CDE project 13: giving choices and managing preference
Whether or not charities will be obliged to offer the public choices, there is clear evidence that giving donors practical control over how they relate to and hear from fundraisers can be highly effective in improving the donor experience. This project will look at the systems that have been implemented, how they work and the results they’ve achieved, with the aim of defining an ideal approach that offers donors practical choices and real control over the shape of their relationship with individual causes.
Full report to be as articles soon.
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CDE project 13 section 1 summary: giving choices and managing preference
by The Commission on the Donor Experience
This project will look at the systems that have been implemented, how they work and the results they’ve achieved, with the aim of defining an ideal approach that offers donors practical choices and real control over the shape of their relationship with individual causes.
Read moreCDE project 13 section 2: the introduction
by The Commission on the Donor Experience
Supporting a cause you care about can bring benefits and pleasures that can far exceed the satisfaction of a good buy. Done well, each donor should go on a journey: from reassurance, to trust, to growing value (for them and you) to loyalty.
Read moreCDE project 13 section 3: the theory
by The Commission on the Donor Experience
Action, conflict (problem) and resolution (solution). Three simple steps at the heart of how we communicate. And in fundraising terms, three steps which bring the donor and the charity together for mutual benefit.
Read moreCDE project 13 section 4: commercial examples of managing preferences
by The Commission on the Donor Experience
A series of examples of how to manage your donor's preferences.
CDE project 13 section 5: what can charities teach us about managing preferences?
by The Commission on the Donor Experience
A series of case studies to illustrate the points made in project 13.
Read moreCDE project 13 section 6: bringing it all together
by The Commission on the Donor Experience
Offering choices and managing preferences helps them to be relevant and interesting to their customers, building brand loyalty and customer value.
Read moreCDE project 13 section 7: bibliography
by The Commission on the Donor Experience
The full bibliography for all sources cited in project 13
