Umberto Tramontano and Diego Maria Ierna

ICRC

The International Committee of the Red Cross

BuildGood

BuildGood helps nonprofits grow their income from individual donors. We create fundraising appeals, emails and newsletters for you, so you can reclaim the time to do the thing only you can do: build genuine, human, 1:1, personal relationships with your donors. For practical tips and strategies, check out The Build Good Fundraising Podcast.

Bernard Ross & Clare Segal

Bernard Ross is an expert in strategic thinking, organisational change and personal effectiveness. He works internationally in Europe, USA, Africa and South America. He has worked with a wide range of not-for-profit organisations over 25 years including the British Red Cross, Amnesty International, Greenpeace International, UNICEF, Oxfam and the British Film Institute. 

Clare Segal is an accredited MBTI coach. She works extensively in Europe and the USA specialising in presentation, influence and communication skills. Clare has been responsible for developing the cases for a number of national and international fundraising campaigns including NSPCC, UNICEF & Communitas Brazil. She was also a lead figure in developing the emergency response to the London Bombings of 7/7.

ABCR - The Brazilian Fundraisers Association

ABCR was founded in 1999 by a group of fundraisers and consultants in Brazil that were inspired by other associations around the world.

Cheryl A Clarke

Cheryl A. Clarke is a fundraising consultant with more than 20 years of experience in the nonprofit sector. She works with a wide range of nonprofit agencies to improve their fundraising capacity. Clarke is also a much-in-demand trainer and speaker and has presented at several international conferences of the Association of Fundraising Professionals.

Alexandra Aggidis

Alexandra Aggidis is Supporter Acquisition Fundraiser at Scope. Starting in the largely considered controversial world of F2F fundraising, she has worked in a number of fundraising roles from Corporate to Major Gifts, before returning to and specialising in Individual Giving.

Tom Ahern

Tom Ahern is a fundraising, advocacy and communications specialist based in Foster, Rhode Island, USA.

Carol Akiwumi

Carol Akiwumi is a Social Entrepreneur with a passion for Stewardship and Diversity; helping individuals and organisations to unlock their potential in those areas. Carol is CEO of RAA Solutions (a creative fundraising and training consultancy), Founder of Money4Youth as well as Trustee and Fellow of the Institute of Fundraising (IOF). She is currently Project Director of the IOF Black Fundraisers UK (BF-UK) AVOCADO Program and served as the immediate past chair of BF-UK for five years until November 2017.

Tobin Aldrich

Tobin Aldrich is an international fundraising and non-profit marketing strategist, working at a regional, national and global level. He has worked with over 70 non-profits in over 40 countries across the globe to deliver a wide range of strategic projects.

Tobin has two decades of experience as a senior fundraising leader including roles as Director of Fundraising with WWF, Concern Worldwide, Sightsavers and National Deaf Children’s Society. In total, teams led by Tobin have raised over £500 million and recruited over one million new regular donors. He is currently principal partner at AAW Group

Alisha Fernandez Miranda & Alissa Steiner

Alisha Fernandez Miranda & Alissa Steiner from Social Misfits Media.

Social Misfits Media helps charities and social enterprises think strategically about their digital presence. They work with clients to better engage with those critical to their success by creating dynamic social media strategies for marketing, campaigning, and fundraising.

Carlos Miranda & Alissa Steinner

Carlos Miranda & Alissa Steiner from Social Misfits Media.

Social Misfits Media helps charities and social enterprises think strategically about their digital presence. They work with clients to better engage with those critical to their success by creating dynamic social media strategies for marketing, campaigning, and fundraising.

Nick Allen

Nick Allen is Managing Director of Donordigital, a specialist agency that helps organisations use the internet for fundraising, advocacy and advertising. Contact nick@donordigital.com.

Marion Allford

Marion Allford, principal of fundraising consultants Marion Allford Associates.

Daniel Alvey

Daniel is donor development lead at the Society of St. Vincent de Paul in Ireland, responsible for the acquisition and development of all individual donors.

Francesco Ambrogetti

Francesco returned to Italy in 2015 after 20 years abroad, as marketing and fundraising director of UNICEF in Italy. Francesco has 20 years of senior-level fundraising leadership experience with major international charities including UNICEF, UNAIDS, UNHCR, MSF, WWF, Red Cross. His experience extends worldwide and includes raising billions of dollars in Europe, Africa, Asia and Latin America. He launched the campaign Schools for Africa for UNICEF that raised over $200 million until now. 

He is professor of fundraising at Bologna University and frequent speaker at international & national fundraising congresses and frequent blogger and author of articles on fundraising and marketing. He is also author of the book ‘Manuale di fundraising per le organizzazioni nonprofit’ (Handbook on fundraising for nonprofit organisations) published in 2005.

Shabby Amini

Shabby Amini (she/her) is director of fundraising and marketing at Medical Aid for Palestinians (MAP). She has a broad background in fundraising, communications and campaigning. Her experience spans financial institutions, fashion/publishing, and charities including Comic Relief, CARE International, WaterAid and Age UK. Shabby has been a board director for Greenpeace UK, a previous trustee for Freedom from Torture and is currently an advisor for Autograph, a gallery based in East London. 

Shabby is a former IWITOT speaker and returns for another year as one of our new voice coaches/mentors.

Virginia Anderson

Virginia Anderson began her life in the not-for-profit world when she turned her hobby into a career more than a decade ago. Since then she has worked as fundraiser, philanthropic advisor and funder for a variety of organisations, including Chest, Heart and Stroke Scotland, the Scottish Community Foundation and the Association for International Cancer Research. She is currently head of appeals at Quarriers.

Shannon Anderson

Shannon Anderson is a multi-award winning fundraiser, social entrepreneur and change leader with a passion for helping not-for-profits achieve their goals. She is the founder and director of Fully Fund It, in Melbourne, Australia.

Faye Anderson

Jonathan Andrews

Jonathan Andrews began his career working in sales for Unilever. Since then he has led successful fundraising teams at Alzheimer’s Society, Age Concern and Action for Children. He is passionate about creating remarkable corporate partnerships and is now director of Remarkable Partnerships.

Victoria Andrews

Victoria is a passionate fundraising specialist with experience in strategy development, marketing and communications, stakeholder engagement, transformational events and project management. For more than eight years Victoria has dedicated herself to serving the profit for purpose sector to make a positive impact in the community. During her time she has led various initiatives focused on peer to peer fundraising, community fundraising, direct marketing, regular giving, special events, supporter care and corporate partnerships. She is proud to consider herself a generalist fundraiser, and is well regarded for her strategic focus, creative mindset, high level thinking and ability to lead teams through significant organisational change. Victoria’s career has spanned the tourism, disability, medical research and health sectors. She is particularly passionate about addressing health issues, mental health, gender equality, women and children’s rights. 

Alice Anwar

Alice Anwar is head of individual giving giving at CARE Australia.

Caoileann Appleby

Caoileann got hooked on fundraising with a temp job before moving to Ask Direct. She then worked with On Agency and Bluefrog Fundraising in the UK - with clients such as the UN Refugee Agency, Save the Children, the University of Leeds and Greenpeace, across donor development, multi-channel recruitment, legacy, and alumni fundraising - before returning to Dublin as strategy director for Ask Direct where she works on strategy and digital for a range of clients. She has presented in the USA, UK, and Ireland on topics such as digital fundraising, the power of small charities, and testing, and has also been a volunteer fundraiser for Abortion Support Network and Together For Yes.

Caroline Appleton

A graduate of the University of Leeds, Caroline has worked in direct marketing, supporter recruitment and supporter retention for a number of organisations including Children in Crisis UK, NCDS and Plan UK. She is currently head of supporter engagement at WWF-UK.

Mark Astarita

Mark Astarita OBE (he/him) was a Principal Partner at AAW Group and a former Chair of the Chartered Institute of Fundraising (CIOF). Widely known in the UK and internationally, Mark was involved in a variety of charities and public bodies. 

During his 14 years as Director of Fundraising at British Red Cross, he trebled the organisation’s income. Before he joined the Red Cross, Mark held posts as the deputy chief executive and director of fundraising at the National Deaf Children’s Society, including a period of time as acting chief executive. Throughout Mark‘s career he led teams raising over £1.5 billion for humanitarian causes.

He was regularly voted the most influential fundraiser in the UK, and was regarded as an inspiring non-profit leader and trustee. In 2015 Mark was awarded the Order of the British Empire (OBE) in recognition of his services to fundraising. Mark passed away in 2024, aged 64.

Paula Attfield

Paula Attfield, vice-president, Stephen Thomas Ltd and Steve's stepdaughter.

Liz Attfield

Liz (she/her) is a strategic and results-oriented professional fundraiser with over 19 years of agency experience in the areas of individual giving, intermediate giving, legacy giving, brand marketing and business development through multiple channels. She has extensive knowledge of strategic planning, preparation of annual budgets, analytics, creation of integrated marketing and fundraising materials, and implementation of brand strategy. She is a dedicated team leader and mentor.

Suzi Attree

Suzi Attree is a corporate fundraising account manager at Helen & Douglas House, a children’s and young adults’ hospice in Oxford. She is a firm believer in the power of words and stories well told, the importance of emotions in how we make decisions, and in really listening to what donors tell us – and what they don’t say.

Jasmine Awad

Jasmine Awad (she/her) is currently head of policy, partnerships and community at Mercato Metropolitano.

She was formerly an advisor at I.G. Advisors, a London-based strategy consultancy that provides philanthropy, corporate impact and fundraising advice. Jasmine is a multilingual social enterprise expert, with an entrepreneurial approach to social and environmental change. She is also a director at Unseen Tours, an award-winning social enterprise that coaches people who have (or have in the past) experienced homelessness to lead walking tours around London. 

Claire Axelrad

Claire Axelrad, J.D., CFRE is a fundraising visionary with 30+ years frontline development work helping organisations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP ‘Outstanding Fundraising Professional of the Year’ award. Claire runs ‘Clairification School’ online, teaches the CFRE course that certifies professional fundraisers, and is a regular contributor to Guidestar, NonProfit PRO and Maximize Social Business.

John Baguley

John Baguley is a management and fundraising consultant, and director of the International Fundraising Consultancy. He is the author of “Successful Fundraising” and has written extensively on fundraising, lectured and worked in all parts of the world. 

John is a former Fundraising Director at Amnesty International UK, Friends of the Earth and the Medical Foundation. He has worked for Oxfam and other international development organisations. 

John was the first Director of International Fundraising for Amnesty's International Secretariat, and the first Director of the Soil Association.

Tony Banks

Tony Banks (he/him) is a fundraising consultant with THINK Consulting Solutions. THINK works with not-for-profit organisations all over the world to support a range of fundraising challenges. An events specialist, Tony is all about creating unforgettable experiences. He has spent over 15 years developing effective events and stewardship strategies to drive engagement and income generation in both the third sector and local government. 

Tony has a background in marketing and communications and is also skilled in working with high value and celebrity audiences. He is also a mental health ambassador and qualified mental health first aider.

Chris Barraclough

Chris Barraclough began his career working with the late George Smith. As one of the UK’s leading copywriters his portfolio includes taking British Red Cross onto television, launching the innovative Heart Matter CRM programme for British Heart Foundation, traditional fundraising for Arthritis Research UK and digital advertising for WaterAid.

Ruby Bayley-Pratt

As fundraising and special projects manager at Amnesty UK, Ruby manages and supports strategic fundraising and cross-organisational projects to enhance the quality and efficiency of AIUK’s fundraising programme and support AIUK’s strategic goal to engage the UK population in human rights. Her current focus is fundraising proposition development and fundraising compliance.

Rachel Beer

Rachel Beer has worked as a direct marketer and fundraiser since 1995. She created NFPtweetup ­– a regular series of events to promote effective use of technology in the charity sector, which is now in its eighth year – and is well known as a fundraising expert, digital specialist and strategist for the third sector. She writes and speaks regularly on these subjects and is head of fundraising at an international development charity.

Corinne Bekker

Corinne Bekker has worked as a fundraiser and consultant from her own company 100% Bekker since 2007. Previously she worked as a lecturer and researcher in ethics, gender and diversity at Utrecht University in the Netherlands,

Tom Belford

In his first job, in the founding days of Common Cause, Tom Belford and his colleagues kept track of their members with perforated cards and activated them via phone trees!

Since then, he’s learned something about marketing causes and issues that fundraisers will find valuable. His chequered past includes the Carter White House, building Ted Turner’s first philanthropic organisation, doing a ton of consulting for nonprofits through Vanguard Communications and Craver, Mathews, Smith & Co, conceiving marketing programmes for corporate clients from Time Warner Cable to Maker’s Mark bourbon to Discovery Communications, and running marketing for Environmental Defense. Now Tom is with the celebrated Agitator. 

Nikki Bell

Nikki Bell MinstF (Cert) is an award-winning relationship fundraiser, #SocialCEOs Rising Star winner and international speaker from the north east of England. Nikki has worked with community, individual giving, telephone, F2F and corporate fundraising teams for charities large and small; responsible for growing and leading fundraising teams, developing strategies, and raising money through innovation and strong relationships with supporters and stakeholders. Having recently worked with the British Heart Foundation leading fundraising for the North East of England, Nikki works as a consultant and trainer with KEDA Consulting. With a passion for supporting and celebrating brilliant fundraising, Nikki sits on the Institute of Fundraising’s National Fundraising Convention board and organises the newest fundraising learning event, 'Pizza for Losers'. She also blogs at www.charitynikki.com and tweets at @CharityNikki.

Robert Bellovin

Robert Bellovin is a Media Relations Coordinator at Software Advice.

Russell Benson

Russell has been a community and events fundraiser at various charities for the past 10 years. He is an adopter of the relationship fundraising approach to improve relationships with donors and believes in harnessing the power of storytelling to communicate our messages to all audiences.

Julie Berthoud-Jury

Julie Berthoud-Jury, PhD, is a fundraising consultant at Schomerus in Zurich, Switzerland, with a Diploma in Fundraising from Adrian Sargeant's AFP coursework. Julie is passionate about helping organisations use philanthropy to power growth and influence community change, and a firm believer in donor love. Previously, she worked as a major gift officer at Médecins Sans Frontières/Doctors without Borders Switzerland, and at the American Red Cross. As a committee member of AFP Global and SwissFundraisingDay, Julie loves to be surrounded by people who are passionate about their work and who think outside of the box.

Tim Bete

Tim Bete is currently the fundraising director at St Mary Development Corporation. Throughout his career, he has created hundreds of direct marketing campaigns and has been a speaker at many conferences and workshops. He is always looking for new ways to use technology in direct marketing and fundraising and is happy to share this presentation with SOFII.

Simona Biancu

Simona is a fundraising and strategic philanthropy consultant and trainer, as well as the founder and CEO of ENGAGEDin – an international consultancy. With more than 10 years of experience across the fundraising mix, Simona works with non-profit organisations both in Italy, where she currently lives, and abroad. She speaks at conferences, seminars and training at an international level. Simona is Vice-president of the Italian Association of fundraisers (ASSIF) and a member of both the European Fundraising Association (EFA) and European Lung Foundation. She is the co-author of the book Board in prima fila (2020), focussed on Board development, and the blog Welcome on Board, focussed on experiences in consulting with non-profits governance and development.

Amy Bingham

Amy Bingham (Regional Supporter Relations Manager at Dogs Trust)

Drayton Bird

Drayton Bird is a British marketing expert and public speaker.

David Ogilvy said of him ‘Drayton Bird knows more about direct marketing than anyone in the world.’

Bird has worked with advertising agencies including Y & R, JWT, FCB and Leo Burnett, and was a founding member of the Superbrands Council. Starting as a journalist he became a copywriter, and after becoming creative director of a London advertising agency he quit to go into business on his own.

With John Watson and Glenmore Trenear-Harvey he set up what became Britain’s largest direct marketing agency, which he later sold to Ogilvy and Mather, where he became vice chairman and worldwide creative director of what is now OgilvyOne, and was elected to the Ogilvy Group board.

His book, Commonsense Direct and Digital Marketing, has been published in 17 languages and was for many years the UK’s best-seller on the subject. He has written four other marketing books, including How to write a sales letter that sells, now in its 3rd edition, and well over 1,000 columns for publications around the world. In 2007 he founded the European Academy of Direct and Interactive Marketing.

Sarah Bond

Sarah Bond is a former SOFII editorial assistant. She is now Head of External Relations at the Malaria Consortium.

Alfredo Botti

Alfredo Botti is the regional executive director for World Animal Protection Latin America (ex WSPA). He has also been development manager for Greenpeace International dedicated to public mobilisation and fundraising. In 2009 Alfredo founded We-Me.org a non-profit NGO that creates public green spaces, integrating inclusion programmes together with 50 partner organisations and over 4,000 beneficiaries and volunteers. He is a member of the 2015 Fundraising Online Advisory Panel.

Emma Bracegirdle

Emma Bracegirdle (she/her) is a charity professional with experience of working in charities of all sizes, focusing on fundraising and communications. She is passionate about ethical storytelling and supporting co-created charity video and animation. Emma is co-founder of the The Saltways, a film and animation agency. She is also a freelance fundraiser for small charities.

SOFII Volunteers in Brazil

Sandra Regina Calgaro Lucas

Marina Fiorini

Diana Giannoni

Bruno Gama

Fernanda Laurinda

Marina Freitas

Frank Lucas

Sofia Lucas

Paula Miralles Araújo

Paula Aparacida Abi-Chanine

Marcela Barros Coelho

Mário Guimarães

Beth Breeze

Dr Beth Breeze worked as a fundraiser and charity manager before co-founding the Centre for Philanthropy at the University of Kent, where she now leads a team conducting research and teaching courses on philanthropy and fundraising. She has researched and written the annual Coutts Million Pound Donor Report since 2008, co-authored Richer Lives: why rich people give (with Theresa Lloyd), The Logic of Charity: Great Expectations in Hard Times (with John Mohan) and co-edited The Philanthropy Reader (with Michael Moody). Her next book is The New Fundraisers: who organises generosity in contemporary society?

Beth has also written a wide range of research reports on topics relevant to fundraisers including ‘How Donors Choose Charities’, ‘User Views of Fundraising’ (with Jon Dean) and ‘Rising to the challenge: A study of philanthropic support for unpopular causes’ (with Alison Body). These are all freely available at https:// www.kent.ac.uk/sspssr/philanth... publications/index.html

Georgia Bridgwood

Georgia joined MQ:Transforming Mental Health in January, tasked with designing and delivering their mass engagement programme. Previously she had roles at Breakthrough Breast Cancer and The Prince’s Trust. Georgia is passionate about using data intelligence and fantastic content in synergy to deliver a truly supporter-centric experience.

Rebecca Broad

Rebecca Broad (Beck) (she/her) currently works at Teenage Cancer Trust as a Partnership Development Manager within their Corporate Partnership Team. Beck amassed experience in fundraising, since graduating from Aberystwyth University in 2013. Beck is an advocate of enhancing fundraising through creativity, with a belief in embracing creative colleagues. During the pandemic in 2019, she spent her her own time setting up ‘Pamperaid’. This was a campaign where she managed to secure over £60,000 of products from a variety of brands. This then saw over 3000 care boxes leave her home in South East London and go to NHS staff across the UK. As a result, Beck received a Points of Light award from the UK Prime Minister. Since then, Beck realised that new business is her calling and has used her creative skills to support her work further in the sector.

Jeff Brooks

Jeff Brooks has served the nonprofit community for more than 30 years, working as a writer and creative director on behalf of a variety of organisations including CARE, World Vision, Feeding America, St. Jude Children’s Research Hospital, National Wildlife Federation, and many more. He blogs at Future Fundraising Now and Moceanic. In previous careers, he’s been an English teacher and a classical musician. He lives in Seattle in the USA.

Jules Brown

Jules Brown is a direct response copywriter and creative director who specialises in writing highly persuasive, emotive and effective direct marketing campaigns for charities and NGOs. Over the last four years his work has helped raise more than £9 million (US$16 million, €11million, AU$15m) for good causes around the world. He is based in New Zealand and works for organisations internationally.

Clay Buck

Clay is a dynamic speaker and teacher, a recognised thought leader in fundraising and nonprofit management. He is an experienced frontline fundraiser with three decades of experience in individual giving. Clay is the founder and consultant for TCB Fundraising.

Adam Buckles

Adam Buckles is the Global Legacy Specialist for Amnesty International’s International Secretariat. His current role involves working with AI’s country teams to build and establish legacy programmes all over the world. Adam has over a decade of experience in all aspects of legacy fundraising, and has worked with large and small INGOs to increase their legacy income. He has a wife, two daughters and a dog called Juno.

Kirsten Bullock

Kirsten Bullock, CFRE, is a consultant, trainer and coach who works with theleaders of non-profit organisations and ministries to bring professionalism, excellence and effectiveness to their development efforts. Since 1995,Kirsten has worked with health care organisations, social service providers, national and local ministries, and international membership associations.These have included organisations such as AIDS Interfaith Ministries of Kentuckiana, Presbyterian Women National Offices, Community Health Centers,Inc. and the Institute of Internal Auditors Research Foundation.

Kirsten is a Certified Fund Raising Executive, holds a bachelors of socialwork degree and a master's in business administration and is president-elect of the Association of Fundraising Professionals Greater Louisville Chapter. You can find out more about Kirsten by visiting her website here.

Ryan Burdock

Ryan Burdock is the Associate Director for the Fundraising team at recruitment specialists Prospectus, based in London, UK. Ryan’s career in the beyond profit sector began in Chicago, USA, where he recruited for a variety of fundraising and beyond profit positions. Ryan specialises in recruitment for homelessness, social enterprise and arts focused organisations. Passionate about social equality and opportunity, Ryan is a trustee of United AllStars, a sports engagement charity working with at-risk youth in Camberwell and Peckham to help them overcome social and economic barriers to success.

David Burgess

David Burgess, founder of Apollo Fundraising

Penelope Burk

Penelope Burk is an author, researcher and mentor celebrated for some of the most important innovations in modern-day fundraising. With over 40 years experience in nonprofit management her research continues to gain international recognition for challenging long-standing but ineffective fundraising practices and showcasing evidence-based methods that raise more money.

Simon Burne

Simon Burne (he/him) has worked in the voluntary sector for a number of years, primarily in fundraising and marketing. He established ITDG’s (now Practical Action’s) fundraising operation in the 80s and was director of fundraising/marketing at Acorns Children’s Hospice, NCH (now Action for Children) and The Children’s Society. For eight years, he was a senior consultant with THINK Consulting Solutions. Simon was chair of the Institute of Fundraising from 2000-2003 and has written and spoken widely on both fundraising and marketing.

Marie Burnett

Marie Burnett (1949-2019) was director of The White Lion Press and a trustee of SOFII.

Ken Burnett

Ken Burnett is author of Relationship Fundraising and other books including The Zen of Fundraising, (Jossey-Bass Inc, San Francisco, USA). The Tiny Essentials of an Effective Volunteer Board and Storytelling can change the world, both published by The White Lion Press, UK. 

In 2021, he wrote and published a book about campaigning fundraising, The essence of Campaigning Fundraising in 52 exhibits and 199 web links.

Ken co-founded SOFII with his late wife Marie and served as a trustee before retiring from the SOFII board in 2022.

Joe Burnett

Joe Burnett (he/him) cut his teeth as an intern at the Association of French Fundraisers, he then embarked on a career in advertising before returning to where his heart lay: in the charities sector. Joe is passionate about fundraising and how it can be a force for positive change in the world. 

John Burton

John Burton is the founder and CEO of the World Land Trust. A journalist and broadcaster on environmental issues, he has also worked previously for organisations such as Friends of the Earth and Fauna and Flora International. John has also written several books for both children and adults and edited a number of multi-author works including the National Trust Book of British Wildlife, Owls of the World and the Atlas of Endangered Species. 

Tom Butero

Tom Butero is staff development coordinator at Child and Family Services in Massachusetts, USA. He has over 20 years of successful nonprofit management, including programme expansion, fundraising and grant writing, board development and strategic planning, staff and management training and consultation, clinical consultant.

Sam Butler

Sam started as a street fundraiser in 2000, as a way of supplementing his acting career. He worked at Gift Fundraising for nearly ten years managing the London fundraising before joining St John Ambulance in 2012 where he currently holds the position of National Fundraising Manager.

Fergal Byrne

Fergal Byrne is a seasoned freelance journalist whose work has appeared in The Financial Times, The Guardian and The EveningStandard. He’s been writing about finance and business for more than 20 years, but his main area of interest is now non-profits and charities. Contact Fergal here.

Richard C McPherson

Richard McPherson pioneered fundraising campaigns in both the civil rights and conservation movements, and served with Earthwatch before founding Philadelphia-based McPherson Associates Inc. The agency represents leading PBS and NPR stations, higher education institutions, conservation organisations, women’s health and advocacy groups, and international organisations. 

Long known for innovation with traditional media, Richard has emerged as a leader among internet strategists and is the author of the acclaimed book Digital Giving: How Technology is Changing Charity (2007, iUniverse, a Barnes & Noble Company).

Beverley Callaghan

Beverly Callaghan has over 20 years’ experience in the voluntary sector and is currently a trusts fundraiser for a charity in the south-east.

Gráinne Callan

Gráinne has been fundraising since 2009 when she started at agency Total Fundraising in Ireland working with a range of charity clients. She then moved to London and worked for JustGiving before eventually joining the fundraising team at Amnesty International. She is currently working as Head of Supporter Recruitment at Greenpeace UK.

Norma Cameron

Norma Cameron, CFRE, is the owner and principal of The Narrative Company. She helps non profit organisations apply the power of story across all communications and fundraising activities.

Initially trained as a journalist, Norma has over 25 years’ experience in communications, marketing, fundraising, organisational development and consulting. In addition to working in the social services and community foundation sector, she has held senior positions at various universities across Canada. She has a successful track record in securing multi-million dollars gifts from individuals through major and planned gifts, writing successful direct mail, website and case for support materials, and negotiating multi-million dollar corporate partnerships.

As an engaging keynote speaker, facilitator and seminar leader, she works with public, private and non-profit sector clients. As a seasoned storyteller (and former President of the national arts organisation, Storytellers of Canada - Conteurs du Canada), she has performed at conferences, concerts and festivals across Canada and in the UK and USA.

You can reach Norma, at The Narrative Company, here.

Diana Carolina Cano

Diana Cano es fundadora y directora de FUNDECISE, una organización sin fines de lucro en Costa Rica y Colombia que promueve el desarrollo a través de las ciencias, tecnología renovable e innovación (CTI). Apasionada por ver el desarrollo de la cultura de dar e invertir en proyectos sociales, en 2019 introdujo GivingTuesday a Colombia.

John Caples

John Caples: For more than 50 years, John Caples served as one of advertising’s most effective copywriters. Caples mastered results-oriented mail-order copy at Ruthrauff & Ryan, where he wrote, arguably, the twentieth century's most successful such ad. The US School of Music ad dramatically exemplified Caples’ belief that people yearn to be carefree and popular. As a teacher, lecturer and writer, he stressed simplicity and ‘getting to the point quickly’. He joined what became Batten, Barton, Durstine & Osborn in 1927, where he served almost to the end of his days.

The Caples Awards, honouring the best in direct and interactive marketing around the world, was founded in 1978 by Andi Emerson, a direct marketing pioneer, in honour of John Caples.

Lizzie Carter

Since joining CLIC Sargent three years ago, Lizzie has headed up the new business team, securing major partnerships with a combined value of more than £3m, including tie-ups with ITV Text Santa, Network Rail and Manchester Airports Group. For this and her commitment to the sector, in 2016 she was selected as one of Fundraising Magazine’s best 25 fundraisers under the age of 35. Prior to this, Lizzie worked at The Prince’s Trust with a variety of sectors including finance, retail and technology; developing innovative partnerships that engaged employees and changed lives.

Lucy Casey

Lucy is an Innovation Manager at Unicef UK where she develops and delivers new initiatives crossing all areas of fundraising and campaigns. Her background is in the area of innovation, both inside and outside of the industry, and has spent the majority of her career working within the banking sector on partnerships and projects with big tech giants of the likes of Google, Facebook and Cisco. She moved over to the charity sector to (save her soul and…) support the launch of Unicef UK’s new innovation team. Over the past few years she been a key player in the growth of the team as well as delivering a range of fundraising products to market. She is also one of the founding members of the Charity Innovation Network, a peer to peer network of innovation professionals from across the industry.

Serena Castiglione

Serena Castiglione has 20 years of experience in sales management and relationship management in the corporate and charity sectors. She started her career in the pharmaceutical industry where she led business development teams at global companies Abbvie and Novartis. In 2013 she moved to the charity sector where she specialised in corporate partnerships. She is currently Head of New Markets at the International HIV/AIDS Alliance where she leads on major giving fundraising.

Serena is one of the audition winners for I Want To Talk At That #IWTTAT and is being mentored by Julie Weston, ‎Director of Global Fundraising Hub at ‎Save the Children International.

