CRISIS FUNDRAISING

Everything you need to fundraise effectively - now

Fundraising in a time of crisis: SOFII’s guide to navigating tough times

by Joe Burnett

In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.

Trends of the Covid-19 pandemic on fundraising in the UK and the USA

by Daryl Upsall & Jorge Hernando

Could a focus on young people and new avenues of fundraising be a key to beating the fallout from the coronavirus pandemic?

Contradictory signs: as the corona-crisis continues, what’s really happening in fundraising?

by Ken Burnett

If most charities expect to do so badly during this pandemic, how come some are now doing much better than ever?

LATEST CASE STUDIES

Fantastic fundraising campaigns from around the world

RSPCA: Pet First Aid Guide value exchange campaign

by Jonathon Grapsas

Discover how the RSPCA in Australia used exceptional fundraising to recruit new regular donors and save the lives of animals in New South Wales and Queensland.

Fauna & Flora International: Testing always-on digital fundraising

by Gemma Reeve

Fauna & Flora International asked agency Manifesto to help them prove the value of digital marketing as a way to find new donors. Find out how they collaborated to deliver a successful pilot programme of activity. 

IWITOT 2020: Blue Peter Totaliser and TV appeals

by Joe Nicholson

Joe Nicholson of Consider Creative heralds the weird and wonderful appeals of UK TV’s Blue Peter, and their iconic Totaliser.

LATEST ARTICLES

Expert opinions, insights and how-to guides to inform your fundraising

Is this really the best fundraising proposition of all time? And is it good development?

by Lyndall Stein

The benefits, challenges and opportunities of child sponsorship as seen by Lyndall Stein, with additional material by Ken Burnett – two former directors of the international development charity ActionAid. 

Our Right to Heal – Marva Wisdom, Canada

by Marva Wisdom

There are so many great women of colour working in fundraising, but still a severe lack of diversity at the highest levels. From Our Right to Heal, Marva Wisdom looks at this disparity and asks what we’re going to do about it.

The science of fundraising: Ask a behavioural scientist, part three

by Kiki Koutmeridou

Does naming your campaign improve acquisition? What should you call your monthly donor programme? The answer to these and other fundraising questions may be found in behavioural science.

SOFII’S MOST POPULAR

Your shortcut to our must-see examples of fundraising inspiration

The pandemic: where has fundraising been, where is it going and where should we be focusing now?

by Giles Pegram CBE

Help is at hand. A free online booklet and webinar are now available to help you deliver great fundraising during the coronavirus pandemic. And the advice all hinges on how to provide a superb supporter experience.

Mermaids: how one man raised £250k by playing a game.

by Nikki Bell

The story of how one man took on prejudice and transphobia by raising £250k in just two days.

In lieu of flowers: how to write lively memorial donation thank-you letters

by Lisa Sargent

Are your in-memoriam donation thank-you letters destined for donor oblivion?

This copywriting clinic looks to help you rescue them from a fate worse than, well… death.