SPOTLIGHT ON STORYTELLING
Top tips for connecting with donors through stories
Hear Me Out: Co-creation fundraising campaign
Small charity, Hear Me Out, has been working hard to embed co-creation across their whole organisation – even in their fundraising appeals. In this case study, their team share how the ‘More Than A Label’ campaign was co-created with a talented group of people who all had lived experience of the UK’s immigration system.
Siloam Mission: hand-drawn gratitude report
This gratitude report is a wonderful piece of communication. By sharing the experiences of one beneficiary, Siloam Mission showed how their donors were at the heart of his story.
Habitat for Humanity: Happy Mother’s Day video
By featuring actual beneficiaries in this video campaign Habitat for Humanity Waterloo Region, Agents of Good and Atomic Spark found the emotional core of the cause to connect with donors.
LATEST CASE STUDIES
Fantastic fundraising campaigns from around the world
The Sandcastle Trust: Christmas appeal and fundraising film
When you work at a small charity with a tiny team, setting up an important appeal can feel like a big responsibility. In this case study, charity founder Danielle shares how she learned variety of new skills – including how to co-create a fundraising film and design a landing page – so The Sandcastle Trust could reach more donors with their 2023 Christmas campaign.
Age UK: Cadbury ‘Donate Your Words’ corporate partnership
It’s not often that a chocolate bar stops you in your tracks and makes you want to start talking (and donating) to a charity helping older people. But in this case study, you’ll discover how Age UK’s superbly executed brand and fundraising campaign raised both money and awareness in a clever, captivating, and caring way.
St. Patrick’s Home of Ottawa Foundation: ‘One Song’ direct mail
This warm direct mail appeal has it all. Using great copy and simple and effective design, the appeal begins a beautiful conversation with each donor. Unsurprisingly, the results and emotional responses from supporters of St. Pat’s prove that taking time to craft a special appeal can really pay off. Dive in and get inspired before writing your next appeal.
Expert opinions, insights and how-to guides to inform your fundraising
Will you join these kind fundraisers at the heart of SOFII?
Who are the SOFII One Hundred? They are fantastic fundraisers from around the world – and you can find them at the heart of SOFII. Read on to discover more about this group of caring people and learn why they have chosen to help fundraisers today, tomorrow and forever.
New year, new changes in digital fundraising – five tips to help you prepare
Changes in online marketing and data privacy have made it harder than ever to find new donors. And as we embark on a new year in fundraising, more shifts are on the horizon. So what can fundraisers like you do to make sure you’re prepared to communicate with and nurture your donors in an ever-evolving digital landscape?
Legacy brochures from 90 years ago – what’s the same and what’s different to today?
This is a rare ‘legacy edition’ from our ever-growing fundraising history project. Marina Jones has uncovered some gems in The Salvation Army archive, two legacy brochures from the 1930s. In this article she looks at what’s stayed the same (Marina found ten things!), as well as what’s changed, when it comes to talking to donors about making a gift in their will.
SOFII’S MOST POPULAR
Your shortcut to our must-see examples of fundraising inspiration
Battersea Dogs and Cats Home: ‘Leaving a gift in your will’ TV ad
Since this upbeat, inspiring television ad started airing in 2020 it has helped generate over 1,000 legacy information pack requests. But how did the fundraisers do it? Keep reading to discover how Battersea Dogs and Cats Home created a legacy television ad that’s proven its worth over the past three years… and counting.
The Legacy Showcase – where fundraisers share inspiring campaigns
SOFII knows that fundraisers like you understand the importance of legacy fundraising and are seeking new ideas to inform and inspire your work. Well look no further! The Legacy Showcase is a collection of short videos where fundraisers share their favourite legacy campaign and explain why they think it’s worthy of your admiration too.
Greenpeace UK: Rang-tan and the story of dirty palm oil
This landmark TV ad captured the hearts and minds of the public. It also helped Greenpeace tap into, and transform, the national conversation around palm oil.