Giles Pegram CBE

Giles Pegram CBE (he/him)

Drawing from an award-winning career in fundraising, Giles Pegram now shares insights as a consultant. You can find him at www.gilespegram.com

Michelle Chambers

Michelle Chambers (she/her) has held roles at a range of charity and heritage organisations – including the British Red Cross and the Museum of London. Before joining the sector, Michelle worked for a UK fashion retailer.  

She has been responsible for most major fundraising activity streams throughout her career and is adept at developing fundraising strategy at overall and stream specific level. A consultant since 2005, Michelle has been Managing Director of THINK Consulting Solutions since 2015 – working with a range of clients around the world. 

Michelle combines strategic thinking skills with operational delivery, applying practical implementation to the creative idea. She is passionate about the importance of creating long lasting relationships between charities and their supporters and keeping the donor at the heart of fundraising thinking and practice.

Gwen Chapman

The Jerry Huntsinger Tutorials are edited and presented by Gwen Chapman.

Gwen Chapman is a passionate advocate for donor-centric fundraising. She is a senior consultant with international experience in the non-profit sector in Canada, the United States, the UK and South Africa.

Tony Charalambides

Tony is the Founder/Managing Director of Listen, an award-winning telephone fundraising agency based in the UK and now raising money and awareness for good causes worldwide. He has been fundraising since 2003 and is particularly interested in supporter engagement and innovation. He is a regular blogger and you can follow his tweets @Tcharalambides or e-mail him. Listen donated £10,000 in matched funding towards SOFII's new website.

Remember A Charity

Remember a Charity is a registered charity that brings together 200 charities who rely on gifts in Wills. 

Vanessa Chase Lockshin

Vanessa Chase Lockshin is an international non-profit consultant, thought leader, trainer, and speaker. She’s part of the next generation of professionals bringing change to the non-profit sector and challenging conventions. Vanessa is also the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness.

Jan Chisholm

Jan Chisholm, Director at Pareto Phone and Pareto Fundraising.

Steven Dodds & Clare Jones

Steven Dodds, head of planning, and Claire Jones, junior planner, DMS.

Anthony Clay

Anthony Clay, veteran British fundraiser. Author of Trust Fundraising.

Alan Clayton

Alan works in the inspiration and creative business, for charities, non-profits and NGOs globally. He is a force for rapid and dramatic change and growth, with people power at the front of his philosophy. After a career in national charities, he spent ten years running a full service agency, then formed Revolutionise in 2008. Alan has worked with over 320 clients around the world. He specialises in pitch-winning creative insight and strategy, donor insight, emotional communication and motivation.

Alan is chairman of Alan Clayton Associates, Karat Marketing, the telephone fundraising agency in Dunfermline, Scotland and managing partner of the Inch Hotel and Inspiration Centre, Loch Ness.

Heather Clement

Heather Clement is regular giving manager at the University of Sheffield. After two years as a freelance linguist she returned to Sheffield as alumni engagement assistant, progressing up to regular giving manager.

Sarah Clifton

Sarah Clifton is a Dutch / American fundraiser who has worked for animal protection and human rights organisations for more than 15 years. She is head of undraising for Save the Children in the Netherlands. In 2013 she contributed to the book Donor Cultivation and the Donor Lifecycle Map: A New Framework for Fundraising" written by Deborah Kaplan Polivy and published by Wiley.

Emily Collins-Ellis

Emily Collins-Ellis is a Fundraising & Philanthropy Advisor at I.G. Advisors, helping charities towards more effective fundraising, and donors towards more effective giving. Her experience centres on foundation and major donor fundraising, and her career has spanned the mental health, LGBT, Higher Education, youth and human rights sectors. 

Emily's twitter handle is @emmielouli. I.G.'s is @IG_Advisors.

SOFII Contributors

This article was contributed to by many wonderful friends of SOFII. If you would like to add your voice to this or any other SOFII section, please e-mail joe@sofii.org.

Jonathan Cook

Jonathan Cook (he/him) has more than 20 years’ experience in the charity and not-for-profit sector. Jonathan focuses on organisational, fundraising and marketing strategy. He has worked with some of the largest overseas and UK charities, including Save the Children and Action for Children, as well as a governing UK political party, helping to raise over £80 million between them. Jonathan uses a combination of insight, analysis and creativity to enable charities to develop innovative, inspirational and financially successful fundraising products. www.insight-ful.co.uk/

Rob Cope

Rob is an experienced communicator, campaigner and fundraiser who is driven by creating social change.

He is director of Remember A Charity and director of development at the Institute of Fundraising.

His specialties are PR, communications, marketing, behaviour change campaigning, charity fundraising. 

Jasmine Coronado

Jasmine uses her creativity and innovation to help others. She’s the co-founder of a grass-roots initiative in Sydney that offers support to homeless women, while in her role at Marlin she brims with efficiency, positivity and compassion.

Jasmine began her career working for a successful e-commerce startup, before honing her account management skills at a multinational advertising agency.

Now she’s doing what she loves.

Carolyne Coupel

Carolyne Coupel has been head of individual giving at The National Autistic Society for over two years. She started her fundraising career in 2007 at The Children’s Society where she was also head of individual giving. She has 15 years marketing experience. Before joining the charity sector Carolyne worked in the media and telecoms sector, most recently as head of marketing at Telewest Broadband.

George Crankovic

George Crankovic (he/him) is an agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience. George specialises in crafting direct mail appeals, online appeals, and other communications that move donors to give. He serves major nonprofits in the USA like like Sutter Health, Presbyterian Night Shelter, Portland Rescue Mission, Meals on Wheels, Project HOPE, Christian Chronicle, Lutheran World Relief, American Leprosy Mission, and many others. His projects range from specialised appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation, and cultivation. To find out more, visit www.marketing-fundraising.com.

Jenny Craven

My name's Jenny Craven and I've been in the charity sector for around four years. I first got involved in the charity sector when I was living in France after I finished my degree in French at Uni, and since then, I've volunteered and interned as a fundraiser for various human rights charities.

I’m delighted to be involved with SOFII by translating their exhibits into French. SOFII has been crucial to my development as a fundraiser, helping me to further my knowledge of fundraising from my first voluntary role in the charity sector, throughout my internships.

Roger Craver

Roger Craver, founder of Craver Matthews Smith in the USA, is a lifelong pioneer in applying mass communications and technologies to activism and fundraising. His groundbreaking work in fundraising has helped launch and sustain dozens of national and international organisations.

Today, Roger is the founder of DonorTrends, a company providing fundraising intelligence, predictive models and market research to the nonprofit and political communities. diMobile is his latest company, building mobile engagement applications for the next generation of activists and hell-raisers.

He is also the publisher of the Agitator.

Kia Croom

Kia Croom is an experienced fund development executive with nearly 20 years of experience. To date she’s raised close to $400 million dollars for nonprofits of all sizes across the nation in a variety of cause areas including STEM, housing and homelessness, youth development, education, HIV/AIDS and more.

Kia has worked in a host of fund development functions over the years including but not limited to major gifts, grant writing, communications and digital marketing and her favourite—brokering high-impact corporate strategic partnerships.

Kia is incredibly passionate about racial justice in philanthropy, and interested in working with agencies committed to addressing anti-black racism specifically by uplifting, strengthening and supporting Black-led nonprofit organisations.

Laura Croudace

A donor since childhood, Laura Croudace has worked in fundraising at the Vegan Society, the PDSA and Remarkable Partnerships. She is fascinated by emotions, stories and everything in between such as colour theory and philanthropic psychology. She now works as Partnerships and Engagement Manager at The Resource Alliance.

Sarah Crowhurst

Sarah is a Senior Digital Strategist at Open. She started out in youth campaigning and email fundraising at PETA UK, went on to manage multi-channel campaigns at Barnardo’s and Save the Children and subsequently managed email and digital fundraising activity at Plan International UK.

Sarah has been specially selected as a rising star of fundraising and will be mentored by Leesa Harwood, director of By The Waves.

Joanna Culling

Joanna Culling (she/her) returned to SOFII in 2019 as a project manager, after a stint as a contributing editor in 2016. Her career began in healthcare marketing in the USA, where she worked for The George Washington University Hospital and the American College of Nurse Midwives (ACNM). Joanna later joined RNID in London, her first role in charity fundraising. 

But her love for the sector really took off during five years in the creative team at specialist fundraising agency Bluefrog – first as a copywriter and later as head of copy. During this time Joanna was lucky enough to work on campaigns for a wide range of clients and find a treasure trove for creative inspiration – which, of course, is SOFII. 

Sarah Daren

Sarah Daren has been a consultant for startups in the nonprofit sector, fintech and health & wellness. When she's not watching the New York Yankees play, Sarah enjoys practicing yoga and reading a good book on the beach. 

Grahame Darnell

Grahame is an experienced fundraising and marketing consultant. He has worked in the charity sector for over nineteen years. Prior to that he worked in the marketing agency world with technology clients ranging from dot-com start-ups to Microsoft. Grahame had a strong career working at senior level for several big charities before becoming a consultant. In his consulting work he has developed winning strategies for charities of all sizes and cause areas. He enjoys working closely with fundraising teams, which helps him to maintain a contemporary approach. Grahame has solid experience across the fundraising mix with a particular specialism in corporates, trusts and major donors. Tweets @grahamedarnell

Bhavesh Dave

Having moved from publishing to the charity sector in 2005, Bhavesh has over 13 years of charity sector knowledge and experience. He started at the Stroke Association managing the London Marathon when Stroke Association were the nominated charity, his role has evolved over time and now he focuses on New Product Development within fundraising. With a keen eye for all things innovative, his role now supports the wider fundraising department to develop new products and ideas to help the charity generate new income and supporters... When he’s not burrowed away concocting new ideas or running focus groups he can be found watching football or planning his next trip away.  

Rebecca Davies

Rebecca Davies is director of fundraising for Médecins sans Frontières/Doctors Without Borders Canada.

Lily Davies

Lily Elizabeth Davies is Head of Philanthropy, Trusts & Special Events at Barnardos. She was previously part of the Executive Team at Chickenshed, leading Fundraising, Marketing, Communications and Social Enterprise Development. In her career, Lily helped to establish the first innovation team at Marie Curie and has previously held senior-level positions within top commercial brands. In work, Lily enthuses over behavioural science, actionable insight and business transformation. Outside of work she enjoys true-crime podcasts and RuPaul’s Drag Race. She is also a Board Member and Trustee for the Arthritis and Musculoskeletal Alliance. She can always be found on Twitter @tweetsfromlily.

Rhodri Davies

Rhodri Davies is a well-known commentator on philanthropy and civil society issues. He is the founder and Director of the think tank Why Philanthropy Matters and the host of the Philanthropisms podcast. He is also a Pears Research Fellow in the Centre for Philanthropy at the University of Kent, and Philanthropy Expert in Residence at the Pears Foundation.

Rhodri is the author of two books: What is Philanthropy For? (2023) and Public Good by Private Means: how philanthropy shapes Britain (2016). He was formerly Head of Policy at Charities Aid Foundation (CAF), where he also set up the in-house think tank ‘Giving Thought’.

Samuel Davies

Samuel has a track record of successful fundraising, management and leadership and has developed expertise in fundraising, marketing and volunteering in the charity sector, since 2006. Samuel has worked primarily in fundraising roles and is currently Head of Fundraising & PR at Lifelites. He has volunteered for Samaritans and Crisis and provides pro bono training and advice to small charities working in and around Milton Keynes.

Paul De Gregorio

Paul de Gregorio Open’s Head of Mobile – via promotion to Client Services Director at P&B and a stint at NCH. 

Maxine Delahunty

Michael Dent

As Director of Fundraising, Michael oversees the Alzheimer’s Society’s fundraising strategy for voluntary and commercial income. He joined the Society in March 2016 from Macmillan where he spent 6 years as Director of Mass Market Fundraising. During this time he was responsible for substantially increasing the profile and income of Macmillan’s World’s Biggest Coffee Morning and introduced a range of new product launches including Sober October, Brave the Shave and Good Night In.

Michael is also a trustee for International Development Enterprise where he has provided governance and strategic support for the rapid expansion fundraising securing support from the EU, DIFID, Comic Relief, innocent, Coutts Bank and several philanthropic donors.  He has a Business Studies degree and an MA in marketing from the University of Portsmouth. In 2008 Michael was named Fundraiser of the Year by the Institute of Fundraising.

Jenny-Ann Dexter

Jenny-Anne Dexter is individual giving officer at Rainbow Trust Children’s Charity, where her particular focus is on donor development. She has worked in the charity sector for 15 years, specialising in arts marketing and fundraising. Contributing to this paper has enabled her to investigate her own perceptions of emotional content. Her nickname is ‘The Robot’…

Mark Dibden

Mark Dibden has over 15 years experience in fundraising and marketing across the not-for-profit, public and commercial sectors. As a senior planner at Signal, he helps charities take significant steps towards their transformational goals.

Simon Dickson

Simon Dickson (he/him) is Director of Strategic Consultancy at THINK, a leading international consultancy dedicated to nonprofit fundraising. Simon has been working in the sector for over 20 years. He started his career as a trust and foundation fundraiser at The Wildlife Trusts before moving onto senior roles at world-leading heritage and conservation organisations such as Royal Botanic Gardens, Kew and the Natural History Museum before a stint at UNICEF UK, managing their philanthropy team.  

As a consultant, Simon specialises in philanthropy and in helping charities develop their case for support. He also manages THINK’s Philanthropy and Partnerships and Fundraising Directors’ Forums.  

Steven Dodds

Steven Dodds, founder of Harvest, is a fundraising strategist with 20 years’ experience working with charities in the UK, Europe and Australia.

Cam St-Omer Donaldson

Cam St Omer-Donaldson (she/her) is head of engagement and relationships at Fundraising Everywhere. Cam began her fundraising journey as a telephone fundraiser, then joined the British Red Cross and held many positions during her 7+ years with the charity. Cam is most proud of her ability to consistently challenge the status quo, and hopes wherever she goes she leaves nothing the same. She has been part of the organising committee at Charity So White and co-hosts Uncharitable, the UK sector conference on anti-racism and philanthropy. 

Cam is a former IWITOT winner and returns in 2024 for another year as your IWITOT host. 

The Commission on the Donor Experience

The CDE has one simple ideal – to place donors at the heart of fundraising. The aim of the CDE is to support the transformation of fundraising, to change the culture to a truly consistent donor-based approach to raising money. It is based on evidence drawn from first hand insight of best practice. By identifying best practice and capturing examples, we will enable these to be shared and brought into common use.

Emma Doran

My primary goal is to help others; working with organisations with a particular focus on empowering others to reach their full potential.

I have a key interest in lifecycle marketing and using emerging technologies to source data-driven insights into people’s behaviours. And what we as marketers can do to meet their wants and needs.

I am highly productive with a large workload output, but in the apt words of Kevin Kelly; ‘Generally any task that can be measured by the metrics of productivity —output per hour— is a task we want automation to do. In short, productivity is for robots.’

So I want to add more. I want to write and draw and build. Learn how things work, ask questions, take things apart and put them back together again, better.

I have over 10 years’ experience working in dynamic project management/marketing roles. Together with an educational background in economics, sociology, digital marketing and fundraising, I have a proven ability in: strategic thinking, collaborating & building strong relationships, team management, support & leadership, project management & delivering results.

Stephanie Dotto

Stephanie Dotto is the content & SEO lead at CharityJob, the largest and most specialised job board for the charity and not-for-profit sector in the UK.

Stephanie Drummond

Stephanie Drummond is the Student Fundraising Manager for The Children’s Society. She joined The Children's Society’s regional fundraising team in October 2012, after Graduating from Sheffield University. Having studied Health care and Development Economics she was motivated to work for a children’s charity after learning how austerity impacts on society and the wellbeing of children. During her role as Chair of Sheffield University RAG committee she caught the ‘fundraising bug’ and luckily has never recovered.

Mike Duerksen

Marketer, copywriter & fundraising strategist. I run BuildGood to help nonprofit & social impact leaders grow revenue so they can do more good.

Jon Duschinsky

Jon Duschinsky is a social innovator who has teamed up with some of the best creative minds in the world to create The Conversation Farm, a unique agency that uses creativity and conversations to solve problems. Business has a new paradigm today. Consumers care less what you make than what you are made of. Companies like Dove, P&G and many others are embracing it, creating conversations around the social good they are doing - conversations that drive audiences to talk about, and engage with them. The Conversation Farm helps its clients embrace this new paradigm. With startling results. 

Ben Eden-Davies

Ben Eden-Davies is relationship manager at the gifts in will team for Unicef.

Amy Eisenstein

Amy Eisenstein, ACFRE, has been a development professional and fundraising consultant for more than 15 years. She has helped small and large nonprofits alike raise millions of dollars through major gift and capital campaigns, board development, annual fund campaigns, direct mail and planned gift solicitations.

Margot Ende - van den Broek

Margot Ende - van den Broek is managing director of SOS Children’s Villages (SOS Kinderdorpen) and is responsible for all of their fundraising. She began at SOS in 2002 and previously worked in marketing for a bank and as a CRM manager for an online company.

Natasha Evans

Natasha (Tash) Evans (she/her) is dedicated to helping organisations – and empowering others – to improve the experience for their supporters. As the Supporter Experience Lead at About Loyalty, and with a successful career in fundraising and customer experience, she has an in-depth understanding of the tools needed to shift organisational culture and put supporter experience on the map.

Anna Fabra Raduà

I’m a cultural manager and fundraiser with over 13 years’ experience in development and evaluation of cultural programs, communications strategy, museum membership and crowd-funding campaigns.

My professional focus revolves around philanthropy and the crossroad between conservation of heritage, museum collections, arts education and promotion of culture.

My goal is to help non-profit organizations to develop creative and practical approaches to fundraising strategies in arts and education that allows them to stick to their missions and make change happen.

I want to help the cultural sector to face the challenge of finding balanced models of funding to ensure its social impact for the generations to come.

I’m currently based between Los Angeles and Barcelona freelancing for non-profit organizations as prospect research and independent advisor on fundraising strategies, loyalty programs, and communication contents.

Sally Falvey

Sally is the Head of brand and content at JustGiving, the world’s most trusted online fundraising platform. She’s passionate about helping charities use the latest technology to be more efficient and raise more money. She has worked with online businesses for over 10 years, specialising in content and communications.

Tiziana Fattori

In 1992 Tiziana decided to leave her family-owned fashion business to manage ActionAid in Italy. As executive director she developed the organisation and in 2001 it was the biggest NGO in the country, with over 65.000 sponsors. In 2003 Susanna Agnelli appointed Tiziana as general manager of her foundation, Il Faro, in Rome. Tiziana now has vast experience in nonprofit organisations, NGO start-ups, business development and management.

In June 2012 she was appointed by Plan International as national director/CEO of Plan Italia to start and develop the Italian affiliate.

Derrick Feldmann

Derrick Feldmann, the President of Achieve – a creative research agency, leads research efforts through the Millennial Impact Project, as well as the implementation of MCON. He is the co–author of Cause for Change: The Why and How of Nonprofit Millennial Engagement and remains a sought-after speaker on the latest trends in fundraising, online engagement and Millennials. Derrick writes and contributes regularly forPhilanthropy News Digest of the Foundation Center and the Huffington Post IMPACT channel. He is a member of the Leadership Faculty of the Points of Light Corporate Institute and a guest lecturer for the School of Environmental Affairs at Indiana University.

Caterina Ferrari

Caterina has several years of experience in marketing and communication for private sector organisations, both as an employee and independent consultant – mostly in Paris and Sydney. Recently she decided to take her knowledge and expertise and apply them to causes that more reflect her ethics and values, ‘one of the best decisions I could have ever taken in my life’, she says. Caterina now provides strategic consultancy and hands-on support to deliver improved results and donor satisfaction to small and medium charities. She is positive and empathetic person, very passionate about donor motivations and prospect research. Caterina has been an Australian Institute of Fundraising fellow in the past and she is now an ASSIF member. Caterina lives on the Como Lake with her husband and three young children.

Niamh Ferris

Niamh Ferris is fundraising and communications manager at CBM Ireland

Elaine Fogel

Elaine Fogel is president and CMO of Solutions Marketing & Consulting in Scottsdale, Arizona, a speaker, blogger, writer, brand evangelist, and nonprofit guru.

Jackie Fowler

Jackie Fowler is the chair and owner of fundraising, marketing and communications agency, Burnett Works. She has over 25 years’ experience working with a huge range of charities, large and small, helping them to grow support through direct marketing programmes, integrated campaigns and brand development. Jackie is a keen advocate of relationship fundraising and it remains a key cornerstone of her fundraising thinking and practice.

Rich Fox

Rich Fox is one of the world’s top specialist telephone fundraisers. 

Few people come close to Rich Fox in experience of using the telephone as an integral tool to strengthen and deepen donor relationships. Rich introduced telephone fundraising to the UK in the early 1990s. His consultancy practice now spans several continents and includes many top clients on both sides of the Atlantic. Rich is chairman and CEO of telephone fundraising specialists Rich Fox & Associates, Inc, of Malibu, California, USA. He can be reached on 1-831-659-1123 and at Foxrich@aol.com

Alex France

Alex is an award-winning copywriter, creative director and strategist. Before starting Vitamin X, he spent 10 years in the creative departments of leading agencies in Sydney (The Ball partnership, EURO RSCG) and Hong Kong (Bates), followed by 5 years as senior writer at Bevins, the most renowned copy-led agency of its time. He has worked on a broad range of categories, from alcoholic beverages, cars and over-the-counter drugs to environmental organisations, financial services and government departments. Alex has also lectured on copywriting at AWARDCRAFT, and contributed opinion pieces to Mumbrella and Marketing magazine.

Bethan Francis

Bethan Francis is client services director at Pell & Bales. She is a passionate fundraiser and feels privileged to have worked with many of the UK’s favourite charities over the last 10 years, helping them to drive their fundraising strategies. She believes that good insight and good data is behind every fundraising success and in her work is lucky enough to be exposed to both.

Joanne Fritz

Joanne Fritz has worked in the nonprofit world for most of her 30-year career beginning with teaching at the secondary, college, and university levels. She has also held senior management positions at two national nonprofits and two universities. Fritz has served on numerous nonprofit boards and was chosen to participate in leadership programs in two cities.

Chen Fu

Chen Fu. 北京师范大学珠海分校应用心理学本科学历，在宋庆龄公益慈善教育中心学习两年并毕业。大学时曾负责统筹城市环保倡导活动，并推动珠海高校公益社团的联接。目前在中国扶贫基金会品牌传播部任新媒体主管一职，主要负责基金会新媒体运维及内容生产。亲历中国扶贫基金会自媒体用户从0到100万的过程，在饥饿24、中国消除贫困奖、善行者、鲁甸地震救援、尼泊尔地震救援等活动中参与或负责传播方面工作。主要兴趣：科技、商业及社会领域的创新与规模化。

Alex Furness

We help charities fundraise with our innovative e-card and donation system.

Michael G. Downes

Michael Downes is an international expert on fundraising, a much sought after speaker at most major international fundraising conferences, and author of "Downes on Fundraising".

He is now semi retired but continues to provide strategic service and advice to DVA NAVION and its clients.

Anita Gallagher

Augusto Garavelli

Augusto graduated in classics in 2014 and with a master’s degree in not-for-profit organisation management and started working for the Fondazione Umberto Veronesi in 2015, at first at the corporate fundraising office. After one year, he joined the communications team, where he worked until January 2020, before moving to the private donors fundraising office. He is involved in many fundraising activities, especially offline, fundraising campaigns and data entry and analysis.

Jo Garner

Jo Garner is the director of Strategic Grants and a founding member of Queensland's first women's giving circle, Women & Change.

Jayne George

Jayne George, director of fundraising and marketing, Guide Dogs

Jayne joined Guide Dogs in December 2007, having previously been head of fundraising at the RNLI for eight years. Before then Jayne held a number of marketing roles with well-known retailers, followed by a period as a consultant before her move to the charity sector. Jayne has been instrumental in bringing together the fundraising and marketing directorates, enabling a more integrated approach within Guide Dogs. Her drive and ambition also led to the acquisition of the National Blind Children's Society (now Blind Children UK) in 2013 to offer a greater range of services to blind and partially sighted young people across the UK.

Amber Gerrard-Maxwell

Amber Gerrard-Maxwell, Retention and Loyalty Programme Manager, Dogs Trust

Rob Gethen Smith

Rob Joined Blackbaud in June 2016 in a new role to help Charity customers make the most of their technology investments, as well as to advise on best practices, data and technology strategy, and trends in the sector. Prior to Blackbaud, Rob has worked as CIO at Anthony Nolan, Southbank Centre, Tate and Macmillan to deliver joined up business and technology strategies and lead change programmes. Before this, his first role in the non-profit sector was as Head of Fundraising Services at WWF-UK. An aeronautical engineer by background, both in the British Army and also the private sector, Rob takes a keen interest in how technology can enable organisations with a strong social purpose improve how they work. An MBA from London Business School underpins his technical approach with sound understanding of business strategy and commerce

Paige Gibbs

Paige joined Perkins at the end of 2017 after spending nine years as executive manager of fundraising and comms at RSPCA NSW. Prior to this role, she was a commercial creative event director.

Paige was one of Fundraising and Philanthropy Magazine’s inaugural Movers and Shakers. In 2016 and she was named as one of the Top 50 chief marketing officers in Australia.

Since joining the Perkins, her team has won FIA WA Young Fundraiser of the Year twice, WA Fundraising Team of the Year, FIA National Award for Best Supporter Experience and FIA National Award for Best Fundraising Project. In 2020 she Paige was made a FIA Fellow. She is also a published playwright.

Alex Goldup

Alex Goldup is a director at Third Sector PR, an award-winning public relations consultancy focusing primarily on the not-for-profit sector in the UK and overseas. www.thirdsectorpr.co.uk

Laura Golland

Laura is head of development at the Malaghan Institute of Medical Research in Wellington, New Zealand.

Ephraim Gopin

Ephraim is the founder of 1832 Communications, an agency which helps non-profits build more relationships so they can raise more money, serve more people and have more impact in the community. Ephraim crafts strategies which help non-profits upgrade their fundraising and marketing efforts. Ephraim is always happy to connect with non-profit pros on Twitter and on LinkedIn. Ephraim is the publisher of the very popular daily enewsletter Your Daily Dose of Nonprofit.

Peter Goudkamp

Peter Goudkamp has been a fundraiser for many years in many different roles. He is now director of fundraising and communications at World Animal Protection in the Netherlands.

Lucy Gower

Lucy Gower is the innovation and development manager in the NSPCC's child protection and consultancy team.

Barry Gower

Barry Gower established GAIN The Gift Aid Consultancy in 2004, after spending the seven years involved in the sale and implementation of membership and fundraising software to organisations and charities. Since the introduction of New Gift Aid in April 2000 he has become particularly interested in the application and collection of Gift Aid. 

Kay Grace

Kay Sprinkel Grace understands the challenges of 21st century philanthropy as well as its opportunities, and brings her experience from working with countless nonprofit organizations to bear on the current issues affecting donor development, fund raising, outreach, message strategy and volunteerism.

As principal of her own organisation since 1989, her clients include public media, hospitals, universities, arts and cultural organizations, environment and social justice organizations, churches and education, as well as community-based services.

John Grain

With nearly 30 years experience of direct fundraising, John has held senior posts in within Oxfam and Practical Action, and was Director of Fundraising for Western Europe for Habitat for Humanity International. He founded John Grain Associates (JGA) in 2004 since when he has worked with clients large and small to develop innovative, sustainable and long-term individual giving programmes. He is a passionate advocate of permission based, ethical fundraising with an emphasis on understanding our donors and how best to deliver an inspiring and motivating experience for them with every interaction they have with charities. He led the recent Commission on the Donor Experience’s project into Thanking and Welcoming and last year launched the Secret Giver, the sector’s most comprehensive mystery shopping and competitor benchmarking programme.

Jonathon Grapsas

Jonathon Grapsas is the founder and director at flat earth direct, an agency dedicated to fundraising and campaigning for good causes, with a particular bias toward digital and direct response. Jonathon has spent the last decade working with charities all around the world. Initially in the UK, and more recently in Canada and his native Australia.

Rory Green

Rory Green has been fundraising since the age of 10, when she volunteered to help run her school’s annual bike-a-thon for juvenile cancer research. Fundraising became her vocation at 14, when she lost a friend to leukaemia. Rory Green has been in the philanthropic sector for over eight years and is currently the associate director, Advancement for the Faculty of Applied Science at Simon Fraser University. Rory has also worked in major and corporate giving at BCIT and the Canadian Cancer Society. Her passion is donors. How to listen to them. How to talk to them. How to help them feel better about themselves through philanthropy than they ever thought possible. In her spare time Rory is the founder and editor of Fundraiser Grrl, the fundraising community’s go-to source for comic relief.

Chloe Green

Chloe Green is a copywriter, digital strategist, and political comms specialist living in south east London. Before joining the lovely team at Forward Action as Head of Creative, Chloe was Social Media Manager for the Labour Party during Jeremy Corbyn's leadership. She spends her spare time supporting European Labour parties to get up to scratch on digital election campaigning, helping the parties of Ireland, Netherlands, Austria, Denmark and Sweden. Chloe earned her chops in the charity and not-for-profit sector with Anthony Nolan, St Mungo's, and NUS.

