CRISIS FUNDRAISING

Everything you need to fundraise effectively - now

Fundraising in a time of crisis: SOFII’s guide to navigating tough times

by Joe Burnett

In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.

Choctaw Nation of Oklahoma and Ireland: ‘Pay it forward’ campaign

by Marie Quirke

When coronavirus hit and began to impact on the Choctaw Nation of Oklahoma, the people of Ireland stepped up to help. They repaid a gift from 173 years earlier by supporting the Choctaw Nation’s superb viral fundraising campaign. 

Diabetes UK: One Million Steps Challenge digital pivot

by Gemma Reeve

How did Diabetes UK and Manifesto react to the coronavirus crisis and subsequent lockdown? They rescued, and actually enhanced, Diabetes UK’s flagship fundraising event. 

LATEST CASE STUDIES

Fantastic fundraising campaigns from around the world

Meals on Wheels San Francisco: ‘Deliver Hope’ Giving Tuesday appeal

by Clay Buck

IWITOT: The Americas speaker Clay Buck was vaguely sceptical about Giving Tuesday, but then a campaign came along that changed his mind. It took the Giving Tuesday ethos and turned it into something very special – and here’s how. 

Planned Parenthood: Donate in Pence’s name

by Joe Burnett

At the FINZ Conference IWITOT session in 2020 Laura Golland shared how Planned Parenthood fought back against Mike Pence’s anti-abortion plans and raised vital funds – all while he attempted to defund the organisation. 

Lung Foundation Australia: Christmas 2020 digital campaign

by SOFII

Lung Foundation Australia wanted to increase their social media presence and convert click-throughs to donations for their upcoming Christmas campaign. With help from agency Bigfoot Fundraising, the charity delivered a hugely successful digital fundraising appeal. 

LATEST ARTICLES

Expert opinions, insights and how-to guides to inform your fundraising

Standing on the shoulders of giants – a book review

by David Love

SOFII is delighted to share this thoughtful review of The Essence of Campaigning Fundraising in 52 exhibits and 199 web links – a new book by Ken Burnett. It comes to you all the way from Canada and courtesy of a wonderful fundraiser, David Love.  

The Fundraising Institute of New Zealand (FINZ) becomes SOFII’s newest partner

by SOFII

Huge thanks and much love to the Fundraising Institute of New Zealand for their valuable support.

What creates highly loyal supporters?

by Roger Lawson

What are the drivers of donor loyalty, the things that will compel them not just to donate but to be champions of your cause for years to come?

SOFII’S MOST POPULAR

Your shortcut to our must-see examples of fundraising inspiration

Kent Scouts Big Cardboard Sleep Out for Porchlight 2018

by Rachel van Hoven

Making excellent use of digital and online technologies and with a motivated and engaged local community, Porchlight, a homelessness charity in Kent, England, succeeded in holding their biggest event ever.

Hope and Homes for Children: End the Silence

by Catherine Harris

Hope and Homes developed a superb campaign to bring light to the lives of children in orphanages with their End the Silence campaign, using positive imagery, a novel pair of donation options and the music we all love.

Jesse Jackson’s bid for the White House, 1988

by SOFII

Twenty years before the world had ever heard of Barack Obama, the Reverend Jesse Jackson was breaking new political ground with his campaign.