Latest Case Studies:

WoW! Presents - Royal Manchester Children’s Hospital Charity: Freya’s story

From World-changers at Work, this is the story of how one brave teenager turned tragedy into opportunity and raised money for the people who saved her life.

Read more

Netherlands Red Cross and 3FM: Serious Request

Discover how a partnership between the Netherlands Red Cross and a leading radio station made waves.

Read more

Breast Cancer Research Foundation - Pink Mercy Skin

Teaming up with gaming giants Blizzard, Breast Cancer Research Foundation showed true inspiration in coming up with the perfect marriage between a good cause and the world of modern video games.

Read more

Latest Articles:

From the Mythsmashers: ‘Fundraising isn’t a serious profession’ - smashing that myth.

‘To call us a not for profit is a disservice and to say fundraising isn’t a real job, is simply not true.’ From the Fundraising Institute of Australia’s exceptional Mythsmashers session comes this impassioned deflation of that most pernicious of myths - that fundraising isn’t a profession.

Read more

The BADASSforGOOD podcast. Episodes six to ten.‘I might just ruffle a few feathers’

Mr Badass is back! We bring you five more short, sharp and provocative podcasts from R. Trent Thompson that will transform how you think about your non-profit brand and the impact it makes.

Read more

How celebs use social media for fundraising

Three campaigns show fundraisers can learn from how celebrities use social media. From IWITOT London 2019.

Read more

George Smith: the art of creative fundraising - ‘Give us your money – or the panda gets it!’

In 1992, George Smith predicted a sea change in the development of the fundraising profession, with deference and royal reverence to be a thing of the past. Was he right? Read his reasoning and decide for yourself.

Read more

SOFII’s September must-reads

SOFII heroes Pamela Grow and Craig Linton have trawled the Internet to pick out the finest fundraising fruits of September.

Read more

Secrets of direct mail 4: storytelling, fundraising and the dialogue method

How does Siegfried Vögele’s dialogue method work in terms of storytelling? In the final piece in his series on the great man, fundraiser Chris Keating explores how and even asks why storytelling matters in fundraising.

Read more