Charity shops and trading

I wish I’d thought of… charity shop Gift Aid

by Jonathan Cook

Charity shop Gift Aid. Is it fundraising history? Is it fundraising innovation? Is it a tax loophole for good? Honestly, it’s probably all three! Jonathan Cook takes you on the somewhat strange yet fascinating journey of how charity shops began making 25 per cent more for every pound they earned by simply selling the UK’s donated goods.

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Charity e-commerce – learning from the best online shops in the sector

by Matt Smith

Fundraising, marketing and digital teams need to work together to improve charity e-commerce and offer a better user experience. Matt Smith shares examples from charities who are leading the way – delivering great customer support and ongoing communication. Read on to find out how you can turn a ‘transaction’ into a more meaningful supporter experience.

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Charity shops: Why I wish I’d thought of them

by Jennifer Ruthe

In this case study and video presentation, Jen Ruthe champions charity shops. Jen also shares why she believes that this staple of the UK high street is so important to helping organisations engage supporters and encourage giving.

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IWITOT 2020 Winner: Help Refugees pop-up shop, Choose Love

by Megan Townshend

Meet the wonderful winner of I Wish I’d Thought of That (IWITOT) 2020, the virtual edition! 

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World Vision: The Story Shop

by Joe Burnett

Learn how World Vision took their cause into the world of high-end shopping – through an interactive, beautifully-designed store that was informative and made it easy for donors to make their gift. 

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Help Refugees: Choose Love pop-up shop

by Ben Eden-Davies

Ben Eden-Davies sings the praises of Choose Love, a unique pop-up charity shop with a smart and engaging difference.

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Shelter: Christmas ecard campaign

by Alex Furness

Working with DontSendMeACard, Shelter allowed donors to send on-brand ecards and tapped into this emerging fundraising method with astonishing results.

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Macmillan Cancer Support: eCards platform update

by SOFII

Macmillan Cancer Support wanted to update their eCards platform, which was too dependent on Adobe Flash software. Instead they created a modern platform that could be optimised for mobiles and tablets. Read on to find out more.

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Knickers Model’s Own in aid of Cancer Research UK

by SOFII

A grieving daughter's fashion tribute to her mother became a highly successful digital fundraising campaign that turned grief into a triumph and a legacy, raising nearly £60,000. 

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Ministry of Stories: Hoxton Street Monster Supply Store

by SOFII

Fiendish fun in this creative shop that raises funds for the children's writing and mentoring centre on the same premises that is accessed through a secret door. 

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Cancer Research UK: Slimming World Big Clothes Throw partnership

by Marie Burnett

This is a case history of a fantastic partnership between Cancer Research UK and Slimming World – the Big Slimming World Clothes Throw. Going since 2013, this campaign allows Slimming World members to celebrate slimming success by donating their ‘before’ clothes to CRUK charity shops. This has generated over £5 million worth of stock for the shops, whilst also highlighting the issues of obesity and related cancers. All with minimal investment on the charity’s part!

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Lessons from a charity shop

by Laura Croudace

Do you think that charity shops are not ‘pure’ fundraising, in fact, aren’t fundraising at all? During a stroll in the sunshine, Laura Croudace came across a charity shop that, in her words, ‘blew me away’. Click here to see how and why she thinks we could all learn from FARA’s approach to running shops.

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