Donor loyalty

In this series, friend of SOFII and co-founder of About Loyalty Roger Lawson delves deep into the field of donor loyalty. Across several articles and thought pieces, he covers all the ways to show donors that they are valued so they will reward you with a loyalty that can last years.

Magic matters… if we want to truly engage

by Roger Lawson

‘Magic moments’ and unforgettable experiences are the key to donor loyalty, says Roger Lawson.

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Growing supporter loyalty doesn’t happen by accident

by Roger Lawson

Securing your donors’ loyalty requires work – and investment. In the latest article in this series, Roger Lawson explains how a little investment can make a huge difference.

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A single measure of the health of your supporter relationships

by Roger Lawson

Roger has looked at how you can encourage loyalty and then build on it. Now, he explores how your organisation can evaluate your relationships with donors.

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What creates highly loyal supporters?

by Roger Lawson

What are the drivers of donor loyalty, the things that will compel them not just to donate but to be champions of your cause for years to come?

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Why is it key for fundraisers to understand supporter loyalty?

by Roger Lawson

What is loyalty? It’s a word we all use. But what do we mean by it? Roger Lawson explores loyalty in fundraising and says, ‘loyalty is how your donors feel about you’.

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