The direct mail, door drops and household deliveries showcase

Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!

Click here for the full contents and index for SOFII’s direct mail showcase. 

The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.

National Trust for Scotland: ROOTS regular giving campaign

by Joe Nicholson

For membership organisations, recruiting regular givers isn’t always easy – but with a beautiful new regular giving product, the National Trust for Scotland certainly succeeded.

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Mennonite Central Committee Canada: Tigray, Ethiopia crisis appeal

by BuildGood

Mennonite Central Committee (MCC) Canada wanted to help refugees of the Tigray crisis in Ethiopia, but they’d only just finished an appeal for victims of the war in Ukraine. Would their kind donors be willing to give again so soon? Find out what happened next, here.

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Rainforest Rescue: ‘You can help build the Daintree’s largest nursery’

by Karl Tischler

Discover how a small but visionary environmental charity exceeded all expectations when it came to both fundraising and planting more trees.

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Meals on Wheels San Francisco: ‘Deliver Hope’ Giving Tuesday appeal

by Clay Buck

Clay Buck was vaguely sceptical about Giving Tuesday, but then a campaign came along that changed his mind. It took the Giving Tuesday ethos and turned it into something very special – and here’s how. 

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Medical Aid for Palestinians: Two Christmas appeals, one wish for Palestine

by nick mawer

In this case study Medical Aid for Palestinians (MAP) share how they built on great donor relationships to power not one but two Christmas campaigns in just a month. Keep reading to find out how they did it and discover the surprising results!

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Toybox: Not just an Easter appeal

by Robbie Rae

Toybox, a charity dedicated to helping street children, came up with a clever campaign that gave their donors plenty of choice. The result: they raised average gift and smashed their target too.  

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SAVE FINZ: Emergency direct mail appeal

by Joe Burnett

Facing difficult financial straits due to coronavirus, the Fundraising Institute of New Zealand launched an unprecedented matched funds appeal and brought in support from all around the world.

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WILL YOU HELP SAVE FINZ? - A unique fundraiser-to-fundraiser (F2F) appeal


This is the ongoing story of how the Fundraising Institute of New Zealand is running a possibly world-first matched giving DM appeal to save itself during the coronavirus pandemic.

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Bush Heritage Australia: Autumn appeal turned donor care pack

by Jasmine Coronado

Bush Heritage Australia shows you how you can achieve surprising results by thanking, acknowledging and inspiring your donors, even if you never ask for money.

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Goderich ‘Mind and body’ campaign

by Steve Thomas

A lesson in how to tap into community spirit, this campaign shows how far you can go with a little expertise, the right approach and clear donor-focused messaging.

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Baptist World Aid - Growth Giver

by Fiona McPhee

A scene-stealer from I Wish I’d Thought of That at IFC 2019, this campaign shows the virtue of great donor-centred communications and a bold vision.

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Life Education Australia - Healthy Harold the giraffe business appeal

by Steve Thomas

With a target audience of only a few hundred prospective donors, fundraising expert Steve Thomas and Life Education brought in thousands of Australian dollars with this iconic campaign.

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