Digital Fundraising

National Trust for Scotland: ROOTS regular giving campaign

by Joe Nicholson

For membership organisations, recruiting regular givers isn’t always easy – but with a beautiful new regular giving product, the National Trust for Scotland certainly succeeded.

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Improve your supporters’ online experience to raise your fundraising results

by James Herlihy

James Herlihy of Dutch agency Mindwize shares his essential steps for avoiding a poor online experience for donors. He also gives his advice on how to power yourself to fundraising success.

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ANT Foundation: how new technologies delivered the human touch during Covid-19

by Veronica Parise

This is a marvellous story about how an Italian cancer charity responded to the pandemic by innovating while maintaining their human touch.

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Cork Simon Community: Small-scale pandemic crowdfunding

by Emma Doran

How did an Irish charity make their very first crowdfunding campaign a success during the pandemic?

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A case for crowdfunding

by Stephanie Thomas

Crowdfunding is here to stay and we should welcome it says Blackbaud’s Stephanie Thomas.

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Going viral: creative social media campaigns to inspire museums

by Devon Rose Turner

Are you a cultural organisation looking to get more out of social media? Then prepare to be inspired by these three exceptional campaigns.

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The Salvation Army: Why is it so hard to see black and blue?

by Rebecca Wilson

Discover how the Salvation Army Southern Africa Territory used a viral meme to raise awareness of the serious issue of domestic violence.

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Planned Parenthood: Donate in Pence’s name

by Laura Golland

At the FINZ Conference IWITOT session in 2020 Laura Golland shared how Planned Parenthood fought back against Mike Pence’s anti-abortion plans and raised vital funds – all while he attempted to defund the organisation. 

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Lung Foundation Australia: Christmas 2020 digital campaign

by SOFII

Lung Foundation Australia wanted to increase their social media presence and convert click-throughs to donations for their upcoming Christmas campaign. With help from agency Bigfoot Fundraising, the charity delivered a hugely successful digital fundraising appeal. 

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How to show the right gratitude attitude to new e-mail subscribers

by Ephraim Gopin

The first e-mail you send to new subscribers is crucial, as it will inform whether or not they open any subsequent messages. In this handy guide, Ephraim Gopin explains how to ensure you start off on the front foot.

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Pete for America: Leaderboard challenge election fundraising

by H. Ryan Steele

What can fundraisers learn from US presidential candidate Pete Buttigieg? In this presentation from IWITOT: The Americas 2021, Ryan Steele explains how Pete’s campaign used a video game format to create an engaging, successful appeal.

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How to find new e-mail subscribers for your organisation – the right way

by Ephraim Gopin

Ephraim Gopin, founder of 1832 Communications explains why e-mail is an essential fundraising tool for your organisation. He also shares simple tips to help you encourage more of your site visitors to sign up to your communications.

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