CRISIS FUNDRAISING
Everything you need to fundraise effectively - now
Fundraising in a time of crisis: SOFII’s guide to navigating tough times
In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.
The face-to-face fundraisers back on the street after lockdown
As face-to-face fundraising markets begin to reopen in parts of Europe, Peter Steinmayer, Head of Face-to-Face at the Austrian Fundraising Association (Fundraising Verband Austria), shares his insights from fundraisers’ first days back on the streets of Vienna.
Right now, the supporter experience matters more than ever
How are you going to maintain an excellent donor experience for your supporters in this time of crisis? Six expert fundraisers explain how their organisations are reacting to coronavirus, whilst still ensuring they are there for those who give to them.
LATEST CASE STUDIES
Fantastic fundraising campaigns from around the world
Fauna & Flora International: Testing always-on digital fundraising
Fauna & Flora International asked agency Manifesto to help them prove the value of digital marketing as a way to find new donors. Find out how they collaborated to deliver a successful pilot programme of activity.
IWITOT 2020: Blue Peter Totaliser and TV appeals
Joe Nicholson of Consider Creative heralds the weird and wonderful appeals of UK TV’s Blue Peter, and their iconic Totaliser.
The Salvation Army: Christmas cross channel digital recruitment campaign
In Christmas 2019, marketing agency Manifesto used clever technology to create a hugely successful digital recruitment campaign for The Salvation Army.
LATEST ARTICLES
Expert opinions, insights and how-to guides to inform your fundraising
The science of fundraising: Ask a behavioural scientist, part three
Does naming your campaign improve acquisition? What should you call your monthly donor programme? The answer to these and other fundraising questions may be found in behavioural science.
Charity Chat Podcast - How does SOFII inspire fundraisers worldwide?
Joe Burnett, our contributing editor, talks with Samuel Davies of Charity Chat in this great podcast. They discuss the virtues of SOFII and give an insider’s look at what the site and the charity can offer you.
The wit and wisdom of George Smith - Why shame the punters when you can threaten them?
In this new entry to our series by the great writer, George Smith tackles the 'aggressive' tactics used by direct marketers.
SOFII’S MOST POPULAR
Your shortcut to our must-see examples of fundraising inspiration
Meet the world-changers - from the fundraising frontline: an interview with Jiblu Rahman
Jiblu Rahman wowed people across the fundraising sector with his star turn in Islamic Relief’s ‘Saving lives isn’t easy’ ad campaign. Joe Burnett sat down with him to discuss the campaign and how he, as a young fundraiser, is becoming a world-changer.
Welcome to SOFII’s direct mail showcase: contents and index
Welcome to SOFII's direct mail, door drops and household deliveries showcase. We bring you a hatful of exceptional examples and words of wisdom that highlight the best direct mail and demonstrate how you can create your own brilliant packs and campaigns.
The Help Hollie campaign: how relationship fundraising works at Anthony Nolan
John Logan’s niece Hollie showed incredible bravery in the face of illness and was a true inspiration. In this article John explores how relationship fundraising and emotion formed core aspects of the Help Hollie campaign.
