Events
Charity events are as varied and colourful as fundraising itself. They’re only limited by the imaginations of their organisers and their capacity to make things happen against all odds. But in many markets the costs of running events are rising and competition for donors' interest and participation is fierce, not to mention competition for their funds. In this section you will find details of some of the world’s most original and effective events.
The Great Bungay Duck Race: Virtual success in 2020
by Joe Burnett
How one small charity in rural England had to innovate and try out new ideas to ensure their event went ahead. When coronavirus forced them to go virtual, they did in style.
Read moreWoW! Presents - Royal Manchester Children’s Hospital Charity: Freya’s story
by Joe Burnett
From World-changers at Work, this is the story of how one brave teenager turned tragedy into opportunity and raised money for the people who saved her life.
Read moreNetherlands Red Cross and 3FM: Serious Request
by Mark Astarita
Discover how a partnership between the Netherlands Red Cross and a leading radio station made waves.
Read moreStrike Debt: the Rolling Jubilee telethon
by Tain Joliffe
How a superb telethon dedicated to eradicating household debt in America grew out of the Occupy movement.
Read moreEverything IWITOT
by SOFII
This is your one-stop shop for all the latest on SOFII’s I Wish I’d Thought of That (IWITOT). If you want to attend an event, become a speaker, host your own IWITOT or revisit a past event – it is all right here.
Read moreAlpe d’HuZes: Extraordinary effort leading to extraordinary results
by Ros Harber
This amazing event, embedded in Dutch psyche, has become such a phenomenon that it has so far raised over 160 million euros since 2006.
Read moreAlzheimer’s Society Memory Walk campaign
by Katie Simmons
With a DRTV ad to make you cry, the Alzheimer’s Society in the UK used emotions to great effect in this celebrated campaign.
Read moreBritish Heart Foundation: MyMarathon
by Emily Roff
Making great use of digital technology, the British Heart Foundation created a trail-blazing virtual event, as showcased at IWITOT (I Wish I’d Thought of That) 2019, SOFII’s showcase event.
Read moreKent Scouts Big Cardboard Sleep Out for Porchlight 2018
by Rachel van Hoven
Making excellent use of digital and online technologies and with a motivated and engaged local community, Porchlight, a homelessness charity in Kent, England, succeeded in holding their biggest event ever.
Read moreFrom IWITOT 2019: Stand Up 2 Cancer 2018’s hilarious donation rewards menu
by Andy McSorley
A treat from I Wish I’d Thought of That (IWITOT) 2019: Andy McSorely of Home Fundraising celebrates an irreverent and hilarious campaign that rewarded donors who gave up their hard-earned money.
Read moreBible Society: The Greatest Journey - Christmas Appeal
by Carol Akiwumi
By providing free resources Bible Society made it easy for supporters to stage their own nativity plays. This in turn ensured supporters could raise more donations with limited cost to themselves.
Read moreShine virtual balloon race
by John Grain
A smart, environmentally-friendly strategy change from small charity Shine inspired John Grain at IWITOT London 2018.
Read more