Gwen Green

Charlotte Grimshaw

Charlotte Grimshaw is withFundraising Research, formerly head of fundraising, Greenpeace UK.

Charlotte’s company Fundraising Research specialises in prospect research, training and donor development consultancy for not-for-profits. Charlotte has twenty years’ experience in the voluntary sector in Australasia and the UK, with Greenpeace UK, David Dixon Associates, The Phone Room, The Future Foundation, and in Australia with numerous charities and other not-for-profits. You can contact Charlotte by emailing her here.

Pamela Grow

Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems, and the founder of Basics & More™ fundraising fundamentals online training. Created to provide time-pressed nonprofit professionals with fundraising training that works with their busy schedules, Basics & More™ has delivered instruction to thousands of nonprofit organizations, raising hundreds of millions in the process. 

Pam has been helping small non-profits raise dramatically more money for over 16 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show. Her blog, PamelaGrow.com was named one of the 25 Must-Read Nonprofit IT Blogs 2016.

Jemma Gurr

Jo Habib

Jo Habib has been involved in providing information and advice about charitable trusts and foundations for over 20 years. She is the co-ordinator at the Sovereign Health Care Charitable Trust. Before that she was a director of FunderFinder, a small national charity producing software for grant-seekers. She is also author ofTiny Essentials of Raising Money from Foundations and Trusts.

Borie Han

Borie is a young, enthusiastic fundraiser working with and for people she likes, and causes she admires. Starting out as a fundraiser working for World Vision and UNHCR, she now runs the Korean office of DTV Group, an international fundraising direct response TV (DRTV) and film agency. She loves helping good causes raise money cost effectively.

Over the last five years, Borie has set up and launched a multimillion dollar (DRTV) programme at UNHCR and a small-scale but extremely successful programme at Concern as an insider. She has also helped WWF, Oxfam and Amnesty successfully launch and expand their DRTV programmes at DTV Korea.

She works for charities with various beautiful causes, and works with the best performing call centre and media agencies.

Vic Hancock Fell

Vic Hancock Fell (she/her) is a small charity sector devotee with almost 15 years’ experience of volunteering and working in the small charity sector.

Vic is a trustee for two micro/small UK charities and is the founder the of Small International Development Charities Network Facebook group. Vic is passionate about shifting the power in global solidarity work.

Ros Harber

Ros Harber is European and UK account manager at peer-to-peer and online agency Funraisin.

Juliet Harris

Juliet Harris is the former communications manager at Sanitation First and now works as group marketing coordinator for MG Cannon Ltd. Sanitation First is a health charity founded in 1998 by David Crosweller and Andy Barrs. Over the past twenty years, Sanitation First has evolved from being a responsive charity that supported global causes and crises to an organisation that focuses on sanitation and hygiene in India.

Catherine Harris

Catherine is a Corporate Fundraiser for Above & Beyond, the charity for Bristol’s Central Hospitals. Her fundraising career has included working in higher education consultancy and volunteering at Hope and Homes for Children. Prior to starting her career in fundraising Catherine was an airhostess at British Airways and spends all of her spare time doing up her new house which is taking longer than first thought!

Catherine is one of the audition winners for I Want To Talk At That #IWTTAT and is being mentored by Lucy Caldicott, CEO of UpRising.

Steve Harrison

Renowned creative strategist Steve Harrison has won more Cannes Direct Lions than any other agency creative director. The UK magazine Campaign described him as ‘the greatest direct marketing creative of his generation’.

Leesa Harwood

Leesa began her career in the charity sector in the USA with the March of Dimes and then the American Cancer Society.  Returning to the UK at Business in the Community she brokered relationships between the corporate and community sectors.  Following a period as Head of Community Fundraising at Save the Children and then Head of Fundraising at the Dartington Hall Trust she joined the RNLI in 2009 as Head of Engagement.  Now, as Director of Lifesaving and Fundraising she leads the lifeboat, lifeguard, drowning prevention, education and flood rescue teams across the UK and Ireland as well as accountability for all fundraising activity.

Leesa lives in Dorset with her husband and their rescue dog from Kabul, Afghanistan, Moosh.  She is a keen but slow runner aiming to complete her third and fourth half marathons in 2018.

Lynda Harwood-Compton

Lynda Harwood-Compton (she/her) is an award-winning, innovative and published fundraising leader with 18 years’ experience in the charity sector. She currently runs her own fundraising consultancy – Latch Fundraising – and has a track record of leading fundraising teams to consistently achieve and exceed their fundraising targets. 

Lynda also works with SOFII, looking after all of our valued SOFII One Hundred donors. Lynda is experienced in philanthropy, corporate partnerships and trusts fundraising as well as prospect research. She is a skilled trainer and coach, having worked for and with small and large charities such as Guide Dogs, New Horizon Youth Centre, St John Ambulance, Opportunity International and Animals Asia.

Denny Hatch

After graduating from Columbia University in 1958, I was drafted into the U.S. army for a two-year stint. I loved it! It was the peacetime army and I acquired skills that lasted me throughout my career: writing press releases; writing, producing and narrating a documentary for the New York Army Reserve; and writing and editing a classical music series for radio station WXQR in New York.

Following the army, I had nine jobs in twelve years in business. I was fired from five of them. Later I went on to save two business and start three others. One of the businesses - the Who's Mailing What? newsletter and archive service founded in 1984 - revolutionised the science of how to measure the success of direct mail. Over the years I have been a publicist, magazine publisher, book club director, agency account executive, copywriter, designer, editor, journalist and marketing consultant. 

In my spare time I wrote four published novels and seven books on business and marketing.

David Hazeltine

David Hazeltine is president and CEO of! Yellowfin Direct Marketing, Inc. As founder, David is the architect and steward of the Yellowfin brand, responsible for the development and continuous refinement of the agency’s culture, vision, processes and policies.

Emily Henry

Emily Henry is an American living in The Netherlands. She is a recent graduate of Webster University, Leiden with a Master’s degree in International Non-Governmental Organisations. She is passionate about empowering marginalised populations through social entrepreneurship and the development of sustainable solutions to social problems.

Currently, she is an intern at Child and Youth Finance International, an INGO that leads the world’s largest movement dedicated to enhancing the financial capabilities of children and youth with the goal of reducing extreme poverty in one generation.

James Herlihy

James Herlihy (he/him) is a seasoned non-profit digital campaigner and fundraiser, and the senior digital consultant at Mindwize. He has 15 years’ experience running digital lead generation and other campaigns for non-profit organisations in Europe, Australia, the UK, Canada, the United States, Asia and beyond. James is also a core contributor at Web3 startup, Amasa.

Dan Hill

Dan Hill is a recognised authority on the role of emotions in consumer and employee behaviour with more than 15 years of experience operating his scientific, emotional insights consultancy: Sensory Logic, Inc. One of the company’s unique research tools is facial coding. Dan Hill is a frequent speaker at conferences and seminars all over the world.

Tom Hodgson

After graduating with a masters in marketing, Tom learnt the key aspects of the DM world working in creative agencies before joining the Individual giving team at RNIB, where he played a leading role in the launch of the RNIB lottery. Tom is now working at Sightsavers as the Retention Manager. Over the last two years he has been privileged enough to visit programmes in Uganda and Zambia seeing first-hand the difference Sightsavers are making to combat avoidable sight loss. Tom is passionate about the third sector, and strongly believes in the changes we’re making for the better. @hodgson83

Gina Hollands

Gina Hollands, writing on behalf of Turner PR

Lizzi Hollis

Bethan Holloway

Bethan Holloway is client services director at Pell & Bales – Europe’s leading telephone fundraising agency. During her fundraising career, spanning over 10 years, Bethan has helped her charity clients evolve the way in which the phone is used and to identify new areas for its applications, generating millions of pounds in additional income for many amazing causes.

Kathryn Holloway

Kathryn started out in the charity sector processing donations at the BUAV in 2005, then became responsible for supporter care, database management and direct marketing activity. She joined Friends of the Earth in 2010 and now heads up the Individual Giving team, responsible for leading the team’s efforts to maximise income through engaging fundraising methods.

Claude Hopkins

Claude Hopkins was the first leading Madison Avenue figure to realise that advertising isn’t a matter of random chance but rather it can and should be precisely measured and tested, that it can in effect come close to being an exact science.

Eifron Hopper

Eifron has worked in the charity sector since 1993. Though he specialises in legacies, he has experience in a wide range of fundraising with both large and small charities. He has worked in legacies at RNIB and is currently Legacy Manager at the RNLI. Eifron is also a regular conference speaker and mentor.

Lianne Howard-Dace

Lianne Howard-Dace - Fundraising Strategist and Consultant (UK)

Corentin Hue

Corentin is head of external communications at France Générosités.

Claire Hughes

With over seven years’ experience working in the NFP sector in both the UK and Australia, Claire specialises in peer to peer campaigns, signature events, community partnerships and relationship fundraising. 

Through her work, Claire is committed and passionate about using her expertise to drive income generation, supporting her chosen causes in achieving their mission. 

In her current role at Legacy Brisbane, Claire established and implemented a strategic community fundraising portfolio in order to increase sustainable revenue through campaigns, programmes and events, as well as identifying new partnership opportunities. 

Sun Huilan

孙慧兰，广东省爱飞客公益基金会秘书长，基金会通过航空文化及航空知识普及，提高国民航空意识，提升航空综合知识水平。孙慧兰先后主持和开展的活动有：航空科普一日游，通飞开放日，航空公益讲师团，航空文化进校园等，年均科普人数超过3万人，此外，组织开展的慈善活动有：爱飞客暖冬行动，1+N助学计划，公益书苑等。

Charlie Hulme

Charlie Hulme is managing director of DonorVoice. He helps charities uncover what, of all the things they do, improves the strength of relationships  and what is harmful. Partners see a massive improvement in performance, value and retention.

Voted top speaker at the Institute of Fundraising’s National Convention in 2013, he writes frequently for SOFII, 101fundraising, the Institute of Fundraising and many others.

Derek Humphries

Derek Humphries spent 14 years with the marketing and communications group Burnett Associates, eight of those as managing director. For the past few years he has been a director at DTV where he writes and produces films for good causes worldwide. You can follow his tweets @derekhumphries.

Rachel Hunnybun

Rachel Hunnybun is an experienced direct marketing and strategic business development professional and has worked in both the commercial and not-for-profit sectors. Since moving into the charity sector, she has worked for international, national, regional and local charities of varying sizes and has a strong background in insight- driven strategic development with a particular specialism in individual giving and supporter experience.

Terry Hunt

Terry Hunt FIDM, partner, The Future Customer 

Terry was co-founder and creative partner of the pioneering DM agency, Evans Hunt Scott.  As EHS Chair, Terry led the merger with Brann to create a fully integrated direct, digital and data agency.  Since leaving the agency world he has been a serial entrepreneur (four start-ups in four years), founding partner at The Future Customer as well as president of the Institute of Direct & Digital Marketing.  Terry has developed major CRM and membership strategies both in the UK and overseas, most famously Tesco Clubcard. With Clive Humby he co-authored Scoring Points, how Tesco wins customer loyalty, the international best-seller on Tesco’s pioneering customer programme. Terry is trustee/board member of World Child Cancer and is advisory board member of Aimia, owners of the Nectar and Aeroplan brands.

Jerry Huntsinger

Jerry Huntsinger was revered in direct marketing circles as the ‘dean of direct mail’. Many years ago, Jerry gifted his archive of direct mail tutorials to SOFII. All 57 of them are gems. Together, they add up to a complete ‘how-to’ guide that covers everything you need to know about direct mail fundraising. Sadly, Jerry passed away in August 2023. 

These tutorials were edited and presented to SOFII by Gwen Chapman. Gwen is a passionate advocate for donor-centric fundraising. She is a senior consultant with international experience in the non-profit sector in Canada, the United States, the UK and South Africa. She explains the importance of these tutorials here.

A note from SOFII: These tutorials were first published in a different era. They may contain words or themes that today we find inappropriate. SOFII has preserved the copy in our archive, without editing, in order to offer a true representation of the author’s contributions at the time.

Frances Hurst

Frances Hurst is passionate about charities (and birds). She is co-founder of Birdsong Charity Consulting, which helps charities work more effectively with their people. She is a trustee of the BTO (British Trust for Ornithology) and spent the 1990s working as marketing director at the UK’s RSPB (Royal Society for the Protection of Birds).

Ikhlaq Hussain

Ikhlaq is currently head of major gifts at Orphans In Need. Ikhlaq was included in Fundraising Magazine's Top "25 under 35" fundraisers for 2018. He is also a trustee of Mind in Harrow and a board member and trainer for the Institute of Fundraising (South East & London). Ikhlaq is a columnist for Third Sector Magazine and his articles have featured in Charity Times, UK Fundraising and SOFII.

Ikhlaq has been specially selected as a rising star of fundraising and will be mentored by Ken Burnett, founder and managing trustee of SOFII.

Ikhlaq Hussain

Ikhlaq Hussain is a philanthropy and major giving specialist. He is currently head of philanthropy and major gifts at Orphans In Need. Ikhlaq is a former trustee at Mind in Harrow and a current board member and trainer at the Chartered Institute of Fundraising (CIOF).

He regularly writes on fundraising and leadership, where he aims to empower, encourage and inspire the fundraising community to better lead their organisations and more effectively engage their supporters.

Amy Hutchings

Amy is a Senior Creative Planner at Open. Having cut her teeth in DM at charities including NSPCC, VSO and Orbis, Amy discovered her passion for copywriting and joined Open’s creative team. After a few years writing everything from organisational propositions to OOH ads for some of the sector’s biggest charities, Amy found her way into the planning team – where her mix of left and right brain skills help her deliver innovative fundraising ideas that get a response. Amy’s time outside of work is taken up by her 10 month-old-daughter, her passion for plants and a novel that might be finished… one day.

Lucy Innophoria

Some of you might already know me from Innophoria or my Facebook page. Innophoria is a new online game that aims to help charitable organisations all over the world to become more innovative. The word refers to that ecstatic feeling that happens when you’re on the verge of discovering an idea that could really rock the world. I’m always getting them, which is why my colleagues nicknamed me Lucy Innophoria.

Tanya Jackson

Tanya Jackson started her career building customer loyalty in the private sector, firstly at Virgin Atlantic Airways and then British Airways. Her focus at both was to unlock consumer insights for mutually beneficial long-term relationships. Moving on to become a brand manager for Guinness Ireland, she developed and implemented their customer relationship marketing programme, which succeeded in winning an ECHO Award.  

Wanting to use her knowledge and skills from the private sector to help the not-for-profit sector, she joined Cancer Fund for Children as a fundraiser in 2019 and now works as their donor development manager, transforming their direct marketing.

Claire James

Proud Fundraiser at Children’s Liver Disease Foundation (CLDF) looking after the charity’s incredible supporters who fundraise in their communities and take part in challenge events to help raise funds to allow us to to support and reach even more young people and their families on their liver journeys.

Previously the Community Fundraiser at St Richard’s Hospice, looking after the amazing fundraisers in the Worcestershire community they serve. Leading on collections in the community, collection tins and volunteers; schools, groups and orgs fundraising; as well as leading on their Lights of Love services.

Committee member of the Institute of Fundraising West Midlands, looking after the social media accounts. Rotarian at Worcester Vigornia Rotary Club - where I am Press & Social Media lead for the Club.

Lover of tea, gin (although not together), the countryside.
Always looking to learn more, gain more skills and apply it to my job. 

Fatou Jammeh

Fatou is TIC Development Officer at Medecins Sans Frontières in Canada.

Experienced Development Officer with a demonstrated history of working in diverse non-profit organisations. Skilled in public speaking, proposal writing, and fundraising. Strong community and social services professional with a Bilingual Bachelor's Degree focused in International Studies from York University. 

Beth Ann Locke and Jen Love

Agent Jen is a storyteller and not in a poetic sense. In a fumbling, arm-waving, half-sentence-speaking, let's-get-to-the-heart-and-the-feelings sense. Write drunk, edit sober...even if you're only drunk on emotions. Jen Love is a Partner at Agents of Good, a collective of donor champions.

Beth Ann is a philanthropy evangelist and a tireless fan of connecting donors to their dreams. Her career has spanned the education, social services, and international sectors, in both the USA and Canada. Beth is also a member of the Board of the AFP Canada Foundation for Philanthropy. She is the co-founder of Ms.Rupt a movement to bring women fundraisers together. She shares on social media as @FundraiserBeth

Joe Jenkins

Joe Jenkins currently leads the vision for engagement at Friends of the Earth, bringing together all the ways people get involved across all channels.Previously Joe has led fundraising strategy at RNIB, and worked with a diverse range of large NGOs through the telemarketing agency Pell & Bales.

Steven Dodds, Kate Woodford and Joel Du Bois

Steven Dodds, founder of Harvest, is a fundraising strategist with 20 years’ experience working with charities in the UK, Europe and Australia.

Kate Woodford is an award-winning creative strategist with extensive experience in fundraising communications.

Joel Du Bois is a cultural communications strategist for brands and charities, with experience across Europe, Asia and Latin America.

Tain Joliffe

Tain is an experienced Strategy Director and Founding Partner of We are Citizen. She has been working with the charity sector for fifteen years, for a diverse range of organisations and an equally diverse number of causes. Charities such as the RSPCA, The Brooke, MS Society, NSPCC, Save The Children and Unicef have benefited from her problem-solving, people-centred and creative strategising.

Jax Jones

Jax Jones never set out to be a fundraiser. She started in events, freelancing for eight years in event production, predominantly working with major UK festivals such as Glastonbury, Big Chill, Isle of Wight Festival and Bestival, alongside running her own part-time business and raising two boys.

Just before the 2014 season, she took a temporary role at the local hospice, Mountbatten Isle of Wight, as a part-time events assistant. It was only supposed to be for a month. Six years on and Jax now looks after legacies, lottery, regular giving, direct mail and in-memory giving in her role as Individual Giving Fundraiser, responsible for generating £2.7m of income annually. She reached Individual Giving via five years in Major Events Fundraising, where she led a 250+ strong team of staff, volunteers, sponsors and supporters to organise the Isle of Wight’s biggest annual fundraising event, and Europe’s largest sponsored walk, Walk the Wight. The event attracts over 8,000 people to walk four different routes across 34.5 miles of the Island’s stunning countryside, raising around £250,000 each year to support Island people through death, dying, and bereavement.

Recognising the opportunities in Individual Giving as a significant growth area for Mountbatten, Jax jumped at the chance to move away from mass participation events to stewarding individuals and maximising the lifetime value of donors. She has a particular interest in fundraising communications and tries to avoid ‘navel-gazing’ wherever possible.

Marina Jones

Marina Jones (she/her) is deputy development director at the English National Opera (ENO) and has over 20+ years’ experience in fundraising. Before joining ENO in early 2022, Marina spent 13 years at the Royal Opera House working on campaigns, supporter engagement, legacies and trusts and foundations. She also worked at Polka Theatre, the Lyric Hammersmith and the Orange Tree Theatre. Marina leads Rogare’s History of Fundraising project and is also Trustee of Tunbridge Wells Puppetry Festival and Pusey House. She completed an MA with Distinction in Philanthropic Studies with a dissertation on legacy giving. Marina is a keen behavioural scientist experimenting and writing on how to use decision science in fundraising.

You can read more of Marina’s thoughts and insights on fundraising, philanthropy, arts and culture by visiting her website at https://marinajones.uk/

Daryl Upsall & Jorge Hernando

Daryl Upsall FCIOF, President and Jorge Hernando, Researcher

Based in Madrid, Daryl has 38 years working with over 240 non-profits in 70 countries. Known for his leadership and innovation, pioneering digital fundraising a co-creator of face to face fundraising during the 1990s when leading Greenpeace International fundraising worldwide.

President of Daryl Upsall International – Consulting I Recruitment and the founder and co-owner of Spain's leading telephone fundraising agency, The Fundraising Company SL ,the face to face fundraising agency International Fundraising SL and the integrated social/media digital fundraising agency in Spain dgtlfundraising SL and more recently Italy. His Recruitment Division has successfully hired 742 positions for 260 organisations in 129 locations.

Daryl has spoken at conferences in 32 countries and writes for the leading non-profit journals. He is a Fellow of the UK Chartered Institute of Fundraising and former Vice-Chair, the Association of Fundraising Professionals.

Jorge Hernandez is researcher for our team of consultants who data about the economic, political, legal and technological situation of a country under review. He also gathers information about what comparator organisations to our clients are doing in the field of fundraising. 

He has a degree on Politics and Public Policy at the University of Glasgow and an MSc. in Development Studies at SOAS (School of Oriental and African Studies). 

Daryl Upsall International provides strategic consulting support to with over 230 non-profits in 62 countries and its search division has successfully recruited 654 positions for 218 different organisations in 127 different locations worldwide.

Simone Joyaux

The late, great Simone P Joyaux, ACFRE was described as ‘one of the most thoughtful, inspirational, and provocative leaders in the philanthropic sector’. A consultant who specialised in fund development, strategic planning and board development, Simone guided countless organisations and professionals during her many years of consulting and coaching, teaching and writing. She taught in the graduate programme for philanthropy at Saint Mary’s University, in Minneapolis, USA. Her books included Keep Your Donors, Strategic Fund Development and Firing Lousy Board Members. As a volunteer, Simone founded the Women’s Fund of Rhode Island, a social justice organisation. Simone and her life partner bequeathed their entire estate to charity. You can find more of Simone’s writing in SOFII’s Simone Joyaux archive, here. 

Lara Joyce

Lara Joyce is the National Campaigns Coordinator at the Irish Cancer Society helping organise large fundraising campaigns implemented across the country. Before moving to Ireland, Lara worked at Sussex County Habitat for Humanity in Delaware, building affordable homes for families and then continuing that work in Massachusetts at Habitat for Humanity Metrowest/Greater Worcester. Originally from Massachusetts, Lara moved to Dublin in 2014 to pursue her Masters of Geography at University College Dublin. Outside of work Lara plays rugby for the Swords Women’s Rugby team.

Chris Keating

Chris is head of supporter retention at the National Deaf Children’s Society. His team manages relationships with 150,000 committed giving supporters, 20,000 cash and raffle donors, and 5,000 legacy inquirers, consistently delivering income of £15M+. Chris is a fundraiser who believes in the power of insight and learning to inspire donors.

https://www.linkedin.com/in/chrisjkeating

Aline Reed & Ken Burnett

Aline Reed is a freelance copywriter and creative. She worked for fourteen years at Bluefrog, a London-based agency that specialises in fundraising, where she progressed from copywriter to creative director. She has written fundraising campaigns for all kinds of organisations – charities, museums, galleries and universities. Her work has successfully run internationally in the Netherlands, US, Australia, Ireland as well as the UK. Away from fundraising, she writes book reviews for the Sunday Express and blogs about books and travelling.

Ken Burnett is author of Relationship Fundraising and other books including The Tiny Essentials of an Effective Volunteer Board (The White Lion Press Limited, London, UK) and The Zen of Fundraising, (Jossey-Bass Inc, San Francisco, USA). Ken is also SOFII’s managing trustee.

Gary Kernahan

Gary is Head of Regional Development at Muscular Dystrophy UK responsible for the UK-wide community fundraising and supporter services functions. He joined the charity in 2009 and has significantly grown the department's income and supporter base. He has experience developing volunteer fundraising at Cancer Research UK and the National Autistic Society. Gary is also the Vice-Chair of the Institute of Fundraising in Scotland, Chair of the Scottish fundraising conference and a member of the Rogare advisory panel.

Sue Kershaw

There is a community that welcomes all fundraisers who want to learn from the best (and even a seasoned fundraiser can learn a new trick or two). Sue was delighted to discover that it is SOFII where sharing what you know can help the sector as a whole and a cornucopia of fundraising treasure is available for free. Sue's career in fundraising has included Oxfam, the Motor Neurone Disease Association, Barts Hospital, The Refugee Council and The Children's Society. Sue was part of the SOFII team from 2011 to 2019 and continues to be a supporter and fan. 

Keith Kibirango

Keith Kibirango (he/him) is the CEO of New Global Markets Consulting. He has more than twenty years of social impact and fundraising experience. Keith is a leading global philanthropy expert who has raised more than £50 million in donations for socially focused causes across Africa, Europe and internationally. 

A British Ugandan lawyer, Keith studied his first law degree at Makerere University, followed by a master’s degree at the London School of Economics. He provided legal aid at FIDA(U), Uganda’s largest legal aid clinic, and served as Director of the Uganda Law Society. In the UK, Keith has held several leadership positions at leading charities such as Ark Schools, Tommy’s, and JUSTICE. As Head of Africa Philanthropy at Save the Children UK, Keith created a philanthropic programme that directly connects with African donors – the first of its kind for any international charity, raising more than £12 million in 24 months.

Cherian Koshy

Cherian Koshy, CFRE, CAP (he/him) is the founder of the Nonprofit Operating System, a platform that democratises access to artificial intelligence and machine learning, exclusively for charities and NGOs. He has spent 25 years as frontline fundraiser and continues to consult with dozens of nonprofit organisations on fundraising and strategy. He regularly presents to audiences all over the world on fundraising and charity topics. Cherian is also currently the vice president of development at Merit America.

Kiki Koutmeridou

Dr Kiki Koutmeridou, behavioural science strategist at DonorVoice, is US retention and relationships specialist DonorVoice’s resident (and so far the sector’s only practising) behavioural scientist. Her role covers campaign strategy, leading research projects and workshops. With an MSc in Neuroscience, a PhD in Cognitive Psychology and, as former head of two applied behavioural science units, Kiki is a hybrid who expertly applies academic understanding to real world fundraising challenges.

Rickesh Lakhani

Roger Lawson

Roger Lawson (he/him) helps charities create and implement supporter experience strategies that excite and inspire donors to give… and keep giving!

Roger’s approach is based on his passion for understanding the personal motivations why donors give to the charities they do. He’s as happy as a pig in muck when he’s speaking to donors to understand and measure the emotional connection they have with the charities they support; building segmentation models to help charities understand their different audience needs; developing propositions that inspire giving and legacies; or designing supporter experiences that grow long-term loyalty and value.

Roger has held senior fundraising positions at Feed the Children and WWF, been strategy director of Cascaid and GOOD Agency (two of the UK's most innovative and successful fundraising agencies) and now enjoys working directly with charities and universities.

He’s on the steering groups for the IOF’s Supporter Experience and Insight in Fundraising groups, is an IOF Convention board member and is a judge of the Donor Experience Award at the National Fundraising Awards.

Joshua Leigh

Josh Leigh (he/him) is director and digital fundraising Specialist at Hynt. With over a decade’s experience in digital and offline fundraising, campaigning and activism, Josh Leigh has helped non-governmental organisations (NGOs) raise millions in financial support and connect countless people with the causes they care about. He now runs a digital marketing and fundraising consultancy called Hynt, where he works with amazing organisations and purpose-led brands to do the right digital things. 

Josh is a former IWITOT speaker and returns in 2024 for another year as your IWITOT host. 

John Lepp

John Lepp (he/him) is a fundraiser, designer and donor champion with more than 20 years’ experience working with charities across Canada and around the world. As partner at @agentsofgood, he helps charities tell stories that inspire donors to give, both online and offline. John is a respected and coveted international speaker who has travelled the world encouraging fundraisers be more human and vulnerable with those other amazing humans we call donors. His latest book, Creative Deviations offers plenty of tips for how fundraisers can infuse their storytelling, fundraising and direct response with more creativity.

Bob Levy

Bob Levy has been a consultant and copywriter for social cause and charitable organisations for almost thirty years.

Andy Levy-Ajzenkopf

Andy Levy-Ajzenkopf is president of WordLaunch professional writing services in Toronto.

Craig Linton

Craig Linton has over 15 years’ of fundraising experience across a number of disciplines and sectors. He currently works at Amnesty International where he advises colleagues across Europe on their individual giving fundraising and helps them prepare investment proposals. He also spends a day a week on outside consultancy and research projects. His specialisms are relationship fundraising and providing a great donor experience. He is a member of the Institute of Fundraising Convention board, on Rogare’s advisory panel, a contributing editor to SOFII.org and a trustee of Thames Hospice.

Craig Linton

Pierre Lintzer

Pierre is the digital fundraising lead at Oxfam Australia, where he is responsible for developing and executing online campaigns to raise money for humanitarian causes. He is a co-founder of Financial Independent Press, a network of websites that provide unbiased and independent information about personal finance. Pierre is a highly skilled marketer with a strong interest in social justice issues. He loves helping others learn more about personal finance and entrepreneurship.

Pauline Lockier

Pauline Lockier began her career 26 years ago at Ogilvy and Mather Direct. After five years at Brann Direct Marketing she went on to found Target Direct Marketing (now Tangible Response) with Stephen Pidgeon and Nick Thomas. Today she works as a freelance planner and copywriter, handling fundraising programmes for charities in Ireland and England as well as undertaking ad-hoc projects for commercial organisations and direct marketing agencies.

