CRISIS FUNDRAISING

Everything you need to fundraise effectively - now

Fundraising in a time of crisis: SOFII’s guide to navigating tough times

by Joe Burnett

In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.

Don’t be tone deaf on Ukraine

by Claire Axelrad

What is ‘top of mind’ for your donors right now? Claire Axelrad explains why it is always important to address what really matters to your supporters and help them contribute to solving urgent problems. 

DTES Response – raising money for the community during coronavirus

by Tamara Rahmani

Learn how one Canadian organisation responded to the coronavirus pandemic and made a lasting impact on beneficiaries’ lives.

LATEST CASE STUDIES

Fantastic fundraising campaigns from around the world

International Committee of the Red Cross: helping victims of the Turkish-Greek conflict

by ICRC

Discover how efforts by the International Committee of the Red Cross (ICRC) proved decisive in helping the victims of a brutal conflict.

The Distinguished Gentleman’s Ride: Riding for a cause

by SOFII

Discover an organisation that has been running excellent events since 2012 and making a real difference to men’s physical and mental health. 

Oamaru Blue Penguin Colony: ‘Adopt a penguin’

by Simone Owens

From the supporter experience edition of I Wish I’d Thought of That (IWITOT) comes a great story of an organisation showing just what providing a brilliant supporter experience means.

LATEST ARTICLES

Expert opinions, insights and how-to guides to inform your fundraising

Stop f***ing about with your logo and stick to fundraising instead

by Mark Phillips

Mark Phillips of Bluefrog Fundraising explores the potential negative impacts of a major charity rebrand and explains why good fundraising is where your emphasis should be.

I.G.’s Field Guide to Relationship-Based Fundraising: a free resource for the sector

by Jasmine Awad

Discover a useful free guide to maximising your major donor fundraising potential. This guide is available in both English and Spanish.

The top five things to know about cryptocurrencies

by Matt Smith

Could cryptocurrencies represent a new revenue stream for your organisation? This article explains all about them and how they can be good for charities.

SOFII’S MOST POPULAR

Your shortcut to our must-see examples of fundraising inspiration

Shelter: Give People Change legacy proposition and campaign

by Joe Nicholson

In this case study you’ll discover how Shelter transformed their legacy fundraising and secured £1 million of pledges in just one year. Crucially, the charity began their campaign with a new and improved proposition for long-term donors.

Abortion Support Network: 'Why do you support ASN?'

by Damian O’Broin

By asking a simple question of their donors and sharing the responses in later communications, a small Irish charity provided inspiration for all fundraisers.

Lesbians and Gays Support the Miners

by Emily Collins-Ellis

A grassroots campaign by queer activists to support embattled striking miners in 1980s UK provides a blueprint for how apparently incompatible organisations can come together to effect real change.