Data
Creative and effective use of data transforms fundraising, yet few organisations claim to be happy with how they use their data and many are well aware they don’t make the best of it. When asked why fundraising results are below par most organisations at some time or other will admit they’re not fully on top of their data. Yet there’s real gold in data, for those who do it right. This showcase features a range of case studies from organisations committed to making the most of their data and several articles from leading experts to show you how to get more from your data.
Fundraisers, are you ready for a potential cyber attack?
by Jack Steadman
Jack Steadman, chief technology strategist at agency Blue State, shares some crucial steps that he believes could help your organisation maintain cyber security and protect donor data.
Read moreCDE project 3 summary: satisfaction and commitment
by The Commission on the Donor Experience
This project will create a practical guide to measuring other main indices of success than money or RFV and will show where relevant research and examples of best practice can be found.
CDE project 3 section 1: actions and approach
by The Commission on the Donor Experience
This section may be called Measurement, but it’s actually about culture, strategy and people.
Read moreCDE project 3 section 2: putting the principles and actions into practice - step 1 and 2
by The Commission on the Donor Experience
Step 1: Make a commitment to growing donor satisfaction and loyalty
Read moreCDE project 3 section 2: putting the principles and actions into practice - step 3
by The Commission on the Donor Experience
Step 3: Decide on what you will measure
Read moreCDE project 3 section 2: putting the principles and actions into practice - step 4 and 5
by The Commission on the Donor Experience
Step 4: Report what you find and Step 5: Change something
Read moreCDE project 3 section 3: Making it happen
by The Commission on the Donor Experience
We have seen that there are lots of things that you can measure, but you don’t have to measure them all. Just choose one!
Read moreCDE project 3 appendix 1: measurement of satisfaction and loyalty in action
by The Commission on the Donor Experience
There are several companies and a few charities who measure how their customers and supporters feel, using some of the tools we have outlined in this document or their own methodologies.
Read moreCDE project 3 appendix 2: frequently asked questions
by The Commission on the Donor Experience
In our research (see Appendix 4), several people mentioned barriers to measuring how their donors feel. This section lists the most common of these and gives our advice.
Read moreCDE project 3 appendix 3: sample questions
by The Commission on the Donor Experience
A quick Google search will bring up many sample questionnaires, but for ease we have included a couple here.
Read moreCDE project 3 appendix 4: survey findings
by The Commission on the Donor Experience
Fundraisers were surveyed about the extent to which the fundraiser measured how their donors feel, how they used the findings (if they did) and what barriers they have come across.
Read moreCDE project 3 appendix 5: Glossary and appendix 6: sources of further information
by The Commission on the Donor Experience
Glossary and Sources of further information
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