John Logan

John Logan has a postgraduate diploma in charity marketing and fundraising from the Cass Business School. After two decades in the TV and media sector he now dedicates his energy and experience to improving the way organisations fundraise in the digital age.

Chuck Longfield

Chuck Longfield, chief scientist at database vendor Blackbaud, is a plain-talking sage, an unassuming expert who understands what’s important in the technology that surrounds and so often bamboozles us, and how to get to it and make the most of it. Chuck not only spots what fundraisers get wrong and why, he also chips in practical tips and ideas that might take you in surprising and productive directions.

Elizabeth Loudon

Elizabeth Loudon, co-founder and director of Prospero Partners, has helped numerous charities in the US and UK to raise funds from major donors and the world’s leading foundations and companies. She is also a published writer who loves to teach people how to write with joy and confidence.

Jay Love

Jay Love is founder of eTapestry. He also recently launched Bloomerang, an online management system to help small- and mid-size nonprofits reach, engage and, most importantly, retain the commitment of the people who share their vision.

David Love

David Love (aka “The Godfather of Good”) has been raising money, mostly for the environment, for 50 years. His current obsession is helping environmental and social justice organizations reap the benefit of the coming legacy tsunami. After running WWF Canada’s fundraising program for 20 years from 1979 – 1999, he returned, part-time, to WWF from 2015 – 2018 to run their legacy program — a program he started in 1982. In between, he worked as a consultant, did some leadership training for WWF International and ran The Living City Foundation for the Toronto and Region Conservation Authority. It is now called The Toronto and Region Conservation Foundation. David and his wife were brought up and now live at the south end of Happy Valley Forest north of Toronto. In 2012, they sold 89 acres of their property to NCC which created The Love Mountain Nature Reserve. They kept their house and 11 acres and live there still.

Jen Love

Jen Love is a partner at Agents of Good. Agent Jen is a storyteller. But not in a poetic sense, in a fumbling, arm-waving, half-sentence-speaking, let’s-get-to-the-heart-and-the-feelings sense. Write drunk, edit sober...even if you're only drunk on emotions.

Nicole Lovelock

Ideas, words and stories are my currency. I seek out meaningful projects with interesting and curious people who want to make the world, and the humans in it, better. In 2022, after four amazing and frankly wild years at Bush Heritage Australia (bushfires, global plague, part of the team that stewarded fundraising from $17m a year to $29m annually - woah), I joined my dream team at Marlin Communications as their new head of communications.

Ian Lovett

Ian Lovett is a Junior Account Director at Open Fundraising, who are long time friends of SOFII.

Tony Loyd

Tony Loyd is a former Fortune 500 executive turned podcast host and keynote speaker.

Social Entrepreneur exists at the intersection of profit and purpose. They tell positive stories, from underrepresented voices, focused on solutions. You can subscribe on your favourite podcast app.

Emma Lubrina

Emma Lubrina entered the charity sector and the magical world of fundraising three and half years ago. First working for an Italian NGO called Cesvi and now as a Senior Direct Marketing Officer at YMCA England. She is currently in charge of the Roomsponsor scheme, which is a regular giving product.

Frank Russell Lucas

Frank Lucas, a nonprofit fundraising coach in São Paulo and coordinator of the translation group, has promised to deliver regular batches of SOFII exhibits in Portuguese for as long as it takes – and as long as there are volunteers willing to help out.

Steve Lynch

Steve Lynch has been a charity copywriter for 15 years, the last seven of which have been spent with Bluefrog. He is particularly passionate about development charities, and has been fortunate enough to visit many interesting places such as DRC, Gaza and Lebanon in the course of his work. He is notorious for getting very grumpy when people don’t like the copy he writes.

Kimberley MacKenzie

Kimberley MacKenzie

Director of development at Ontario Nature

Skye MacKenzie

Skye MacKenzie, student and part-time philosopher.

Robbie Macmillan

Robbie founded Children of Rwanda while visiting the country as part of dissertation research for his MA in Politics and International relations. He has since dedicated his education and career to charity, obtaining an MSC in NGO Management and PGDip in Charity Marketing and Fundraising while working in the sector as a researcher and fundraiser. He visits the community Children of Rwanda work with every year, organising our presence on the ground.

Ian MacQuillin

Ian MacQuillin MInstF(Dip) is the director of the international fundraising think tank Rogare, which he founded in 2014.

He’s recognised as a leading thinker on fundraising ethics, having developed a new theory of fundraising ethics that seeks to balance fundraisers’ duties to both their donors and beneficiaries.

Ian edits the Critical Fundraising blog and runs and moderates the Critical Fundraising Forum on Facebook, which has more that 1,1000 critically-minded fundraisers from all over the world. He writes a regular column for Third Sector magazine and regularly contributes to the specialist charity media around the world. Ian is also an in-demand speaker on the global fundraising conference circuit.

He has worked in the fundraising sector since 2001, as editor of the leading trade magazine Professional Fundraising, account director at specialist fundraising sector PR agency TurnerPR, and as head of communications at the Public Fundraising Regulatory Association.

Twitter: @IanMacQuillin; @RogareFTT.

Briony Markham

Fundraising professional with 20 years experience in corporate fundraising, specialising in strategy, project management and mentoring.

• Experienced manager and strategic planner
• Skilled project manager, with team ethos, achieving donor deliverables whilst balancing the integrity of the charity.
• Proficient in key marketing disciplines including CRM, sales promotion, sponsorship, external & internal PR and direct mail
• Successful generation of new business with good written, verbal and presentation skills
• Excellent client management and interpersonal skills
• Creative thinker and problem solver

Anne Marshall

Júlia Padullés Mas

nick mawer

Experienced executive director with a demonstrated history of working in the fundraising industry. Skilled in database marketing, copywriting, advertising, integrated marketing, and marketing strategy. Strong business development professional with a Bachelor of Business Administration (B.B.A.) focused in business, management, marketing, and related support services from Liverpool John Moores University. Nick is 

Alison McCants

Alison McCants is a fundraiser with a passion for charities. Currently Alison is Direct Marketing Manager at The Brooke, a leading UK charity dedicated to improving the lives of working horses, donkeys and mules (all views are her own). She is a member of the Institute of Fundraising (IOF) in the UK and holds a Certificate in Fundraising Management MInstF(Cert) from the IOF.

Louise McCathie

Louise has acquired a wide range of experience during her 14 years in the charity sector. First at the National Institute of Conductive Education, then ChildLine and in more recent years leading the British Heart Foundation’s Central England events team before moving to Mencap, as Fundraising Manager for the Midlands, helping to organise several high-profile national campaigns. Her broad experience stood her in good stead for her current role of Director of Fundraising at Birmingham Children’s Hospital where she has forged productive long-term partnerships and in doing so raised both the profile of the Hospital and led her team to triple fundraising income. 

Anna McDaid

Anna McDaid looks after copywriting and digital at Studenteer.

Lauren McDermott

Lauren is a paper hating, time-saving fundraiser with a passion for making donors feel like the rock stars they are.

Lauren’s passion for NFPs began when she volunteered overseas whilst still at university. After seeing poverty firsthand, she decided her life would be more fulfilling if she worked for causes rather than shareholders. 

Lauren’s fundraising career began shortly after she arrived in Australia when she began working at large healthcare company. Lauren now manages the donor development team at the Harry Perkins Institute of Medical Research, a small passionate team focusing on the entire donor experience - CRM/data, cash/RG appeals, stewardship and gifts in wills.

She believes that sincerity is at the heart of everything. When Perkins donors were recently asked if they would recommend the charity to a friend, the overall score was 8.9/10 and this is echoed by increasing income year on year.

Lauren completed studies in Business and Marketing at Liverpool John Moores University in 2013 graduating with a first class degree (BaHons), before leaving the UK shortly after to explore Australia for a year. She is yet to go home.

Daniel McDonnell

Daniel McDonnell is global fundraising specialist at UNICEF.

Clare McDowall

Clare McDowall has been a fundraiser for six years. Originally from Scotland, where she worked for Oxfam as a community fundraising /third party events manager, she now lives in Toronto Canada. She works as content manager at CharityVillage.com and as a social media and online branding consultant.

Alex McDowell

Alex McDowell is Head of Legacy and Tribute Fundraising, NSPCC and Chair of the Remember A Charity Campaign.

Gill McLellan

Gill McLellan is a senior planner with Tangible, an integrated marketing agency. Previously she has worked for some of the UK’s biggest charities and has worked as an account handler and planner on the agency-side. She also spent four months volunteering for Raleigh International in Borneo.

Fiona McPhee

Fiona McPhee - Director of fundraising strategy at Pareto Fundraising in Australia.

Andy McSorley

Andy is the former Head of Standards and QC for HOME Fundraising with over a decade’s experience in telephone, street and door-to-door fundraising. A passionate fundraiser since his first professional fundraising call way back in 2006, Andy has since: managed a 150 staff call centre; ran a 2-Step Street team across London; and at HOME supported thousands of D2D fundraisers. Over the years Andy has enjoyed leadership roles in innovative campaign management, training and fundraiser development and delivering high quality fundraising campaigns. Day to day Andy oversaw HOME’s welcome calling programme, site management team, QC department and was HOME’s liaison to the Fundraising Regulator and the Institute of Fundraising. Andy believes in excellent fundraising standards, a strong cultural ethos and the power of a human connection made through F2F conversations. In a spare moment, it’s crosswords, quizzes, footie and trying to keep tabs on his kids!

Jasmine Miah

Jasmine Miah (she/her) is a senior strategist at Blue State. Jasmine has worked on insight and audience understanding models for global organisations across a variety of social impact initiatives. Her past experience includes working at Deloitte and social impact agency Purpose, helping to create campaigns that seek to challenge and change attitudes. Jasmine helped drive the audience research and insights for the Verified campaign with the United Nations. Since joining Blue State she has been helping conduct research and craft audience strategies and brands for Save The Children, ONE Campaign, and UNICEF.

Gordon Michie

Gordon Michie is the Development Director at Relationship Marketing Limited

Rachael Moore

Rachael began fundraising in 2008, first as a street fundraiser before working her way up the ranks to become a team leader and later a national field ops manager – coaching fundraising teams all over the UK. Rachael then took a three-year break from fundraising to work in the events sector, specialising in pharmaceuticals and working with brands such as Johnson & Johnson, Pfizer, and AstraZeneca. 

She returned to fundraising in 2015, working charity side managing both in-house and third party face-to-face fundraising campaigns. Rachael is currently public fundraising manager at PDSA. She also dedicates time to F2F Hub, a collaborative resource aimed at sharing best practice in face-to-face fundraising – Rachael serves as a member of the steering committee and compliance hub champion.

Hannah Moysey

Hannah Moysey (she/her) has worked at Blue State for four years. Her work encompasses a range of clients and work that spans brand and identity development (PepsiCo, Google and Lloyds Banking Group), paid media campaigns (Ofgem and Equality and Human Rights Commission), international engagement strategies (International Rescue Committee and Movember), progressive movements (Forward Majority and HOPE not hate) and high level fundraising campaigns (Heifer International). 

Prior to Blue State, Hannah worked in the charity sector for five years focusing on digital fundraising, comms and digital marketing. She has worked at charities including British Heart Foundation and Parkinson’s UK overseeing successful mass-participation campaigns, digital transformation and strategically driving online fundraising through digital platforms. 

Sudeshna Mukherjee

Sudeshna Mukherjee is an Atlas Corps fellow from India and currently serves at GlobalGiving Foundationbased in Washington DC. As part of a project team, she supports GlobalGiving’s open access initiative to devise strategies for better engagement of social entrepreneurs who host projects and raise funds through the website. Sudeshna has a Master’s degree in social work from Tata Institute of Social Sciences in Mumbai and nearly seven years’ experience in programme management and resource mobilisation with Indian and international nonprofits. During her last assignment at Oxfam India she focused on corporate fundraising. Sudeshna is SOFII’s ambassador for India.

Redmond Mullin

Redmond Mollin worked to raise the standards and professionalism of fundraisers across the UK. 

Redmond was chair of Redmond Mullin Associates and his charity sector career included being one of the founding members of the Institute of Fundraising and serving as a non-executive director of the London Philharmonic Orchestra and a director of the Charities Aid Foundation.

Laura Myatt

The Falcon Meadow Community Trust is a motley selection of volunteers, who have worked together since 2015 to buy a Suffolk water meadow, register as a charity, and fundraise - mainly through the medium of ducks - to cover the costs.  This year their efforts were about to be thwarted by Covid 19, but they have managed to turn the tide and are enjoying astonishing ticket sales for an entirely virtual event.  Learn more about our work at www.falconmeadow.org.uk

Huong Thu Nguyen

Quynh Nguyen Thi Lam

Quynh has been leading sustainable fundraising events for NGOs since 2017, focused on improving access to quality education for children. She is currently the events manager at Saigon Children’s Charity CIO, based in Vietnam. She also works at NOI, a community devoted to the empowerment of Vietnamese women. Quynh strongly believes that education is the best way to improve the lives of people and promote the sustainable development of the society.

Dr Judith E. Nichols

Dr Judith E. Nichols, CFRE

Joe Nicholson

Joe Nicholson (he/him) is Head of Copy at Consider Creative – where he’s part of the team that creates inspiring fundraising campaigns for some of the UK’s most well-loved charities. Prior to that, he worked in editorial, individual giving and community fundraising at Christian Aid – which involved everything from managing flagship appeals to cheering his voice hoarse at the London Marathon. Raising money for good causes has excited Joe for as long as he can remember. That’s why he’s so pleased to be speaking at IWITOT this year.

Amy Nield

Amy Nield (they/them) is Strategy Director at Consider. They’ve been advocating for better LGBT+ inclusion and representation in marketing and comms their entire career – and, as Consider’s lead strategist, Amy is passionate about helping the charity sector inspire underserved audiences.

Meredith Niles

Meredith Niles (she/her) is the chair of SOFII’s board of trustees. 

Meredith began her career in investment banking, working in New York, Frankfurt and London for Goldman Sachs. Meredith moved into the voluntary sector as an investment director at venture philanthropy funder Impetus Trust where she set up a fund focussed on reducing reoffending. After the fund was successfully closed, Meredith joined Marie Curie, initially to set up a fundraising innovation department, before assuming her most recent role as executive director of fundraising and engagement. 

Meredith is passionate about helping voluntary organisations thrive. She is especially committed to strengthening the voice of women and girls, and making a difference within the London community. Meredith has served as a trustee of Hestia Housing and Support, Toynbee Hall, and BookTrust and currently serves on the boards of Plan International UK, Trust for London, and the Charities Aid Foundation (CAF). She is a fellow of the Advisory Panel of Rogare, the fundraising think tank, and serves on the Chartered Institute of Fundraising (CIOF) Standards Advisory Board. She recently co-edited Change for Better, a book about how insights from behavioural science can be harnessed to create social impact. Meredith lives in London with her husband and their three sons.

Damian O’Broin

Damian leads Ask Direct, a fundraising and direct marketing agency based in Dublin. He helps charities understand, inspire and connect with their donors so that they can raise more money to do more great work. He’s passionate about doing fundraising better, treating donors better all with the goal of making the world better. 

He is a regular speaker at conferences, probably spends too much time tweeting and occasionally finds time to write the odd blog… sometimes even about fundraising. 

Kellie O’Sullivan

Kellie O’Sullivan has 12 years’ experience in communications, public relations and fundraising across the corporate communication and fundraising sectors. Kellie is passionate about helping improve the lives of others and working in organisations dedicated to delivering opportunities and positive outcomes for the community. Kellie is currently the Internal Communications Adviser for the Catholic Diocese of Maitland-Newcastle. At the time of writing her Myth Smashers presentation, Kellie was the Development Coordinator at the University of Newcastle, where she project managed and led alumni and stakeholder engagement, as well as fundraising initiatives to deliver the Alumni House project.

David Ogilvy

David Ogilvy CBE, a renowned advertising executive and an excellent businessman. Popularly known as the "Father of Advertising".

Darryl Ohrt

Darryl Ohrt is the founder of Humongo agency in the USA.

Karen Osborne

Internationally recognised as an expert consultant and excellent presenter, Karen receives invitations from all over the United States and the world to make presentations and consult with NGOs, universities, justice, social service and health organisations. The Council for Support and Advancement of Education (CASE) awarded Karen the Crystal Apple for outstanding teaching and the Ashmore Award for Outstanding Service to the Profession. Published and often quoted in industry books, newspapers and magazines, Karen serves on the board of the Woodrow Wilson National Fellowship Foundation and teaches a graduate course on philanthropy for Johns Hopkins University.

Harry Owens

Harry has recently joined the UK Sepsis Trust fundraising team, and has been organising Challenge Fundraising events since his days at University. He believes strongly that the future of fundraising comes from offering donors first class care regardless of how they choose to support your charity.

Harry is one of the audition winners for I Want To Talk At That #IWTTAT and is being mentored by Lucy Edwards, COO of Open.

Simone Owens

Simone is executive manager of individual giving at PA Research Foundation.

Suay Melisa Ozkula

Suay Melisa Ozkula is conducting doctoral research on digital media use in the charity sector at the Centre for Philanthropy at the University of Kent, UK. Previously she took up study and work placements in a number of countries including Turkey, Germany, Chile, Switzerland and Spain and has worked as a marketing executive for an international company.

Craig Linton and Pamela Grow

Craig Linton - Owner and founder at Fundraising Detective 

(Craig Linton Fundraising Services Limited)

Craig loves helping charities improve their individual giving results. He provides consultancy and hands on support to deliver improved results and donor satisfaction. He currently works as part-time fundraising director at the Royal Society for Blind Children. Other clients include Doctors of the World and the Commission on the Donor Experience. He blogs at fundraisingdetective.com and has written numerous articles and advice on fundraising. His book, ‘Donors for Life: a practitioner’s guide to relationship fundraising’ was published in 2017. He is also a trustee at Thames Hospice, Windsor and on the advisory panel at Rogare - the fundraising think tank based at Plymouth University.

Pamela Grow 

Pamela is the publisher of The Grow Report, the author of Simple Development Systems, and the founder of Basics & More™ fundraising fundamentals online training. Created to provide time-pressed nonprofit professionals with fundraising training that works with their busy schedules, Basics & More™ has delivered instruction to thousands of nonprofit organizations, raising hundreds of millions in the process. 

Pam has been helping small non-profits raise dramatically more money for over 16 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show. Her blog, PamelaGrow.com was named one of the 25 Must-Read Nonprofit IT Blogs 2016.

Jerold Panas

Jerold Panas has been professionally involved in fundraising for over 40 years. He combines his understanding and experience with a special talent for strategic planning, major gifts and volunteer development.

He is a frequent speaker at conferences and seminars and a regular contributor to professional journals. Dr Panas is regarded as an author of particular note and his books are considered amongst the most significant in the field.

In 2013, he received the coveted lifetime achievement award for his contribution to philanthropy and fundraising. In 2011, the Cultural Office of Mexico cited him for his contribution to the nation’s philanthropy.

Karla Paotonu

Karla is funds development manager at Outward Bound, a non-profit organisation whose aim is to help create better people, better communities, and a better world.

Andrew Papworth

After a long career in advertising agencies, Andrew Papworth has been freelancing as an advertising and communications planner for about two decades.

Veronica Parise

Veronica Parise (she/her) is an anthropologist specialising in international cooperation, sustainable development, core emergency, marketing, communications and fundraising, and environmental mainstreaming.

After working in the world of profit for several years at managerial and consultant level, she collaborated in environmental and human rights NGOs, and with some organisations as a fundraising specialist, such as UNICEF Italy. During her career she has spoken to thousands of donors, from cold prospects to legacy pledgers.

Donne fondatrici dell’antropologia sociale (Women founders of social anthropology - available soon in English) is her first essay, followed by a hybrid novel, Once Were Scuba Divers - which was given a Special Merit Mention in Premio Nazionale Narrativa e Poesia Alda Merini 2023.

She is now working on a new scientific project on fundraising. Veronica is a member of the Environment Committee in ANPIA, the Italian Professional Association of Anthropologists, focusing her interests on the anthropology of the seas.

Laura Parrota

My name is Laura and I have been a fundraiser for nearly two years. With a degree in Marketing and Communications I decided to make the switch from commercial to non-profit a couple of years ago and never looked back! 

I currently work as an Individual Giving Manager for a wonderful charity called ORBIS, which aims to eliminate avoidable blindness in developing countries. I am responsible for the retention programme and for writing copy for appeals. I am really passionate about international development and hope to remain in that field for many years to come.

Remarkable Partnerships

Remarkable Partnerships is a UK-based consultancy helping companies and charities create major, long-term partnerships.

Fiona Pattison

Fiona Pattison is senior account manager in the mobile phone team at Open Fundraising. Fiona has worked in fundraising – charity and agency side – for seven years since leaving university.

Vania Pavan

Vania is a marketing and fundraising consultant. She has been an international relations officer for several governmental departments and the communication manager for Pubblicità Progresso, the leading social communication agency in Italy. She created the first online international library on PSA, linking all countries in a global network. In addition, she designs and coordinates web and multichannel projects. Thanks to her experience in the private sector, she can offer marketing and fundraising consultancy grounded in commercial acumen, proposing projects between for-profits and not-for-profits. She has worked with more than 50 not-for-profit organisations, including big international NGOs such as Greenpeace and Amref, while also directly coordinating small schools in Africa. Vania is coordinator of the editors and content writers of the Italian Fundraisers.

Gail Perry

Gail Perry, MBA, CFRE, is an international fundraising consultant, trend-spotter, speaker, trainer and thought-leader. She is the author of Fired-Up Fundraising – Turn Board Passion into Action.

Mark Phillips

Mark Phillips (he/him) started fundraising for ActionAid UK in the late 1980s and later became head of fundraising at YMCA England. He set up Bluefrog in 1997 with one simple goal – to be the agency he would have wanted to employ. His approach to fundraising is based on understanding and answering donor needs. Mark shares his research, ideas and findings via his blog.

Marc Pitman

Marc Pitman is the author of Ask Without Fear! (Executive Books, 2008, USA) He is also the founder of FundraisingCoach.com, a website dedicated to practical ideas for more effective fundraising.

Alhelí Quintanilla

Alhelí Quintanilla is currently the Office Manager at Daryl Upsall Consulting International and is in charge of its web and social media. She is also the Jobs Board Manager of Globalcharityjobs.com an international web-based recruitment service for the Third Sector. Journalist with over fifteen years experience, in Spain and internationally, she first joined the international news Agence France Presse in Paris (France) and Montevideo (Uruguay); later on in Spain, she became a freelance writer and specialized in health, well-being, education and psychology issues, publishing in an array of large magazines and websites. Alhelí has also worked in corporate communications for companies such as Santillana Formación or the photo agency ASA.

Dan Quirk

Dan Quirk is the marketing manager at Salsa Labs, the premier fundraising software company for growth-focused nonprofits based in Bethesda in the USA. Dan’s marketing focus on content creation, conversion optimisation and modern marketing technology helps him coach nonprofit development teams on digital fundraising best practices.

Marie Quirke

Marie is general manager of marketing & fundraising for The Royal Flying Doctor Service Victoria in Australia.

Richard Radcliffe

Richard Radcliffe is founder of Radcliffe Consulting which specialises in developing legacy income for charities/NGOs worldwide. He has met probably every type of donor there is on the planet including many hundreds of high net worth individuals and wow is it a fun job! Richard has over 20 years’ experience in legacy fundraising and is keener than ever to challenge boundaries and to grow legacies globally.

Robbie Rae

Robbie found himself in advertising aged 23 after realising he was never going to make a living as a drummer. A successful copy test and a slice of good fortune landed him a copywriting job at WWAV Rapp Collins – then, Europe’s largest direct marketing agency. He was instinctively drawn towards the agency’s fundraising accounts which, at the time, included NSPCC, Oxfam, Cancer Research UK and RSPCA. After beating a few long-standing controls, he made group head at 26 and creative director at 32 before being fired for ‘insubordination’ soon after. Suitably chastened, he’s since worked at a number of leading fundraising, healthcare and integrated agencies in London and Bristol – including two years working with Simon at Arthur.

Through work, Robbie has spent time with orphans in the slums of Nairobi, met with expectant mothers in rural Nepal, interviewed adult survivors of child abuse, spoken with the parents of life-limited children, worked with disabled teenagers, listened to people coping with chronic illness and talked to the world-class scientists trying to find the cures. And he's written about them all.

Tamara Rahmani

Bilaal Rajan

Bilaal Rajan, the author of Making Change, was just 12 when he wrote it.

Bilaal tries to inspire other children and continues his fundraising as well as attending school and travelling. Currently Bilaal lives in Toronto, Ontario with his parents.

Miriam Raphael

Miriam Raphael (she/her) is Media and Communications Manager at Wayside Chapel in Potts Point, Australia.

Miriam is passionate about boosting non-profit fundraising through creative communications and stellar copywriting. Her journalism background enriches her senior communications expertise, blending strategic planning, authentic storytelling, and impactful media relations to make a difference.

James Read

James Read, believes the best days of fundraising are ahead of us. A creative director at Grizzard in the USA, he focuses on understanding how rapid changes in technology and culture apply to strategy, messaging and copywriting in nonprofit fundraising.

Aline Reed

Aline Reed is a freelance copywriter and creative. She worked for fourteen years at Bluefrog, a London-based agency that specialises in fundraising, where she progressed from copywriter to creative director. She has written fundraising campaigns for all kinds of organisations – charities, museums, galleries and universities. Her work has successfully run internationally in the Netherlands, US, Australia, Ireland as well as the UK. Away from fundraising, she writes book reviews for the Sunday Express and blogs about books and travelling.

Gemma Reeve

I graduated with a 2.1 in Creative Advertising at University and moved to London in 2015. Since then I have gained valuable experience working in marketing and events. Now Marketing Manager at Manifesto, a digital experience agency in Shoreditch, I enjoy working with organisations that have a positive impact in the world. 

Julia Reich

Julia Reich is principal of Julia Reich Design, which helps nonprofit organisations bring their mission to life with award-winning brand strategy, graphic design and web design services.

Eric Reif

Eric Reif, he/him, leads Blue State’s global paid media practice, with more than a decade of experience at the intersection of political strategy, advertising, and fundraising. He has launched first-of-their-kind marketing campaigns, built teams to run complex programmes and strategies in short windows and high-stakes environments, and raised hundreds of millions of dollars for Democratic campaigns, progressive causes, and non-profits.

Eric is originally from the Washington, DC, area and holds a degree in History and American Culture Studies from Washington University in St. Louis.

Charlene Rocha

For more than 17 years, Charlene Rocha has been writing grants for a human service organisation that provides mental health services and programmes that strengthen families. She’s written numerous successful government grants, family foundation proposals and corporate proposals. She believes that the world of grants is waiting for you, yes you. So, rally your inner grant writer and go forth and make a difference.

Emily Roff

Emily Roff is the Senior Sports Events and Community Fundraising Manager at Children with Cancer UK. She has worked at Children with Cancer UK for 7 years and is inspired every day by knowing that we are here to help save the lives of children with cancer so that more families can stay together. Emily’s biggest achievement of 2018 was completing, the hottest on record, Virgin Money London Marathon. 

Michael Rosen

Michael J Rosen, CFRE is president of ML Innovations, Inc a fundraising and marketing consulting firm serving nonprofit organisations and the companies that assist them. An AFP certified master trainer and certified fundraising executive, Michael is the author of the bestselling book Donor-Centered Planned Gift Marketing and blogger at http://MichaelRosenSays.wordpress.com

Natasha Rosenthall

Bernard Ross

Bernard is director of =mc, a management consultancy working worldwide for ethical organisations. He has written six award winning books on fundraising and social change. His most recent, with Omar Mahmoud, Head of Global Knowldege at UNICEF International, is Change for Good - behavioural economics for a better world.

We has advised many of the world’s leading INGOs on strategy including UNICEF, UNHCR, IFRC, ICRC and MSF.  Recently he’s raised money to refurbish France’s most famous monument, for a museum to house the world’s largest dinosaur in Argentina, and to save the last 800 great apes in Africa. 

​Henry A. (Hank) Rosso

Henry A. (Hank) Rosso, a founder of the Center on Philanthropy and founding director of The Fund Raising School at the Center. Rosso’s teaching inspired generations of philanthropists, and his books are still considered the handbooks for fundraising professionals.

Michela Rotondale

Michela has 25 years of experience in the cultural production sector as an operator specialised in cultural planning, cultural diplomacy and fundraising for cultural organisations. Michela has worked on several international projects and diplomatic contexts. She is a member of the Italian Association of Fundraisers, ASSIF.

Claire Routley

Claire Routley is a consultant at Legacy Voice

Ashley Rowthorn

Ashley Rowthorn is CEO at Legacy Futures. He has spent the last 14 years immersed in legacy giving. Ashley started in a regional role, having legacy conversations in the community, and went on to manage legacy marketing campaigns at a leading national health charity. His desire to help charities raise more money from legacy giving inspired him to found a specialist fundraising consultancy, over the past five years working with a wide range of causes throughout the UK and internationally. He is a regular speaker at charity conferences and is a member of the Remember a Charity Campaign Council, working alongside colleagues across the sector to grow the legacy giving market.

