The SOFII Two Hundred want to help other fundraisers be their best.

Find out how you can join them, here.

Brand development

Name: The SOFII Foundation
Price range: $

There are hundreds maybe thousands of definitions of the term ‘brand’, but the one SOFII likes best comes from David Ogilvy, with a little bit of adapting by SOFII. Your charity brand is the sum total of, ‘The sets of ideas, images, feelings, beliefs and values that are carried around in a person’s head.’ Find out in this showcase what the real value of a great charity brand is.

Stop f***ing about with your logo and stick to fundraising instead

by Mark Phillips

Mark Phillips of Bluefrog Fundraising explores the potential negative impacts of a major charity rebrand and explains why good fundraising is where your emphasis should be.