Campaigning for social change
Why are we here? To make the world a better place, of course. And we do this by campaigning in all the right ways for social change. Social change organisations don’t succeed by being reasonable, by doing things the way they’ve always been done. The first aspiration of all nonprofit organisations should be to do themselves out of business. All campaigners and fundraisers should be restless challengers of the status quo, never ever satisfied that we are doing quite enough. Why? Because we only exist to change the world.
Oxfam: ‘Stay in the Fight’ legacy campaign
by Sinem Bilen-Onabanjo
This super film from Oxfam marked their return to legacy marketing after a period focussing on other fundraising streams. Sinem Bilen-Onabanjo shares how the team carefully crafted one minute of moving and effective creative.
Read moreInclusion or disillusion – how do LGBT+ people in the UK feel about giving to charity?
by Amy Nield
The LGBT+ community represents a huge and growing demographic with considerable giving power. For charities and fundraisers, understanding how to engage this group has never been more important. In this report from sector specialists Consider, their team found out how LGBT+ people in the UK really feel about giving to charities.
Read moreDecolonised fundraising that works: myth or reality?
by Lizi Zipser
How can we go about decolonising fundraising communications? This article delves into the complexities of addressing the issue and shares a report with valuable case studies that you can learn from if you decide to make similar changes to your fundraising.
Read moreFundraising at the intersection of Blackness and Womanhood
by Kia Croom
We are delighted to bring you this podcast and article by Washington, DC based fundraiser Kia Croom. Kia brings you closer to the experiences of Black female fundraisers and reflects on a sector that isn’t practicing what it preaches.
Read moreFundraising and activism – Marcus Rashford’s campaign to save free school meals
by Lianne Howard-Dace
This is a powerful and personal tribute to a campaign that forced the UK government into a famous U-turn – and ensured children in need would not miss out on a daily free school meal during the summer holidays. The campaign evolved, demonstrating powerful campaigning and fundraising, while raising millions of pounds for charity along the way.
Read moreOur Right to Heal – Marva Wisdom, Canada
by Marva Wisdom
There are so many great women of colour working in fundraising, but still a severe lack of diversity at the highest levels. From Our Right to Heal, Marva Wisdom looks at this disparity and asks what we’re going to do about it.
Read moreOur Right to Heal - Fatou Jammeh, Canada
by Fatou Jammeh
In a new series brought to you by the Association of Fundraising Professionals (AFP), Fatou Jammeh shares her lived experiences of racial and gender prejudice. She also explores the legacy of historic oppression in fundraising. This is a powerful story from Our Right to Heal.
Read moreOur Right to Heal - Black women fundraisers share their stories
by Joe Burnett
These two videos introduce a wonderful initiative by the Association of Fundraising Professionals (AFP). This is Our Right to Heal, a selection of beautifully written essays where black women fundraisers share the experiences that have shaped their professional and personal lives.
Read moreRefugees build bridges across society
by Lyndall Stein
In an article originally written for Fair Observer during Refugee Week, Lyndall celebrates the contributions refugees have made to British society and how we can fight back against discrimination and prejudice.
Read moreStrike Debt: The Rolling Jubilee telethon
by Tain Joliffe
Discover how a superb telethon, dedicated to eradicating household debt in America, grew out of the Occupy movement.
Read moreGreenpeace UK: Rang-tan and the story of dirty palm oil
by Sonia Triki
This landmark TV ad captured the hearts and minds of the public. It also helped Greenpeace tap into, and transform, the national conversation around palm oil.
Read morePlastic not-so-fantastic: Turning the Tide on Plastic by Lucy Siegle reviewed
by Joe Burnett
In her fantastic book, journalist Lucy Siegle sets out how we can all make a difference in tackling an increasingly dangerous plastic situation.
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