SOFII (en)

In this recent digital fundraising campaign, the creative focussed on images that juxtaposed difficult and dangerous environments with safely delivered newborns. It achieved excellent results and even increased return on investment from UNFPA’s existing donors.

Ben Eden-Davies extols the virtues of a very clever Australian fundraising event that continues to stand the test of time. And when you have seen the ingenuity of the fundraisers in Alice Springs for yourself, you’ll understand why ‘the rising tide of a community lifts all boats’.

Step into ‘Dogs Trust Village’ and you’ll discover a masterclass in the supporter experience. This unique event has not only engaged with existing dog-loving supporters, but it’s also helped recruit new ones and raise vital funds.

There is a very special showcase on SOFII that you might not know about – but you really should. It contains oodles of fundraising wisdom and it’s called, quite simply, The Jerry Huntsinger Tutorials.

Fundraising copywriter extraordinaire Lisa Sargent is back, with more essential advice on how to harness the power of your writing. In this article Lisa shares her tried-and-true checklist for better fundraising materials. Follow these tips and help ensure your donor communications shine... every time!

Blue State’s essential report shows that UK Muslims gave four times more in the last 12 months than UK average. Almost half are planning to give more to charity in the next year. Three in four have already donated to support individuals impacted by the war in Gaza. And one in two are open to giving their Zakat to charitable organisations. What does this mean for charities and fundraisers like you?

UK children’s charity Barnardo’s hoped to attract new legators with their first-ever television legacy ad campaign, Be More Gladys. This ad took a fresh, bold approach that is helping them stand out in a crowded market and reach new audiences.

In this case study, video game enthusiast and fabulous fundraiser Rickesh Lakhani asks: How can a plumber, riding a dinosaur, help raise money for children?

Keep reading to find out!

Do you ever ask donors for their stories? Nonprofits have access to a crucial resource and it’s a fundraiser’s role to tap into it.