Latest Case Studies:

SAVE FINZ: Emergency direct mail appeal

Facing difficult financial straits due to coronavirus, the Fundraising Institute of New Zealand has launched an unprecedented matched funds appeal bringing support in from the world over.

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The Great Bungay Duck Race 2020: Sponsor your duck now!

How one small charity in rural England had to innovate and try out new ideas to ensure their event went ahead. When coronavirus forced them to go virtual, they did in style.

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Bush Heritage Australia: Autumn appeal turned donor care pack

Bush Heritage Australia shows you how you can achieve surprising results by thanking, acknowledging and inspiring your donors, even if you never ask for money.

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Latest Articles:

WILL YOU HELP SAVE FINZ? - A unique fundraiser-to-fundraiser (F2F) appeal

This is the ongoing story of how the Fundraising Institute of New Zealand is running a possibly world-first matched giving DM appeal to save itself during the coronavirus pandemic.

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Two of the greatest fundraising letters ever written

In this fascinating article, marketing giant Denny Hatch presents two of the greatest fundraising letters of all time, and explains the complex, sometimes murky, story of how they came about.

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The time for leadership - giving in the time of coronavirus

The latest body of research by Mark Phillips and Bluefrog Fundraising highlights the need for leadership at a crucial time for fundraisers.

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The Good Suspended video series part two - three more fantastic little films

There is nothing ordinary about how these people are reaching out to help others. Innovation, kindness and generosity abound in these three videos celebrating the unsung heroes of the coronavirus pandemic.

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Coronavirus research finding. What do donors think about giving now?

Are you communicating with donors during the coronavirus pandemic? Showing innovation? Valuing your donors? If so, this research by Bluefrog Fundraising shows that you could be on the right path in these uncertain times.

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Denny Hatch’s ULTIMATE 85-POINT MARKETEER’S CHECKLIST

Denny Hatch brings us an extraordinary checklist that everyone involved in fundraising and marketing communication should run through before putting pen to paper.

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