CRISIS FUNDRAISING

Everything you need to fundraise effectively - now

Fundraising in a time of crisis: SOFII’s guide to navigating tough times

by Joe Burnett

In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.

Savvy students volunteer to help charities in times of crisis

by Anna McDaid

Studenteer pairs student volunteers looking for professional experience with charities that have been impacted by the coronavirus pandemic. This is a smart collaboration, in a time of crisis. 

The Fundraising Recruitment Universe - six tips for mastering a video interview

by Ryan Burdock

The coronavirus pandemic means most interviews are happening on virtual platforms, so these top tips could be your key to getting a job in fundraising or finding the right candidate for your organisation.

LATEST CASE STUDIES

Fantastic fundraising campaigns from around the world

Lung Foundation Australia: Christmas 2020 digital campaign

by SOFII

Lung Foundation Australia wanted to increase their social media presence and convert click-throughs to donations for their upcoming Christmas campaign. With help from agency Bigfoot Fundraising, the charity delivered a hugely successful digital fundraising appeal. 

Jewish Foundation of Manitoba: The Book of Life

by Kimberley MacKenzie

It’s hard to know how to start a conversation about legacies. But the Jewish Foundation of Manitoba nailed it! In the winning presentation from IWITOT: The Americas, Kimberley MacKenzie explains that instead of talking about death, the charity talks about life – through the stories of their donors.

Toronto Dominion Charitable Trust: #TDThanksYou video

by Karla Paotonu

Can a bank’s way of thanking customers be an inspiration for fundraisers? In this presentation from our IWITOT session at the FINZ Conference 2020, Karla Paotonu got attendees thinking about how they acknowledge their donors.

LATEST ARTICLES

Expert opinions, insights and how-to guides to inform your fundraising

Simone Joyaux, campaigning fundraiser extraordinaire, has died

by Ken Burnett

SOFII has lost a great friend, a great fighter, an exemplary force for good.

The wit and wisdom of George Smith - Never sneer at an Oscar

by George Smith

Back in 1993, George Smith extolled the virtues of the now ubiquitous fundraising awards. 

The Bata Shoes story

by Ken Burnett

In this article from his archive, SOFII founder Ken Burnett muses on how fundraisers should look at the world and our profession. He also draws unexpected inspiration from the number one shoe company in Africa.

SOFII’S MOST POPULAR

Your shortcut to our must-see examples of fundraising inspiration

Fundraising stripped naked: what matters in the end?

by Jennifer Ruthe

Freelance copywriter Jennifer Ruthe takes us back to basics and shares her top tips for how to be a successful fundraiser, even on a shoestring budget. From 'My first weeks as a fundraiser', SOFII’s series for those starting out in the profession.

Bloody Good Period’s festive period campaign

by Camille St-Omer Donaldson

A campaign that won the hearts and minds at IWITOT (I Wish I’d Thought of That) 2019, Bloody Good Period’s festive outing combined humour with a clear message that appealed to its target audience.

The Connection at St Martin’s: Donate Locate

by Georgia Bridgwood

The Connection at St Martin’s ‘Donate Locate’ app is a way to help someone living on the streets when donors feel most compelled to give – the moment they see him, or her. The app will locate the person they want to help and they can make a donation confident that it is going to the right place.