Digital Fundraising

Planned Parenthood: Donate in Pence’s name

by Joe Burnett

At the FINZ Conference IWITOT session in 2020 Laura Golland shared how Planned Parenthood fought back against Mike Pence’s anti-abortion plans and raised vital funds – all while he attempted to defund the organisation. 

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Lung Foundation Australia: Christmas 2020 digital campaign

by SOFII

Lung Foundation Australia wanted to increase their social media presence and convert click-throughs to donations for their upcoming Christmas campaign. With help from agency Bigfoot Fundraising, the charity delivered a hugely successful digital fundraising appeal. 

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How to show the right gratitude attitude to new e-mail subscribers

by Ephraim Gopin

The first e-mail you send to new subscribers is crucial, as it will inform whether or not they open any subsequent messages. In this handy guide, Ephraim Gopin explains how to ensure you start off on the front foot.

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Pete for America: Leaderboard challenge election fundraising

by H. Ryan Steele

What can fundraisers learn from US presidential candidate Pete Buttigieg? In this presentation from IWITOT: The Americas 2021, Ryan Steele explains how Pete’s campaign used a video game format to create an engaging, successful appeal.

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How to find new e-mail subscribers for your organisation – the right way

by Ephraim Gopin

Ephraim Gopin, founder of 1832 Communications explains why e-mail is an essential fundraising tool for your organisation. He also shares simple tips to help you encourage more of your site visitors to sign up to your communications.

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IWITOT 2020: Sumatran Orangutan Society’s Rainforest Home Appeal

by Felicity Spencer-Smith

Felicity Spencer-Smith of the Chartered Institute of Fundraising (CIoF) praises a powerful and ambitious crowd-funding campaign to save orangutans in Indonesia.

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The Salvation Army: Coronavirus response campaign

by Gemma Reeve

This multi-platform campaign shows the importance of flexibility in fundraising, especially during the time of coronavirus.

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RSPCA: Pet First Aid Guide value exchange campaign

by Jonathon Grapsas

Discover how the RSPCA in Australia used exceptional fundraising to recruit new regular donors and save the lives of animals in New South Wales and Queensland.

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Fauna & Flora International: Testing always-on digital fundraising

by Gemma Reeve

Fauna & Flora International asked agency Manifesto to help them prove the value of digital marketing as a way to find new donors. Find out how they collaborated to deliver a successful pilot programme of activity. 

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The Salvation Army: Christmas cross channel digital recruitment campaign

by Gemma Reeve

In Christmas 2019, marketing agency Manifesto used clever technology to create a hugely successful digital recruitment campaign for The Salvation Army.

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IWITOT 2020: Sweet Farm’s Goat 2 Meeting

by Joshua Leigh

For his presentation at IWITOT 2020, Josh Leigh wished he'd thought of getting goats to join Zoom calls during the coronavirus pandemic. Yes, that's a thing.

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Sightsavers Ireland: The most sincere thank you ever written

by Reinier Spruit

When two of their donors passed away, Sightsavers Ireland reached out to their daughter to express their sorrow and explain how her parents’ donations had made a difference. This beautiful thank you message is a testament to the power of connecting to donors.

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