SPOTLIGHT ON DIGITAL FUNDRAISING
Top tips and case studies for online fundraising success
Charity e-commerce – learning from the best online shops in the sector
Fundraising, marketing and digital teams need to work together to improve charity e-commerce and offer a better user experience. Matt Smith shares examples from charities who are leading the way – delivering great customer support and ongoing communication. Read on to find out how you can turn a ‘transaction’ into a more meaningful supporter experience.
How to show the right gratitude attitude to new e-mail subscribers
The first e-mail you send to new subscribers is crucial, as it will inform whether or not they open any subsequent messages. In this handy guide, Ephraim Gopin explains how to ensure you start off on the front foot.
The Salvation Army: Christmas cross channel digital recruitment campaign
In Christmas 2019, marketing agency Manifesto used clever technology to create a hugely successful digital recruitment campaign for The Salvation Army.
LATEST CASE STUDIES
Fantastic fundraising campaigns from around the world
St. Patrick’s Home of Ottawa Foundation: ‘One Song’ direct mail
This warm direct mail appeal has it all. Using great copy and simple and effective design, the appeal begins a beautiful conversation with each donor. Unsurprisingly, the results and emotional responses from supporters of St. Pat’s prove that taking time to craft a special appeal can really pay off. Dive in and get inspired before writing your next appeal.
Hear Me Out: Co-creation fundraising campaign
Small charity, Hear Me Out, has been working hard to embed co-creation across their whole organisation – even in their fundraising appeals. In this case study, their team share how the ‘More Than A Label’ campaign was co-created with a talented group of people who all had lived experience of the UK’s immigration system.
Amnesty International UK: Virtual reality street fundraising
Face-to-face (or street) fundraising often receives criticism, but this is an example of it at its best. Using virtual reality headsets, Amnesty International UK showed how devastating barrel bombs are to the people of Syria. Keep reading to find out how they created the campaign, then watch an IWITOT 2023 presentation that shows how this concept is still inspiring fundraisers and captivating donors at a variety of charities – eight years later.
Expert opinions, insights and how-to guides to inform your fundraising
From the Myth Smashers: Do donors really love having a brick with their name on it?
When it comes to capital campaigns, 2022 Myth Smashers winner Kellie O’Sullivan isn’t sure putting your donor’s name on a brick is strictly necessary. She thinks it’s less about the brick and mortar or the physical building – and more about ‘building’ a legacy that lays the foundations of community, connection, and collaboration.
From the Myth Smashers: Guess what? Mid value donors are not major donors in disguise!
Just like the cliché of the middle child, mid value donors can sometimes be forgotten, ignored, or swept up in other segments. But 2023 Myth Smashers winner Kate Rule believes that mid value donors are not major donors in disguise! Keep reading to discover why Kate wants you to rethink your stewardship strategy for mid value donors.
Inclusion or disillusion – how do LGBT+ people in the UK feel about giving to charity?
The LGBT+ community represents a huge and growing demographic with considerable giving power. For charities and fundraisers, understanding how to engage this group has never been more important. In this report from sector specialists Consider, their team found out how LGBT+ people in the UK really feel about giving to charities.
SOFII’S MOST POPULAR
Your shortcut to our must-see examples of fundraising inspiration
New research says the cost of living crisis doesn’t have to be a ‘cost of giving’ crisis
A new study by agency Blue State looks at how people in the UK are engaging with charities. This research into UK giving behaviours, through the cost of living crisis, shows a mood of cautious generosity among the UK public. Click to read an overview then download the full report today.
Snowdogs: Tails in Wales Trail
This superbly interactive campaign made a lasting impact by helping raise significant funds for Welsh children's hospice Tŷ Hafan but also by engaging the local community of South Wales in a fun and interactive programme.
Great Ormond Street Hospital: Christmas mailing, from 1941
What an achievement for Great Ormond Street Hospital’s fundraisers during the Second World War, someone kept their mailing for 70 years.