Corporate social engagement
Fundraisers are becoming increasingly professional and sophisticated when it comes to forming partnerships with commercial organisations and also when raising money from them. Corporate donors now are expressing growing interest in what fundraisers have to offer in terms of mutual benefit for their marketing objectives and as they seek to fulfil their obligations in terms of their corporate social responsibility. Is corporate fundraising all it’s cracked up to be? Are companies the best route to the many thousands of potential individual donors that they employ? If so, how should you go about fundraising from the corporate sector and where are the best opportunities?
The key to a successful corporate partnership – finding the ‘sweet spot’
by Keith Kibirango
What can you do to connect with corporate partners and ensure a long and healthy relationship? In this article, Keith Kibirango celebrates a partnership he admires, and explains why it took a bit of time (and a lot of careful collaboration) to get it just right.
Read moreAge UK: Cadbury ‘Donate Your Words’ corporate partnership
by Rebecca Broad
It’s not often that a chocolate bar stops you in your tracks and makes you want to start talking (and donating) to a charity helping older people. But in this case study, you’ll discover how Age UK’s superbly executed brand and fundraising campaign raised both money and awareness in a clever, captivating, and caring way.
Read moreGhostbusters – three ways to bring prospects back to life
by Remarkable Partnerships
No answer doesn’t mean no. Discover three sets of tips that show a charity’s dedication and persistence can pay huge dividends with corporate partners.
Read moreFive features of an ideal corporate prospect
by Remarkable Partnerships
SOFII partner Remarkable Partnerships is back with more easily digestible tips to help you secure your next corporate partnership. This time, the team shares how you can identify a great prospect and tailor your approach, giving you the best chance at success.
Read moreWhat can counselling teach corporate fundraising?
by Briony Markham
Can fundraisers learn something from the world of therapeutic counselling? Yes, says Briony Markham of Remarkable Partnerships.
Read moreSamaritans: Network Rail corporate partnership
by Julia Worthington
At IWITOT 2020 Julia Worthington reflected on a hugely successful corporate partnership between suicide prevention charity Samaritans and the UK’s Network Rail.
Read moreUNICEF and Pampers: ‘1 pack = 1 vaccine’ partnership
by Joe Burnett
Learn how a big brand partnered with a charity to transform the lives of women and children for thirteen years and counting.
Read moreSOFII stars: the best of corporate social engagement
by SOFII
Charities working in tandem with business can achieve remarkable results. In this edition of SOFII Stars, we present several wonderful examples where clever fundraising strategies led to exceptional partnerships!
Read moreCDE project 7 summary: companies
by The Commission on the Donor Experience
This project will consider all aspects of the evolving field of corporate partnerships from the perspective of the donor - including directors, senior managers, selection panels and staff to identify ways of enhancing the experience to the benefit of all involved.
Read moreDurham Cathedral in LEGO: innovative buy-a-brick fundraising
by Sue Kershaw
An innovative version of traditional buy-a-brick fundraising with a spectacular totaliser and easily replicable as a fundraising mechanic.
Read moreCancer Research UK: Slimming World Big Clothes Throw partnership
by Marie Burnett
This is a case history of a fantastic partnership between Cancer Research UK and Slimming World – the Big Slimming World Clothes Throw. Going since 2013, this campaign allows Slimming World members to celebrate slimming success by donating their ‘before’ clothes to CRUK charity shops. This has generated over £5 million worth of stock for the shops, whilst also highlighting the issues of obesity and related cancers. All with minimal investment on the charity’s part!
Read moreLessons from a charity shop
by Laura Croudace
Do you think that charity shops are not ‘pure’ fundraising, in fact, aren’t fundraising at all? During a stroll in the sunshine, Laura Croudace came across a charity shop that, in her words, ‘blew me away’. Click here to see how and why she thinks we could all learn from FARA’s approach to running shops.
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