Major donors showcase
Major donors: all you need to become a truly successful major donor fundraiser
This showcase is produced in partnership with I.G. Advisors.
Major donor fundraising is one of the most important but delicate areas of the fundraiser's profession. This showcase will equip you with all the tools you need to become a truly successful major donor fundraiser.
Click here for the full contents and index for SOFII’s major donors showcase.
I.G.’s Field Guide to Relationship-Based Fundraising: a free resource for the sector
by Jasmine Awad
Discover a useful free guide to maximising your major donor fundraising potential. This guide is available in both English and Spanish.
Read moreSo you want more major gifts this year? Here’s the secret!
by Claire Axelrad
Are you thinking of asking a major donor for a gift? Claire Axelrad’s top tips will guide you through how to do so successfully.
Read moreLife Education Australia: ‘Healthy Harold’ and the giraffe business appeal
by Steve Thomas
With a target audience of only a few hundred prospective donors, fundraiser Steve Thomas (of ST) and charity Life Education brought in thousands of Australian dollars with this iconic campaign.
Read moreWhat Donors Want - perhaps the most crucial podcast you’ll hear this month. Episode three.
by Rachel Stephenson Sheff
We bring you the third episode of I.G. Advisors' superb podcast What Donors Want in which you can hear a fascinating interview with Adam Askew, head of funding partnerships for Comic Relief.
Read moreHow MQ’s brilliant faith in relationships is launching them into sustainability
by Rachel Stephenson Sheff
The major donors showcase: a great story from UK mental illness charity MQ shows the power of maintaining close relationships with donors.
Read moreIslamic Relief UK: Raising £180,000 via WhatsApp and Facebook messaging
by Emily Collins-Ellis
A clever and modern use of technology by Islamic Relief UK demonstrates how regular interaction with major donors can yield great results by bringing them closer to the charity’s cause.
Read moreActionAid’s Bold Move: giving donors a say over strategy
by Emily Collins-Ellis
Will you dare to be this bold? When ActionAid UK decided to embark on a new strategy they decided to consult with their major donors. The results may astonish you.
What Donors Want - perhaps the most crucial podcast you'll hear this year. Episode two.
by Rachel Stephenson Sheff
What Donors Want episode two features a dynamic philanthropic couple, Lynne and Peter Smitham who co-founded the Kiawah Trust in 2004. Their experiences have been varied and fascinating as they look to have the best impact with their money.
CDE project 9 summary: major donors
by The Commission on the Donor Experience
This project will look at what’s cutting edge in major donor development with a view to capturing these lessons and where appropriate suggesting how major donor experiences might be applied to other groups of donors too.
Read moreHow thank-you letters can help you achieve your major giving potential
by Ikhlaq Hussain
Ikhlaq Hussain shares his expert advice on how to write considerate, effective thank-you letters for major donors that are more likely to lead to further donations.
Read moreAre you asking for gifts personally, face-to-face?
by Simone Joyaux
Simone Joyaux has a wealth of experience in how to talk to donors and asks a very pertinent question: are you asking for gifts personally, face-to-face?
Read moreNSPCC: Legacy-themed Garden of Magical Childhood
by Claire Routley
This garden was designed to demonstrate how gifts in supporters’ wills supported the NSPCC’s work. It is a beautiful and unique way to take visitors on a special journey through history.
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