As in a small number of other professions, public comfort and confidence in fundraising depends upon donors having contact with people who have specific qualities and characteristics. For fundraising what’s needed are qualities that inspire empathy, trust, compassion and confidence. So recruiting and retaining the right people are essential to fundraising success. This project will consider the attributes that donors expect to see in the fundraisers they deal with and how recruiting specifically with those attributes in mind will significantly improve the donor experience.

Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.