Individual donors

What would fundraising be without donors? And what would SOFII be without a special area devoted to nurturing and developing donor relationships? Within this special space SOFII has selected and assembled a glittering array of specialist showcases in which we display a treasure trove of examples of the art and science of donor relationship development.

St. Patrick’s Home of Ottawa Foundation: ‘One Song’ direct mail

by John Lepp

This warm direct mail appeal has it all. Using great copy and simple and effective design, the appeal begins a beautiful conversation with each donor. Unsurprisingly, the results and emotional responses from supporters of St. Pat’s prove that taking time to craft a special appeal can really pay off. Dive in and get inspired before writing your next appeal.

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From the Myth Smashers: Guess what? Mid value donors are not major donors in disguise!

by Kate Rule

Just like the cliché of the middle child, mid value donors can sometimes be forgotten, ignored, or swept up in other segments. But 2023 Myth Smashers winner Kate Rule believes that mid value donors are not major donors in disguise! Keep reading to discover why Kate wants you to rethink your stewardship strategy for mid value donors.

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New research says the cost of living crisis doesn’t have to be a ‘cost of giving’ crisis

by Lizi Zipser

A new study by agency Blue State looks at how people in the UK are engaging with charities. This research into UK giving behaviours, through the cost of living crisis, shows a mood of cautious generosity among the UK public. Click to read an overview then download the full report today.

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Exploring the evolution and trends of mid-level fundraising

by Simon Dickson

What is the difference between major and mid-level giving? What changes are we seeing after years of traditional mid-level programmes? What charities have been innovating in this area of fundraising? In a special long read written especially for SOFII, Simon Dickson explores all these questions and kick starts your thinking about what mid-level giving could look like at your charity.

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I wish I’d thought of… charity shop Gift Aid

by Jonathan Cook

Charity shop Gift Aid. Is it fundraising history? Is it fundraising innovation? Is it a tax loophole for good? Honestly, it’s probably all three! Jonathan Cook takes you on the somewhat strange yet fascinating journey of how charity shops began making 25 per cent more for every pound they earned by simply selling the UK’s donated goods.

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Celebrating donor recognition through history and exploring why it works

by Marina Jones

Join Marina Jones as she shares a selection of her favourite examples of donor recognition. Dating back to mediaeval times, this is a wonderful (and sometimes weird) collection of ways that donors have been recognised for their gifts. 

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Irregularity – is it the future of regular giving?

by Hannah Moysey

Recruiting regular donors, increasing engagement and reducing attrition are three things that feature in plenty of fundraising strategies. They remain a focus for good reason – all fundraisers want to help their cause with the reliable funds that a base of committed supporters brings. But what if the future of regular giving was less ‘regular’ and more ‘irregular’? 

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Hercule Van Wolfwinkle: ‘Bad’ pet portraits fundraiser

by Tony Banks

What do ‘bad’ pet portraits have to do with fundraising? Click here to read the inspiring story of how one person raised more than £200,000 for charity – simply by drawing furry friends from around the world.  

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National Trust for Scotland: ROOTS regular giving campaign

by Joe Nicholson

For membership organisations, recruiting regular givers isn’t always easy – but with a beautiful new regular giving product, the National Trust for Scotland certainly succeeded.

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Oamaru Blue Penguin Colony: ‘Adopt a penguin’

by Simone Owens

We are fundraisers, but we are often donors too. In this case study Simone Owens shares how a day out on her family holiday in New Zealand led to a very special penguin adoption... and a very memorable supporter experience. 

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Harry Perkins Institute: Habit tracker regular giving acquisition

by Paige Gibbs

The Harry Perkins Institute of Medical Research (aka the Perkins) revolutionised its fundraising with a superb – and successful – push to attract more regular givers. 

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Is this really the best fundraising proposition of all time? And is it good development?

by Lyndall Stein

The benefits, challenges and opportunities of child sponsorship as seen by Lyndall Stein, with additional material by Ken Burnett – two former directors of the international development charity ActionAid. 

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