Multi-media
Not many tasks are more challenging for today’s fundraiser than mounting a campaign that has to succeed across a wide range of different media. But, increasingly, fundraising and social change campaigns are required to work in more than one medium, often in several. Truly the twenty-first century fundraiser has to be a master of communication. To get one central message across consistently and effectively deploying all of the available media demands consummate professionalism.
Lung Foundation Australia: Christmas 2020 digital campaign
by SOFII
Lung Foundation Australia wanted to increase their social media presence and convert click-throughs to donations for their upcoming Christmas campaign. With help from agency Bigfoot Fundraising, the charity delivered a hugely successful digital fundraising appeal.
Read moreIWITOT 2020: Sumatran Orangutan Society’s Rainforest Home Appeal
by Felicity Spencer-Smith
Felicity Spencer-Smith of the Chartered Institute of Fundraising (CIoF) praises a powerful and ambitious crowd-funding campaign to save orangutans in Indonesia.
Read moreIWITOT 2020: Blue Peter Totaliser and TV appeals
by Joe Nicholson
Joe Nicholson of Consider Creative heralds the weird and wonderful appeals of UK TV’s Blue Peter, and their iconic Totaliser.
Read moreThe Salvation Army: Christmas cross channel digital recruitment campaign
by Gemma Reeve
In Christmas 2019, marketing agency Manifesto used clever technology to create a hugely successful digital recruitment campaign for The Salvation Army.
Read moreBig Dog Ranch - Great Give 2017
by Derrick Feldmann
With excellent donor stewardship using the latest technology and a bank of research to back its strategy, this campaign was a rip-roaring success and shows the value of learning from the past to improve on the present.
Read moreNetherlands Red Cross and 3FM: Serious Request
by Mark Astarita
Discover how a partnership between the Netherlands Red Cross and a leading radio station raised serious funds and made a serious impact.
Read moreStrike Debt: The Rolling Jubilee telethon
by Tain Joliffe
Discover how a superb telethon, dedicated to eradicating household debt in America, grew out of the Occupy movement.
Read moreAlzheimer’s Society: Memory Walk campaign
by Katie Simmons
By creating a direct response tv ad that moved many to tears, the Alzheimer’s Society successfully connected with the public and saw participation in their Memory Walks soar.
Read moreSnowdogs: Tails in Wales Trail
by Joe Burnett
This superbly interactive campaign made a lasting impact by helping raise significant funds for Welsh children's hospice Tŷ Hafan but also by engaging the local community of South Wales in a fun and interactive programme.
ACLU: Stand for Rights. Stand for Freedom
by Joe Burnett
When contacted by the American Civil Liberties Union only weeks before a massive telethon, which would be hosted on Facebook and make use of the brand new Facebook Donate system, Open America were handed a massive job with very little time to execute it. The way Paul and his team responded shows initiative and willingness to be bold and daring and to work with new technologies and methods.
Read moreSt Michael’s Hospital Foundation: Living in a multi-generational world
by SOFII
St Michael's Hospital and Foundation's Urban Angel magazine is one of the best charity magazines in Canada, going from strength to strength. We take a look at its most successful yet, the Fall 2016 edition.
Read moreFriends of the Earth: Looking after supporters when the media storm hit
by SOFII
When a media storm hit the sector and put fundraising under the microscope, Friends of the Earth acted quickly to get in touch with their donors. They gave them the opportunity to comment both frankly and freely on how the organisation was communicating with them. But what did their supporters have to say?
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