Digital Fundraising
Fauna & Flora International: Testing always-on digital fundraising
by Gemma Reeve
Fauna & Flora International asked agency Manifesto to help them prove the value of digital marketing as a way to find new donors. Find out how they collaborated to deliver a successful pilot programme of activity.
Read moreThe Salvation Army: Christmas cross channel digital recruitment campaign
by Gemma Reeve
In Christmas 2019, marketing agency Manifesto used clever technology to create a hugely successful digital recruitment campaign for The Salvation Army.
Read moreIWITOT 2020: Sweet Farm’s Goat 2 Meeting
by Joshua Leigh
For his presentation at IWITOT 2020, Josh Leigh wished he'd thought of getting goats to join Zoom calls during the coronavirus pandemic. Yes, that's a thing.
Read moreSightsavers Ireland: The most sincere thank you ever written
by Reinier Spruit
When two of their donors passed away, Sightsavers Ireland reached out to their daughter to express their sorrow and explain how her parents’ donations had made a difference. This beautiful thank you message is a testament to the power of connecting to donors.
Read moreMountbatten Isle of Wight : Coronavirus appeal
by Jax Jones
To cope with spiralling costs and declining income, Mountbatten Isle of Wight, a hospice in the UK’s smallest county launched a hugely successful online appeal that is exceeding all expectations.
Read moreBig Dog Ranch - Great Give 2017
by Derrick Feldmann
With excellent donor stewardship using the latest technology and a bank of research to back its strategy, this campaign was a rip-roaring success and shows the value of learning from the past to improve on the present.
Read moreGood Neighbors: Twinkle Twinkle Little Box
by Borie Han
This exciting campaign from Korea rightly won the audience prize at SOFII’s flagship event I Wish I’d Thought of That (IWITOT) at the International Fundraising Convention in 2019.
Read moreWoW! Presents - Royal Manchester Children’s Hospital Charity: Freya’s story
by Joe Burnett
From World-changers at Work, this is the story of how one brave teenager turned tragedy into opportunity and raised money for the people who saved her life.
Read moreBreast Cancer Research Foundation - Pink Mercy Skin
by Lucy Casey
Teaming up with gaming giants Blizzard, Breast Cancer Research Foundation showed true inspiration in coming up with the perfect marriage between a good cause and the world of modern video games.
Read moreWorldwide Breast Cancer - Know Your Lemons campaign
by Joe Burnett
How a simple yet tremendously effective campaign made the most of social media to get a crucial message around the world.
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