Top tips & how tos
The focus in this section is on practical ‘how to’ lists. Here the world's leading fundraisers share the distilled wisdom of their experience in digestible bite-sized nuggets that you can use immediately.
21 and ½ tips for writing better fundraising materials
by Lisa Sargent
Fundraising copywriter extraordinaire Lisa Sargent is back, with more essential advice on how to harness the power of your writing. In this article Lisa shares her tried-and-true checklist for better fundraising materials. Follow these tips and help ensure your donor communications shine... every time!
Read moreSupporter care – it’s the best investment you can make in fundraising
by Ralph Welch
Ralph Welch didn’t expect his chance encounter with a Women’s Super League customer service team to make him think much about fundraising. But an unexpected response after a recent purchase made him reflect on charities and supporter care. Read on to find out more and learn a few top tips.
Read moreAsking your donors the right way – six tips to build relationships and giving
by George Crankovic
Fundraisers, we all know it can be hard to make the ask. Whether you need to speak to your donor in person or on paper, it’s not easy to ask for the donations that your organisation and your beneficiaries need. In this article, copywriter and consultant George Crankovic shares six useful tips to help you make that all-important request.
Read moreHow to fundraise from trusts and foundations when you have high reserves
by Mike Zywina
What happens if your organisation has ‘too much’ money? While most charities and social enterprises don’t find themselves with high reserves often, this can pose challenges when it happens – especially if you work in trusts and foundations. Mike Zywina shares four tips for what do if your organisation has a lot of funds in reserves or finds itself in an unusual financial position.
Read moreI just did my first round of grant assessing – here’s what I learned
by Vic Hancock Fell
After years of fundraising for small charities, Vic Hancock Fell found herself on the other side of the process – assessing grant applications. Find out what Vic learned and what changes she’ll make when she writes her next application for a trust or foundation.
Read moreFundraisers, are you ready for a potential cyber attack?
by Jack Steadman
Jack Steadman, chief technology strategist at agency Blue State, shares some crucial steps that he believes could help your organisation maintain cyber security and protect donor data.
Read moreFive sales techniques corporate fundraisers can learn from companies
by Remarkable Partnerships
What can your corporate fundraisers learn from sales techniques in the private sector? Dive into this article to find out.
Read moreImprove your supporters’ online experience to raise your fundraising results
by James Herlihy
James Herlihy of Dutch agency Mindwize shares his essential steps for avoiding a poor online experience for donors. He also gives his advice on how to power yourself to fundraising success.
Read moreHow to create a donor journey map
by Ally Smith
Ally Smith of fundraising technology company Fundraising KIT shows you how to create a donor journey map and shares why they’re important to your fundraising strategy.
Read moreStop f***ing about with your logo and stick to fundraising instead
by Mark Phillips
Mark Phillips of Bluefrog Fundraising explores the potential negative impacts of a major charity rebrand and explains why good fundraising is where your emphasis should be.
Read moreThe top five things to know about cryptocurrencies
by Matt Smith
Could cryptocurrencies represent a new revenue stream for your organisation? This article explains all about them and how they can be good for charities.
Read moreDecolonised fundraising that works: myth or reality?
by Lizi Zipser
How can we go about decolonising fundraising communications? This article delves into the complexities of addressing the issue and shares a report with valuable case studies that you can learn from if you decide to make similar changes to your fundraising.
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