Opinion / features

Many of the issues that matter most to fundraisers are far from clear cut. Here, in a series of illustrated feature articles, seasoned practitioners and newcomers alongside leading figures from the world of fundraising are free to give vent to their passionately-held views and opinions. Join the big debates or study the side issues so you can work out your own view on what matters most.

The pie lies – why you should put the charity spending pie chart straight in the bin

by Caoileann Appleby

Pie charts may seem like a good way to assess your organisation’s success but Caoileann Appleby of Ask Direct points out they’re really best ignored – or even chucked in the bin.

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A single measure of the health of your supporter relationships

by Roger Lawson

Roger has looked at how you can encourage loyalty and then build on it. Now, he explores how your organisation can evaluate your relationships with donors.

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What creates highly loyal supporters?

by Roger Lawson

What are the drivers of donor loyalty, the things that will compel them not just to donate but to be champions of your cause for years to come?

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Why is it key for fundraisers to understand supporter loyalty?

by Roger Lawson

What is loyalty? It’s a word we all use. But what do we mean by it? Roger Lawson explores loyalty in fundraising and says, ‘loyalty is how your donors feel about you’.

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The Bata Shoes story

by Ken Burnett

In this article from his archive, SOFII founder Ken Burnett muses on how fundraisers should look at the world and our profession. He also draws unexpected inspiration from the number one shoe company in Africa.

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The Olive Cooke story

by Ken Burnett

How the tragic case of Olive Cooke impacted the fundraising sector and led to radical change.

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Charity Chat Podcast - How does SOFII inspire fundraisers worldwide?

by Samuel Davies

Joe Burnett, our contributing editor, talks with Samuel Davies of Charity Chat in this great podcast. They discuss the virtues of SOFII and give an insider’s look at what the site and the charity can offer you. 

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Furloughed Fundraisers Chat: A safe space to be

by Claire James

In a time of crisis for fundraisers, a wonderful group of furloughed charity professionals have gathered together on Facebook to help and support one another.

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Refugees build bridges across society

by Lyndall Stein

In an article originally written for Fair Observer during Refugee Week, Lyndall celebrates the contributions refugees have made to British society and how we can fight back against discrimination and prejudice.

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The science of fundraising: Ask a behavioural scientist, part one

by Kiki Koutmeridou

Why do people give and how can we persuade them to give more or continue donating? Maybe the answer lies in behavioural science? We’re delighted to be able to share this first Q&A on the topic with Dr Kiki Koutmeridou.

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Why do people give? Talking to donors during the coronavirus crisis

by Mark Phillips

How are donors feeling towards charities and what do they expect from them during the coronavirus crisis? Mark Phillips and Amber Nathan of Bluefrog Fundraising discuss their recent research into this crucial question.

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Why do people give? The legacy podcast with Richard Radcliffe

by Mark Phillips

In this conversation, expert legacy fundraiser Richard Radcliffe shares why people leave bequests and what changes he has noticed over the yearsparticularly as baby boomers have begun to seriously consider which charities they want to remember.

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