SOFII

Can a bank’s way of thanking customers be an inspiration for fundraisers? In this presentation from our IWITOT session at the FINZ Conference 2020, Karla Paotonu got attendees thinking about how they acknowledge their donors.

What can fundraisers learn from US presidential candidate Pete Buttigieg? In this presentation from IWITOT: The Americas 2021, Ryan Steele explains how Pete’s campaign used a video game format to create an engaging, successful appeal.

How Medical Aid for Palestinians (MAP) used its great donor relationships to power not one but two Christmas campaigns in just one month.

Can fear be a primary motivating factor in direct mail? Denny Hatch certainly thinks so. In this blog Denny not only explains why, he also illustrates the point by analysing two remarkable letters.

In this article from his archive, SOFII founder Ken Burnett muses on how fundraisers should look at the world and our profession. He also draws unexpected inspiration from the number one shoe company in Africa.

The first e-mail you send to new subscribers is crucial, as it will inform whether or not they open any subsequent messages. In this handy guide, Ephraim Gopin explains how to ensure you start off on the front foot.

This exciting campaign from Korea rightly won the audience prize at SOFII’s flagship event I Wish I’d Thought of That (IWITOT) at the International Fundraising Convention in 2019.

How can you learn and improve if your training budget is titchy? Get out and donate says Laura Croudace, who wants a steady stream of fundraising pouring through her letterbox because she learns so much from it. And all those donations are still cheaper than most seminars and workshops.

Are your in-memoriam donation thank-you letters destined for donor oblivion?

This copywriting clinic looks to help you rescue them from a fate worse than, well… death.