CDE project 5: the supporter's journey
Though each donor’s experience will be different, mapping the optimum path over time can be useful for both the donor and the fundraiser, with potential if planned wisely to greatly enhance the donor experience. This project will define the process and seek to be helpful to fundraisers wishing to offer their donors a truly satisfying, rewarding long-term experience.
Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.
Serve or inspire? That is the question
by Richard Turner
Inspire is often a misused word in the fundraising world but it is not just a way of recruiting and even retaining donors. Inspiration can go much, much further.
Read moreCDE project 5 summary: the supporter’s journey
by The Commission on the Donor Experience
This project will define the process and seek to be helpful to fundraisers wishing to offer their donors a truly satisfying, rewarding long-term experience.
Read moreCDE project 5 section 1: the approach
by The Commission on the Donor Experience
We have to become better at telling the donors a story over the course of the supporter journey, and not just throwing random bits of information at them.
Read moreCDE project 5 section 2: putting the principles and actions into practice
by The Commission on the Donor Experience
We have been able to pull out some principles from responses to our survey of the charities that have shared information with us regarding their supporter journeys.
Read moreCDE project 5 section 3: case study on Ontario Nature
by The Commission on the Donor Experience
As fundraisers, we must remember that our biggest champions and advocates are our staff and volunteers, and we need to have as many voices as possible sharing their knowledge and passion with other people.
Read moreCDE project 5 section 3: case study on Volunteer Service Organisation
by The Commission on the Donor Experience
Volunteer View is VSO’s main programme for recruiting regular givers.
Read moreCDE project 5 section 3: case study on Practial Action
by The Commission on the Donor Experience
Introducing a non-ask piece in the welcome journey for cash supporters.
Read moreCDE project 5 section 4: King's College London and King's Health Partners supporter journey
by The Commission on the Donor Experience
The aim of the King's College London and King's Health Partners' supporter journey project was to look at how the F&SD department could become more ‘supporter-centric’ in order to maximise consideration and conversion as cost effectively as possible.
Read moreCDE project 5 section 5: from donor journeys to supporter journeys
by The Commission on the Donor Experience
Ellen Janssens of Dutch Heart Foundation believes in 5 years we will have integrated teams, responsible for specific combinations of non-profit activities and donor segments, instead of separate departments separated by their specific tasks.
Read moreCDE project 5 section 6: appendices
by The Commission on the Donor Experience
Appendix 1: Research sources.
Read more
