Top tips & how tos
The focus in this section is on practical ‘how to’ lists. Here the world's leading fundraisers share the distilled wisdom of their experience in digestible bite-sized nuggets that you can use immediately.
How to write for your most generous eyes and hands
by Lisa Sargent
Want to make sure your best givers can physically read what you write? Need to defend why you make some of the copy and design choices you do? Then don’t miss Lisa Sargent’s latest tips on making your fundraising communications accessible to older donors.
Read moreSolarAid: Lighting the way
by Richard Turner
Richard Turner, director of fundraising at SolarAid, highlights how the charity took a strategic phased approach to raising £1 million over three years. He also includes useful top tips to help you secure funding for your next new idea.
Read more21 and ½ tips for writing better fundraising materials
by Lisa Sargent
Fundraising copywriter extraordinaire Lisa Sargent is back, with more essential advice on how to harness the power of your writing. In this article Lisa shares her tried-and-true checklist for better fundraising materials. Follow these tips and help ensure your donor communications shine... every time!
Read moreSupporter care – it’s the best investment you can make in fundraising
by Ralph Welch
Ralph Welch didn’t expect his chance encounter with a Women’s Super League customer service team to make him think much about fundraising. But an unexpected response after a recent purchase made him reflect on charities and supporter care. Read on to find out more and learn a few top tips.
Read moreAsking your donors the right way – six tips to build relationships and giving
by George Crankovic
Fundraisers, we all know it can be hard to make the ask. Whether you need to speak to your donor in person or on paper, it’s not easy to ask for the donations that your organisation and your beneficiaries need. In this article, copywriter and consultant George Crankovic shares six useful tips to help you make that all-important request.
Read moreHow to fundraise from trusts and foundations when you have high reserves
by Mike Zywina
What happens if your organisation has ‘too much’ money? While most charities and social enterprises don’t find themselves with high reserves often, this can pose challenges when it happens – especially if you work in trusts and foundations. Mike Zywina shares four tips for what do if your organisation has a lot of funds in reserves or finds itself in an unusual financial position.
Read moreI just did my first round of grant assessing – here’s what I learned
by Vic Hancock Fell
After years of fundraising for small charities, Vic Hancock Fell found herself on the other side of the process – assessing grant applications. Find out what Vic learned and what changes she’ll make when she writes her next application for a trust or foundation.
Read moreFundraisers, are you ready for a potential cyber attack?
by Jack Steadman
Jack Steadman, chief technology strategist at agency Blue State, shares some crucial steps that he believes could help your organisation maintain cyber security and protect donor data.
Read moreFive sales techniques corporate fundraisers can learn from companies
by Remarkable Partnerships
What can your corporate fundraisers learn from sales techniques in the private sector? Dive into this article to find out.
Read moreImprove your supporters’ online experience to raise your fundraising results
by James Herlihy
James Herlihy of Dutch agency Mindwize shares his essential steps for avoiding a poor online experience for donors. He also gives his advice on how to power yourself to fundraising success.
Read moreHow to create a donor journey map
by Ally Smith
Ally Smith of fundraising technology company Fundraising KIT shows you how to create a donor journey map and shares why they’re important to your fundraising strategy.
Read moreStop f***ing about with your logo and stick to fundraising instead
by Mark Phillips
Mark Phillips of Bluefrog Fundraising explores the potential negative impacts of a major charity rebrand and explains why good fundraising is where your emphasis should be.
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