Charity shops and trading
IWITOT 2020: Why I wish I’d thought of charity shops
by Jennifer Ruthe
IWITOT audition winner Jen Ruthe champions charity shops and explores how they engage supporters and encourage giving.
Read moreIWITOT 2020 Winner: Help Refugees pop-up shop, Choose Love
by Megan Townshend
Meet the wonderful winner of I Wish I’d Thought of That (IWITOT) 2020, the virtual edition!
Read moreHelp Refugees - Choose Love
by Ben Eden-Davies
Ben Eden-Davies of Unicef sings the praises of Choose Love, a unique pop-up charity shop with a smart and engaging difference.
Read moreShelter’s hugely successful Christmas ecard campaign
by Alex Furness
Working with DontSendMeACard, Shelter allowed donors to send on-brand ecards and tapped into this emerging fundraising method with astonishing results.
Read moreMacmillan Cancer Support ‘eCards’
by SOFII
Macmillan Cancer Support wanted to update their outdated eCards platform, which was too dependent on Adobe Flash software, with a modern platform that could be optimised for mobiles and tablets.
Read moreKnickers Model’s Own in aid of Cancer Research UK
by SOFII
A grieving daughter's fashion tribute to her mother became a highly successful digital fundraising campaign that turned grief into a triumph and a legacy, raising nearly £60,000.
Read moreMinistry of Stories: Hoxton Street Monster Supply Store
by SOFII
Fiendish fun in this creative shop that raises funds for the children's writing and mentoring centre on the same premises that is accessed through a secret door.
Read moreSlimming World Big Clothes Throw partnership with Cancer Research UK
by Marie Burnett
This is a case history of a fantastic partnership between Cancer Research UK and Slimming World – the Big Slimming World Clothes Throw. Going since 2013, this campaign allows Slimming World members to celebrate slimming success by donating their ‘before’ clothes to CRUK charity shops. This has generated over £5 million worth of stock for the shops, whilst also highlighting the issues of obesity and related cancers. All with minimal investment on the charity’s part!
Read moreLessons from a charity shop
by Laura Croudace
Do you think that charity shops are not ‘pure’ fundraising, in fact, aren’t fundraising at all? During a stroll in the sunshine, Laura Croudace came across a charity shop that, in her words, ‘blew me away’. Click here to see how and why she thinks we could all learn from FARA’s approach to running shops.
Read more‘Social Swipe’: raising money for Misereor through interactive posters
by Craig Linton
The world's first interactive advertisement display able to accept credit card donations, Social Swipe makes it simple to donate and gives instant emotional gratification to the donor: No wonder over 1,000 people swiped a donation in the first month.
Read moreToilet Twinning
by SOFII
The radical concept of toilet twinning brought at least 300 smiles to the audience at IWITOT. John Bird of data experts Blackbaud says its success is because it directly explains the cause and, obviously, has strong links to aspects of the donor's life that make it relevant. The beauty is, some elements are easily transferable to other charities.
Read moreAdvantage Africa: Christmas gift wrapping offer
by SOFII
Your volunteers can be powerful donors for your cause. Advantage Africa uses the simple service of offering a Christmas gift-wrapping service in a local shopping centre that raises a substantial amount of money for their work in Kenya and Uganda. This is an idea that could be adapted to raise money all over the world.
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