Ruthellen S. Rubin

Ruthellen S. Rubin, CFRE, fundraising consultant and member of the faculty, Heyman Center for Philanthropy and Fundraising at New York University.

Kate Rule

Kate Rule (she/her) is a mid value donor specialist currently working for the Royal Flying Doctor Service of Australia’s (RFDS) Queensland section.

Kate came to the for-purpose sector looking for more a meaningful career after nearly a decade in pharmaceutical marketing. In the first-ever mid value donor focused role at RFDS, Kate’s purpose is to nurture and cultivate new and existing relationships with these generous donors. She also spends her time crafting personalised communication and experiences as she grows to understand these donors through human connection.

Jennifer Ruthe

Jennifer Ruthe has almost 10 years’ experience as a fundraiser in health and international development. Starting out in Programme Funding, she has worked with some of the biggest foundations in the world. Expanding her experience outwards, roles have gone on to include broader fundraising and communications across all major income streams. She now freelances as a Charity Copywriter (Written by Jen) and loves to share the benefit of her skills and experience with others.

Adrian Salmon

Adrian Salmon, vice president, GG+A Europe, brings nearly 20 years of direct-marketing fundraising experience in the higher education, arts and culture, and wider not-for-profit spheres.

His particular expertise includes direct mail fundraising, annual giving program management, and management of contributions from integrated mail and online appeals.

Adrian was footsteps fund manager at the University of Leeds and before that served for more than nine years with The Phone Room Ltd. as director of dlient services and as head of TPR education. 

Adrian holds a Bachelor of Arts degree in English from the University of Cambridge and is a member of the Institute of Fundraising. Adrian serves on the Advisory Panel of Rogare, the new practitioner-focused fundraising think tank at Plymouth University’s Centre for Sustainable Philanthropy.

Adrian Sargeant

Adrian Sargeant is the Co-Director of the Institute for Sustainable Philanthropy. He was formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University. Adrian is a Visiting Professor of Fundraising at Avila University and the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology, Brisbane, Australia. In 2010 in the United States he was named to the prestigious Nonprofit Times, Power and Influence list and in the same year received a Civil Society award in the UK for his services to the profession of fundraising. In 2016 he received a lifetime achievement award from the Institute of Fundraising. Adrian designed the UK’s system of professional education for fundraisers and is currently working on the European qualification framework for the European Fundraising Association.

Lisa Sargent

Lisa Sargent (she/her) is head of Sargent Communications. She helps non-profits raise more money and keep more donors through better donor communications. A creative strategist and copywriter, Lisa works exclusively with non-profits on direct mail, email fundraising and donor care communications – acquisition appeals, annual reports, proposals, welcome packages, newsletters, thank-you letters and more.

Lisa is a contributing author to acclaimed decision science book Change for Better and author of Thankology, on keeping your donors connected and giving through the power of gratitude (reviewed by SOFII’s Ken Burnett here). Lisa also publishes The Loyalty Letter, a free newsletter for non-profit and charitable organisations read by subscribers around the world. Lisa has contributed regularly contributed to SOFII over the years, including the wonderful thank you letter clinic, which you can read here.

John Sauvé-Rodd

Director, Datapreneurs,

London & International

Joe Saxton

Joe Saxton is driver of ideas at nfpSynergy and its founder. Joe works on a range of specific projects especially those that look at strategic advice on fundraising or communications, or wider organisational issues. He has co-authored over 70 reports on charities from branding to trusteeship and organisational strategy. Joe was chair of the Institute of Fundraising from 2005-2008. He was co-founder and chair of CharityComms from 2006 to 2013, and chair of the student environment and development campaign group People & Planet from 2005 to 2015. For six years he was a trustee of the RSPCA and chair of both the Public Affairs and International committees. He is now chair of the PTAUK. Before nfpSynergy, Joe was Director of Communications at the RNID. He was also with Brann for five years and has worked with numerous charities. He co-founded the Journal of Non-profit and Voluntary Sector Marketing.

Nicole Schmidt

Nicole Schmidt is a fundraising copywriter, speaker and storyteller. She has a MA in literature and is a teacher of creative writing. She uses these skills in her own writing and public speaking to help charities infuse their donor communications with passion and energy.

Nancy Schwarz

Nancy E Schwartz is president of Nancy Schwartz & Company and helps nonprofits succeed through effective marketing. She is the publisher of the Getting Attention e-update and blog and, with her team, works with nonprofit organisations and foundations throughout the USA to build and maintain relationships with key audiences.

Tom Ahern & Sean Triner

Tom Ahern, of Ahern Communications Inc in the USA.

Sean Triner, co-founder and director, Pareto Fundraising in Australia

Alan Sharpe

Alan Sharpe is a fundraising practitioner, author, trainer and speaker. Through his weekly email newsletter, books, handbooks and workshops, he helps not-for-profit organisations worldwide to acquire more donors, raise more funds and build stronger relationships. Alan is a senior strategist with Harvey McKinnon Associates in Canada.

Helena Sharpstone

Helena is co-owner of leadership and team development consultancy Sharpstone Skinner. She’s an experienced facilitator, mentor, coach, speaker and writer working with leaders, teams and individuals to improve performance and impact. A licensed practitioner of insights learning and development, Helena’s specialties include leadership coaching, management development, team spring clean, personal effectiveness, presentation skills, and interview techniques.

Steven Shattuck

Steven Shattuck is vice president of marketing at Bloomerang, which helps nonprofit organisations to reach, engage and retain the advocates they depend on to achieve their vision for a better world. He is a contributor to Social Media Today, Search Engine Journal, The Build Networkand Business2Community. Steven has spoken at national and local conferences and is frequently interviewed by media outlets for his expertise in digital marketing.


Amanda Shepard

Amanda Shepard, freelance fundraising and management consultant.

Ryna Sherazi

Ryna Sherazi began her career at WaterAid as a regional fundraising volunteer and decided to pursue a career in fundraising. Five years later she was heading the community fundraising team. Ryna has since been acting head of regional and community fundraising at Anthony Nolan. She now works in Kathmandu, Nepal helping small and large organisations become better at fundraising, and to adjust to a new funding environment in Asia.

Matthew Sherrington

Matthew Sherrington has over 20 years’ experience of charity marketing and leadership internationally, with organisations such as Oxfam and Greenpeace USA. He now runs his own consultancy, Inspiring Action. His guiding principle is engaging and inspiring people to action and has a particular interest in supporter engagement. Matthew bridges fundraising, communications, brand, campaigning, organisational development and offers strategic consultancy and coaching.

Jack Showers

Jack Showers (he/him) is a non-profit research analyst at Fundraising KIT. Fundraising KIT was built by a non-profit leader to support the non-profit community. KIT is a data-driven toolkit that helps non-profits raise more for their cause. Integrating with leading non-profit databases, KIT identifies supporters ready to give, segments donors for targeted communications, and tracks fundraising progress, all while saving you time and resources in the quest to increase revenue.

Spriha Shrestha

Spriha Shrestha is a communication and partnership associate at Restless Development Nepal, which is an organisation working towards youth focused development. As a part of the communication and partnership team, Spriha works to raise funds to address various crucial issues such as child marriage, menstruation based discrimination and sexual and reproductive rights among many others in rural communities of Nepal. She has a masters degree in international relations from Webster University, Saint Louis, U.S.A.

Katie Simmons

Katie is an experienced fundraiser and senior leader, currently Assistant Director, Engagement & Partnerships at Diabetes UK, with responsibility for leading all fundraising activity. Previously, she held a variety of roles at Great Ormond Street Hospital Children’s Charity, Bliss and NSPCC. She has broad experience across all fundraising disciplines, most recently focusing on supporting her team to deliver exciting new events and products, build quality relationships with supporters and launch game-changing strategic partnerships at Diabetes UK. When she’s not working, she’s normally running along the Thames, doing yoga or travelling.

Maria Carolina Simon

Maria Carolina Simon is the Relationship Manager for Corporations & Foundations at Blackbaud Consumer Solutions and the co-founder of “CFW: Changing the Conversation”, an organization that works to empower women in business via networking and training.

Kirsty Simpson

Kirsty Simpson heads up the events and community fundraising team at Claire House Children’s Hospice. She is currently studying an MSc in Charity Marketing and Fundraising at Cass Business School and holds a First Class Undergraduate Degree in Events Management from The University of Birmingham. Kirsty is also a guest lecturer in the field of Event Management.

Kirsty started her career in corporate event management working for Events Unlimited, but realised her passion for the third sector when managing UK challenge events for a charity client of the company, Wooden Spoon. Kirsty subsequently worked at The Air Ambulance Service before joining Claire House Children’s Hospice in 2013, a cause that she is truly passionate about.

Danielle Singleton

Danielle Singleton, founder of The Sandcastle Trust. Danielle was supported by a mentor she connected with via The Saltways, a film and animation agency, and their Small Charity Appeal Programme.

Indra Sinha

Pick an advertising agency, any agency. Walk to where the copywriters congregate and gently whisper the name Indra Sinha. Then stand back and watch.’

So it says on the Wikipedia page for Indra Sinha. Not for nothing did his peers vote him to be among the 10 best agency copywriters of all time. Now nudging the age when other writers often hang up their boots Indra’s still crafting great creative ads for some of the worlds most urgent causes.

Neil Sloggie

Neil Sloggie, author and founder of Fundraising Solutions, based in Queensland, Australia. Neil is one of the few truly international fundraising consultants roaming the planet.

George Smith

The late George Smith (he/him) wrote his first fundraising ad for Oxfam in 1962. In his twenties he was appointed European coordinator for a major-league American advertising agency and, in contrast, was elected as a local councillor in an inner-London borough. He formed the Smith Bundy direct marketing agency in 1973 and served as chief executive for 20 years. During those two decades his copywriting skills were applied to many diverse commercial direct marketing clients, yet fundraising was always a specialism. In 1990 he was awarded the UK’s DMA Gold Award for work on Greenpeace.

Between 1987 and 1993 George was chief executive of the International Fund Raising Group, responsible for the celebrated Noordwijkerhout conference and a growing number of events around the world. He was also a director of Burnett Associates Limited. His monthly articles in Britain’s Direct Response magazine were published in 1987 as a collection called By George. He became chairman of the UK’s Institute of Direct Marketing (IDM) in 1997 and is an honorary fellow both of the IDM and the Chartered Institute of Fundraising.

George Smith also wrote Asking Properly, Tiny Essentials of Writing for Fundraising and Up Smith Creek.

A note from SOFII: These articles were first published in a different era. They may contain words or themes that today we find inappropriate. SOFII has preserved the copy in our archive, without editing, in order to offer a true representation of the author’s contributions at the time.

Margaux Smith

Margaux Smith currently lives in Sydney, Australia, working closely with incredible clients at Flat Earth Direct, creating digital and direct mail campaigns with them to help change the world. This Canadian fundraiser misses her compatriots in London and Toronto, where she learned almost everything she knows, but is enjoying the Australian sunshine a little too much to leave any time soon.

Lyndi Smith

Lyndi Smith is author of Free Degrees and a RADA graduate who raised money to avoid student debt.

Matt Smith

Matt Smith (he/him) is director of transformation & innovation at THINK, a leading international consultancy dedicated to not-for-profit fundraising.  

After a period volunteering as a Childline counsellor, Matt knew he wanted to use his skills to develop the third sector. He began specialising in community and events and more recently has focused on fundraising innovation, product development and managing large, cross-team projects. 

Matt is all about creativity and has a love for problem solving – especially those challenges triggered by changes in technology or generational shifts.

Matt also spent five years in the private sector working for Morgan Stanley before moving into the charity sector. He has worked across a range of causes including Marie Curie, NSPCC and WaterAid.

Ally Smith

Ally Smith (she/her) is a freelance content writer for Fundraising KIT. With a background in politics, a stint in the start up world, and a landing in social innovation, she brings a unique perspective to tackling social issues with innovation, collaboration and community engagement.

Beate Sørum

Beate is a well known international public speaker, and she runs digital fundraising consultancy b.bold. The B represents her name, bold is how she tries to live and being bold is what she tries to help her clients to be.

Beate has more than five years of digital fundraising expertise, particularly working at the Norwegian Cancer Society, where she doubled the digital fundraising return amongst other things. You can find lots of posts about how she did this in her blog.

Richard Spencer

Richard helps organisations grow customer loyalty. Because commercially it makes sense.

Many organisations understand that it's important to grow loyalty, but don't know where to start.

Richard helps charities, membership organisations and social enterprises put in place the relevant tools and approaches to grow loyalty, giving quick wins and longer term solutions.

Richard has held senior positions at RSPB, Scope and The Children's Society and has been a trustee for three other charitable organisations. He is also on the steering group for the IOF Supporter Experience group.

Felicity Spencer-Smith

Felicity Spencer-Smith is Senior External Affairs Officer at the UK's Institute of Fundraising (IoF). She has specialised in communications for small international charities for the past few years. Felicity currently works with the fundraising community to represent them in media and in government, and shout about all the good work going on in the charity sector.

Reinier Spruit

Reinier Spruit has been in love with fundraising since 2001. Ever since, he’s kept trying to improve his own fundraising skills and those of others. He's also the founder of 101fundraising, the crowdblog on fundraising.

​Aditi Srivastav

I have been a fundraiser for just over a year, starting as a Major Donors fundraiser at Prince’s Charities and now as Supporter Retention & Development Coordinator at Plan UK. I’ve found that my background in Journalism and development studies makes me passionate about individual giving, audience insight and getting creative with the actual mailing pack! I’ve grown up in New Delhi and only moved to London 3 years back. My everyday motivation to raise funds comes from having worked with Street Children on railway platforms and people living in Delhi’s slums.

Michaela Staggl

Michaela Staggl I currently work at Kindernothilfe Österreich as a teamleader fundraising/marketing. Fundraising’s my professional world since I’ve finished university (Product Marketing and Innovation Management). I did my first steps at SOS Children’s Villages four years ago. And I’m still delighted to work as a fundraiser.

CAFOD and Blue State

Jack Steadman

Jack (he/him) is an experienced leader in product strategy, technology, engineering, and technical operations, both in-house and consulting. Currently, he helps non-profits and brands make sense of their data and build digital products that support one-to-one targeting and personalisation across channels. He was previously SaaS head of product, engineering director, architect, and developer.

H. Ryan Steele

H. Ryan Steele is an imaginative advancement professional whose early career has focused on stewardship and the donor experience. After completing the CASE Advancement internship program with the Kansas State University Foundation, he found his passion for the field of donor relations and joined the team at K-State as a resident in the inaugural year of the CASE North America Fundraising Residency Program upon his graduation from Morehead State University.

He now serves as the donor experience specialist for the Kansas State University Foundation. In this position, his focus is the donor experience and creating unforgettable stewardship experiences that enhance donor relationships with K-State.

Lyndall Stein

For four decades, Lyndall Stein has worked with organisations that are dedicated to fighting injustice and inequality, the liberation of South Africa, the rights of people with HIV/AIDS, people struggling with poverty and homelessness. She was brought up with refugees from Nazi Germany, those fighting the wicked apartheid racist regime in South Africa, and those who had to flee fascist dictatorships in Europe. The courage and resilience of refugees is a cause very close to Lyndall's heart. The human story is always the key element that builds love and compassion from others.

Peter Steinmayer

Peter Steinmayer is head of Face-to-Face at the Austrian Fundraising Association (Fundraising Verband Austria), responsible for all activities supporting face-to-face fundraising organisations and suppliers.

Per Stenbeck

Rachel Stephenson Sheff

Rachel Stephenson Sheff works at I.G. Advisors, a London-based strategy and management consultancy in the social impact space. She is the producer of What Donors Want (aka I.G.’s Roz from Frasier).

Christiana Stergiou

Christiana Stergiou, is a fundraiser, consultant, copywriter and blogger. She founded Scribbly Bark in 2009 to help nonprofit organisations raise more money for their causes.

Jay Love & Steven Shattuck

Jay Love, is the founder of eTapestry, and has recently launched Bloomerang, an online management system to help small- and mid-size nonprofits reach, engage and, most importantly, retain the commitment of the people who share their vision.

Steven Shattuck is vice president of marketing at Bloomerang, which helps nonprofit organisations to reach, engage and retain the advocates they depend on to achieve their vision for a better world. He is a contributor to Social Media Today, Search Engine Journal, The Build Networkand Business2Community. Steven has spoken at national and local conferences and is frequently interviewed by media outlets for his expertise in digital marketing.


Ben Swart

Ben Swart (he/him) is passionate about helping people and companies give their time, money and influence to things they care about.

He spends most of his time understanding what makes world class fundraising, then tries to help as many people as possible display those principles. Ben has worked in major giving, training and corporate fundraising – alongside some of the best fundraisers in the sector.

Having worked at the NSPCC for 17 years, he is currently an associate at Bright Spot Fundraising and is about to launch Bright Spot’s Consultancy.

Sonya Swiridjuk

A veteran of the Canadian fundraising scene, Sonya Swiridjuk, CFRE heads her own consultancy to help causes connect with their supporters to create change. Sonya’s clients benefit from her extensive charity-side and agency experience, as well as her savvy writing and wordsmithing. She also serves the sector as a long-time and passionate volunteer with the AFP Greater Toronto Chapter, The Resource Alliance, and CFRE International.

Fatima Talidi-Marrero

Fatima is Head of Individual Giving & Membership at Parkinson's UK. Fatima has over 20 years’ experience in the voluntary sector, having started her career at creative agencies WWAV Rapp Collins and Whitewater.  Fatima also worked for two charities before coming to Parkinson's UK - Leonard Cheshire Disability and Save the Children, as part of their individual giving teams. Fatima is a passionate fundraiser and leader. Her broad fundraising experience includes individual giving, membership, legacy marketing and supporter care.

Nicola Tallett

After over 20 years in fundraising, Nicola now leads Oxfam GB’s new audience focused strategy, and is responsible for ensuring that in their public activities, Oxfam listens and responds to the interests and focus of their supporters.  Her first charity role in 1993 was at World Vision and since then she's worked across UK and international charities for humanitarian and development programmes and medical and child-welfare causes. She was a founding trustee of AfricaCheck (Africa's first fact-checking organisation) and a trustee of Livability in honour of her sister who was a beneficiary of their services. In her spare time she unwinds astride her motorbike and tweets @nicola_tallett.

Steve Thomas

A fundraiser for over 40 years, Steve founded Stephen Thomas Associates (now Stephen Thomas Ltd or ST) in 1980. It was Canada’s first direct response fundraising agency working exclusively in the non-profit sector. His contribution to the sector has been recognised through many awards including Directors’ Choice Lifetime Achievement Award (Canadian Direct Marketing Association), Outstanding Fundraising Executive Award (AFP Greater Toronto Chapter) and an award from Amnesty International for 25 years of service.

Steve has been a volunteer boys’ basketball coach at local high schools for 28 years. He has taken Malvers Collegiate and Greenwood College School teams to the Finals. It’s a very different world from fundraising and why it’s his perfect hobby.

Stephanie Thomas

After working with an Atlanta-based nonprofit, I was eager to see how I could help even more good take over! I have been with Blackbaud for almost 10 years and specialise in best practices for fundraising, relationship management, eMarketing. Right now, I am working with organisations focused on peer-to-peer fundraising, like DIY fundraisers, crowdfunding, and connecting supporters to fun, digital engagement strategies.

R. Trent Thompson

R. Trent Thompson is an award-winning marketer and rare combination of strategist, creative, and marketer. He’s founder of Thompson & Company, a strategic brand, design, and communications firm working exclusively with nonprofit organisations. Using research, facts, and data, they blend expertise with innovation to empower nonprofit brands to realise their full potential.

When he’s not rebranding nonprofits, building fundraising or awareness campaigns, and speaking at industry conferences, he’s sharing snackable brand and marketing insights on his podcast “BADASSforGOOD.”

Jake Thornton

Jake Thornton is the founder of Fulfilled Fundraisers, an e-learning platform dedicated to helping fundraisers learn from experts in the field.

Karl Tischler

Karl is the founding director and resident idealist of Marlin Communications; a creative agency that provides the Australian not-for-profit and cause-related sector with a range of creative services. Marlin’s specialty is bridging the gap between fundraising and branding – helping each and every client to raise more funds and better articulate their brand position. His favourite quote, ‘Fear the time when Manself will not suffer and die for a concept, for this one quality is the foundation of Manself, and this one quality is man, distinctive in the universe…’ from John Steinbeck’s ‘Grapes of Wrath’, is the best indicator of his aspirations for how a fair and decent society should be (although he now realises that should read, ‘personself’).

Ina Toften

Director of communications and fundraising at WWF-Norway, Ina Toften has more than 25 years of experience in communications and eight years in fundraising. Having spent the past decade in leadership positions at WWF, prior to leading the FunCom-department, she served as project lead for the global campaign Earth Hour in Norway, establishing and implementing the campaign on a national level.

Before that, she worked in communications at NGOs and in the public sector. Ina holds a master’s degree in media studies from the University of Bergen, Norway.

Gerard Tonti

Gerard Tonti is the Senior Creative Developer at Salsa Labs, the premier fundraising software company for growth-focused nonprofits. 
Gerard's marketing focus on content creation, conversion optimization and modern marketing technology helps him coach nonprofit development teams on digital fundraising best practices.

Megan Townshend

Megan Townshend is a Corporate Partnerships Manager at Marie Curie, managing their partnerships with Pets at Home, Emma Bridgewater, Hotter and SPAR in the North of England. This is Megan’s first role in the charity sector after completing an internship in the Corporate Volunteering team at Macmillan Cancer Support. She has always been passionate about charity and loves to get involved; from cheering at events, taking on ridiculous challenges (VLM 2020 here we come!) to volunteering. She is very proud to have secured a place at IWITOT this year to showcase one of the many charity initiatives she admires.

Melanie Trabi

Sonia Triki

Sonia is problem solver and forward-thinking strategist. She has been working in the sector since 2011 first on the agency side, managing face to face campaigns, contracts and operation for clients such as WWF UK, BDCH, NDCS and many more. She then made the leap to charity which led her to contract for ActionAid in new products development. Shortly after she joined Christian Aid, she brought back DRTV and celebrity into the channel mix and managed budget and strategy for individual giving, church fundraising and digital marketing streams. Today Sonia is Head of Individual Giving and Legacy at Leonard Cheshire rebuilding the programme on the back of the rebranding; creating a new integrated approach to fundraising campaigns, launching innovative products and updating the legacy proposition. A proud Parisian, Sonia has always been passionate about politics, arts and raising money.

Sean Triner

Sean Triner is co-founder and director of Pareto Fundraising and Pareto Phone. He is based in Australia.

Sean says:
‘There is a barrier though, and a difficult one for many fundraisers. You need to talk to some donors.’

Andrew Troup

Andrew J. Troup is Director of Corporate Giving & Engagement Strategy at Blackbaud. In this role, Andrew helps organisations develop a comprehensive corporate giving & engagement strategy aimed at building authentic collaborative relationships with nonprofit partners, aligning philanthropy and engagement efforts with the core values of the business, fostering active executive support, designing programs that resonate with customers, attracting & retaining top employee talent, measuring impact, and leveraging technology to ultimately share a story of success using data, results, and a shared language. Andrew is also currently leading efforts toward mapping employee engagement efforts to measurable outcomes, and is participating in collaborative efforts to map overall employee giving and volunteering impact in relation to the Sustainable Development Goals.

When he’s not working on developing strategies and solutions that power the greater ecosystem of good, he can be found performing as a freelance artist in the New York metropolitan area. Andrew is regular tenor soloist with Musica Viva NY, a professional choir and nonprofit based in NYC driven by a desire to share the transcendent power of choral and instrumental music with audiences in New York City and beyond.

Reuben Turner

Reuben Turner is creative director of GOOD Agency. For (well) over a decade he's worked on fundraising, events, brand, engagement and integrated campaigns for charities across the sector. He believes that people, not charities, own good - and that our job is to inspire them to unleash it.

Richard Turner

Richard Turner (he/him) is director of fundraising at SolarAid. He returned to SolarAid in Sep 2021 having previously worked as their chief fundraiser from 2011 to 2016. Richard has over 34 years experience as a fundraiser at Oxfam, Farm Africa, Flora and Fauna International and ActionAid UK. He also has experience delivering fundraising training for charities around the world, to help them deliver on their missions.
 

Willis Turner

Willis Turner, senior copywriter at Huntsinger & Jeffer, Inc. Richmond, Virginia, USA.

Devon Rose Turner

I currently work for GEM Group for Education in Museums as Communications Manager whilst managing my freelance business.

I enjoy sharing big ideas and making meaningful connections both inside the arts sector and out! My blog is filled with museum-heavy travel posts, subscribe if that is your thing.

Jan Uekermann

Jan Uekermann is fundraising and community relations manager at RaiseNow and founder of the Major Giving Institute - Switzerland.

Daryl Upsall

Daryl Upsall (Spain)

President, Daryl Upsall International

Based in Madrid, Daryl has 38 years working with over 240 non-profits in 70 countries. Known for his leadership and innovation, pioneering digital fundraising a co-creator of face to face fundraising during the 1990s when leading Greenpeace International fundraising worldwide.

President of Daryl Upsall International – Consulting I Recruitment and the founder and co-owner of Spain's leading telephone fundraising agency, The Fundraising Company SL ,the face to face fundraising agency International Fundraising SL and the integrated social/media digital fundraising agency in Spain dgtlfundraising SL and more recently Italy. His Recruitment Division has successfully hired 742 positions for 260 organisations in 129 locations.

Daryl has spoken at conferences in 32 countries and writes for the leading non-profit journals. He is a Fellow of the UK Chartered Institute of Fundraising and former Vice-Chair, the Association of Fundraising Professionals.

Natasha van Bentum

Natasha van Bentum is a senior Canadian fundraising practitioner with a primary focus on legacies and bequests. She is project director of Give Green Canada, a project housed at Tides Canada. Natasha mentors and teaches a new generation of fund development practitioners through ‘Jumpstart!’, Give Green Canada’s open learning programme for conservation and environmental organisations across the country and available to all sectors. Natasha can be reached by emailvanbentum@gmail.com.

Erik Van Dorp

Erik van Dorp has over ten years experience in marketing management, marketing strategy and direct marketing, with a special interest in fundraising in the Netherlands and abroad. First as a fundraiser for WWF Netherlands and international, now as a Strategy Consultant building business plans and campaigns for numerous clients. Check out www.cervinomarketing.nl or www.cervinosocial.com

Rachel van Hoven

Rachel van Hoven is community fundraising manager at UK homelessness charity Porchlight

Veronica Parise & Vania Pavan

Veronica Parise & Vania Pavan

Veronica Parise (she/her) is an anthropologist specialising in international cooperation, sustainable development, core emergency, marketing, communications and fundraising, and environmental mainstreaming.

After working in the world of profit for several years at managerial and consultant level, she collaborated in environmental and human rights NGOs, and with some organisations as a fundraising specialist, such as UNICEF Italy. During her career she has spoken to thousands of donors, from cold prospects to legacy pledgers.

Donne fondatrici dell’antropologia sociale (Women founders of social anthropology - available soon in English) is her first essay, followed by a hybrid novel, Once Were Scuba Divers - which was given a Special Merit Mention in Premio Nazionale Narrativa e Poesia Alda Merini 2023.

She is now working on a new scientific project on fundraising. Veronica is a member of the Environment Committee in ANPIA, the Italian Professional Association of Anthropologists, focusing her interests on the anthropology of the seas.

Vania Pavan is a marketing and fundraising consultant. She has been an international relations officer for several governmental departments and the communication manager for Pubblicità Progresso, the leading social communication agency in Italy. She created the first online international library on PSA, linking all countries in a global network. In addition, she designs and coordinates web and multichannel projects. Thanks to her experience in the private sector, she can offer marketing and fundraising consultancy grounded in commercial acumen, proposing projects between for-profits and not-for-profits. She has worked with more than 50 not-for-profit organisations, including big international NGOs such as Greenpeace and Amref, while also directly coordinating small schools in Africa. Vania is coordinator of the editors and content writers of the Italian Fundraisers.

João Paulo Vergueiro

GivingTuesday Director for Latin American and the Caribbean Hub. PhD student in management, researching philanthropy. Board member of Fundação Amor Horizontal, NHR Foundation Brasil and Kibô-no-Iê. Former CEO of ABCR, the Brazilian Fundraisers Association. Holds a BA in public management and one in law, and a master degree in public management.

Joel Voysey

Joel has been managing fundraising programmes for more than 20 years, starting out at WaterAid, and then moving on to Amnesty International UK and VSO, before moving to senior roles in the UK Health and Social Care sector at United Response, Breast Cancer Campaign, and most recently as Director of Fundraising at two hospice charities. Currently freelancing, Joel loves exploring what makes fundraising tick in different organisations, and helping teams to problem-solve when things don't work as well as we would like. @joelvoysey if you want to say hi!

