SPOTLIGHT ON FUNDRAISING HISTORY

Discover what you can learn from fundraising’s past

Crowdfunding: A lesson from World War II

by Roger Craver

The Spitfire was a single-seat, short-range, high-performance interceptor. But Britain faced an early and major problem with this impressive fighter plane – where to get the money to pay for the thousands that were required. The solution was fundraising. 

The Foundling Hospital appeal, 1728-1745

by Tobin Aldrich

Another opportunity to be inspired by fundraisers of the past. Raffles, art gallery events and benefit concerts are common ways to raise money today. But when Thomas Coram was fundraising for the Foundling Hospital in Georgian London he employed all these methods. In fact, some might say he invented them…

The Salvation Army’s ‘self-denial fund’

by Sarah Bond

The Salvation Army’s archive includes fundraising gems from over 150 years ago. In this article Sarah Bond shares an original draft appeal letter from The Salvation Army’s founder General William Booth. She also takes a look the evolution of their ‘self-denial fund’ donation envelopes.

LATEST CASE STUDIES

Fantastic fundraising campaigns from around the world

Hercule Van Wolfwinkle: ‘Bad’ pet portraits fundraiser

by Tony Banks

What do ‘bad’ pet portraits have to do with fundraising? Click here to read the inspiring story of how one person raised more than £200,000 for charity – simply by drawing furry friends from around the world.  

National Trust for Scotland: ROOTS regular giving campaign

by Joe Nicholson

For membership organisations, recruiting regular givers isn’t always easy – but with a beautiful new regular giving product, the National Trust for Scotland certainly succeeded.

The Church of Jesus Christ of Latter-day Saints: Giving Machines

by Liz Attfield

From IWITOT: The Americas 2022, introducing vending machines with a twist – you can use them to donate to a good cause!

LATEST ARTICLES

Expert opinions, insights and how-to guides to inform your fundraising

Charity e-commerce – learning from the best online shops in the sector

by Matt Smith

Fundraising, marketing and digital teams need to work together to improve charity e-commerce and offer a better user experience. Matt Smith shares examples from charities who are leading the way – delivering great customer support and ongoing communication. Read on to find out how you can turn a ‘transaction’ into a more meaningful supporter experience.

Legacy seeds

by John Lepp

‘The ‘past’ truly can be a part of a glorious future’ – John Lepp explains why sprinkling some legacy seeds in your donor communications can lay the groundwork for future success.

How jargon destroys non-profit fundraising and marketing

by Claire Axelrad

Do you use a lot of jargon in your fundraising communications? If so, it’s probably time for a rethink!

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Your shortcut to our must-see examples of fundraising inspiration

Saigon Children’s Charity: Hybrid fundraising ball

by Quynh Nguyen Thi Lam

Saigon Children’s Charity (Saigonchildren for short) reacted superbly to the realities of coronavirus by creating an innovative and successful hybrid fundraising event.

How to show the right gratitude attitude to new e-mail subscribers

by Ephraim Gopin

The first e-mail you send to new subscribers is crucial, as it will inform whether or not they open any subsequent messages. In this handy guide, Ephraim Gopin explains how to ensure you start off on the front foot.

Shine: virtual balloon races

by John Grain

What do you do if your well-established fundraising strategy is having a negative impact on the environment, even if it’s popular? Shine, a small charity, made the smart and innovative decision to take their balloon races online – with spectacular results.