CRISIS FUNDRAISING
Everything you need to fundraise effectively - now
Fundraising in a time of crisis: SOFII’s guide to navigating tough times
In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.
Trends of the Covid-19 pandemic on fundraising in the UK and the USA
Could a focus on young people and new avenues of fundraising be a key to beating the fallout from the coronavirus pandemic?
Contradictory signs: as the corona-crisis continues, what’s really happening in fundraising?
If most charities expect to do so badly during this pandemic, how come some are now doing much better than ever?
LATEST CASE STUDIES
Fantastic fundraising campaigns from around the world
RSPCA: Pet First Aid Guide value exchange campaign
Discover how the RSPCA in Australia used exceptional fundraising to recruit new regular donors and save the lives of animals in New South Wales and Queensland.
Fauna & Flora International: Testing always-on digital fundraising
Fauna & Flora International asked agency Manifesto to help them prove the value of digital marketing as a way to find new donors. Find out how they collaborated to deliver a successful pilot programme of activity.
IWITOT 2020: Blue Peter Totaliser and TV appeals
Joe Nicholson of Consider Creative heralds the weird and wonderful appeals of UK TV’s Blue Peter, and their iconic Totaliser.
LATEST ARTICLES
Expert opinions, insights and how-to guides to inform your fundraising
Is this really the best fundraising proposition of all time? And is it good development?
The benefits, challenges and opportunities of child sponsorship as seen by Lyndall Stein, with additional material by Ken Burnett – two former directors of the international development charity ActionAid.
Our Right to Heal – Marva Wisdom, Canada
There are so many great women of colour working in fundraising, but still a severe lack of diversity at the highest levels. From Our Right to Heal, Marva Wisdom looks at this disparity and asks what we’re going to do about it.
The science of fundraising: Ask a behavioural scientist, part three
Does naming your campaign improve acquisition? What should you call your monthly donor programme? The answer to these and other fundraising questions may be found in behavioural science.
SOFII’S MOST POPULAR
Your shortcut to our must-see examples of fundraising inspiration
The pandemic: where has fundraising been, where is it going and where should we be focusing now?
Help is at hand. A free online booklet and webinar are now available to help you deliver great fundraising during the coronavirus pandemic. And the advice all hinges on how to provide a superb supporter experience.
Mermaids: how one man raised £250k by playing a game.
The story of how one man took on prejudice and transphobia by raising £250k in just two days.
In lieu of flowers: how to write lively memorial donation thank-you letters
Are your in-memoriam donation thank-you letters destined for donor oblivion?
This copywriting clinic looks to help you rescue them from a fate worse than, well… death.
