CRISIS FUNDRAISING
Everything you need to fundraise effectively - now
Fundraising in a time of crisis: SOFII’s guide to navigating tough times
In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.
Mennonite Central Committee Canada: Tigray, Ethiopia crisis appeal
Mennonite Central Committee (MCC) Canada wanted to help refugees of the Tigray crisis in Ethiopia, but they’d only just finished an appeal for victims of the war in Ukraine. Would their kind donors be willing to give again so soon? Find out what happened next, here.
Don’t be tone deaf on Ukraine
What is ‘top of mind’ for your donors right now? Claire Axelrad explains why it is always important to address what really matters to your supporters and help them contribute to solving urgent problems.
LATEST CASE STUDIES
Fantastic fundraising campaigns from around the world
National Trust for Scotland: ROOTS regular giving campaign
For membership organisations, recruiting regular givers isn’t always easy – but with a beautiful new regular giving product, the National Trust for Scotland certainly succeeded.
The Church of Jesus Christ of Latter-day Saints: Giving Machines
From IWITOT: The Americas 2022, introducing vending machines with a twist – you can use them to donate to a good cause!
International Committee of the Red Cross: Helping victims of the Turkish-Greek conflict
Discover how efforts by the International Committee of the Red Cross (ICRC) proved decisive in helping the victims of a brutal conflict.
LATEST ARTICLES
Expert opinions, insights and how-to guides to inform your fundraising
Legacy seeds
‘The ‘past’ truly can be a part of a glorious future’ – John Lepp explains why sprinkling some legacy seeds in your donor communications can lay the groundwork for future success.
How jargon destroys non-profit fundraising and marketing
Do you use a lot of jargon in your fundraising communications? If so, it’s probably time for a rethink!
Five insights for fundraisers from the British Red Cross Museum of Kindness
We’ve been meaning to get this gem on SOFII for a while, and we hope you love this bit of fundraising history as much as we do. In this article Mark Phillips shares what he saw on his visit to the British Red Cross Museum of Kindness and shares what fundraisers can learn from their exhibition of wonderful things.
SOFII’S MOST POPULAR
Your shortcut to our must-see examples of fundraising inspiration
Harry Perkins Institute: Habit tracker regular giving acquisition
The Harry Perkins Institute of Medical Research (aka the Perkins) revolutionised its fundraising with a superb – and successful – push to attract more regular givers.
Jewish Foundation of Manitoba: The Book of Life legacy programme
It’s hard to know how to start a conversation about legacies. But the Jewish Foundation of Manitoba found the perfect way to do just that. In this case study, Kimberley MacKenzie explains that instead of talking about death, the charity chose to talk about life – through the stories of their donors.
RSPCA: Pet First Aid Guide value exchange campaign
Discover how the RSPCA in Australia used exceptional fundraising to recruit new regular donors and save the lives of animals in New South Wales and Queensland.
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