CDE project 23: small charities

Bringing together all the many threads of ideas that made the Commission of the Donor Experience’s projects so vital, project 23 provides key recommendations from each so small charities can get to the heart of what CDE’s experts have concluded. These fundamental ideas will have a transformational impact on your organisation and each project has been clearly summarised. So whether you are looking improve your communications, drive home emotional impact or concentrate on major donors, there is a section of project 23 for you.

Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.

CDE project 23: small charities

by The Commission on the Donor Experience

This project is intended to give a starting point to allow any charity with limited resources to easily look at some of the most important parts of the output and to suggest some of the areas where charities with small or sole fundraisers might look at interpreting some of the output’s recommendations. It is not intended to replace reading and interpreting each project.

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CDE project 23: part 1 - project 1 - 6

by The Commission on the Donor Experience

1. The use and misuse of language 

2. Fundraising and vulnerability

3. Satisfaction and Commitment 

4. Thank you and welcome

5. The supporter's journey

6. The use and misuse of emotion

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CDE project 23: part 2 - project 7 - 10

by The Commission on the Donor Experience

7. Companies

8. Trusts and foundations

9. Major donors

10. Legacies

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CDE project 23: part 3 - project 11

by The Commission on the Donor Experience

11. Communication with individual donors

11a. Mass Media

11b. Direct Mail

11c. Digital

11d. Community fundraising

11e. Telephone fundraising

11f. Face to face fundraising

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CDE project 23: part 4 - project 12 - 17

by The Commission on the Donor Experience

12. Inspirational creativity

13. Giving choices and managing preferences

14. Getting the right people as fundraisers

15. The role of trustee boards and senior management

16. A distinctive service culture

17. Leadership

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CDE project 23: part 5 - project 18 - 22

by The Commission on the Donor Experience

18. Supporters as advocates

19. Evidence of impact and effectiveness

20. Fundraising investment

21. Working with suppliers

22. Media relations and the public face of charities

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CDE project 23: part 6 - list of contributors

by The Commission on the Donor Experience

A very special thanks to the following individuals who volunteered their time to review and present the observations and recommendations in this project. 

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