CRISIS FUNDRAISING
Everything you need to fundraise effectively - now
Fundraising in a time of crisis: SOFII’s guide to navigating tough times
In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.
Diabetes UK: One Million Steps Challenge digital pivot
How did Diabetes UK and Manifesto react to the coronavirus crisis and subsequent lockdown? They rescued, and actually enhanced, Diabetes UK’s flagship fundraising event.
George Harrison–Ravi Shankar Special Emergency Relief Fund: ‘Bangla Desh’ pop single
We bring you the under appreciated story of the world’s first charity pop song, courtesy of an ex-Beatle. Dive into this fun piece of fundraising history.
LATEST CASE STUDIES
Fantastic fundraising campaigns from around the world
Shelter: Give People Change legacy proposition and campaign
In this case study you’ll discover how Shelter transformed their legacy fundraising and secured £1 million of pledges in just one year. Crucially, the charity began their campaign with a new and improved proposition for long-term donors.
Planned Parenthood: Donate in Pence’s name
At the FINZ Conference IWITOT session in 2020 Laura Golland shared how Planned Parenthood fought back against Mike Pence’s anti-abortion plans and raised vital funds – all while he attempted to defund the organisation.
Lung Foundation Australia: Christmas 2020 digital campaign
Lung Foundation Australia wanted to increase their social media presence and convert click-throughs to donations for their upcoming Christmas campaign. With help from agency Bigfoot Fundraising, the charity delivered a hugely successful digital fundraising appeal.
LATEST ARTICLES
Expert opinions, insights and how-to guides to inform your fundraising
What creates highly loyal supporters?
What are the drivers of donor loyalty, the things that will compel them not just to donate but to be champions of your cause for years to come?
Why is it key for fundraisers to understand supporter loyalty?
What is loyalty? It’s a word we all use. But what do we mean by it? Roger Lawson explores loyalty in fundraising and says, ‘loyalty is how your donors feel about you’.
The book that will lead the campaigning fundraising revolution!
Fundraiser Tanya Jackson shares her review of Ken Burnett’s brand new book, The essence of Campaigning Fundraising in 52 exhibits and 199 web links.
SOFII’S MOST POPULAR
Your shortcut to our must-see examples of fundraising inspiration
Face-to-face fundraising: Bill’s story
Anne Marshall, Director of Field Operations for the Canada division of agency Up Fundraising, tells the inspirational tale of her friend Bill and how he is one of the best face-to-face fundraisers she’s ever met.
Mind Pause Box
A beautifully designed self-care subscription box that was tailor-made for its target audience and encourages regular giving for Mind -the Pause Box is a trailblazer.
How thank-you letters can help you achieve your major giving potential
Ikhlaq Hussain shares his expert advice on how to write considerate, effective thank-you letters for major donors that are more likely to lead to further donations.
