The direct mail, door drops and household deliveries showcase
Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!
Click here for the full contents and index for SOFII’s direct mail showcase.
The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.
National Trust for Scotland: ROOTS regular giving campaign
by Joe Nicholson
For membership organisations, recruiting regular givers isn’t always easy – but with a beautiful new regular giving product, the National Trust for Scotland certainly succeeded.
Read moreMennonite Central Committee Canada: Tigray, Ethiopia crisis appeal
by BuildGood
Mennonite Central Committee (MCC) Canada wanted to help refugees of the Tigray crisis in Ethiopia, but they’d only just finished an appeal for victims of the war in Ukraine. Would their kind donors be willing to give again so soon? Find out what happened next, here.
Read moreRainforest Rescue: ‘You can help build the Daintree’s largest nursery’
by Karl Tischler
Discover how a small but visionary environmental charity exceeded all expectations when it came to both fundraising and planting more trees.
Read moreMeals on Wheels San Francisco: ‘Deliver Hope’ Giving Tuesday appeal
by Clay Buck
IWITOT: The Americas speaker Clay Buck was vaguely sceptical about Giving Tuesday, but then a campaign came along that changed his mind. It took the Giving Tuesday ethos and turned it into something very special – and here’s how.
Read moreMedical Aid for Palestinians: Two Christmas appeals, one wish for Palestine
by nick mawer
How Medical Aid for Palestinians (MAP) used its great donor relationships to power not one but two Christmas campaigns in just one month.
Read moreToybox: Not just an Easter appeal
by Robbie Rae
Toybox, a charity dedicated to helping street children, came up with a clever campaign that gave their donors plenty of choice. The result: they raised average gift and smashed their target too.
Read moreSAVE FINZ: Emergency direct mail appeal
by Joe Burnett
Facing difficult financial straits due to coronavirus, the Fundraising Institute of New Zealand launched an unprecedented matched funds appeal and brought in support from all around the world.
Read moreWILL YOU HELP SAVE FINZ? - A unique fundraiser-to-fundraiser (F2F) appeal
by SOFII
This is the ongoing story of how the Fundraising Institute of New Zealand is running a possibly world-first matched giving DM appeal to save itself during the coronavirus pandemic.
Read moreBush Heritage Australia: Autumn appeal turned donor care pack
by Jasmine Coronado
Bush Heritage Australia shows you how you can achieve surprising results by thanking, acknowledging and inspiring your donors, even if you never ask for money.
Read moreGoderich ‘Mind and body’ campaign
by Steve Thomas
A lesson in how to tap into community spirit, this campaign shows how far you can go with a little expertise, the right approach and clear donor-focused messaging.
Read moreBaptist World Aid - Growth Giver
by Fiona McPhee
A scene-stealer from I Wish I’d Thought of That at IFC 2019, this campaign shows the virtue of great donor-centred communications and a bold vision.
Read moreLife Education Australia - Healthy Harold the giraffe business appeal
by Steve Thomas
With a target audience of only a few hundred prospective donors, fundraising expert Steve Thomas and Life Education brought in thousands of Australian dollars with this iconic campaign.
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