CRISIS FUNDRAISING

Everything you need to fundraise effectively - now

Fundraising in a time of crisis: SOFII’s guide to navigating tough times

by Joe Burnett

In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.

Mennonite Central Committee Canada: Tigray, Ethiopia crisis appeal

by BuildGood

Mennonite Central Committee (MCC) Canada wanted to help refugees of the Tigray crisis in Ethiopia, but they’d only just finished an appeal for victims of the war in Ukraine. Would their kind donors be willing to give again so soon? Find out what happened next, here.

Don’t be tone deaf on Ukraine

by Claire Axelrad

What is ‘top of mind’ for your donors right now? Claire Axelrad explains why it is always important to address what really matters to your supporters and help them contribute to solving urgent problems. 

LATEST CASE STUDIES

Fantastic fundraising campaigns from around the world

National Trust for Scotland: ROOTS regular giving campaign

by Joe Nicholson

For membership organisations, recruiting regular givers isn’t always easy – but with a beautiful new regular giving product, the National Trust for Scotland certainly succeeded.

The Church of Jesus Christ of Latter-day Saints: Giving Machines

by Liz Attfield

From IWITOT: The Americas 2022, introducing vending machines with a twist – you can use them to donate to a good cause!

International Committee of the Red Cross: Helping victims of the Turkish-Greek conflict

by ICRC

Discover how efforts by the International Committee of the Red Cross (ICRC) proved decisive in helping the victims of a brutal conflict.

LATEST ARTICLES

Expert opinions, insights and how-to guides to inform your fundraising

How jargon destroys non-profit fundraising and marketing

by Claire Axelrad

Do you use a lot of jargon in your fundraising communications? If so, it’s probably time for a rethink!

Five insights for fundraisers from the British Red Cross Museum of Kindness

by Mark Phillips

We’ve been meaning to get this gem on SOFII for a while, and we hope you love this bit of fundraising history as much as we do. In this article Mark Phillips shares what he saw on his visit to the British Red Cross Museum of Kindness and shares what fundraisers can learn from their exhibition of wonderful things. 

I just did my first round of grant assessing – here’s what I learned

by Vic Hancock Fell

After years of fundraising for small charities, Vic Hancock Fell found herself on the other side of the process – assessing grant applications. Find out what Vic learned and what changes she’ll make when she writes her next application for a trust or foundation.

SOFII’S MOST POPULAR

Your shortcut to our must-see examples of fundraising inspiration

Giving Tuesday ideas - SOFII shares our favourites with you

by SOFII

In a free webinar recorded for the Chartered Institute of Fundraising (CIOF), some members of our SOFII team have shared a few of their favourite Giving Tuesday ideas from past I Wish I'd Thought of That (IWITOT) events and their own experience. 

Harry Perkins Institute: Habit tracker regular giving acquisition

by Paige Gibbs

The Harry Perkins Institute of Medical Research (aka the Perkins) revolutionised its fundraising with a superb – and successful – push to attract more regular givers. 

RSPCA: Pet First Aid Guide value exchange campaign

by Jonathon Grapsas

Discover how the RSPCA in Australia used exceptional fundraising to recruit new regular donors and save the lives of animals in New South Wales and Queensland.