Leontine Vreeke

Leontine Vreeke is a biracial Dutch Surinamese singer, writer, key note speaker, member of the city council in Rotterdam with a passion for nonprofit and CSR who happens to enjoy working in sales and marketing in a tech environment. In the past she has worked for Oracle, Dell, ADP and she has had her own consultancy agency specialized in CSR and Sustainability. Currently she works for iRaiser as a sales consultant working in the Netherlands, Belgium and the UK enabling nonprofits to raise more money, more visibility and more awareness for their good cause.

Gemma Walder

Before I joined the charity sector, I never really thought about fundraising as a career path. One of my first experiences of fundraising was washing cars at a church fete when I was nine, with my dad telling me it was for the ‘greater good’. Personally I thought it was because he was punishing me for dripping ice cream all over his car a few weeks earlier. Frankly standing in a cold car park, covered in bubbles, washing other peoples cars, scarred me for life. Little did I know where life would take me.

After graduating from Roehampton University with a degree in history. I started as an intern at Arthritis Research UK. I then moved on to fundraising assistant at Global Charities, then became events co-ordinator at the Cystic Fibrosis Trust before becoming a regional fundraising manager. I have now just recently taken on the role as community development and fundraising manager at the Trust and I’m so excited to be a part of the change at this amazing and inspiring charity

Alfie Waldron

Alfie Waldron is a midweight copywriter and fundraiser at Open, specialising in mail, press and mobile communications.

Natalie Walker

Natalie is executive manager of events at the FIA.

Ali Walker-Davies

Ali has a geeky fascination for all things digital, having been Head of Digital Fundraising at Shelter and joining Open from Blue State Digital. She’s worked for clients like Google, the Labour Party and WaterAid and, at Open, is creating campaigns that deliver real results and bring about change. If you have an email journey, she’s on it.

Imogen Ward

Imogen Ward, CEO at Lessons for Life Foundation

Brock Warner

Brock Warner, CFRE is professor of ePhilanthropy at Humber College in Toronto, and manager of development at War Child Canada. Currently in Toronto. As a fundraiser, he is as dedicated to the ‘how’ as much as the ‘how much’. Connect with him on Twitter, @BrockWarner or on LinkedIn.

Mal Warwick

Mal Warwick is one of the world’s great fundraising communicators.

Mal is the author of How to Write Successful Fundraising Letters, second edition, and seventeen other books. He can be reached at mal@malwarwick.com or via www.malwarwick.com.

Owen Watkins

I accidentally became a Fundraiser in 2000, and since then, I have worked for both non-profits and the agencies that serve them.  Up until the end of 2017, I was the Chief, Fundraising Services for UNICEF in Geneva.  This role leads on Individual Giving, Digital Fundraising and Engagement, Emergency Fundraising and Fundraising content and assets for UNICEF, globally. This role was the culmination of a tremendously rewarding nine-year journey with UNICEF.

Before life in the non-profit sector, I was a buyer and negotiator for a global mining corporation, working in such varied countries as Angola, Belgium, Russia and the UK. 

My three sons are large, and keen rugby players, so I am often bruised and/or limping.

Kevin Waudby

Kevin recently founded a specialist consultancy called Good Innovation to help charities innovate successfully to deliver new income. Before that he worked for Cancer Research UK for 12 years, where he established and managed its substantial innovation programme.

Karin Weatherup

Once upon a time Karin was a youth worker before weirdly (her words) moving into commercial advertising. But her heart couldn’t take selling vegetable oil for too long so she joined the Muscular Dystrophy Group. Then she went to Burnett Associates, where she learned to love donors and treat them like proper people. Now creative director with Burnett Works, Karin has worked with 100+ charities, taking causes to heart and winning awards.

Robert Weiner

Robert Weiner is an independent consultant specialising in helping fundraisers make informed, strategic decisions about information technology. He has consulted for a wide variety of organisations ranging from volunteer and grassroots organisations to universities and international nonprofits. He is the co-host of TechSoup’s Technology for Fundraising forum and a frequent speaker on donor management systems and best practices in Development Operations. His web site is www.rlweiner.com, and you can contact him at robert@rlweiner.com.

Adam Weinger

Adam Weinger is one of the leading experts on corporate giving programs.

He’s the President of Double the Donation, the leading provider of tools to nonprofits to help them raise more money from corporate matching gift and volunteer grant programs. Double the Donation’s robust solution, 360MatchPro, provides nonprofits with automated tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts

Adam is a frequent contributor to many leading nonprofit magazines and blogs, including NonprofitPro, GuideStar, Nonprofit Marketing Guide, Top Nonprofits, Nonprofit.About.com and of course, Double the Donation’s blog.

Organisations looking to learn more about employee matching gift and volunteer grant programs should check out the resources the company provides which include lists of the top matching gift and volunteer grant companies.

Ralph Welch

Ralph Welch (he/him) has been leading fundraising and communications teams for over 20 years at ChildLine, NSPCC and Crisis UK. He currently works at Dogs Trust and talks about supporters… a lot.

Colin Wheildon

Colin Wheildon, journalist, designer and author.

Joe White

Joe White, president of Left Bank Consulting, is an international telephone fundraising consultant based in Toronto.

Larry Wilson

Larry Wilson is a senior writer at Grizzard Communications Group in the USA, where he is responsible for strategy and copy development of appeals and newsletters focused primarily on rescue missions nationwide. He has more than 25 years experience as a journalist, writing and editing copy for international nonprofit missions and relief and development organisations.

Sarah Wilson

Sarah is a Consultant with leading international consultancy THINK Consulting Solutions; a long-term supporter of SOFII and a champion for creativity and innovation in the sector. Before joining THINK, Sarah enjoyed over 15 years working in fundraising, strategy development and events including setting up the events and community fundraising programme and team at Battersea Dogs & Cats Home and being part of the fundraising teams at Breakthrough Breast Cancer and Shelter.

Rebecca Wilson

‘Fundraising isn’t what I do, it’s who I am.’

Rebecca cut her teeth in the charity sector 10 years ago as a community fundraiser. She now leads the Corporate Partnership team at Mencap and is passionate about making the UK the best place in the world for people with a learning disability live. In 2016, Rebecca volunteered for an NGO in Brazil’s largest favela, and was inspired to set up a UK charity to continue to support the communities where she lived and worked. Non fundraising interests include travel (when restrictions allow), music and festivals, Salsa dancing, learning Spanish. Fun Fact: She has been to Clown School.

Marva Wisdom

Marva Wisdom is a committed leader who profoundly believes in the importance of building inclusive spaces where we feel that sense of belonging. With this recognition and as a part of her journey, she established Wisdom Consulting more than a decade ago. She inspires her clients, whether local, national or international, with the tools they need to facilitate meaningful growth through promising practices in leadership, active engagement, equity and inclusion.

Marva holds a Master’s of Leadership from the University of Guelph and is a senior fellow at the Munk School of Global Affairs and Public Policy at the University of Toronto. She is a keynote speaker, lecturer, commentator, community-engaged-researcher and fundraiser working in the areas of leadership, equity and inclusion.

Roewen Wishart

Roewen Wishart joined Bush Heritage Australia, a nature conservation not-for-profit, in 2001. Until 2007 he was national fundraising manager and now specialises in major gifts. He is a member of the Fundraising Institute of Australia National Ethics Committee and a board member of Diplomacy Training Program, which provides human rights training for activists.

Tristan Woodford

Tristan Woodford is donor engagement manager at Greenpeace Canada.

Rob Woods

Rob Woods is an award-winning trainer who has spent more than 14 years in fundraising, searching for ways to raise more money, more easily. He started out as a major gift fundraiser at the NSPCC. As an independent trainer he has helped more than 4000 fundraisers. He is a tutor for the IOF Academy. His clients include Oxford University, Oxfam, Tate and UNICEF UK. @woods_rob www.brightspotfundraising.co.uk

Elly Woolston

Elly Woolston is managing director, DMS, UK.

Julia Worthington

Julia Worthington runs Amber Consulting for Fundraisers. Julia helps organisations increase their income through coaching for confidence and performance coaching. She loves working in the third sector, especially with smaller charities - the £1 million to £5 million organisations - because they are agile, creative and in touch with their community. Julia's first paid fundraising job was at The Railway Children where she worked closely with many rail industry companies building meaningful partnerships. In fact, her IWITOT presentation has been influenced by her time at Railway Children, specifically attending the Rail Safety Conference. Who would have thought that it would come in useful in 2020!

Gunes Yildirim

Gunes is an international fundraising consultant following her years of experience in Greenpeace and UNICEF. Her main focus area has been developing monthly giving acquisition & retention programs, as well as long-term fundraising strategy for NGOs in developing markets. Other than her international focus, she dedicates part of her time for development of NGO’s in Turkey and the region. She is the founder of Fundraising Okulu, a fundraising capacity building organisation in Turkey. She is based in Istanbul. Besides being a fundraiser, she loves blogging and training on fundraising.

Anna Zabow

Lizi Zipser

Lizi Zipser leads Blue State's global strategy & insights team, and global fundraising practice, ensuring all work is grounded in a firm understanding of audience attitudes, behaviours and societies. She’s been blending psychology and digital innovation to drive impact for over 17 years, working with clients including UNICEF, International Rescue Committee, The UN Refugee Agency, Plan International, Oxfam, Google, the NHS, Marie Curie Care and the Movember Foundation.

Lizi holds an MSc in NGO management from the Bayes Business School's Centre for Charity Effectiveness, specialising in marketing and fundraising. She studied social sciences at LSE, and has an MSc in cognitive neuroscience, where she explored how to harness our biases to improve the effectiveness of creative campaigns.

Tammy Zonker

Tammy Zonker is an envelope-pushing fundraiser, an inspiring international speaker and a powerful trainer in the discipline of transformational fundraising. In the past decade she has trained and led teams to raise more than $400M including the single gift of $27.1M described above. She moved to Detroit in 2008 motivated to fundraise in the most challenging economy in the U.S. and has turned those experiences into strategies and tools for creating transformational fundraising results in any economy.

Mike Zywina

Mike Zywina has 15 years’ experience in the sector as a fundraiser, consultant, senior manager and trustee. He created Lime Green Consulting in 2014.

Mike spends his time facilitating strategic planning workshops and delivering training for charities and social enterprises, and writing major funding bids, with a particular track record in securing Lottery funding.

As a fundraising strategy specialist, he helps organisations to develop a more sustainable funding base and prioritise the best income opportunities, by asking the right questions to bring structure to their planning and draw out the best aspects of their work.

Open

Open have been working with SOFII on IWITOT since 2012 and are a founding sponsor.  

We are a response agency that brings people together to change the world. We offer charities award-winning creative, strategic, and insights-driven services that make doing the right thing exciting, rewarding, easy, contagious and habit-forming. We get the right thing in front of the right people at the right time.

Athar Abidi

Athar Abidi (he/him) is head of social at Cancer Research UK. With over a decade’s experience in the charity sector specialising in digital and social roles at the British Lung Foundation, Age UK, The British Heart Foundation, Royal National Lifeboat Institution (RNLI) and currently at Cancer Research UK. Athar has worked on a huge range of campaigns, social activations and crisis communications challenges.

Kath Abrahams

Kath Abrahams is Director of Engagement & Income Generation at Breakthrough Breast Cancer. She joined from NSPCC where she had a number of roles including Development Director and also Campaign Manager on the FULL STOP Campaign. Before joining the charity sector, Kath ran London's Bloomsbury Theatre.

Noha Al Afifi

Noha Al Afifi (she/her) is the interim chief executive officer at Arthritis Action. She has over 18 years’ experience in marketing, communications and fundraising. Noha has worked across various sectors, including higher education, non-profits and healthcare, both in the UK and internationally. She is a trustee of National Voices, the Arthritis and Musculoskeletal Alliance, and a board member of the Chartered Institute of Public Relations.

Alexandra Aggidis

Alexandra Aggidis is Supporter Acquisition Fundraiser at Scope. Starting in the largely considered controversial world of F2F fundraising, she has worked in a number of fundraising roles from Corporate to Major Gifts, before returning to and specialising in Individual Giving.

Tom Ahern

Tom Ahern is considered one of the world’s top authorities on making donor communications profitable. He's written five well-received how-to books on the topic. He delivers dozens of workshops to eager audiences worldwide each year. His specialties: "donor-centricity" and applying the discoveries of psychology and neuroscience. He is also in demand as a copywriter. He's the busy pen behind one of America's most-admired hospital direct mail programs. He's authored dozens of capital campaign cases. And his bequest marketing efforts have seen unusual success. Ahern's recent clients range from SOS Children's Villages to University of Chicago to the International AIDS Vaccine Initiative.

Carol Akiwumi

Carol Akiwumi is a Social Entrepreneur with a passion for Stewardship and Diversity; helping individuals and organisations to unlock their potential in those areas. Carol is CEO of RAA Solutions (a creative fundraising and training consultancy), Founder of Money4Youth as well as Trustee and Fellow of the Institute of Fundraising (IOF). She is currently Project Director of the IOF Black Fundraisers UK (BF-UK) AVOCADO Program and served as the immediate past chair of BF-UK for five years until November 2017.

Tobin Aldrich

Tobin Aldrich is an international fundraising and non-profit marketing strategist, working at a regional, national and global level. He has worked with over 70 non-profits in over 40 countries across the globe to deliver a wide range of strategic projects.

Tobin has two decades of experience as a senior fundraising leader including roles as Director of Fundraising with WWF, Concern Worldwide, Sightsavers and National Deaf Children’s Society. In total, teams led by Tobin have raised over £500 million and recruited over one million new regular donors. He is currently principal partner at AAW Group

Paul Amadi

Paul Amadi is the Executive Director of Fundraising at MS Society. He brings with him two decades worth of experience and a strong track record of improving the performance at some of the UK’s most high profile charities including Diabetes UK, NSPCC, RNIB, Sense and Leonard Cheshire. Paul also served six years as a trustee of the Institute of Fundraising, including three as its Chair. He is Chair of the International Fundraising Congress and a Trustee of SeeAbility.

Shabby Amini

Shabby Amini (she/her) is director of fundraising and marketing at Medical Aid for Palestinians (MAP). She has a broad background in fundraising, communications and campaigning. Her experience spans financial institutions, fashion/publishing, and charities including Comic Relief, CARE International, WaterAid and Age UK. Shabby has been a board director for Greenpeace UK, a previous trustee for Freedom from Torture and is currently an advisor for Autograph, a gallery based in East London. 

Shabby is a former IWITOT speaker and returns for another year as one of our new voice coaches/mentors.

Kevin Amponsah

Philanthropy Officer at The Children’s Society (UK)

Jonathan Andrews

Jonathan Andrews began his career working in sales for Unilever. Since then he has led successful fundraising teams at Alzheimer’s Society, Age Concern and Action for Children. He is passionate about creating remarkable corporate partnerships and is now director of Remarkable Partnerships.

Mark Astarita

Mark Astarita OBE (he/him) was a Principal Partner at AAW Group and a former Chair of the Chartered Institute of Fundraising (CIOF). Widely known in the UK and internationally, Mark was involved in a variety of charities and public bodies. 

During his 14 years as Director of Fundraising at British Red Cross, he trebled the organisation’s income. Before he joined the Red Cross, Mark held posts as the deputy chief executive and director of fundraising at the National Deaf Children’s Society, including a period of time as acting chief executive. Throughout Mark‘s career he led teams raising over £1.5 billion for humanitarian causes.

He was regularly voted the most influential fundraiser in the UK, and was regarded as an inspiring non-profit leader and trustee. In 2015 Mark was awarded the Order of the British Empire (OBE) in recognition of his services to fundraising. Mark passed away in 2024, aged 64.

Danielle Atkinson

Suzi Attree

Suzi Attree is a corporate fundraising account manager at Helen & Douglas House, a children’s and young adults’ hospice in Oxford. She is a firm believer in the power of words and stories well told, the importance of emotions in how we make decisions, and in really listening to what donors tell us – and what they don’t say.

Holly Awcock

Holly Awcock (she/her) is a strategy director at Open. Holly is an Individual Giving specialist. She has run all manner of individual giving campaigns across both cause and prize led, and has launched multiple new regular giving products. In her role at Open, Holly loves learning each charity’s quirks, uncovering unique opportunities to inform strategies and big exciting campaigns. She’s a long-time fan of IWITOT, having been to many over the years, and is excited to be making it onto the stage.

Jane Bardsley

Chris Barraclough

Chris Barraclough began his career working with the late George Smith. As one of the UK’s leading copywriters his portfolio includes taking British Red Cross onto television, launching the innovative Heart Matter CRM programme for British Heart Foundation, traditional fundraising for Arthritis Research UK and digital advertising for WaterAid.

Frank Barry

Frank Barry, director of digital marketing at Blackbaud and blogger at npENGAGE, helps nonprofits use the Internet for digital communication, social media, and fundraising so they can focus on changing the world. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond.

Mike Bartlett

Mike Bartlett (MinstF) is a successful fundraising leader, consultant, mentor and trainer, with 20 years’ experience in the voluntary sector heading up high performing fundraising teams at regional, national and international causes. Mike has coached hundreds of professional and voluntary fundraisers in the art and science of high value fundraising, making strategic decisions, managing teams and donor communications. He is a regular speaker at fundraising conferences across the UK and Chaired the 2018 IoF Major Donor Conference. His sits on the IoF South West Committee as EDI representative and has been an IoF mentor for the last six years.

Bill Bartolini

William F. (Bill) Bartolini, ACFRE, Ph.D. is a well-known mentor, coach, educator, and counselor to those who raise philanthropic support for nonprofit causes. He has served on the international board of the AFP and has served as Vice Chair of the Board for Professional Advancement. He is a recognized AFP master teacher who presents annually at the AFP International Conference, Blackbaud Conference (BBCon), and for many other gatherings of development officers. Bill is currently the Senior Philanthropic Advisor at Wexner Medical Center and Health Science Colleges. He has held previous roles at George Washington University, Recording for the Blind and Dyslexic, Northeastern University in Boston and Kent State University.

Rachel Beer

Rachel Beer has worked as a direct marketer and fundraiser since 1995. She created NFPtweetup ­– a regular series of events to promote effective use of technology in the charity sector, which is now in its eighth year – and is well known as a fundraising expert, digital specialist and strategist for the third sector. She writes and speaks regularly on these subjects and is head of fundraising at an international development charity.

Nikki Bell

Nikki Bell MinstF (Cert) is an award-winning relationship fundraiser, #SocialCEOs Rising Star winner and international speaker from the north east of England. Nikki has worked with community, individual giving, telephone, F2F and corporate fundraising teams for charities large and small; responsible for growing and leading fundraising teams, developing strategies, and raising money through innovation and strong relationships with supporters and stakeholders. Having recently worked with the British Heart Foundation leading fundraising for the North East of England, Nikki works as a consultant and trainer with KEDA Consulting. With a passion for supporting and celebrating brilliant fundraising, Nikki sits on the Institute of Fundraising’s National Fundraising Convention board and organises the newest fundraising learning event, 'Pizza for Losers'. She also blogs at www.charitynikki.com and tweets at @CharityNikki.

Abena Bentum

Abena Bentum (she/her) is a dedicated fundraiser with over a decade of experience in the charity sector. As head of committed giving at Great Ormond Street Hospital Children’s Charity, she has played a key role in raising millions of pounds and expanding the charity’s supporter base to the largest it’s ever been. Previously Abena worked at various advertising agencies in London, where she honed her skill in blending creativity with data-driven insights for both commercial and non-profit clients. She is a passionate advocate for the power of regular giving.

Julie Berthoud-Jury

Julie Berthoud-Jury, PhD, is a fundraising consultant at Schomerus in Zurich, Switzerland, with a Diploma in Fundraising from Adrian Sargeant's AFP coursework. Julie is passionate about helping organisations use philanthropy to power growth and influence community change, and a firm believer in donor love. Previously, she worked as a major gift officer at Médecins Sans Frontières/Doctors without Borders Switzerland, and at the American Red Cross. As a committee member of AFP Global and SwissFundraisingDay, Julie loves to be surrounded by people who are passionate about their work and who think outside of the box.

Simona Biancu

Simona is a fundraising and strategic philanthropy consultant and trainer, as well as the founder and CEO of ENGAGEDin – an international consultancy. With more than 10 years of experience across the fundraising mix, Simona works with non-profit organisations both in Italy, where she currently lives, and abroad. She speaks at conferences, seminars and training at an international level. Simona is Vice-president of the Italian Association of fundraisers (ASSIF) and a member of both the European Fundraising Association (EFA) and European Lung Foundation. She is the co-author of the book Board in prima fila (2020), focussed on Board development, and the blog Welcome on Board, focussed on experiences in consulting with non-profits governance and development.

John Bird

John’s not a fundraiser, but has spent a lot of time building software solutions for fundraisers. He is General Manager of the Blackbaud Peer to Peer fundraising team, responsible for the Heroix and TeamRaiser platforms. Previously, he entered into the world of not for profit software with thankQ.

Jess Borham

Jess Borham is a Campaign Planner at telephone fundraising agency Pell & Bales. She joined as a fundraiser in 2008 raising thousands of pounds for charities including Cancer Research UK, British Red Cross, UNICEF and Barnardo’s; providing her with an excellent foundation to join the accounts team in 2010. She is now responsible for designing, implementing and developing campaign strategies across multiple clients to deliver the best possible income, lifetime value and supporter experience.

Georgia Bridgwood

Georgia joined MQ:Transforming Mental Health in January, tasked with designing and delivering their mass engagement programme. Previously she had roles at Breakthrough Breast Cancer and The Prince’s Trust. Georgia is passionate about using data intelligence and fantastic content in synergy to deliver a truly supporter-centric experience.

Adam Buckles

Adam Buckles is the Global Legacy Specialist for Amnesty International’s International Secretariat. His current role involves working with AI’s country teams to build and establish legacy programmes all over the world. Adam has over a decade of experience in all aspects of legacy fundraising, and has worked with large and small INGOs to increase their legacy income. He has a wife, two daughters and a dog called Juno.

Simon Burne

Simon Burne (he/him) has worked in the voluntary sector for a number of years, primarily in fundraising and marketing. He established ITDG’s (now Practical Action’s) fundraising operation in the 80s and was director of fundraising/marketing at Acorns Children’s Hospice, NCH (now Action for Children) and The Children’s Society. For eight years, he was a senior consultant with THINK Consulting Solutions. Simon was chair of the Institute of Fundraising from 2000-2003 and has written and spoken widely on both fundraising and marketing.

Ken Burnett

Ken Burnett is author of Relationship Fundraising and other books including The Zen of Fundraising, (Jossey-Bass Inc, San Francisco, USA). The Tiny Essentials of an Effective Volunteer Board and Storytelling can change the world, both published by The White Lion Press, UK. 

In 2021, he wrote and published a book about campaigning fundraising, The essence of Campaigning Fundraising in 52 exhibits and 199 web links.

Ken co-founded SOFII with his late wife Marie and served as a trustee before retiring from the SOFII board in 2022.

Sam Butler

Sam started as a street fundraiser in 2000, as a way of supplementing his acting career. He worked at Gift Fundraising for nearly ten years managing the London fundraising before joining St John Ambulance in 2012 where he currently holds the position of National Fundraising Manager.

Lucy Caldicott

Gráinne Callan

Gráinne has been fundraising since 2009 when she started at agency Total Fundraising in Ireland working with a range of charity clients. She then moved to London and worked for JustGiving before eventually joining the fundraising team at Amnesty International. She is currently working as Head of Supporter Recruitment at Greenpeace UK.

Diana Carolina Cano

Diana Cano es fundadora y directora de FUNDECISE, una organización sin fines de lucro en Costa Rica y Colombia que promueve el desarrollo a través de las ciencias, tecnología renovable e innovación (CTI). Apasionada por ver el desarrollo de la cultura de dar e invertir en proyectos sociales, en 2019 introdujo GivingTuesday a Colombia.

Lizzie Carter

Since joining CLIC Sargent three years ago, Lizzie has headed up the new business team, securing major partnerships with a combined value of more than £3m, including tie-ups with ITV Text Santa, Network Rail and Manchester Airports Group. For this and her commitment to the sector, in 2016 she was selected as one of Fundraising Magazine’s best 25 fundraisers under the age of 35. Prior to this, Lizzie worked at The Prince’s Trust with a variety of sectors including finance, retail and technology; developing innovative partnerships that engaged employees and changed lives.

Lucy Casey

Lucy is an Innovation Manager at Unicef UK where she develops and delivers new initiatives crossing all areas of fundraising and campaigns. Her background is in the area of innovation, both inside and outside of the industry, and has spent the majority of her career working within the banking sector on partnerships and projects with big tech giants of the likes of Google, Facebook and Cisco. She moved over to the charity sector to (save her soul and…) support the launch of Unicef UK’s new innovation team. Over the past few years she been a key player in the growth of the team as well as delivering a range of fundraising products to market. She is also one of the founding members of the Charity Innovation Network, a peer to peer network of innovation professionals from across the industry.

Serena Castiglione

Serena Castiglione has 20 years of experience in sales management and relationship management in the corporate and charity sectors. She started her career in the pharmaceutical industry where she led business development teams at global companies Abbvie and Novartis. In 2013 she moved to the charity sector where she specialised in corporate partnerships. She is currently Head of New Markets at the International HIV/AIDS Alliance where she leads on major giving fundraising.

Serena is one of the audition winners for I Want To Talk At That #IWTTAT and is being mentored by Julie Weston, ‎Director of Global Fundraising Hub at ‎Save the Children International.

Giles Pegram CBE

Giles Pegram CBE (he/him)

Drawing from an award-winning career in fundraising, Giles Pegram now shares insights as a consultant. You can find him at www.gilespegram.com

Gabriela Cervera

Gabriela is a development expert with a special interest in turning philanthropic visions into effective strategic giving. As an Advisor at I.G. Advisors, she has developed fundraising strategies from the ground up for complex multilateral organisations; supported clients to develop effective, fair and impactful funding approaches; and worked with corporate clients to conduct rigorous impact evaluations. Prior to I.G., she consulted for the Mexican Public Sector and led major gifts fundraising at international development charities ActionAid and IRC. Gabriela relishes opportunities to understand people’s interests, causes and passions, and values critical thinking, adaptability & communication.

Michelle Chambers

Michelle Chambers (she/her) has held roles at a range of charity and heritage organisations – including the British Red Cross and the Museum of London. Before joining the sector, Michelle worked for a UK fashion retailer.  

She has been responsible for most major fundraising activity streams throughout her career and is adept at developing fundraising strategy at overall and stream specific level. A consultant since 2005, Michelle has been Managing Director of THINK Consulting Solutions since 2015 – working with a range of clients around the world. 

Michelle combines strategic thinking skills with operational delivery, applying practical implementation to the creative idea. She is passionate about the importance of creating long lasting relationships between charities and their supporters and keeping the donor at the heart of fundraising thinking and practice.

Sinead Chapman

For most people, a career planning celebrity parties or publishing glossy magazines would have been a dream come true. But Sinéad was destined for better things – fundraising and east London, in a nutshell. And she’s never looked back, having clocked up close to a decade in the sector and its very best agencies.

Sinéad has recently moved to the country and is concentrating on becoming a proper grown up who drinks and shops less, and gardens more. Progress has been somewhat limited to date.

Lisa Clavering

Lisa is Anthony Nolan's newly recruited Digital Fundraising Manager, working across the fundraising department to support the teams to maximise their digital activity, to deliver a growing and engaged supporter base and grow voluntary income. She also leads on digital fundraising campaigns. Working in the sector since 2004, she has also held roles at Breakthrough Breast Cancer and Pell & Bales.

Alan Clayton

Alan works in the inspiration and creative business, for charities, non-profits and NGOs globally. He is a force for rapid and dramatic change and growth, with people power at the front of his philosophy. After a career in national charities, he spent ten years running a full service agency, then formed Revolutionise in 2008. Alan has worked with over 320 clients around the world. He specialises in pitch-winning creative insight and strategy, donor insight, emotional communication and motivation.

Alan is chairman of Alan Clayton Associates, Karat Marketing, the telephone fundraising agency in Dunfermline, Scotland and managing partner of the Inch Hotel and Inspiration Centre, Loch Ness.

Emily Collins-Ellis

Emily Collins-Ellis is a Fundraising & Philanthropy Advisor at I.G. Advisors, helping charities towards more effective fundraising, and donors towards more effective giving. Her experience centres on foundation and major donor fundraising, and her career has spanned the mental health, LGBT, Higher Education, youth and human rights sectors. 

Emily's twitter handle is @emmielouli. I.G.'s is @IG_Advisors.

Catherine Cottrell

Catherine Cottrell joined UNICEF UK as Deputy Executive Director, Fundraising in November 2012 where she is responsible for £80m+ voluntary income. Prior to this she was Group Head of Fundraising at the RSPCA from 2008 to 2012, where she led the creation and implementation of a new fundraising strategy bringing high growth in income from individuals and high value partnerships.

She joined the RSPCA following a long career in sales and marketing which began in 1994 with Haymarket Publishing after studying History at the University of Aberdeen and marketing as a postgraduate at the University of Strathclyde.

She later exhibited an interest in the not-for-profit sector working at Imperial Cancer Research Fund and then later as Marketing Director at King's College London leading the University’s national and international marketing activities.

