CDE project 23: small charities
Bringing together all the many threads of ideas that made the Commission of the Donor Experience’s projects so vital, project 23 provides key recommendations from each so small charities can get to the heart of what CDE’s experts have concluded. These fundamental ideas will have a transformational impact on your organisation and each project has been clearly summarised. So whether you are looking improve your communications, drive home emotional impact or concentrate on major donors, there is a section of project 23 for you.
Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.
CDE project 23: small charities
by The Commission on the Donor Experience
This project is intended to give a starting point to allow any charity with limited resources to easily look at some of the most important parts of the output and to suggest some of the areas where charities with small or sole fundraisers might look at interpreting some of the output’s recommendations. It is not intended to replace reading and interpreting each project.
Read moreCDE project 23: part 1 - project 1 - 6
by The Commission on the Donor Experience
1. The use and misuse of language
2. Fundraising and vulnerability
3. Satisfaction and Commitment
4. Thank you and welcome
5. The supporter's journey
6. The use and misuse of emotion
Read moreCDE project 23: part 2 - project 7 - 10
by The Commission on the Donor Experience
7. Companies
8. Trusts and foundations
9. Major donors
10. Legacies
Read moreCDE project 23: part 3 - project 11
by The Commission on the Donor Experience
11. Communication with individual donors
11a. Mass Media
11b. Direct Mail
11c. Digital
11d. Community fundraising
11e. Telephone fundraising
11f. Face to face fundraising
Read moreCDE project 23: part 4 - project 12 - 17
by The Commission on the Donor Experience
12. Inspirational creativity
13. Giving choices and managing preferences
14. Getting the right people as fundraisers
15. The role of trustee boards and senior management
16. A distinctive service culture
17. Leadership
Read moreCDE project 23: part 5 - project 18 - 22
by The Commission on the Donor Experience
18. Supporters as advocates
19. Evidence of impact and effectiveness
20. Fundraising investment
21. Working with suppliers
22. Media relations and the public face of charities
Read moreCDE project 23: part 6 - list of contributors
by The Commission on the Donor Experience
A very special thanks to the following individuals who volunteered their time to review and present the observations and recommendations in this project.
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