Face-to-face

For many organisations face-to-face or street fundraising has proved to be the most cost-effective way of recruiting large numbers of new monthly donors. But there are problems and challenges too. Many lessons have been learned around the world since face-to-face fundraising first became popular, and this showcase seeks to capture these and share them with you.

The F2F Hub – collaborative working keeps fundraisers on track through coronavirus

by Rachael Moore

Through mutual support and the sharing of experiences, face-to-face fundraisers around the world are bringing forth a bright new future – even in times of crisis.

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Pivoting and pirouetting: how face-to-face got the moves during coronavirus

by Daryl Upsall

Despite the 1st International Face2Face Fundraising Congress being forced to move online during the pandemic, organiser Daryl Upsall sees a bright future ahead and celebrates the face-to-face fundraisers who have risen to the challenge.

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Why coronavirus has been UNICEF’s catalyst for change in face-to-face fundraising

by Daniel McDonnell

The pandemic has hit all areas of fundraising hard, but none more so than face-to-face. Here, Daniel McDonnell of UNICEF shows you how the crisis has transformed their approach to street fundraising.

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Face-to-face fundraising: Bill’s story

by Anne Marshall

Anne Marshall, Director of Field Operations for the Canada division of agency Up Fundraising, tells the inspirational tale of her friend Bill and how he is one of the best face-to-face fundraisers she’s ever met.

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The face-to-face fundraisers back on the street after lockdown

by Peter Steinmayer

As face-to-face fundraising markets slowly reopened in parts of Europe, Peter Steinmayer, Head of Face-to-Face at the Austrian Fundraising Association (Fundraising Verband Austria), shared his insights from the fundraisers’ first days back on the streets of Vienna.

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World Vision: The Story Shop

by Joe Burnett

Learn how World Vision took their cause into the world of high-end shopping through an interactive, beautifully-designed store that was both informative and allowed for easy donations.

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UNICEF Canada: 360° immersive experience

by Joe Burnett

How UNICEF Canada brought donors and beneficiaries closer together through the excellent use of virtual reality.

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Blue Cross: Tap Dogs

by SOFII

Terrific innovation by animal charity Blue Cross who found a funny and eye-catching way to get their rescue dogs to lend their paws to the cause.

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Becoming the bee, with Jean Bishop

by Alfie Waldron

Meet Jean, a 91-year-old with a passion for fundraising, a smile for everyone she meets and a brilliant homemade bee costume.

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WWF: Virtual Reality Tiger Experience

by SOFII

Experiential marketing and virtual reality are a roaring success for WWF-UK's Adopt a Tiger face-to-face campaign.

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Ministry of Stories: Hoxton Street Monster Supply Store

by SOFII

Fiendish fun in this creative shop that raises funds for the children's writing and mentoring centre on the same premises that is accessed through a secret door. 

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The day World Vision welcomed me to their world

by Laura Croudace

Here is Laura Croudace’s personal account of a new form of face-to-face experiential donor recruitment. It all started when she spotted a mud hut when out shopping with her family one day.

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