CDE project 9: major donors
High net worth individuals are increasingly addressed by charities as a distinctly different group of donors requiring individually tailor-made cultivation and development plans. This project will look at what’s cutting edge in major donor development with a view to capturing these lessons and where appropriate suggesting how major donor experiences might be applied to other groups of donors too.
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CDE project 9 summary: major donors
by The Commission on the Donor Experience
This project will look at what’s cutting edge in major donor development with a view to capturing these lessons and where appropriate suggesting how major donor experiences might be applied to other groups of donors too.
Read moreCDE project 9: the approach
by The Commission on the Donor Experience
There is a clear implication that improving the major donor experience is important to major donors, to individual organisations and to the charitable sector as a whole. This project of the Commission aims to suggest how.
Read moreCDE project 9: putting the principles and actions into practice - part 1
by The Commission on the Donor Experience
Improve the (major) donor experience by… being really clear about what a major donor to your organisation actually is.
Read moreCDE project 9: putting the principles and actions into practice - part 2
by The Commission on the Donor Experience
Deciding whether major donor fundraising is really right for your organisation.
Read moreCDE project 9: putting the principles and actions into practice - part 3
by The Commission on the Donor Experience
Seeking out the donor’s story.
Read moreCDE project 9: putting the principles and actions into practice - part 4
by The Commission on the Donor Experience
Seeing the relationship from the donor’s point of view.
Read moreCDE project 9: putting the principles and actions into practice - part 5
by The Commission on the Donor Experience
Making the relationship personal and authentic.
Read moreCDE project 9: putting the principles and actions into practice - part 6
by The Commission on the Donor Experience
Building major donors’ support over time.
Read moreCDE project 9: putting the principles and actions into practice - part 7
by The Commission on the Donor Experience
Handling things well when they go wrong.
Read moreCDE project 9: putting the principles and actions into practice - part 8
by The Commission on the Donor Experience
Looking and behaving like one organisation.
Read moreCDE project 9: putting the principles and actions into practice - part 9
by The Commission on the Donor Experience
Retaining your major donor fundraisers.
Read moreCDE project 9: putting the principles and actions into practice - part 10
by The Commission on the Donor Experience
Learning from success stories.
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