Major donors showcase
Major donor fundraising is one of the most important but delicate areas of the fundraiser's profession. This showcase will equip you with all the tools you need to become a truly successful major donor fundraiser.
I.G.’s Field Guide to Relationship-Based Fundraising: a free resource for the sector
by Jasmine Awad
Discover a useful free guide to maximising your major donor fundraising potential. This guide is available in both English and Spanish.
Read moreSo you want more major gifts this year? Here’s the secret!
by Claire Axelrad
Are you thinking of asking a major donor for a gift? Claire Axelrad’s top tips will guide you through how to do so successfully.
Read moreLife Education Australia: ‘Healthy Harold’ and the giraffe business appeal
by Steve Thomas
With a target audience of only a few hundred prospective donors, fundraiser Steve Thomas (of ST) and charity Life Education brought in thousands of Australian dollars with this iconic campaign.
Read moreHarvard University: 17th century major gift fundraising
by SOFII-author
The examples in this exhibit are almost 400 years old, yet it would seem that we are still making the same mistakes today when it comes to major gift fundraising.
Read more
