Communications toolbox

How can you raise money for your organisation if no-one knows about the good work you do or the need for funds? In the SOFII communications toolbox you will find some great tools and advice to help you tell stories to your donors that will motivate them to give.

British Muslims are the most generous group in the UK – how can fundraisers engage them?

by Jasmine Miah

Blue State’s essential report shows that UK Muslims gave four times more in the last 12 months than UK average. Almost half are planning to give more to charity in the next year. Three in four have already donated to support individuals impacted by the war in Gaza. And one in two are open to giving their Zakat to charitable organisations. What does this mean for charities and fundraisers like you?

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Chapter Mental Health: Conversational trust funding application

by David Burgess

In this inspiring case study, David Burgess shares how Matt Zeqiri tried out an innovative trust funding approach that was visually impactful and compelling. Some simple, well thought out changes saw his organisation’s application jump straight to the top of the pile and ensured it secured that all-important funding. 

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How jargon destroys non-profit fundraising and marketing

by Claire Axelrad

Do you use a lot of jargon in your fundraising communications? If so, it’s probably time for a rethink!

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CDE project 6. Section 5.2: the starfish story

by Robbie Macmillan

A poignant little story about a man saving starfish reflects the emotional driving force of Robbie Macmillan's Children of Rwanda charity.

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Collecting stories from your donors

by Simone Joyaux

Do you ever ask donors for their stories? Nonprofits have access to a crucial resource and it’s a fundraiser’s role to tap into it. 

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CDE project 22 summary: media relations and the public face of charities

by The Commission on the Donor Experience

This project will look at how to build better relations with the media so that coverage is better informed about the totality of practice and that good fundraising, is not undermined by collateral damage from exposure of incidents of bad practice.

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How thank-you letters can help you achieve your major giving potential

by Ikhlaq Hussain

Ikhlaq Hussain shares his expert advice on how to write considerate, effective thank-you letters for major donors that are more likely to lead to further donations. 

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The perfect annual report

by Giles Pegram CBE

Veteran fundraiser Giles Pegram CBE argues that most charity annual reports are written about the organisation and don't focus on donors and beneficiaries.

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SOFII stars: great fundraising writers

by SOFII

We’ve once again delved into our archive to bring you a collection of inspirational SOFII Stars, this time focusing on great fundraising writers. From the great George Smith to advertising legend David Ogilvy via Indra Sinha and Karin Weatherup, we’ve gathered the best fundraising writers together to share their unique insights and advice. 

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Harold Sumption: the shy pioneer

by Joanna Culling

In this addition to SOFII’s Fundraising Legends series, Joanna Culling talks to Ken Burnett, who proudly shares the full text of Harold’s only published material – Yesterday’s trail-blazing and pointers for tomorrow

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Forcing or forging a relationship? Part 5: what’s your real message? Or, how to be relevant

by Charlie Hulme

Do you really know your donors? Do you know why they give you money? Does it matter? Yes, says Charlie Hulme. If we want to keep our donors so expensively recruited we have to make sure our messages are relevant to what they want. We can’t do that if we don’t know what that is.

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Why I support 12 different charities

by Laura Croudace

How can you learn and improve if your training budget is titchy? Get out and donate says Laura Croudace, who wants a steady stream of fundraising pouring through her letterbox because she learns so much from it. And all those donations are still cheaper than most seminars and workshops.

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