The direct mail, door drops and household deliveries showcase

Direct-mail-last-version.png#asset:44196


Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!

Click here for the full contents and index for SOFII’s direct mail showcase. 

The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.

Goderich ‘Mind and body’ campaign

by Steve Thomas

A lesson in how to tap into community spirit, this campaign shows how far you can go with a little expertise, the right approach and clear donor-focused messaging.

Read more

Baptist World Aid - Growth Giver

by Fiona McPhee

A scene-stealer from I Wish I’d Thought of That at IFC 2019, this campaign shows the virtue of great donor-centred communications and a bold vision.

Read more

Life Education Australia - Healthy Harold the giraffe business appeal

by Steve Thomas

With a target audience of only a few hundred prospective donors, fundraising expert Steve Thomas and Life Education brought in thousands of Australian dollars with this iconic campaign.

Read more

The Canadian Lung Association: Santa Door Drop

by Steve Thomas

A door drop masterclass, brought to you by Canada's pre-eminent fundraising expert Steve Thomas.

Read more

St. Vincent de Paul’s Bear Pack: bringing the cute and cuddly back to Christmas

by Daniel Alvey

This great direct mail campaign shows the value of defying conventions and positive messaging, with astounding results.

Read more

Secrets of direct mail 4: storytelling, fundraising and the dialogue method

by Chris Keating

How does Siegfried Vögele’s dialogue method work in terms of storytelling? In the final piece in his series on the great man, fundraiser Chris Keating explores how and even asks why storytelling matters in fundraising.

Read more

University of Sheffield, direct mail – the longer the better? Two page vs. four page letters

by Heather Clement

How the University of Sheffield drew on best practices to challenge their own preconceptions and achieve markedly improved results.

Read more

Secrets of direct mail 3: how people read letters

by Chris Keating

How do potential donors react to direct mail letters? In part three of our series on the legendary Siegfried Vögele, we explain this important aspect of his approach.

Read more

Jerry Huntsinger: 80-years young

by Gwen Chapman

Jerry Huntsinger celebrated his eightieth birthday in July 2013. Since 1965, there has never been a year when he hasn’t had at least one control package being mailed nationally by a major nonprofit organisation. What an achievement.

Read more

The best of the best of direct mail

by SOFII Contributors

We bring you the best of the best: 17 incredible packs that we feel every fundraiser should be aware of and learn from.

Read more