CRISIS FUNDRAISING
Everything you need to fundraise effectively - now
Fundraising in a time of crisis: SOFII’s guide to navigating tough times
In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.
SAVE FINZ: Emergency direct mail appeal
Facing difficult financial straits due to coronavirus, the Fundraising Institute of New Zealand launched an unprecedented matched funds appeal and brought in support from all around the world.
The face-to-face fundraisers back on the street after lockdown
As face-to-face fundraising markets slowly reopened in parts of Europe, Peter Steinmayer, Head of Face-to-Face at the Austrian Fundraising Association (Fundraising Verband Austria), shared his insights from the fundraisers’ first days back on the streets of Vienna.
LATEST CASE STUDIES
Fantastic fundraising campaigns from around the world
Pete for America: Leaderboard challenge election fundraising
What can fundraisers learn from US presidential candidate Pete Buttigieg? In this presentation from IWITOT: The Americas 2021, Ryan Steele explains how Pete’s campaign used a video game format to create an engaging, successful appeal.
Medical Aid for Palestinians: Two Christmas appeals, one wish for Palestine
How Medical Aid for Palestinians (MAP) used its great donor relationships to power not one but two Christmas campaigns in just one month.
IWITOT 2020: Sumatran Orangutan Society’s Rainforest Home Appeal
Felicity Spencer-Smith of the Chartered Institute of Fundraising (CIoF) praises a powerful and ambitious crowd-funding campaign to save orangutans in Indonesia.
LATEST ARTICLES
Expert opinions, insights and how-to guides to inform your fundraising
How to find new e-mail subscribers for your organisation – the right way.
Ephraim Gopin, founder of 1832 Communications explains why e-mail is an essential fundraising tool for your organisation. He also shares simple tips to help you encourage more of your site visitors to sign up to your communications.
The wit and wisdom of George Smith: instead of Help the Aged, let the aged help
‘A good proportion of one fifth of the population is loaded and leisured, financially secure and has quality time on its hands’ said George Smith. How can fundraisers tap into that potential?
Introducing Fulfilled Fundraisers, a new learning platform for fundraisers
Now, more than ever, fundraisers want to connect with their peers and help each other. Thankfully there’s a space where you can learn from the best in the business, without even needing to leave your desk: Fulfilled Fundraisers.
SOFII’S MOST POPULAR
Your shortcut to our must-see examples of fundraising inspiration
How I wrote it: the Make-A-Wish Foundation’s prospect letter
In the second of a series of interviews with leading fundraising writers, Harvey McKinnon talks with Fergal Byrne about a fundraising letter he wrote for the Make-A-Wish Foundation, Canada, in 2002. In this conversation Harvey tells how he wrote this letter and expands on his approach, paying special attention to the art and craft of writing and telling fundraising stories.
My first weeks as a fundraiser: where do I start?
SOFII presents ‘My first weeks as a fundraiser’: a series to guide you through the start of your fundraising career. It’s a treasure trove linking you to the best of what’s on SOFII and elsewhere when it comes to the basics and essentials of fundraising, aka everything you need to get your feet under the table.
Marie Curie and Yorkshire Building Society – The Hour of Need
Find out about the amazing work Marie Curie in the UK achieved through their partnership with the Yorkshire Building Society. They smashed their fundraising target, involved themselves at every level of YBS’ structure and reached deep into local communities. An inspiration.
