SPOTLIGHT ON LEGACY FUNDRAISING

How to talk to your donors about gifts in wills

The Legacy Showcase – where fundraisers share inspiring campaigns

by SOFII

SOFII knows that fundraisers like you understand the importance of legacy fundraising and are seeking new ideas to inform and inspire your work. Well look no further! The Legacy Showcase is a collection of short videos where fundraisers share their favourite legacy campaign and explain why they think it’s worthy of your admiration too.

Why do people give? The legacy podcast with Richard Radcliffe

by Mark Phillips

In this conversation, experienced legacy fundraiser Richard Radcliffe shares why people leave bequests and what changes he has noticed over the yearsparticularly as baby boomers have begun to seriously consider which charities they want to remember.

Nature Conservancy of Canada: Legacy mailing

by SOFII

Step into our archive as David Love shares how Nature Conservancy of Canada (NCC) accessed the ‘pot of gold at the end of the fundraiser’s rainbow’ with a classically straightforward but very appealing legacy piece. Without doubt, this carefully and sensitively crafted pack will have raised funds very effectively for the cause and the organisation that created it.

LATEST CASE STUDIES

Fantastic fundraising campaigns from around the world

Blind Low Vision NZ: Paws for Purpose collection box auction

by Gwen Green

This is a virtual auction done well. It includes many of the ingredients for success – good planning, sustainability, celebrity, partnerships, a strong ask and the pull of beautiful items that truly connected the donor to the cause. For all these reasons, Blind Low Vision NZ ensured their auction raised plenty of vital funds for their guide dog programme. 

Chapter Mental Health: Conversational trust funding application

by David Burgess

In this inspiring case study, David Burgess shares how Matt Zeqiri tried out an innovative trust funding approach that was visually impactful and compelling. Some simple, well thought out changes saw his organisation’s application jump straight to the top of the pile and ensured it secured that all-important funding. 

Hercule Van Wolfwinkle: ‘Bad’ pet portraits fundraiser

by Tony Banks

What do ‘bad’ pet portraits have to do with fundraising? Click here to read the inspiring story of how one person raised more than £200,000 for charity – simply by drawing furry friends from around the world.  

LATEST ARTICLES

Expert opinions, insights and how-to guides to inform your fundraising

How to fundraise from trusts and foundations when you have high reserves

by Mike Zywina

What happens if your organisation has ‘too much’ money? While most charities and social enterprises don’t find themselves with high reserves often, this can pose challenges when it happens – especially if you work in trusts and foundations. Mike Zywina shares four tips for what do if your organisation has a lot of funds in reserves or finds itself in an unusual financial position.

Ten fundraising truths inspired by Booker T. Washington

by Marina Jones

Booker T. Washington was the first president of the Tuskegee Institute (now Tuskegee University). But did you know he was also a skilled fundraiser? In this article, Marina Jones shares ten fundraising truths based on Washington’s success and insight. Dive in and be inspired!

How do you say thank you for 41 million eggs?

by Marina Jones

Fundraising history, donor recognition, supporter experience and thanking. This one has it all! Dive in and explore the many virtues of this World War One (WWI) National Egg Collection campaign. There’s plenty to inspire you and your fundraising, today.

SOFII’S MOST POPULAR

Your shortcut to our must-see examples of fundraising inspiration

I.G.’s Field Guide to Relationship-Based Fundraising: a free resource for the sector

by Jasmine Awad

Discover a useful free guide to maximising your major donor fundraising potential. This guide is available in both English and Spanish.

The pie lies – why you should put the charity spending pie chart straight in the bin

by Caoileann Appleby

Pie charts may seem like a good way to assess your organisation’s success but Caoileann Appleby of Ask Direct points out they’re really best ignored – or even chucked in the bin.

Islamic Relief UK: Raising £180,000 via WhatsApp and Facebook messaging

by Emily Collins-Ellis

A clever and modern use of technology by Islamic Relief UK demonstrates how regular interaction with major donors can yield great results by bringing them closer to the charity’s cause.