CRISIS FUNDRAISING

Everything you need to fundraise effectively - now

Fundraising in a time of crisis: SOFII’s guide to navigating tough times

by Joe Burnett

In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.

Diabetes UK: One Million Steps Challenge digital pivot

by Gemma Reeve

How did Diabetes UK and Manifesto react to the coronavirus crisis and subsequent lockdown? They rescued, and actually enhanced, Diabetes UK’s flagship fundraising event. 

George Harrison–Ravi Shankar Special Emergency Relief Fund: ‘Bangla Desh’ pop single

by SOFII

We bring you the under appreciated story of the world’s first charity pop song, courtesy of an ex-Beatle. Dive into this fun piece of fundraising history.

LATEST CASE STUDIES

Fantastic fundraising campaigns from around the world

Shelter: Give People Change legacy proposition and campaign

by Joe Nicholson

In this case study you’ll discover how Shelter transformed their legacy fundraising and secured £1 million of pledges in just one year. Crucially, the charity began their campaign with a new and improved proposition for long-term donors.

Planned Parenthood: Donate in Pence’s name

by Joe Burnett

At the FINZ Conference IWITOT session in 2020 Laura Golland shared how Planned Parenthood fought back against Mike Pence’s anti-abortion plans and raised vital funds – all while he attempted to defund the organisation. 

Lung Foundation Australia: Christmas 2020 digital campaign

by SOFII

Lung Foundation Australia wanted to increase their social media presence and convert click-throughs to donations for their upcoming Christmas campaign. With help from agency Bigfoot Fundraising, the charity delivered a hugely successful digital fundraising appeal. 

LATEST ARTICLES

Expert opinions, insights and how-to guides to inform your fundraising

What creates highly loyal supporters?

by Roger Lawson

What are the drivers of donor loyalty, the things that will compel them not just to donate but to be champions of your cause for years to come?

Why is it key for fundraisers to understand supporter loyalty?

by Roger Lawson

What is loyalty? It’s a word we all use. But what do we mean by it? Roger Lawson explores loyalty in fundraising and says, ‘loyalty is how your donors feel about you’.

The book that will lead the campaigning fundraising revolution!

by Tanya Jackson

Fundraiser Tanya Jackson shares her review of Ken Burnett’s brand new book, The essence of Campaigning Fundraising in 52 exhibits and 199 web links.

SOFII’S MOST POPULAR

Your shortcut to our must-see examples of fundraising inspiration

Face-to-face fundraising: Bill’s story

by Anne Marshall

Anne Marshall, Director of Field Operations for the Canada division of agency Up Fundraising, tells the inspirational tale of her friend Bill and how he is one of the best face-to-face fundraisers she’s ever met.

Mind Pause Box

by Caroline Appleton

A beautifully designed self-care subscription box that was tailor-made for its target audience and encourages regular giving for Mind -the Pause Box is a trailblazer.

How thank-you letters can help you achieve your major giving potential

by Ikhlaq Hussain

Ikhlaq Hussain shares his expert advice on how to write considerate, effective thank-you letters for major donors that are more likely to lead to further donations.