Crisis Fundraising

The coronavirus outbreak is a turning point for all of society. It seems increasingly that our lives will be forever changed by the events of 2020. But this presents an opportunity for fundraisers - to be better, bolder and more creative and to harness our power of solidarity. In this series, SOFII will lead the way in demonstrating how charities can make the most of this time of crisis to band together and produce transformative fundraising.

Fundraising in a time of crisis: SOFII’s guide to navigating tough times

by Joe Burnett

In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.

Read more

Greenpeace: face-to-face fundraising reinvented during the pandemic

by Shabby Amini

With the coronavirus pandemic in full force, Greenpeace reinvented their face-to-face fundraising and did so with the needs of the donor in mind. Click to read why Shabby Amini celebrated this campaign at IWITOT: the supporter experience edition. 

Read more

WWF Norway: the ‘Name’ campaign

by Ina Toften

Discover how WWF Norway transformed their fundraising and boosted their donor loyalty by personalising how they communicated with supporters.

Read more

France générosités: Vos dons agissent (Your donations have an impact)

by Corentin Hue

Discover how France générosités tapped into the spirit of generosity generated by coronavirus and engaged thousands of young people and bring them closer to the concept of giving.

Read more

What are the long-term effects of coronavirus on fundraising?

by Mark Phillips

What has been the long-term impact of the coronavirus pandemic on fundraising? Mark Phillips of Bluefrog Fundraising tells all.

Read more

Saigon Children’s Charity: hybrid fundraising ball

by Quynh Nguyen Thi Lam

Saigon Children’s Charity (Saigonchildren for short) reacted superbly to the realities of coronavirus to create an innovative hybrid fundraising event.

Read more

Greenpeace Canada: Coronavirus legacy campaign

by Tristan Woodford

How Greenpeace Canada used the pandemic crisis to get closer to their donors and start a conversation about the future.

Read more

Fundraising and giving during COVID - a report from the CIOF

by SOFII

The Chartered Institute of Fundraising (CIOF) has gathered voices from within the sector to analyse fundraising in the wake of the coronavirus pandemic. We think this is essential reading for all fundraisers who want to move forward from the crisis and look to the future with positivity and hope.

Read more

Born Free Foundation: Life in lockdown video campaign

by Fatima Talidi-Marrero

Discover how a UK charity used the voices of humans struggling with lockdown as a way to highlight the plight of animals in captivity. This short, clever video is the epitome of smart storytelling and yes, it certainly tugs on the heartstrings!

Read more

Choctaw Nation of Oklahoma and Ireland: ‘Pay it forward’ campaign

by Marie Quirke

When coronavirus hit and began to impact on the Choctaw Nation of Oklahoma, the people of Ireland stepped up to help. They repaid a gift from 173 years earlier by supporting the Choctaw Nation’s superb viral fundraising campaign. 

Read more

Diabetes UK: One Million Steps Challenge digital pivot

by Gemma Reeve

How did Diabetes UK and Manifesto react to the coronavirus crisis and subsequent lockdown? They rescued, and actually enhanced, Diabetes UK’s flagship fundraising event. 

Read more

Savvy students volunteer to help charities in times of crisis

by Anna McDaid

Studenteer pairs student volunteers looking for professional experience with charities that have been impacted by the coronavirus pandemic. This is a smart collaboration, in a time of crisis. 

Read more