Top tips & how tos

The focus in this section is on practical ‘how to’ lists. Here the world's leading fundraisers share the distilled wisdom of their experience in digestible bite-sized nuggets that you can use immediately.

Improve your supporters’ online experience to raise your fundraising results

by James Herlihy

James Herlihy of Dutch agency Mindwize shares his essential steps for avoiding a poor online experience for donors. He also gives his advice on how to power yourself to fundraising success.

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How to create a donor journey map

by Ally Smith

Ally Smith of fundraising technology company Fundraising KIT shows you how to create a donor journey map and shares why they’re important to your fundraising strategy.

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Stop f***ing about with your logo and stick to fundraising instead

by Mark Phillips

Mark Phillips of Bluefrog Fundraising explores the potential negative impacts of a major charity rebrand and explains why good fundraising is where your emphasis should be.

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The top five things to know about cryptocurrencies

by Matt Smith

Could cryptocurrencies represent a new revenue stream for your organisation? This article explains all about them and how they can be good for charities.

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Decolonised fundraising that works: myth or reality?

by Lizi Zipser

How can we go about decolonising fundraising communications? This article delves into the complexities of addressing the issue and shares a report with valuable case studies that you can learn from if you decide to make similar changes to your fundraising.

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The Fundraising Recruitment Universe - six tips for mastering a video interview

by Ryan Burdock

The coronavirus pandemic means most interviews are happening on virtual platforms, so these top tips could be your key to getting a job in fundraising or finding the right candidate for your organisation.

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How to show the right gratitude attitude to new e-mail subscribers

by Ephraim Gopin

The first e-mail you send to new subscribers is crucial, as it will inform whether or not they open any subsequent messages. In this handy guide, Ephraim Gopin explains how to ensure you start off on the front foot.

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Introducing Fulfilled Fundraisers, a new learning platform for fundraisers

by Joe Burnett

Now, more than ever, fundraisers want to connect with their peers and help each other. Thankfully there’s a space where you can learn from the best in the business, without even needing to leave your desk: Fulfilled Fundraisers.

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Top tips to help you get the most out of IWITOT

by Craig Linton

SOFII trustee and fundraising consultant Craig Linton shares eight ways to get the most out of your attendance at a fundraising event like I Wish I’d Thought of That (IWITOT). Don’t let the learning end when the session finishes. 

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The science of fundraising: Ask a behavioural scientist, part three

by Kiki Koutmeridou

Does naming your campaign improve acquisition? What should you call your monthly donor programme? The answer to these and other fundraising questions may be found in behavioural science.

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Charity Chat Podcast - How does SOFII inspire fundraisers worldwide?

by Samuel Davies

Joe Burnett, our contributing editor, talks with Samuel Davies of Charity Chat in this great podcast. They discuss the virtues of SOFII and give an insider’s look at what the site and the charity can offer you. 

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Integrity is not something you show others, it’s how you behave behind their back

by Ken Burnett

Ken Burnett, SOFII’s founder, looks at questions of integrity in fundraising and where it’s lacking, asking the question ‘Whatever has happened to plain ol’ knowing "right" from "wrong"?’

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