Individual donors: recruitment, retention & relationship development

What would fundraising be without donors? And what would SOFII be without a special area devoted to nurturing and developing donor relationships? Within this special space SOFII has selected and assembled a glittering array of specialist showcases in which we display a treasure trove of examples of the art and science of donor relationship development.

RNLI - We are one crew

by Joe Burnett

This short but wonderful video from the RNLI thanks donors for their ongoing support during the coronavirus pandemic. But crucially, it also sends out heartfelt hopes that they too are keeping safe and well through these trying times. 

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Growing fear and a return to basic needs - week two of the coronavirus sentiment tracker

by Richard Spencer

Charity support appears to be up since last week, but the second week of the coronavirus sentiment tracker shows some worrying trends that charities will need to address.

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Siloam Mission: hand-drawn gratitude report

by Mike Duerksen

This gratitude report is a wonderful piece of communication. By sharing the experiences of one beneficiary, Siloam Mission showed how their donors were at the heart of his story.

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St. Vincent de Paul’s Bear Pack: bringing the cute and cuddly back to Christmas

by Daniel Alvey

This great direct mail campaign shows the value of defying conventions and positive messaging, with astounding results.

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World Vision: The Story Shop

by Joe Burnett

Learn how World Vision took their cause into the world of high-end shopping through an interactive, beautifully-designed store that was both informative and allowed for easy donations.

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UNICEF Canada: 360° immersive experience

by Joe Burnett

How UNICEF Canada brought donors and beneficiaries closer together through the excellent use of virtual reality.

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Mind Pause Box

by Caroline Appleton

A beautifully designed self-care subscription box that was tailor-made for its target audience and encourages regular giving for Mind -the Pause Box is a trailblazer.

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Secrets of direct mail 2: answering the right questions with your envelope

by Chris Keating

In part two of our series on the ideas of Siegfried Vögele, Chris Keating explains how to use Vögele’s method in how envelopes are designed. Something that simple can make all the difference to your direct mail campaign. And you could also help some capybaras too.

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Habitat for Humanity - Happy Mother’s Day video

by John Lepp

By featuring actual beneficiaries in this video campaign Habitat for Humanity Waterloo Region, Agents of Good and Atomic Spark found the emotional core of the cause to connect with donors.

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Islamic Relief: ‘Saving lives isn't easy’ video

by Joe Burnett

A funny, intelligent video from Islamic Relief featuring star in the making Yusuf demonstrates the complexity of international aid and why organisations such as IR are so important in the global fight against poverty.

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