Face-to-face
For many organisations face-to-face or street fundraising has proved to be the most cost-effective way of recruiting large numbers of new monthly donors. But there are problems and challenges too. Many lessons have been learned around the world since face-to-face fundraising first became popular, and this showcase seeks to capture these and share them with you.
This section is kindly sponsored by Fundraising Initiatives Limited.
Face-to-face fundraising: Bill’s story
by Anne Marshall
Anne Marshall, Director of Field Operations for the Canada division of agency Up Fundraising, tells the inspirational tale of her friend Bill and how he is one of the best face-to-face fundraisers she’s ever met.
Read moreThe face-to-face fundraisers back on the street after lockdown
by Peter Steinmayer
As face-to-face fundraising markets begin to reopen in parts of Europe, Peter Steinmayer, Head of Face-to-Face at the Austrian Fundraising Association (Fundraising Verband Austria), shares his insights from fundraisers’ first days back on the streets of Vienna.
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World Vision: The Story Shop
by Joe Burnett
Learn how World Vision took their cause into the world of high-end shopping through an interactive, beautifully-designed store that was both informative and allowed for easy donations.
Read moreUNICEF Canada: 360° immersive experience
by Joe Burnett
How UNICEF Canada brought donors and beneficiaries closer together through the excellent use of virtual reality.
Read moreBlue Cross: Tap Dogs
by SOFII
Terrific innovation by animal charity Blue Cross who found a funny and eye-catching way to get their rescue dogs to lend their paws to the cause.
Read moreBecoming the bee, with Jean Bishop
by Alfie Waldron
Meet Jean, a 91-year-old with a passion for fundraising, a smile for everyone she meets and a brilliant homemade bee costume.
Read moreWWF: Virtual Reality Tiger Experience
by SOFII
Experiential marketing and virtual reality are a roaring success for WWF-UK's Adopt a Tiger face-to-face campaign.
Read moreMinistry of Stories: Hoxton Street Monster Supply Store
by SOFII
Fiendish fun in this creative shop that raises funds for the children's writing and mentoring centre on the same premises that is accessed through a secret door.
Read moreThe day World Vision welcomed me to their world
by Laura Croudace
Here is Laura Croudace’s personal account of a new form of face-to-face experiential donor recruitment. It all started when she spotted a mud hut when out shopping with her family one day.
Read moreHow to reduce F2F attrition in the first 90 days
by Charlie Hulme
Read about an important webinar to be co-hosted by DonorVoice, the Agitator and SOFII. This session will be chock-full of ‘how-to’ and tactical specifics, along with case data that will have you clamouring to put this in place yesterday.
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