SPOTLIGHT ON EVENTS FUNDRAISING

Be inspired by some of the world’s most original and effective events

The Great Bungay Duck Race: Virtual success in 2020

by Joe Burnett

How one small charity in rural England had to innovate and try out new ideas to ensure their event went ahead. When coronavirus forced them to go virtual, they did in style.

British Heart Foundation: MyMarathon

by Emily Roff

Making great use of digital technology, the British Heart Foundation created a trail-blazing virtual event.

Live Aid: the history of an all-time great event

by SOFII

Live Aid was one of the most successful fundraising events in history. So, in this exhibit, we look back at how the idea was conceived and what made it one of the most significant fundraising campaigns of our time.

LATEST CASE STUDIES

Fantastic fundraising campaigns from around the world

Battersea Dogs and Cats Home: ‘Leaving a gift in your will’ TV ad

by Gina Hollands

Since this upbeat, inspiring television ad started airing in 2020 it has helped generate over 1,000 legacy information pack requests. But how did the fundraisers do it? Keep reading to discover how Battersea Dogs and Cats Home created a legacy television ad that’s proven its worth over the past three years… and counting.

PANS PANDAS UK: ‘Helen and Jessica’ fundraising event film

by Emma Bracegirdle

If you’re a small to medium-sized organisation looking to boost your events fundraising through film, look no further. In this case study you are sure to find inspiration in PANS PANDAS UK’s storytelling and fundraising film-making process – and be impressed by their target smashing results too! 

Blind Low Vision NZ: Paws for Purpose collection box auction

by Gwen Green

This is a virtual auction done well. It includes many of the ingredients for success – good planning, sustainability, celebrity, partnerships, a strong ask and the pull of beautiful items that truly connected the donor to the cause. For all these reasons, Blind Low Vision NZ ensured their auction raised plenty of vital funds for their guide dog programme. 

LATEST ARTICLES

Expert opinions, insights and how-to guides to inform your fundraising

Supporter care – it’s the best investment you can make in fundraising

by Ralph Welch

Ralph Welch didn’t expect his chance encounter with a Women’s Super League customer service team to make him think much about fundraising. But an unexpected response after a recent purchase made him reflect on charities and supporter care. Read on to find out more and learn a few top tips.

Asking your donors the right way – six tips to build relationships and giving

by George Crankovic

Fundraisers, we all know it can be hard to make the ask. Whether you need to speak to your donor in person or on paper, it’s not easy to ask for the donations that your organisation and your beneficiaries need. In this article, copywriter and consultant George Crankovic shares six useful tips to help you make that all-important request. 

What can 6,000 fundraising appeals from 1912 teach you about asking for money?

by Marina Jones

In part one of this series on William Harvey Allen’s review of 6,000 fundraising appeals, Marina Jones noted that the challenges fundraisers face hasn’t really changed much in 100+ years. But today, Marina looks at what these historical appeals can teach us about how we ask for money from donors. Dive in to discover ten key lessons.  

SOFII’S MOST POPULAR

Your shortcut to our must-see examples of fundraising inspiration

Stop f***ing about with your logo and stick to fundraising instead

by Mark Phillips

Mark Phillips of Bluefrog Fundraising explores the potential negative impacts of a major charity rebrand and explains why good fundraising is where your emphasis should be.

Bible Society: The Greatest Journey - Christmas Appeal

by Carol Akiwumi

By providing free resources Bible Society made it easy for supporters to stage their own nativity plays. This in turn ensured supporters could raise more donations with limited cost to themselves.

Habitat for Humanity: Happy Mother’s Day video

by John Lepp

By featuring actual beneficiaries in this video campaign Habitat for Humanity Waterloo Region, Agents of Good and Atomic Spark found the emotional core of the cause to connect with donors.