Supporter loyalty
In this series, friend of SOFII and co-founder of About Loyalty Roger Lawson delves deep into the field of supporter loyalty. Across several articles and thought pieces, he covers all the ways to show donors that they are valued so they will reward you with a loyalty that can last years.
Six essential steps to improving your supporter experience
by Natasha Evans
Creating an excellent supporter experience is a marathon, not a sprint. In this article, you will find some useful top tips for giving supporters the best experience possible.
Read moreInvesting in supporter loyalty improves retention and grows income – and now it’s quantifiable
by Roger Lawson
This is a first for our sector – an investigation into donor loyalty involving thousands of donors from a dozen charities. Check out the findings in this article and download your copy of the free report.
Read moreMagic matters… if we want to truly engage
by Roger Lawson
‘Magic moments’ and unforgettable experiences are the key to donor loyalty, says Roger Lawson.
Read moreGrowing supporter loyalty doesn’t happen by accident
by Roger Lawson
Securing your donors’ loyalty requires work – and investment. In the latest article in this series, Roger Lawson explains how a little investment can make a huge difference.
Read moreA single measure of the health of your supporter relationships
by Roger Lawson
Roger has looked at how you can encourage loyalty and then build on it. Now, he explores how your organisation can evaluate your relationships with donors.
Read moreWhat creates highly loyal supporters?
by Roger Lawson
What are the drivers of donor loyalty, the things that will compel them not just to donate but to be champions of your cause for years to come?
Read moreWhy is it key for fundraisers to understand supporter loyalty?
by Roger Lawson
What is loyalty? It’s a word we all use. But what do we mean by it? Roger Lawson explores loyalty in fundraising and says, ‘loyalty is how your donors feel about you’.
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