and failings of leadership. What should fundraisers do now?
by Mark Phillips
Will the Omicron variant and government responses to it, have had a negative or positive impact on donor needs and attitudes to giving? This video tells all – and crucially Mark provides an update on the kind of results they’ve seen recently.
Read moreGreenpeace: Face-to-face reinvented during the pandemic
by Shabby Amini
With the coronavirus pandemic in full force, Greenpeace reinvented their face-to-face fundraising and did so with the needs of the donor in mind. Click to read why Shabby Amini celebrated this campaign at IWITOT: the supporter experience edition.
Read moreWWF Norway: the ‘Name’ campaign
by Ina Toften
Discover how WWF Norway transformed their fundraising and boosted their donor loyalty by personalising how they communicated with supporters.
Read moreFrance générosités: Vos dons agissent (Your donations have an impact)
by Corentin Hue
Discover how France générosités tapped into the spirit of generosity generated by coronavirus and engaged thousands of young people and bring them closer to the concept of giving.
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