Laura Croudace

A donor since childhood, Laura Croudace has worked in fundraising at the Vegan Society, the PDSA and Remarkable Partnerships. She is fascinated by emotions, stories and everything in between such as colour theory and philanthropic psychology. She now works as Partnerships and Engagement Manager at The Resource Alliance.

Sarah Crowhurst

Sarah is a Senior Digital Strategist at Open. She started out in youth campaigning and email fundraising at PETA UK, went on to manage multi-channel campaigns at Barnardo’s and Save the Children and subsequently managed email and digital fundraising activity at Plan International UK.

Sarah has been specially selected as a rising star of fundraising and will be mentored by Leesa Harwood, director of By The Waves.

Roland Csaki

Roland is Manager of Individual Giving Team, Global Development Centre at WWF (Hungary)

Jill Richens Dana Segal

Grahame Darnell

Grahame is an experienced fundraising and marketing consultant. He has worked in the charity sector for over nineteen years. Prior to that he worked in the marketing agency world with technology clients ranging from dot-com start-ups to Microsoft. Grahame had a strong career working at senior level for several big charities before becoming a consultant. In his consulting work he has developed winning strategies for charities of all sizes and cause areas. He enjoys working closely with fundraising teams, which helps him to maintain a contemporary approach. Grahame has solid experience across the fundraising mix with a particular specialism in corporates, trusts and major donors. Tweets @grahamedarnell

Bhavesh Dave

Having moved from publishing to the charity sector in 2005, Bhavesh has over 13 years of charity sector knowledge and experience. He started at the Stroke Association managing the London Marathon when Stroke Association were the nominated charity, his role has evolved over time and now he focuses on New Product Development within fundraising. With a keen eye for all things innovative, his role now supports the wider fundraising department to develop new products and ideas to help the charity generate new income and supporters... When he’s not burrowed away concocting new ideas or running focus groups he can be found watching football or planning his next trip away.  

Rebecca Davies

Rebecca Davies is director of fundraising for Médecins sans Frontières/Doctors Without Borders Canada.

Lily Davies

Lily Elizabeth Davies is Head of Philanthropy, Trusts & Special Events at Barnardos. She was previously part of the Executive Team at Chickenshed, leading Fundraising, Marketing, Communications and Social Enterprise Development. In her career, Lily helped to establish the first innovation team at Marie Curie and has previously held senior-level positions within top commercial brands. In work, Lily enthuses over behavioural science, actionable insight and business transformation. Outside of work she enjoys true-crime podcasts and RuPaul’s Drag Race. She is also a Board Member and Trustee for the Arthritis and Musculoskeletal Alliance. She can always be found on Twitter @tweetsfromlily.

Alex Day

Alex Day (he/him) is managing director at Big Give. Alex manages the relationships with the Big Give’s match funding ‘Champion’ partners, which include trusts and foundations, companies, (ultra) high net worth individuals and public funders. Alex has worked for a number of international development and humanitarian organisations including Tearfund and Medair. He also works on a part-time basis for Reed as their director of social impact and is vice-chair of Sand Dams Worldwide, an international development charity specialising in water conservation.

Paul De Gregorio

Paul de Gregorio Open’s Head of Mobile – via promotion to Client Services Director at P&B and a stint at NCH. 

Michael Dent

As Director of Fundraising, Michael oversees the Alzheimer’s Society’s fundraising strategy for voluntary and commercial income. He joined the Society in March 2016 from Macmillan where he spent 6 years as Director of Mass Market Fundraising. During this time he was responsible for substantially increasing the profile and income of Macmillan’s World’s Biggest Coffee Morning and introduced a range of new product launches including Sober October, Brave the Shave and Good Night In.

Michael is also a trustee for International Development Enterprise where he has provided governance and strategic support for the rapid expansion fundraising securing support from the EU, DIFID, Comic Relief, innocent, Coutts Bank and several philanthropic donors.  He has a Business Studies degree and an MA in marketing from the University of Portsmouth. In 2008 Michael was named Fundraiser of the Year by the Institute of Fundraising.

Cam St-Omer Donaldson

Cam St Omer-Donaldson (she/her) is head of engagement and relationships at Fundraising Everywhere. Cam began her fundraising journey as a telephone fundraiser, then joined the British Red Cross and held many positions during her 7+ years with the charity. Cam is most proud of her ability to consistently challenge the status quo, and hopes wherever she goes she leaves nothing the same. She has been part of the organising committee at Charity So White and co-hosts Uncharitable, the UK sector conference on anti-racism and philanthropy. 

Cam is a former IWITOT winner and returns in 2024 for another year as your IWITOT host. 

Teri Doubtfire

Stephanie Drummond

Stephanie Drummond is the Student Fundraising Manager for The Children’s Society. She joined The Children's Society’s regional fundraising team in October 2012, after Graduating from Sheffield University. Having studied Health care and Development Economics she was motivated to work for a children’s charity after learning how austerity impacts on society and the wellbeing of children. During her role as Chair of Sheffield University RAG committee she caught the ‘fundraising bug’ and luckily has never recovered.

Amy Eisenstein

Amy Eisenstein, ACFRE, has been a development professional and fundraising consultant for more than 15 years. She has helped small and large nonprofits alike raise millions of dollars through major gift and capital campaigns, board development, annual fund campaigns, direct mail and planned gift solicitations.

Sally Falvey

Sally is the Head of brand and content at JustGiving, the world’s most trusted online fundraising platform. She’s passionate about helping charities use the latest technology to be more efficient and raise more money. She has worked with online businesses for over 10 years, specialising in content and communications.

Derrick Feldmann

Derrick Feldmann, the President of Achieve – a creative research agency, leads research efforts through the Millennial Impact Project, as well as the implementation of MCON. He is the co–author of Cause for Change: The Why and How of Nonprofit Millennial Engagement and remains a sought-after speaker on the latest trends in fundraising, online engagement and Millennials. Derrick writes and contributes regularly forPhilanthropy News Digest of the Foundation Center and the Huffington Post IMPACT channel. He is a member of the Leadership Faculty of the Points of Light Corporate Institute and a guest lecturer for the School of Environmental Affairs at Indiana University.

Alice Ferris

Alice Ferris, MBA, CFRE, ACFRE has over twenty years of professional fundraising experiencespecializes in strategic and development planning, board development, annual giving, nonprofit operations and public broadcasting hosting, and is a two-time honoree as AFP-Northern Arizona Fundraising Professional of the Year. Alice chairs the ACFRE Credentialing Board and also serves on the CFRE International Board., Alice has served on a multitude of nonprofit boards over the last 15 years, including 8 years on the AFP International Board. Alice is an AFP Master Teachers and has presented throughout North America.

James Fletcher

James Fletcher (he/him) is chair at the KFC Youth Foundation. The KFC Youth Foundation creates opportunities for young people that inspire and empower them to take control of their lives and make positive change for a positive future. James is also a trustee at John Lewis Partnership’s Golden Jubilee Trust and a senior major gifts fundraiser at Oriel College, University of Oxford – where he works with some of the college’s most significant and impactful philanthropic relationships.

Gemma Ford

Gemma Ford (she/her) is a corporate partnership development manager at Action for Children. She has been working in the charity sector for six-years, starting her career on the Charityworks Graduate Scheme. In her spare time, Gemma volunteers for The Brain Tumour Charity as an involvement champion. She also loves spending time by the sea, reading and playing badminton.

Gemma is one of IWITOT 2024’s new voices. 

Laura Fredricks

Laura Fredricks is a multi-million dollar ASK-maker who, as Founder & CEO of THE ASK©, teaches nonprofits and philanthropic professionals how to confidently, willingly and successfully ask for charitable dollars. Fredricks is today’s leading authority on “How to A$K© for Money – and More of It!” She has helped hundreds of organizations worldwide raise multi-millions through her unique approach to fundraising. She is author of “THE ASK: How to ASK for your Nonprofit Cause, Creative Project and Business Venture.”

Rob Gethen Smith

Rob Joined Blackbaud in June 2016 in a new role to help Charity customers make the most of their technology investments, as well as to advise on best practices, data and technology strategy, and trends in the sector. Prior to Blackbaud, Rob has worked as CIO at Anthony Nolan, Southbank Centre, Tate and Macmillan to deliver joined up business and technology strategies and lead change programmes. Before this, his first role in the non-profit sector was as Head of Fundraising Services at WWF-UK. An aeronautical engineer by background, both in the British Army and also the private sector, Rob takes a keen interest in how technology can enable organisations with a strong social purpose improve how they work. An MBA from London Business School underpins his technical approach with sound understanding of business strategy and commerce

Dani Gonzalez

Dani directed an Online Marketing and Communications agency before joining Save the Children Spain to lead their Digital team. He then moved on to be the European Director of Business Development at Change.org. Five years ago, he founded dgtl fundraising, an agency working in direct donor acquisition online. They currently have offices in Madrid and Rome.

Lucy Gower

Lucy Gower is the innovation and development manager in the NSPCC's child protection and consultancy team.

John Grain

With nearly 30 years experience of direct fundraising, John has held senior posts in within Oxfam and Practical Action, and was Director of Fundraising for Western Europe for Habitat for Humanity International. He founded John Grain Associates (JGA) in 2004 since when he has worked with clients large and small to develop innovative, sustainable and long-term individual giving programmes. He is a passionate advocate of permission based, ethical fundraising with an emphasis on understanding our donors and how best to deliver an inspiring and motivating experience for them with every interaction they have with charities. He led the recent Commission on the Donor Experience’s project into Thanking and Welcoming and last year launched the Secret Giver, the sector’s most comprehensive mystery shopping and competitor benchmarking programme.

Chloe Green

Chloe Green is a copywriter, digital strategist, and political comms specialist living in south east London. Before joining the lovely team at Forward Action as Head of Creative, Chloe was Social Media Manager for the Labour Party during Jeremy Corbyn's leadership. She spends her spare time supporting European Labour parties to get up to scratch on digital election campaigning, helping the parties of Ireland, Netherlands, Austria, Denmark and Sweden. Chloe earned her chops in the charity and not-for-profit sector with Anthony Nolan, St Mungo's, and NUS.

Tracy Griffin

Tracy joined Shelter in 2011. Before that she was Head of Community and Corporate fundraising at NSPCC, integrating ChildLine with NSPCC. Prior to that she worked for Save the Children in senior community, corporate and media roles. She is a trustee of Action for Children since June 2015.

AAW Group

AAW Group have been an IWITOT sponsor since 2022.

AAW Group are problem solvers for the charity and not for profit sector, working with individuals and teams to co-create organisational, operational solutions – whether that is in the context of income generation, internal and external engagement, digital transformation or the recruitment of people. We offer services in executive search, interim placement and senior manager recruitment. We also provide a range of support to candidates.

Raquel Gutiérrez Kuikman

Licensed in Psychology with further studies in business (MBA), Raquel has a mixed professional background coming from the private sector (publishing). She later moved on to the non-profit sector and for the last 12 years she has led The Fundraising Company, a leading provider in telephone fundraising in Spain. Raquel has developed multiple recruitment and stewardship campaigns that have allowed various organisations to grow successfully, maintain a steady flow of income, and keep an optimum quality donor base. 

Casper Harratt

Casper is Head of Marketing at Blackbaud Europe and is responsible for leading a team of eight marketers, encompassing all B2B marketing disciplines across Blackbaud Europe's full product portfolio.. He joined Blackbaud in 2012 and previously worked for ethicTrade. He has a particular interest in Street Kids Direct and Compassion UK and is also currently a school governor.

Andy Harris

Catherine Harris

Catherine is a Corporate Fundraiser for Above & Beyond, the charity for Bristol’s Central Hospitals. Her fundraising career has included working in higher education consultancy and volunteering at Hope and Homes for Children. Prior to starting her career in fundraising Catherine was an airhostess at British Airways and spends all of her spare time doing up her new house which is taking longer than first thought!

Catherine is one of the audition winners for I Want To Talk At That #IWTTAT and is being mentored by Lucy Caldicott, CEO of UpRising.

Teva Harrison

Leesa Harwood

Leesa began her career in the charity sector in the USA with the March of Dimes and then the American Cancer Society.  Returning to the UK at Business in the Community she brokered relationships between the corporate and community sectors.  Following a period as Head of Community Fundraising at Save the Children and then Head of Fundraising at the Dartington Hall Trust she joined the RNLI in 2009 as Head of Engagement.  Now, as Director of Lifesaving and Fundraising she leads the lifeboat, lifeguard, drowning prevention, education and flood rescue teams across the UK and Ireland as well as accountability for all fundraising activity.

Leesa lives in Dorset with her husband and their rescue dog from Kabul, Afghanistan, Moosh.  She is a keen but slow runner aiming to complete her third and fourth half marathons in 2018.

Robbe Healey

Roberta (Robbe) A. Healey, MBA, NHA, ACFRE has practiced philanthropic fundraising and non-profit management for more than 35 years. She is Vice President for Philanthropy of Simpson Senior Services as well as a founding member of Aurora Philanthropic Consulting. She has served numerous faith based organizations as Chief Development Officer. A Rotarian, she is President of the Rotary Club of Greater West Chester Sunrise in West Chester, PA. A sought after international speaker and presenter, she is an AFP Master Teacher and has been designated a Faculty Star by the Council for the Advancement and Support of Education (CASE). She is the 2013 recipient of the AFP International Barbara Marion Award for outstanding leadership.

Tom Hodgson

After graduating with a masters in marketing, Tom learnt the key aspects of the DM world working in creative agencies before joining the Individual giving team at RNIB, where he played a leading role in the launch of the RNIB lottery. Tom is now working at Sightsavers as the Retention Manager. Over the last two years he has been privileged enough to visit programmes in Uganda and Zambia seeing first-hand the difference Sightsavers are making to combat avoidable sight loss. Tom is passionate about the third sector, and strongly believes in the changes we’re making for the better. @hodgson83

Lizzi Hollis

Kathryn Holloway

Kathryn started out in the charity sector processing donations at the BUAV in 2005, then became responsible for supporter care, database management and direct marketing activity. She joined Friends of the Earth in 2010 and now heads up the Individual Giving team, responsible for leading the team’s efforts to maximise income through engaging fundraising methods.

Julian Holmes-Taylor

Eifron Hopper

Eifron has worked in the charity sector since 1993. Though he specialises in legacies, he has experience in a wide range of fundraising with both large and small charities. He has worked in legacies at RNIB and is currently Legacy Manager at the RNLI. Eifron is also a regular conference speaker and mentor.

Charlie Hulme

Charlie Hulme is managing director of DonorVoice. He helps charities uncover what, of all the things they do, improves the strength of relationships  and what is harmful. Partners see a massive improvement in performance, value and retention.

Voted top speaker at the Institute of Fundraising’s National Convention in 2013, he writes frequently for SOFII, 101fundraising, the Institute of Fundraising and many others.

Tim Hunter

Tim Hunter is Director of Fundraising at Oxfam GB. In this role he leads a team mobilising £100 million a year to support the goal of a world free from the injustice of poverty.

Prior to joining Oxfam, he was International Fundraising Director for UNICEF, based in Geneva, for 5 years. During this period UNICEF's private sector income grew strongly to $1.5 billion. He led a global fundraising team operating in more than 50 countries and working with flagship corporate partners. Prior to UNICEF he worked for a number of high profile UK non profits including Shelter - the National Campaign for Homeless People and the NSPCC, where he played a central role in the highly successful FULL STOP Campaign.

A regular speaker in the non-profit sector, he has also been Chair of the International Fundraising Congress, which held annually is the largest global event for fundraising and development. Tim is a graduate of the London School of Economics.

Ikhlaq Hussain

Ikhlaq is currently head of major gifts at Orphans In Need. Ikhlaq was included in Fundraising Magazine's Top "25 under 35" fundraisers for 2018. He is also a trustee of Mind in Harrow and a board member and trainer for the Institute of Fundraising (South East & London). Ikhlaq is a columnist for Third Sector Magazine and his articles have featured in Charity Times, UK Fundraising and SOFII.

Ikhlaq has been specially selected as a rising star of fundraising and will be mentored by Ken Burnett, founder and managing trustee of SOFII.

Adil Husseini

Adil currently leads the fundraising and marketing activities of the DEC. His previous roles have included Head of Marketing & Communications at Islamic Relief, Producer at Time Lapse Media, and Associate Producer at European Broadcast Ltd.

Amy Hutchings

Amy is a Senior Creative Planner at Open. Having cut her teeth in DM at charities including NSPCC, VSO and Orbis, Amy discovered her passion for copywriting and joined Open’s creative team. After a few years writing everything from organisational propositions to OOH ads for some of the sector’s biggest charities, Amy found her way into the planning team – where her mix of left and right brain skills help her deliver innovative fundraising ideas that get a response. Amy’s time outside of work is taken up by her 10 month-old-daughter, her passion for plants and a novel that might be finished… one day.

Joe Jenkins

Joe currently leads the vision for engagement at Friends of the Earth, bringing together all the ways people get involved across all channels. Previously Joe has led fundraising strategy at RNIB, and worked with a diverse range of large NGOs through the telemarketing agency Pell & Bales.

Maria Ros Jernberg

Mandy Johnson

Mandy Johnson is the UK Director of Partnerships for Change.org where she works with some of the UK's most innovative charities and agencies. Mandy originally qualified as a Tax Consultant with Deloitte but changed careers in 2009, taking her first role as a fundraiser. Since then, Mandy has worked for a variety of charities and completed a Masters in Fundraising and Marketing. 

Tain Joliffe

Tain is an experienced Strategy Director and Founding Partner of We are Citizen. She has been working with the charity sector for fifteen years, for a diverse range of organisations and an equally diverse number of causes. Charities such as the RSPCA, The Brooke, MS Society, NSPCC, Save The Children and Unicef have benefited from her problem-solving, people-centred and creative strategising.

Simone Joyaux

The late, great Simone P Joyaux, ACFRE was described as ‘one of the most thoughtful, inspirational, and provocative leaders in the philanthropic sector’. A consultant who specialised in fund development, strategic planning and board development, Simone guided countless organisations and professionals during her many years of consulting and coaching, teaching and writing. She taught in the graduate programme for philanthropy at Saint Mary’s University, in Minneapolis, USA. Her books included Keep Your Donors, Strategic Fund Development and Firing Lousy Board Members. As a volunteer, Simone founded the Women’s Fund of Rhode Island, a social justice organisation. Simone and her life partner bequeathed their entire estate to charity. You can find more of Simone’s writing in SOFII’s Simone Joyaux archive, here. 

Lara Joyce

Lara Joyce is the National Campaigns Coordinator at the Irish Cancer Society helping organise large fundraising campaigns implemented across the country. Before moving to Ireland, Lara worked at Sussex County Habitat for Humanity in Delaware, building affordable homes for families and then continuing that work in Massachusetts at Habitat for Humanity Metrowest/Greater Worcester. Originally from Massachusetts, Lara moved to Dublin in 2014 to pursue her Masters of Geography at University College Dublin. Outside of work Lara plays rugby for the Swords Women’s Rugby team.

Becki Jupp

Becki has been a fundraiser for 15 years, across a number of charities, both large and small. She is currently Director of Individual Giving at Sightsavers and responsible for raising £30 million across a range of activities from events to legacies, in a number of countries. Before Sightsavers Becki spent several years managing the supporter recruitment programme at WWF-UK, and moved on to set up their Innovation function. She has also worked with the Alzheimer's Society and the Princes Trust. Becki joined Sightsavers in July 2012 and during that time regular giving recruitment has risen by over 400% and expanded into two new countries. The latest appeal for the organisation kicked off in October 2014 with a £30 million global target to deliver one million sight restoring operations

Dr Susan Kay-Williams

Anthony Keating

Colin Kemp

Colin came to the sector via a business and financial services career, bringing interests in international development and fairtrade. Manage a talented team delivering legacy, individual giving and digital marketing with a combined income of £35m. Proud to have inherited the Nets campaign and excited about the what’s next for fundraising at Christian Aid.

Aline Reed & Ken Burnett

Aline Reed is a freelance copywriter and creative. She worked for fourteen years at Bluefrog, a London-based agency that specialises in fundraising, where she progressed from copywriter to creative director. She has written fundraising campaigns for all kinds of organisations – charities, museums, galleries and universities. Her work has successfully run internationally in the Netherlands, US, Australia, Ireland as well as the UK. Away from fundraising, she writes book reviews for the Sunday Express and blogs about books and travelling.

Ken Burnett is author of Relationship Fundraising and other books including The Tiny Essentials of an Effective Volunteer Board (The White Lion Press Limited, London, UK) and The Zen of Fundraising, (Jossey-Bass Inc, San Francisco, USA). Ken is also SOFII’s managing trustee.

Gary Kernahan

Gary is Head of Regional Development at Muscular Dystrophy UK responsible for the UK-wide community fundraising and supporter services functions. He joined the charity in 2009 and has significantly grown the department's income and supporter base. He has experience developing volunteer fundraising at Cancer Research UK and the National Autistic Society. Gary is also the Vice-Chair of the Institute of Fundraising in Scotland, Chair of the Scottish fundraising conference and a member of the Rogare advisory panel.

Andy King

Andy King (he/him) is the director of Fireside Fundraising. He is an award-winning storyteller and his passion is helping charities tell their most important stories to those with the power to change the ending. This has led him to kickstart corporate partnerships programmes from a standing start to a value of £450,000 per year in 18 months. He has also transformed existing approaches to go beyond ‘logo-led’ fundraising with St. John’s Ambulance and UNESCO. 

Andy is a former IWITOT speaker and returns this year as one of our new voice coaches/mentors.

Karry Lau

Karry Lau (she/her) is a direct marketing manager at St John Ambulance. She is a communications professional with a passion for storytelling. Formerly an award-winning journalist in Hong Kong, Karry transitioned into a communications lead role, working in organisational development for a non-profit organisation. After moving to the UK, she now focuses on fundraising. At St John Ambulance, Karry uses her expertise to empower the charity to harness the power of storytelling, creating impactful direct marketing campaigns that drive donations and engagement, amplifying their life-saving missions.

Jane Leaver

Joshua Leigh

Josh Leigh (he/him) is director and digital fundraising Specialist at Hynt. With over a decade’s experience in digital and offline fundraising, campaigning and activism, Josh Leigh has helped non-governmental organisations (NGOs) raise millions in financial support and connect countless people with the causes they care about. He now runs a digital marketing and fundraising consultancy called Hynt, where he works with amazing organisations and purpose-led brands to do the right digital things. 

Josh is a former IWITOT speaker and returns in 2024 for another year as your IWITOT host. 

A J Leon

AJ nomads around the world and makes things happen. He is a writer, designer, photographer, entrepreneur and humanitarian that has initiated social projects all around the world. He is the author of The Life and Times of a Remarkable Misfit and publishes articles at Pursuit of Everything about living with intention, doing work that matters and changing the world. He is also an Honorary Fellow at the Shakespeare Birthplace Trust.

Peter Lewis

Peter Lewis is Chief Executive of the Institute of Fundraising. His role involves responsibility for the overall leadership and management of the IoF, making sure the Institute delivers against the organisational objectives set by our members in the most effective way possible. Peter Lewis’ previous roles include Chief Executive of London Voluntary Service Council; he has worked for Crisis, acted as CEO of the London Cycling Campaign and held a senior role at the Greater London Authority.

Craig Linton

Craig Linton has over 15 years’ of fundraising experience across a number of disciplines and sectors. He currently works at Amnesty International where he advises colleagues across Europe on their individual giving fundraising and helps them prepare investment proposals. He also spends a day a week on outside consultancy and research projects. His specialisms are relationship fundraising and providing a great donor experience. He is a member of the Institute of Fundraising Convention board, on Rogare’s advisory panel, a contributing editor to SOFII.org and a trustee of Thames Hospice.

Fiona Lishman

Fiona graduated from UCL with a BA (Hons) in Linguistics in 2001. She has worked agency-side ever since, across B2B, commercial and fundraising sectors. The last 7 years have been spent in fundraising specifically and she has worked at agencies including Bluefrog, Domain London and KitcattNohrDigitas. As Head of Client Development at On Agency, Fiona is responsible for business development, running pitches, managing a team of account handlers and is involved in the day to day running of accounts including the Stroke Association, Motor Neurone Disease Association, NSPCC and Plan UK. Fiona joined On in April 2013 and loves the perks of being by the seaside whilst also enjoying the culture of a London agency.

Sandra Luther

Sandra Luther is the customer success manager of online and event fundraising solutions at Blackbaud Europe. Specialising in digital strategy and online event fundraising, she is an enthusiast and advocate for leveraging technology to support successful integrated fundraising strategies.

Nick Marsh

A fundraising professional with over 15 years experience in the sector managing large and extensive programmes in both the UK and internationally. Nick's previous roles have included Founder of Street Academy, Head of Individual Giving at Shelter and roles at Christian Aid, InspirAction and Amnesty International.

Rebecca Mauger

Tahera Mayat

Tahera Mayat is Social Media Manager at Harrison Mann digital marketing agency. Her role is facilitating #CharityHour, which is a weekly themed Twitter chat (Wednesdays 8-9pm). As host of #CharityHour since its inception in February 2014, Tahera grows the hour, learns from and engages charity professionals all the while connecting with organisations and individuals across the sector.

Alison McCants

Alison McCants is a fundraiser with a passion for charities. Currently Alison is Direct Marketing Manager at The Brooke, a leading UK charity dedicated to improving the lives of working horses, donkeys and mules (all views are her own). She is a member of the Institute of Fundraising (IOF) in the UK and holds a Certificate in Fundraising Management MInstF(Cert) from the IOF.

Louise McCathie

Louise has acquired a wide range of experience during her 14 years in the charity sector. First at the National Institute of Conductive Education, then ChildLine and in more recent years leading the British Heart Foundation’s Central England events team before moving to Mencap, as Fundraising Manager for the Midlands, helping to organise several high-profile national campaigns. Her broad experience stood her in good stead for her current role of Director of Fundraising at Birmingham Children’s Hospital where she has forged productive long-term partnerships and in doing so raised both the profile of the Hospital and led her team to triple fundraising income. 

Alex McDowell

Alex McDowell is the NSPCC’s Head of Legacy and Tribute Fundraising and Chair of the Remember a Charity campaign. His fundraising career has included roles in the higher education sector, direct marketing, and community fundraising as well as serving as Head of Fundraising at The Shakespeare Hospice in Stratford-Upon-Avon.

Helen McEachern

Helen McEachern was appointed fundraising director at ActionAidUk in November 2011. She has worked at ActionAid International since 2004 holding the roles of international director, fundraising and communications. Before that she worked for Greenpeace International as a fundraising manager.

Erin McGuire

Erin McGuire is Associate Director at the SickKids Foundation.

Erin has been working in the events and food and beverage industry for over 15 years. She completed her degree in Europe and executed events in Switzerland, Dubai, and England before returning to Canada to put down roots. Upon her return to Vancouver, she worked on the social programming for TED Conferences in Canada, the US and UK before starting her own events and catering business. In 2012, she relocated to Toronto where she worked with brands like Budweiser and the Toronto Maple Leafs, planning events and mastering remote event execution.

Erin pivoted into the non-profit sector when she joined the Special Events team at SickKids Foundation in 2015. The Foundation supports Canada’s largest and most prominent children’s hospital, and since joining, she has planned everything from 20km walks to black tie galas to charity sports tournaments. Now the Associate Director of Special Events, Erin oversees a portfolio of five charity events annually, which raised over $4.3M in 2019.

Andrea McManus

Andy McSorley

Andy is the former Head of Standards and QC for HOME Fundraising with over a decade’s experience in telephone, street and door-to-door fundraising. A passionate fundraiser since his first professional fundraising call way back in 2006, Andy has since: managed a 150 staff call centre; ran a 2-Step Street team across London; and at HOME supported thousands of D2D fundraisers. Over the years Andy has enjoyed leadership roles in innovative campaign management, training and fundraiser development and delivering high quality fundraising campaigns. Day to day Andy oversaw HOME’s welcome calling programme, site management team, QC department and was HOME’s liaison to the Fundraising Regulator and the Institute of Fundraising. Andy believes in excellent fundraising standards, a strong cultural ethos and the power of a human connection made through F2F conversations. In a spare moment, it’s crosswords, quizzes, footie and trying to keep tabs on his kids!

Bryan Miller

After over 20 years working in commercial marketing and fundraising, including as Head of Strategy & Consumer Insight at Cancer Research UK, Bryan set up Strategy Refresh in 2009. Particularly well known for helping non-profit organisations integrate digital into their fundraising, campaigning, and communications strategies, he works with organisations world-wide including International Committee of the Red Cross, RSPCA, Save The Children, Shelter, and the International Society of Nephrology.

Lucy Minshall-Pearson

Lucy Minshall-Pearson (she/her) is a special events manager at the Natural History Museum (NHM). She develops and delivers impactful events to deepen relationships with supporters, inspire greater engagement with NHM activities and maximise income. While Lucy has spent most of her career in the museum/visitor attraction industry, she also worked at St John Ambulance as their events and experience manager delivering events for their Philanthropy, Corporate Partnerships and Trust and Foundation team.

