SPOTLIGHT ON FESTIVE FUNDRAISING

Get inspiration for your year end appeal

The Sandcastle Trust: Christmas appeal and fundraising film

by Danielle Singleton

Small charity founder Danielle shares how she learned variety of new skills – including how to co-create a fundraising film and design a landing page – so The Sandcastle Trust could reach more donors with their 2023 Christmas campaign.

Medical Aid for Palestinians: Two Christmas appeals, one wish for Palestine

by nick mawer

In this case study Medical Aid for Palestinians (MAP) share how they built on great donor relationships to power not one but two Christmas campaigns in just a month. Keep reading to find out how they did it and discover the surprising results!

Sense: A magical Christmas appeal from Teddy

by SOFII

Sense and Bluefrog share the creative and results from a super direct mail campaign that was sent to individual donors. It proves that, if used properly, direct mail appeals to your supporters can, and will, achieve great results for your charity. 

LATEST CASE STUDIES

Fantastic fundraising campaigns from around the world

UNFPA: ‘No matter what’ digital acquisition campaign

by Melanie Trabi

In this recent digital fundraising campaign, the creative focussed on images that juxtaposed difficult and dangerous environments with safely delivered newborns. It achieved excellent results and even increased return on investment from UNFPA’s existing donors.

Rotary Club of Alice Springs: Henley on Todd Dry Regatta

by Ben Eden-Davies

Ben Eden-Davies extols the virtues of a very clever Australian fundraising event that continues to stand the test of time. And when you have seen the ingenuity of the fundraisers in Alice Springs for yourself, you’ll understand why the rising tide of a community lifts all boats’.

Dogs Trust: Building an engaging supporter experience at ‘Dogs Trust Village’

by Amy Bingham

Step into ‘Dogs Trust Village’ and you’ll discover a masterclass in the supporter experience. This unique event has not only engaged with existing dog-loving supporters, but it’s also helped recruit new ones and raise vital funds.

LATEST ARTICLES

Expert opinions, insights and how-to guides to inform your fundraising

Celebrating Jerry Huntsinger – an exemplary fundraiser, writer, teacher and friend

by SOFII

There is a very special showcase on SOFII that you might not know about – but you really should. It contains oodles of fundraising wisdom and it’s called, quite simply, The Jerry Huntsinger Tutorials.

21 and ½ tips for writing better fundraising materials

by Lisa Sargent

Fundraising copywriter extraordinaire Lisa Sargent is back, with more essential advice on how to harness the power of your writing. In this article Lisa shares her tried-and-true checklist for better fundraising materials. Follow these tips and help ensure your donor communications shine... every time!

British Muslims are the most generous group in the UK – how can fundraisers engage them?

by Jasmine Miah

Blue State’s essential report shows that UK Muslims gave four times more in the last 12 months than UK average. Almost half are planning to give more to charity in the next year. Three in four have already donated to support individuals impacted by the war in Gaza. And one in two are open to giving their Zakat to charitable organisations. What does this mean for charities and fundraisers like you?

SOFII’S MOST POPULAR

Your shortcut to our must-see examples of fundraising inspiration

Barnardo’s: ‘Be More Gladys’ legacy television ad

by Gina Hollands

UK children’s charity Barnardo’s hoped to attract new legators with their first-ever television legacy ad campaign, Be More Gladys. This ad took a fresh, bold approach that is helping them stand out in a crowded market and reach new audiences.

Extra Life: ‘Play Games, Heal Kids’ 24-hour gaming marathon

by Rickesh Lakhani

In this case study, video game enthusiast and fabulous fundraiser Rickesh Lakhani asks: How can a plumber, riding a dinosaur, help raise money for children?

Keep reading to find out!

Collecting stories from your donors

by Simone Joyaux

Do you ever ask donors for their stories? Nonprofits have access to a crucial resource and it’s a fundraiser’s role to tap into it.