AOG direct mail clinics
In 2024, John Lepp, Jen Love and their team at Agents of Good (AOG) generously put together this series of free direct mail clinics for fundraisers. Each 10 to 15 minute session talks about a specific topic (strategy, offers, envelopes, letters, etc), and they are all designed especially for fundraisers.
So, whether you work at a big organisation or a small charity, SOFII encourages you to explore these practical video workshops. With every one you watch, you’ll be one step closer to creating emotive and effective direct mail appeals.
Direct mail clinics – Introduction and contents
by SOFII
Welcome to the Agents of Good (AOG) free direct mail clinics. These 11 useful video lessons offer you tried and tested tips that will make your direct mail appeals more engaging and effective. Please explore all the clinics and share them widely with your fundraising friends.
Read moreDirect mail clinic #2 – Envelopes
by John Lepp
In this Agents of Good (AOG) direct mail clinic, John Lepp asks you to (please!) turn your attention to envelopes. They are one of the most misunderstood and often ignored parts of a fundraising appeal, but your envelope is key to ensuring a donor opens your pack and engages with what you have to say.
Read moreDirect mail clinic #1 – All about marketing
by John Lepp
John Lepp kicks off his free clinics by explaining why direct mail is a phenomenal tool for fundraisers. In fact, he thinks it is the perfect way to start a conversation with your donor and raise more for good causes around the world.
Read more
