Why do we have a privacy policy?

SOFII is committed to privacy for everyone who accesses the site. New laws mean we must comply with certain regulations which are designed to ensure that any data you provide to us is processed with due care and attention and giving you more control of what lands in your inbox.

SOFII is committed to building your confidence and trust by complying with legislation and good market research practice that protects privacy and safeguards your personal data. We are compliant with the Data Protection Acts of 1984 and 1998, The Privacy and Electronic Communications Regulations (PECR) and the General Data Protection Regulations (GDPR). This Privacy Policy explains how SOFII collects, uses, stores, shares and protects your personal data as a data controller and a data processor.

Do we pass data to third parties?

When you enter your contact details on SOFII, you consent to SOFII using these details to contact you with latest news, articles and case studies. Your details will not be passed on to any third parties unrelated to SOFII.

We monitor information security compliance and have written contracts which obligate our partners or third-party providers to process your personal information only on our instructions and in accordance with applicable data protection and privacy laws. 

SOFII may be under duty to disclose your personal information where required in order to comply with any legal obligation. 

How is this data safeguarded?

The security of your data is extremely important to us. Access to your personal data is only provided to our staff and third parties who help us to process data and, in order to help with the donation process, to charities that you have specified.

How do we let you know if our policy changes?

Any policy changes, either due to business reasons or future changes in legislation, will be posted on this page and, if substantial, may be promoted on the website or through e-mail notification.

This notice was last updated in May 2018. 

What are ‘cookies’ and why do we use them?

‘Cookies’ are ways of saving a small amount of user information. This allows easy access to our site, with previous search results that are relevant to you. Click here to learn more about cookies used on this site. To disable cookies, please refer to your system help guide.


The Data Protection Act 1998 (DPA) gives you the right:

  1. To request in writing and securely obtain copies of the personal information that SOFII holds about you.
  2. To correct or update your personal information processed by SOFII.
  3. To request that SOFII stops using your personal information for marketing purposes or for any other purpose where there is no legal requirement for continued processing.

The Privacy and Electronic Communications Regulations (PECR) give you the right:

  1. To choose whether or not to receive marketing communication from us by email, text or telephone.
  2. To know about the cookies SOFII uses, so that you can decide whether to give us permission to store a cookie on your device. Please see the Cookies section for more information.

For more information about your information rights visit


The length of time we hold your personal information for varies depending on the type of information and its use. SOFII will only keep your personal information for as long as it is necessary to provide the services and/or products that you have requested, or for such other essential purposes such as, complying with our legal obligations, resolving disputes, investigating disciplinary matters and enforcing our agreements

We may also retain the data in accordance with statutory requirements.

If you have indicated that you do not wish to hear from us in the future, we will keep the minimum information necessary to ensure we avoid contacting you any further.


At SOFII we do our best to meet the highest standards when collecting and using personal information. For this reason, we take any complaints we receive about this very seriously. We encourage people to bring it to our attention if they think that our collection or use of information is unfair, misleading or inappropriate. We also welcome any suggestions for improving our procedures. Any correspondence should be sent to the address provided below. 


You can contact us via e-mail at