CDE project 3: satisfaction and commitment
Traditionally fundraisers measure success in money raised now. But as indicators of long-term commitment several factors are more important and more useful than the ubiquitous, historic RFV tool (recency, frequency and value). This project will create a practical guide to measuring these other main indices and will show where relevant research and examples of best practice can be found.
Click this link for all the CDE project summaries and where to find them on SOFII. For access to all CDE content on SOFII go to the home page and click on the special CDE portal just below the masthead.
What are the three missing pieces of data standing between our sector and success?
by Charlie Hulme
In this blog post connected to the Commission on the Donor Experience Project 3, Charlie Hulme sets out two facts that could be the difference between the fundraising sector prospering or disappearing altogether.
Read moreCDE project 3 summary: satisfaction and commitment
by The Commission on the Donor Experience
This project will create a practical guide to measuring other main indices of success than money or RFV and will show where relevant research and examples of best practice can be found.
CDE project 3 section 1: actions and approach
by The Commission on the Donor Experience
This section may be called Measurement, but it’s actually about culture, strategy and people.
Read moreCDE project 3 section 2: putting the principles and actions into practice - step 1 and 2
by The Commission on the Donor Experience
Step 1: Make a commitment to growing donor satisfaction and loyalty
Read moreCDE project 3 section 2: putting the principles and actions into practice - step 3
by The Commission on the Donor Experience
Step 3: Decide on what you will measure
Read moreCDE project 3 section 2: putting the principles and actions into practice - step 4 and 5
by The Commission on the Donor Experience
Step 4: Report what you find and Step 5: Change something
Read moreCDE project 3 section 3: Making it happen
by The Commission on the Donor Experience
We have seen that there are lots of things that you can measure, but you don’t have to measure them all. Just choose one!
Read moreCDE project 3 appendix 1: measurement of satisfaction and loyalty in action
by The Commission on the Donor Experience
There are several companies and a few charities who measure how their customers and supporters feel, using some of the tools we have outlined in this document or their own methodologies.
Read moreCDE project 3 appendix 5: Glossary and appendix 6: sources of further information
by The Commission on the Donor Experience
Glossary and Sources of further information
Read moreCDE project 3 appendix 4: survey findings
by The Commission on the Donor Experience
Fundraisers were surveyed about the extent to which the fundraiser measured how their donors feel, how they used the findings (if they did) and what barriers they have come across.
Read moreCDE project 3 appendix 3: sample questions
by The Commission on the Donor Experience
A quick Google search will bring up many sample questionnaires, but for ease we have included a couple here.
Read moreCDE project 3 appendix 2: frequently asked questions
by The Commission on the Donor Experience
In our research (see Appendix 4), several people mentioned barriers to measuring how their donors feel. This section lists the most common of these and gives our advice.
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