Everything you need to fundraise effectively - now

Fundraising in a time of crisis: SOFII’s guide to navigating tough times

by Joe Burnett

In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.

What are the long-term effects of coronavirus on fundraising?

by Mark Phillips

What has been the long-term impact of the coronavirus pandemic on fundraising? Mark Phillips of Bluefrog Fundraising tells all.

Saigon Children’s Charity: hybrid fundraising ball

by Quynh Nguyen Thi Lam

Saigon Children’s Charity (Saigonchildren for short) reacted superbly to the realities of coronavirus to create an innovative hybrid fundraising event.


Fantastic fundraising campaigns from around the world

Harry Perkins Institute: Habit tracker regular giving acquisition

by Paige Gibbs

Discover how the Harry Perkins Institute revolutionised its fundraising with a superb – and successful – push to attract more regular givers. 

The Salvation Army: Why is it so hard to see black and blue?

by Rebecca Wilson

Discover how the Salvation Army Southern Africa Territory used a viral meme to raise awareness of the serious issue of domestic violence.

Meals on Wheels San Francisco: ‘Deliver Hope’ Giving Tuesday appeal

by Clay Buck

IWITOT: The Americas speaker Clay Buck was vaguely sceptical about Giving Tuesday, but then a campaign came along that changed his mind. It took the Giving Tuesday ethos and turned it into something very special – and here’s how. 


Expert opinions, insights and how-to guides to inform your fundraising

The wit and wisdom of George Smith: où est le chat?

by George Smith

Are you a chatty bleeder? The great George Smith certainly was and in this funny article he tells the truth about what the chattiest direct marketers have on the brain.

Fundraising at the intersection of Blackness and Womanhood

by Kia Croom

We are delighted to bring you this podcast and article by Washington, DC based fundraiser Kia Croom. Kia brings you closer to the experiences of Black female fundraisers and reflects on a sector that isn’t practicing what it preaches.

What can counselling teach corporate fundraising?

by Briony Markham

Can fundraisers learn something from the world of therapeutic counselling? Yes, says Briony Markham of Remarkable Partnerships.


Your shortcut to our must-see examples of fundraising inspiration

IWITOT 2020 Winner: Help Refugees pop-up shop, Choose Love

by Megan Townshend

Meet the wonderful winner of I Wish I’d Thought of That (IWITOT) 2020, the virtual edition!

Take a trip in SOFII’s time machine: the SOFII history project - introduction and contents


Welcome to the greatest collection of historical fundraising brilliance you'll ever find.

How the RNLI made me a donor

by Kathryn Holloway

Kathryn Holloway of Friends of the Earth shares the story of how she became a donor, inspired from a young age by a unique collection box.