CDE project 6: the use and misuse of emotion
Fundraising is inevitably emotional and emotion is hugely powerful, so must be used responsibly and wisely. This project will consider whether and how emotion can be safely used in fundraising communications. It will define the opportunities and responsibilities that come with telling the truth well, with power and passion that can move people to action
Special announcement
With six sections and more than 40 individual components, CDE project 6, the use and misuse of emotion, is truly massive. SOFII is currently adding all the content and linking it together for easy access, but this process may take a while. Meanwhile, the best place to access CDE project 6 is via the full contents list, here.
All currently active components are highlighted in that list and the remainder will be added progressively over the next few weeks. Thank you for your patience.
The SOFII team
Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.
CDE project 6 section 4.5c: The Dóchas code of conduct on images and messages.
by Ken Burnett
As part of CDE project 6 on the use and misuse of emotion, Ken Burnett explains what the Dóchas code of conduct on images and messages is and why it is necessary for our organisations.
Read moreCDE project 6 section 5.5: Seven more big things to think about
by Ken Burnett
From CDE project 6: seven more big things to consider when it comes to emotion, its use and misuse.
Read moreCDE project 6: The use and misuse of emotion. Section 5.5b: empathy-based design.
by SOFII
The use of empathy in design is crucial to achieving exceptional results in fundraising, as Adam Willis explores in this contribution to CDE project six.
Read moreCDE project 6. Section 5.4b: the moody leader
by Ken Burnett
In an extract from his book Storytelling can change the world, Ken Burnett looks at moody leaders from history and explores how emotion can play a part in strong leadership.
Read moreCDE project 6. Section 5.4: an emotional major donor
by Tammy Zonker
With the city of Detroit in crisis after the recession, its population decreasing, United Way for Southeastern Michigan (UWSEM) persuaded a major corporate donor to partner with them in making a difference for the people of Detroit.
Read moreCDE project 6. Section 5.2: the starfish story
by Robbie Macmillan
A poignant little story about a man saving starfish reflects the emotional driving force of Robbie Macmillan's Children of Rwanda charity.
Read moreCDE project 6. Section 4.9: to the edge of acceptability
by Ken Burnett
In the latest addition to project 6 of the Commission on the Donor Experience, a harrowing and powerfully-written storyline on a BBC radio drama points to storytelling success for fundraisers.
Read moreCDE project 6 section 4.8: Craig Linton and Paul Stein on emotion
by Craig Linton
In an extract from their book Donors for Life, Craig Linton and Paul Stein explore the value of emotion and how it can be used effectively in your fundraising.
CDE project 6 the full contents and purpose
by The Commission on the Donor Experience
Here you will find the full contents for all sections of CDE project 6 so you can learn everything about the use and misuse of emotion in fundraising.
Read moreCDE project 6 section 1a: summary
by The Commission on the Donor Experience
Fundraising is inevitably emotional and emotion is hugely powerful, so must be used responsibly and wisely.
Read moreThe use and misuse of emotion section 5.6d: the creative use of emotion.
by The Commission on the Donor Experience
High performing boards look at relationships in a particular way and take responsibility for improving them.
Read moreCDE project 6 section 5.4a: ‘emotional fundraising must be in our DNA!’
by Jayne George
‘It’s simple. Emotions are why people take actions.’ In this fascinating interview, Jayne George, director of fundraising and marketing at Guide Dogs UK takes us through the process of how emotional fundraising can benefit donors.
Read more
