CRISIS FUNDRAISING
Everything you need to fundraise effectively - now
Fundraising in a time of crisis: SOFII’s guide to navigating tough times
In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.
Choctaw Nation of Oklahoma and Ireland: ‘Pay it forward’ campaign
When coronavirus hit and began to impact on the Choctaw Nation of Oklahoma, the people of Ireland stepped up to help. They repaid a gift from 173 years earlier by supporting the Choctaw Nation’s superb viral fundraising campaign.
Diabetes UK: One Million Steps Challenge digital pivot
How did Diabetes UK and Manifesto react to the coronavirus crisis and subsequent lockdown? They rescued, and actually enhanced, Diabetes UK’s flagship fundraising event.
LATEST CASE STUDIES
Fantastic fundraising campaigns from around the world
Meals on Wheels San Francisco: ‘Deliver Hope’ Giving Tuesday appeal
IWITOT: The Americas speaker Clay Buck was vaguely sceptical about Giving Tuesday, but then a campaign came along that changed his mind. It took the Giving Tuesday ethos and turned it into something very special – and here’s how.
Planned Parenthood: Donate in Pence’s name
At the FINZ Conference IWITOT session in 2020 Laura Golland shared how Planned Parenthood fought back against Mike Pence’s anti-abortion plans and raised vital funds – all while he attempted to defund the organisation.
Lung Foundation Australia: Christmas 2020 digital campaign
Lung Foundation Australia wanted to increase their social media presence and convert click-throughs to donations for their upcoming Christmas campaign. With help from agency Bigfoot Fundraising, the charity delivered a hugely successful digital fundraising appeal.
LATEST ARTICLES
Expert opinions, insights and how-to guides to inform your fundraising
Standing on the shoulders of giants – a book review
SOFII is delighted to share this thoughtful review of The Essence of Campaigning Fundraising in 52 exhibits and 199 web links – a new book by Ken Burnett. It comes to you all the way from Canada and courtesy of a wonderful fundraiser, David Love.
The Fundraising Institute of New Zealand (FINZ) becomes SOFII’s newest partner
Huge thanks and much love to the Fundraising Institute of New Zealand for their valuable support.
What creates highly loyal supporters?
What are the drivers of donor loyalty, the things that will compel them not just to donate but to be champions of your cause for years to come?
SOFII’S MOST POPULAR
Your shortcut to our must-see examples of fundraising inspiration
Kent Scouts Big Cardboard Sleep Out for Porchlight 2018
Making excellent use of digital and online technologies and with a motivated and engaged local community, Porchlight, a homelessness charity in Kent, England, succeeded in holding their biggest event ever.
Hope and Homes for Children: End the Silence
Hope and Homes developed a superb campaign to bring light to the lives of children in orphanages with their End the Silence campaign, using positive imagery, a novel pair of donation options and the music we all love.
Jesse Jackson’s bid for the White House, 1988
Twenty years before the world had ever heard of Barack Obama, the Reverend Jesse Jackson was breaking new political ground with his campaign.
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Director of Fundraising, Medical aid for Palestinians
Location: Islington, London, UK. Closing date: 18/08/2021. Salary: £61,008…
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