SPOTLIGHT ON LEGACY FUNDRAISING
How to talk to your donors about gifts in wills
The Legacy Showcase – where fundraisers share inspiring campaigns
SOFII knows that fundraisers like you understand the importance of legacy fundraising and are seeking new ideas to inform and inspire your work. Well look no further! The Legacy Showcase is a collection of short videos where fundraisers share their favourite legacy campaign and explain why they think it’s worthy of your admiration too.
British Heart Foundation ‘Gift of Hope’ and ‘Give in Celebration’
Find out how the British Heart Foundation completely reinvented their strategy for in memory giving. How? By providing a more involving experience for donors and making great use of new technology. A wonderful lesson for all fundraisers
Greenpeace Australia: The legacy beer mat
The copy you see above is a line that every writer wishes he or she had written. If half the challenge with legacy marketing is how do you raise the delicate subject with donors, then this brilliant promotion hits every button perfectly. Without doubt, it is a fundraising classic. But did it actually generate many bequests? Click to find out...
LATEST CASE STUDIES
Fantastic fundraising campaigns from around the world
Hercule Van Wolfwinkle: ‘Bad’ pet portraits fundraiser
What do ‘bad’ pet portraits have to do with fundraising? Click here to read the inspiring story of how one person raised more than £200,000 for charity – simply by drawing furry friends from around the world.
National Trust for Scotland: ROOTS regular giving campaign
For membership organisations, recruiting regular givers isn’t always easy – but with a beautiful new regular giving product, the National Trust for Scotland certainly succeeded.
The Church of Jesus Christ of Latter-day Saints: Giving Machines
From IWITOT: The Americas 2022, introducing vending machines with a twist – you can use them to donate to a good cause!
LATEST ARTICLES
Expert opinions, insights and how-to guides to inform your fundraising
Exploring the evolution and trends of mid-level fundraising
What is the difference between major and mid-level giving? What changes are we seeing after years of traditional mid-level programmes? What charities have been innovating in this area of fundraising? In a special long read written especially for SOFII, Simon Dickson explores all these questions and kick starts your thinking about what mid-level giving could look like at your charity.
ChatGPT and fundraising – what do you need to know? (part two)
In the second instalment of our series on ChatGPT and fundraising, SOFII talks to Cherian Koshy – the founder of a platform that democratises access to artificial intelligence and machine learning for nonprofit organisations. Dive in and explore Cherian’s in-depth insights and opinions on ChatGPT for fundraisers.
ChatGPT and fundraising – what do you need to know? (part one)
You’ve probably heard about ChatGPT. You might have read about how it could revolutionise (or destroy) everything from internet searches to journalism. But as fundraisers, what do you really need to know? In part one of a two-part piece, we ask three digital fundraisers to give us their opinions on ChatGPT.
SOFII’S MOST POPULAR
Your shortcut to our must-see examples of fundraising inspiration
Fundraising at the intersection of Blackness and Womanhood
We are delighted to bring you this podcast and article by Washington, DC based fundraiser Kia Croom. Kia brings you closer to the experiences of Black female fundraisers and reflects on a sector that isn’t practicing what it preaches.
Abortion Support Network: ‘Why do you support ASN?’
By asking a simple question of their donors and sharing the responses in later communications, a small Irish charity provided inspiration for all fundraisers.
Greenpeace USA newsletter: the origami whale
If you want to engage your donors give them something interesting and fun to do. This is an example of transforming the humble newsletter, with new energy and purpose, to deliver a real involving experience to supporters.
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