Tanita Mistry

Tanita has been working in the charity sector for eight years, after finding her love of fundraising while volunteering for a local hospice. Working with a range of different supporters, Tania has met some amazing people and worked on great campaigns! She loves helping supporters reach their fundraising goals and celebrating their successes with them. Being able to be a part of the charity world and helping to make change in any way possible is something that fills her soul. Tanita believes that one step at a time, together, we can all change the world and she is proud to be a part of that.

​Liz Monks

Liz Monks has spent the last decade as Fundraising Director of Action for Children, Breast Cancer Campaign and most recently Alzheimer’s Society.

She is now Chief Executive of ‘Friends and Neighbours’, showing that fundraisers can thrive in the top job in a charity by bringing together a client and funder focus to leading an organisation.   

Rich Mullens

Joe Nicholson

Joe Nicholson (he/him) is Head of Copy at Consider Creative – where he’s part of the team that creates inspiring fundraising campaigns for some of the UK’s most well-loved charities. Prior to that, he worked in editorial, individual giving and community fundraising at Christian Aid – which involved everything from managing flagship appeals to cheering his voice hoarse at the London Marathon. Raising money for good causes has excited Joe for as long as he can remember. That’s why he’s so pleased to be speaking at IWITOT this year.

​James Nida

James Nida is the Account Planner at Listen. He has worked at Listen for three years and been actively involved in the development of several award winning campaigns. He recently travelled to Cameroon with UNICEF to see their work at first hand, an experience which has inspired him in his work across a range of charities.

Christopher Nield

Meredith Niles

Meredith Niles (she/her) is the chair of SOFII’s board of trustees. 

Meredith began her career in investment banking, working in New York, Frankfurt and London for Goldman Sachs. Meredith moved into the voluntary sector as an investment director at venture philanthropy funder Impetus Trust where she set up a fund focussed on reducing reoffending. After the fund was successfully closed, Meredith joined Marie Curie, initially to set up a fundraising innovation department, before assuming her most recent role as executive director of fundraising and engagement. 

Meredith is passionate about helping voluntary organisations thrive. She is especially committed to strengthening the voice of women and girls, and making a difference within the London community. Meredith has served as a trustee of Hestia Housing and Support, Toynbee Hall, and BookTrust and currently serves on the boards of Plan International UK, Trust for London, and the Charities Aid Foundation (CAF). She is a fellow of the Advisory Panel of Rogare, the fundraising think tank, and serves on the Chartered Institute of Fundraising (CIOF) Standards Advisory Board. She recently co-edited Change for Better, a book about how insights from behavioural science can be harnessed to create social impact. Meredith lives in London with her husband and their three sons.

Ben Nolan

Ben joined Labour last October to help them win the General Election. Based in Newcastle, he and his team are responsible for all membership recruitment, retention and offline fundraising. Before this he worked at Save the Children. He’s passionate about inspiring lots of people to give a little, to power great causes. Tweets sporadically from @obi_ben_n.

Damian O’Broin

Damian leads Ask Direct, a fundraising and direct marketing agency based in Dublin. He helps charities understand, inspire and connect with their donors so that they can raise more money to do more great work. He’s passionate about doing fundraising better, treating donors better all with the goal of making the world better. 

He is a regular speaker at conferences, probably spends too much time tweeting and occasionally finds time to write the odd blog… sometimes even about fundraising. 

Manon Oliver

Manon Oliver (she/her) is a partnership manager at Oxfam. She draws on over nine years of experience in the charity sector, combining her expertise in business development with a focus on major donor and trusts and foundations fundraising. Manon excels at building strategic relationships, crafting compelling communication strategies, and developing tailored proposals that secure high value funding.

Harry Owens

Harry has recently joined the UK Sepsis Trust fundraising team, and has been organising Challenge Fundraising events since his days at University. He believes strongly that the future of fundraising comes from offering donors first class care regardless of how they choose to support your charity.

Harry is one of the audition winners for I Want To Talk At That #IWTTAT and is being mentored by Lucy Edwards, COO of Open.

Matt Parkes

Louise Parkes

Louise joined the British Heart Foundation in March 2011 from Shelter, where she was also the Director of Fundraising. Louise has extensive charity fundraising experience gained over 18 years working for Help the Aged and Age UK, Cancer Research UK and the National Deaf Children's Society. She is a keen fundraiser who practices what she preaches and regularly runs and cycles for charity – including doing the London Marathon twice. Louise is a Trustee and Chair of the Fundraising and Marketing committee for the Dame Kelly Holmes Legacy Trust.

Fiona Pattison

Fiona Pattison is senior account manager in the mobile phone team at Open Fundraising. Fiona has worked in fundraising – charity and agency side – for seven years since leaving university.

Missy Penland

Missy Ryan Penland, CFRE, MPA is a nationally recognized development professional who brings over 17 years of development experience with large universities, colleges, hospitals, private schools, and social service organizations to Clemson University as the Senior Director of University Development. Before joining the team at Clemson University, she was the Vice President of FundraisingINFO.com and MaGIC, consulting and wealth screening companies. Missy discovered her passion for fundraising and the non-profit community during an internship at the Community Foundation of Macon, Ga. That led to graduate work and a job at the WK Kellogg Foundation. Missy is the past president of the AFP Greater Atlanta Chapter. On the international stage for AFP, Missy sits on a number of committees and sits on the AFP Foundation Board.

Stephen Pidgeon

Primarily, Stephen Pidgeon is a teacher and conference speaker. He is a trustee of the Institute of Fundraising, a consultant and visiting professor of direct response fundraising at the University of Plymouth. In over 25 years of agency life, Pidgeon has worked with nearly 200 national charities in the UK and overseas. He began his career in marketing at Observer Offers and set up the fundraising unit at Brann. In 1993 he founded Target Direct, which later became Tangible Response. In January 2014 Stephen was appointed to the board of trustees at international development charity VSO. He has been involved in the charity for more than 40 years.

Lesley Pinder

Valerie Pletcher

Valerie Pletcher, MinstF (Adv Dip) is the Chief Development Officer at The Brady Campaign & Center To Prevent Gun Violence. She has has worked in nonprofit management and fundraising for more than 18 years. Valerie was previously at PBS where she oversaw the fundraising support services for PBS member stations. She came to PBS after serving as the Major Gift Officer for Christiana Care Health Care System, the largest private employer in Delaware.As Co-Executive Director of Cancer Care Connection, she led multiple statewide efforts to support the delivery of coordinated and comprehensive support for cancer patients, families and loved ones.

Jason Potts

Jason has worked in digital media for 20 years, on projects ranging from culture change driven by digital channels for leading international and national charities to an iPhone app that highlights the symptoms of meningitis.

Tamara Rahmani

Aline Reed

Aline Reed is a freelance copywriter and creative. She worked for fourteen years at Bluefrog, a London-based agency that specialises in fundraising, where she progressed from copywriter to creative director. She has written fundraising campaigns for all kinds of organisations – charities, museums, galleries and universities. Her work has successfully run internationally in the Netherlands, US, Australia, Ireland as well as the UK. Away from fundraising, she writes book reviews for the Sunday Express and blogs about books and travelling.

Dave Robson

Emily Roff

Emily Roff is the Senior Sports Events and Community Fundraising Manager at Children with Cancer UK. She has worked at Children with Cancer UK for 7 years and is inspired every day by knowing that we are here to help save the lives of children with cancer so that more families can stay together. Emily’s biggest achievement of 2018 was completing, the hottest on record, Virgin Money London Marathon. 

Bernard Ross

Bernard is director of =mc, a management consultancy working worldwide for ethical organisations. He has written six award winning books on fundraising and social change. His most recent, with Omar Mahmoud, Head of Global Knowldege at UNICEF International, is Change for Good - behavioural economics for a better world.

We has advised many of the world’s leading INGOs on strategy including UNICEF, UNHCR, IFRC, ICRC and MSF.  Recently he’s raised money to refurbish France’s most famous monument, for a museum to house the world’s largest dinosaur in Argentina, and to save the last 800 great apes in Africa. 

Emma Rowe

Emma calls herself a fundraiser, feminist, and music geek. She is Head of High Value Giving for Terrence Higgins Trust, having started her charity career as a telephone fundraiser before moving into major gifts. Emma has nearly 15 years’ experience across human rights and health organisations including Amnesty International UK, Freedom From Torture and Moorfields Eye Charity. She is passionate about LGBT issues, women's rights, and social justice. Emma is part of Pride in St Neots CIC and is working to put on her town’s first ever Pride festival next year. Her non fundraising interests include guitar, birdwatching, lego, roller derby, hockey and walking borrowed doggy Bonnie.

Ashley Rowthorn

Ashley Rowthorn is CEO at Legacy Futures. He has spent the last 14 years immersed in legacy giving. Ashley started in a regional role, having legacy conversations in the community, and went on to manage legacy marketing campaigns at a leading national health charity. His desire to help charities raise more money from legacy giving inspired him to found a specialist fundraising consultancy, over the past five years working with a wide range of causes throughout the UK and internationally. He is a regular speaker at charity conferences and is a member of the Remember a Charity Campaign Council, working alongside colleagues across the sector to grow the legacy giving market.

Ruth Ruderham

Jennifer Ruthe

Jennifer Ruthe has almost 10 years’ experience as a fundraiser in health and international development. Starting out in Programme Funding, she has worked with some of the biggest foundations in the world. Expanding her experience outwards, roles have gone on to include broader fundraising and communications across all major income streams. She now freelances as a Charity Copywriter (Written by Jen) and loves to share the benefit of her skills and experience with others.

Adrian Salmon

Adrian Salmon, vice president, GG+A Europe, brings nearly 20 years of direct-marketing fundraising experience in the higher education, arts and culture, and wider not-for-profit spheres.

His particular expertise includes direct mail fundraising, annual giving program management, and management of contributions from integrated mail and online appeals.

Adrian was footsteps fund manager at the University of Leeds and before that served for more than nine years with The Phone Room Ltd. as director of dlient services and as head of TPR education. 

Adrian holds a Bachelor of Arts degree in English from the University of Cambridge and is a member of the Institute of Fundraising. Adrian serves on the Advisory Panel of Rogare, the new practitioner-focused fundraising think tank at Plymouth University’s Centre for Sustainable Philanthropy.

​Lucy Sandford

Hi, my name is Lucy and I'm a fundraiser. I've been raising money for good causes for many years, but I've been doing it professionally for five. I started as a telephone fundraiser at Listen whilst also completing an events internship at Action Against Hunger. I cut my teeth in DM at the British Red Cross and am now proud to be fundraising for UNICEF as part of their brilliant Acquisition team. Oh, and I love a challenge. Hence, IWITOT14.

Adrian Sargeant

Adrian Sargeant is the Co-Director of the Institute for Sustainable Philanthropy. He was formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University. Adrian is a Visiting Professor of Fundraising at Avila University and the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology, Brisbane, Australia. In 2010 in the United States he was named to the prestigious Nonprofit Times, Power and Influence list and in the same year received a Civil Society award in the UK for his services to the profession of fundraising. In 2016 he received a lifetime achievement award from the Institute of Fundraising. Adrian designed the UK’s system of professional education for fundraisers and is currently working on the European qualification framework for the European Fundraising Association.

Joe Saxton

Joe Saxton is driver of ideas at nfpSynergy and its founder. Joe works on a range of specific projects especially those that look at strategic advice on fundraising or communications, or wider organisational issues. He has co-authored over 70 reports on charities from branding to trusteeship and organisational strategy. Joe was chair of the Institute of Fundraising from 2005-2008. He was co-founder and chair of CharityComms from 2006 to 2013, and chair of the student environment and development campaign group People & Planet from 2005 to 2015. For six years he was a trustee of the RSPCA and chair of both the Public Affairs and International committees. He is now chair of the PTAUK. Before nfpSynergy, Joe was Director of Communications at the RNID. He was also with Brann for five years and has worked with numerous charities. He co-founded the Journal of Non-profit and Voluntary Sector Marketing.

Lauren Semple

Diveesha Shahani

Diveesha Shahani is a former-fundraiser turned strategic-partnership-consultant with 8-years experience in the voluntary sector. Diveesha works with 30+ non-profits on the JustGiving platform – coaching them through their digital fundraising strategy, advising them on best-practices and supporting them through changes in supporter behaviour and recent trends. Diveesha is an annual volunteer at Crisis at Christmas, leading on organising the many activities offered in the centre. She lives in London, and is passionate about the environment, social change, tech-for-good, and health and well being.

Azadi Sheridan

Matthew Sherrington

Matthew Sherrington has over 20 years’ experience of charity marketing and leadership internationally, with organisations such as Oxfam and Greenpeace USA. He now runs his own consultancy, Inspiring Action. His guiding principle is engaging and inspiring people to action and has a particular interest in supporter engagement. Matthew bridges fundraising, communications, brand, campaigning, organisational development and offers strategic consultancy and coaching.

Gemma Sherrington

Katie Simmons

Katie is an experienced fundraiser and senior leader, currently Assistant Director, Engagement & Partnerships at Diabetes UK, with responsibility for leading all fundraising activity. Previously, she held a variety of roles at Great Ormond Street Hospital Children’s Charity, Bliss and NSPCC. She has broad experience across all fundraising disciplines, most recently focusing on supporting her team to deliver exciting new events and products, build quality relationships with supporters and launch game-changing strategic partnerships at Diabetes UK. When she’s not working, she’s normally running along the Thames, doing yoga or travelling.

Matt Smith

Matt Smith (he/him) is managing director at THINK, where he is responsible for staying at the forefront of the sector, understanding and analysing the latest trends and innovations, and how they impact organisations. Matt has worked in fundraising for 14 years. As a senior leader he delivered multi million pound income targets and worked with large teams of fundraisers and campaign managers. He is a passionate about digital and the power of technology to revolutionise fundraising. 

Matt is a former IWITOT speaker and returns for another year as one of our new voice coaches/mentors.

Taslim Somani

Felicity Spencer-Smith

Felicity Spencer-Smith is Senior External Affairs Officer at the UK's Institute of Fundraising (IoF). She has specialised in communications for small international charities for the past few years. Felicity currently works with the fundraising community to represent them in media and in government, and shout about all the good work going on in the charity sector.

​Aditi Srivastav

I have been a fundraiser for just over a year, starting as a Major Donors fundraiser at Prince’s Charities and now as Supporter Retention & Development Coordinator at Plan UK. I’ve found that my background in Journalism and development studies makes me passionate about individual giving, audience insight and getting creative with the actual mailing pack! I’ve grown up in New Delhi and only moved to London 3 years back. My everyday motivation to raise funds comes from having worked with Street Children on railway platforms and people living in Delhi’s slums.

Reuben Steains

Lyndall Stein

For four decades, Lyndall Stein has worked with organisations that are dedicated to fighting injustice and inequality, the liberation of South Africa, the rights of people with HIV/AIDS, people struggling with poverty and homelessness. She was brought up with refugees from Nazi Germany, those fighting the wicked apartheid racist regime in South Africa, and those who had to flee fascist dictatorships in Europe. The courage and resilience of refugees is a cause very close to Lyndall's heart. The human story is always the key element that builds love and compassion from others.

Ben Swart

Ben Swart (he/him) is passionate about helping people and companies give their time, money and influence to things they care about.

He spends most of his time understanding what makes world class fundraising, then tries to help as many people as possible display those principles. Ben has worked in major giving, training and corporate fundraising – alongside some of the best fundraisers in the sector.

Having worked at the NSPCC for 17 years, he is currently an associate at Bright Spot Fundraising and is about to launch Bright Spot’s Consultancy.

Social Sync

Social Sync are a headline sponsor for IWITOT 2024. 

Social Sync is a game changer for your mass fundraising - 3rd party, virtual and supporter-led. Raise 2.5x more with multi-platform fundraising. Use live data for outstanding supporter journeys across channels. Learn more. 

Liz Tait

Fatima Talidi-Marrero

Fatima is Head of Individual Giving & Membership at Parkinson's UK. Fatima has over 20 years’ experience in the voluntary sector, having started her career at creative agencies WWAV Rapp Collins and Whitewater.  Fatima also worked for two charities before coming to Parkinson's UK - Leonard Cheshire Disability and Save the Children, as part of their individual giving teams. Fatima is a passionate fundraiser and leader. Her broad fundraising experience includes individual giving, membership, legacy marketing and supporter care.

Nicola Tallett

After over 20 years in fundraising, Nicola now leads Oxfam GB’s new audience focused strategy, and is responsible for ensuring that in their public activities, Oxfam listens and responds to the interests and focus of their supporters.  Her first charity role in 1993 was at World Vision and since then she's worked across UK and international charities for humanitarian and development programmes and medical and child-welfare causes. She was a founding trustee of AfricaCheck (Africa's first fact-checking organisation) and a trustee of Livability in honour of her sister who was a beneficiary of their services. In her spare time she unwinds astride her motorbike and tweets @nicola_tallett.

Chris Taylor

Chris works as the Head of Fundraising at Person to Person Direct, a Face to Face Fundraising agency providing long term donors to the charity sector. He has worked at a variety of agencies as well as in-house in different roles over several different platforms including Direct Debit and SMS.

Saleem Tejani

Saleem Tejani has spent more than 17 years working in the UK’s leading fundraising agencies, firstly at Bluefrog, then at Open and now at DTV. He has helped many charities build highly effective acquisition, retention and legacy programmes integrating both on and off line channels. Saleem joined DTV to develop and implement their digital offering, including web optimisation for DRTV, digital donor journey’s and using video effectively for fundraising. He is a passionate fundraiser and loves creative development and digital integration.

Jodie Thompson

Jodie Thompson (she/her) is a senior major gifts officer at Soi Dog Foundation and an experienced major gifts fundraiser who has worked across the animal welfare charity sector. Jodie has held previous roles at Animals Asia, Cats Protection and The Humane League UK. Her practical expertise in animal behaviour and welfare infuses her fundraising approach with a distinctive and insightful perspective. Jodie is driven by a passion for creating unforgettable donor experiences and weaving compelling stories to forge powerful, lasting connections.

Jodie is one of IWITOT 2024’s new voices. 

Beth Thoren

Beth Thoren has been the RSPB Director of Communications and Fundraising since November 2012 and oversees the Society’s work communicating the threats to the natural environment, the fundraising and developing the RSPB brand. Beth’s career has taken her from marine engineering, to the BBC, to leading communications for the UK’s switch to digital TV.

Megan Townshend

Megan Townshend is a Corporate Partnerships Manager at Marie Curie, managing their partnerships with Pets at Home, Emma Bridgewater, Hotter and SPAR in the North of England. This is Megan’s first role in the charity sector after completing an internship in the Corporate Volunteering team at Macmillan Cancer Support. She has always been passionate about charity and loves to get involved; from cheering at events, taking on ridiculous challenges (VLM 2020 here we come!) to volunteering. She is very proud to have secured a place at IWITOT this year to showcase one of the many charity initiatives she admires.

Helen Trenchard

Helen Trenchard is a fundraising strategist, trainer and interim leader, supporting a range of organisations to grow income.  She has a specialism in Community Fundraising. 

Helen worked at Cancer Research UK for 10 years, across Race for Life, Volunteer Fundraising and a record-breaking £100 million capital appeal.  In 2011, Helen moved to Nairobi for a year to take up a VSO placement with Kenya Union of the Blind as a Resource Mobilisation Advisor.

Having held senior fundraising roles at Sue Ryder and Alzheimer’s Research UK, she is currently Interim Head of Fundraising Strategy at British Red Cross.  You can find Helen on Twitter @helentrenchard.

Sonia Triki

Sonia is problem solver and forward-thinking strategist. She has been working in the sector since 2011 first on the agency side, managing face to face campaigns, contracts and operation for clients such as WWF UK, BDCH, NDCS and many more. She then made the leap to charity which led her to contract for ActionAid in new products development. Shortly after she joined Christian Aid, she brought back DRTV and celebrity into the channel mix and managed budget and strategy for individual giving, church fundraising and digital marketing streams. Today Sonia is Head of Individual Giving and Legacy at Leonard Cheshire rebuilding the programme on the back of the rebranding; creating a new integrated approach to fundraising campaigns, launching innovative products and updating the legacy proposition. A proud Parisian, Sonia has always been passionate about politics, arts and raising money.

Reuben Turner

Reuben Turner is creative director of GOOD Agency. For (well) over a decade he's worked on fundraising, events, brand, engagement and integrated campaigns for charities across the sector. He believes that people, not charities, own good - and that our job is to inspire them to unleash it.

Richard Turner

Richard Turner (he/him) is director of fundraising at SolarAid. He returned to SolarAid in Sep 2021 having previously worked as their chief fundraiser from 2011 to 2016. Richard has over 34 years experience as a fundraiser at Oxfam, Farm Africa, Flora and Fauna International and ActionAid UK. He also has experience delivering fundraising training for charities around the world, to help them deliver on their missions.
 

Daryl Upsall

Daryl Upsall (Spain)

President, Daryl Upsall International

Based in Madrid, Daryl has 38 years working with over 240 non-profits in 70 countries. Known for his leadership and innovation, pioneering digital fundraising a co-creator of face to face fundraising during the 1990s when leading Greenpeace International fundraising worldwide.

President of Daryl Upsall International – Consulting I Recruitment and the founder and co-owner of Spain's leading telephone fundraising agency, The Fundraising Company SL ,the face to face fundraising agency International Fundraising SL and the integrated social/media digital fundraising agency in Spain dgtlfundraising SL and more recently Italy. His Recruitment Division has successfully hired 742 positions for 260 organisations in 129 locations.

Daryl has spoken at conferences in 32 countries and writes for the leading non-profit journals. He is a Fellow of the UK Chartered Institute of Fundraising and former Vice-Chair, the Association of Fundraising Professionals.

João Paulo Vergueiro

GivingTuesday Director for Latin American and the Caribbean Hub. PhD student in management, researching philanthropy. Board member of Fundação Amor Horizontal, NHR Foundation Brasil and Kibô-no-Iê. Former CEO of ABCR, the Brazilian Fundraisers Association. Holds a BA in public management and one in law, and a master degree in public management.

Joel Voysey

Joel has been managing fundraising programmes for more than 20 years, starting out at WaterAid, and then moving on to Amnesty International UK and VSO, before moving to senior roles in the UK Health and Social Care sector at United Response, Breast Cancer Campaign, and most recently as Director of Fundraising at two hospice charities. Currently freelancing, Joel loves exploring what makes fundraising tick in different organisations, and helping teams to problem-solve when things don't work as well as we would like. @joelvoysey if you want to say hi!

Jonathan Waddingham

Jonathan is the social and labs product manager at JustGiving, specialising in social media integration, digital strategy and online fundraising. He's fascinated by how the social web has revolutionised the way people interact with each other and how charities can use the internet to create enormous value for them and their supporters.

Alfie Waldron

Alfie Waldron is a midweight copywriter and fundraiser at Open, specialising in mail, press and mobile communications.

Ali Walker-Davies

Ali has a geeky fascination for all things digital, having been Head of Digital Fundraising at Shelter and joining Open from Blue State Digital. She’s worked for clients like Google, the Labour Party and WaterAid and, at Open, is creating campaigns that deliver real results and bring about change. If you have an email journey, she’s on it.

John Wallbank

John joined Bluefrog in 2001. He set up the planning team – a mix of supporter insight specialists, data experts and communications planners – to craft the best possible fundraising programmes for clients. Forever results focused, John loves fundraising that actively puts donors at the heart of the action.

Imogen Ward

Imogen Ward, CEO at Lessons for Life Foundation

Brock Warner

Brock Warner, CFRE is professor of ePhilanthropy at Humber College in Toronto, and manager of development at War Child Canada. Currently in Toronto. As a fundraiser, he is as dedicated to the ‘how’ as much as the ‘how much’. Connect with him on Twitter, @BrockWarner or on LinkedIn.

Owen Watkins

I accidentally became a Fundraiser in 2000, and since then, I have worked for both non-profits and the agencies that serve them.  Up until the end of 2017, I was the Chief, Fundraising Services for UNICEF in Geneva.  This role leads on Individual Giving, Digital Fundraising and Engagement, Emergency Fundraising and Fundraising content and assets for UNICEF, globally. This role was the culmination of a tremendously rewarding nine-year journey with UNICEF.

Before life in the non-profit sector, I was a buyer and negotiator for a global mining corporation, working in such varied countries as Angola, Belgium, Russia and the UK. 

My three sons are large, and keen rugby players, so I am often bruised and/or limping.

Karin Weatherup

Once upon a time Karin was a youth worker before weirdly (her words) moving into commercial advertising. But her heart couldn’t take selling vegetable oil for too long so she joined the Muscular Dystrophy Group. Then she went to Burnett Associates, where she learned to love donors and treat them like proper people. Now creative director with Burnett Works, Karin has worked with 100+ charities, taking causes to heart and winning awards.

Laura Webb

Laura Webb (she/her) is an account manager at Return Fundraising. She began working in the charity sector in 2019 as a telephone fundraiser and now works for a telemarketing agency that partners with charities like Freedom from Torture, FareShare and the British Red Cross. As part of Return Fundraising’s client services team, Laura oversees the account management of a variety of fundraising activities such as digital lead generation campaigns, warm calling and legacy stewardship calls. 

Laura is one of IWITOT 2024’s new voices. 

Julie Weston

Andy Whyte

Tycely Williams

Tycely Williams, CFRE, has raised and managed more than $69 million dollars for nonprofit organizations. Currently, Tycely serves as a Regional Chief Development Officer for the American Red Cross. Prior to this position, she was the Association Director of Major Gifts for the YMCA of Metropolitan Washington. Over the past 18 years, she founded and led a consulting company,served as a Director of Development for two health and human services organizations, the Artistic Director of two community-based dance studios, and the Executive Director for a nonprofit organization founded by a Fortune 500 Company.

Sarah Wilson

Sarah is a Consultant with leading international consultancy THINK Consulting Solutions; a long-term supporter of SOFII and a champion for creativity and innovation in the sector. Before joining THINK, Sarah enjoyed over 15 years working in fundraising, strategy development and events including setting up the events and community fundraising programme and team at Battersea Dogs & Cats Home and being part of the fundraising teams at Breakthrough Breast Cancer and Shelter.

Rebecca Wilson

‘Fundraising isn’t what I do, it’s who I am.’

Rebecca cut her teeth in the charity sector 10 years ago as a community fundraiser. She now leads the Corporate Partnership team at Mencap and is passionate about making the UK the best place in the world for people with a learning disability live. In 2016, Rebecca volunteered for an NGO in Brazil’s largest favela, and was inspired to set up a UK charity to continue to support the communities where she lived and worked. Non fundraising interests include travel (when restrictions allow), music and festivals, Salsa dancing, learning Spanish. Fun Fact: She has been to Clown School.

Jess Winchester

Jess Winchester is Group Manager for Fundraising and Membership at Forest & Bird, New Zealand. She feels incredibly privileged to work with people who have such a passion for making the world a better place - because connecting donors with the causes they care about makes magic happen. Jess has worked to secure major gifts and bequests, and headed up fundraising and communications teams at a wide range of charities in her career. Now she is half-a-world away from home in the UK but feels lucky to be managing a team of very talented fundraisers for Forest & Bird, the charity that stands up for nature in New Zealand. The team, and their amazing donors, inspire Jess every day.

Rebecka Winell

Rebecka has worked in fundraising for 11 years, specialising for ten of those years in legacy fundraising. She started her career at the National Trust for Scotland and is currently working with major donors at the Swedish Childhood Cancer Fund. She has experience from the heritage (NTS), university (University of Oxford) and healthcare (the Swedish Childhood Cancer Fund) charitable sectors giving her a breadth of experience of the different challenges and opportunities these areas present to fundraisers.

Amy Wolfe

Amy Wolfe, MPPA, CFRE is President and CEO of AgSafe, a California-based non-profit dedicated to keeping farmworkers safe and healthy. She has over a decade of small-shop development experience and is passionate about the needs of development professionals working on a shoestring! Ms. Wolfe is actively involved in her community, serving on the Board of Directors for the Modesto Chamber of Commerce and the Agricultural Awareness and Literacy Foundation as well as volunteering for the Girl Scouts Heart of Central California and of course, the Association of Fundraising Professionals.

Rob Woods

Award-winning trainer, Rob Woods – @woods_rob, www.brightspotfundraising.co.uk - has spent more than 14 years in fundraising, searching for ways to raise more money, more easily. He started out as a major gift fundraiser at the NSPCC. As an independent trainer he has helped more than 4000 fundraisers. He is a tutor for the IOF Academy. His clients include Oxford University, Oxfam, Tate and UNICEF UK.

Julia Worthington

Julia Worthington runs Amber Consulting for Fundraisers. Julia helps organisations increase their income through coaching for confidence and performance coaching. She loves working in the third sector, especially with smaller charities - the £1 million to £5 million organisations - because they are agile, creative and in touch with their community. Julia's first paid fundraising job was at The Railway Children where she worked closely with many rail industry companies building meaningful partnerships. In fact, her IWITOT presentation has been influenced by her time at Railway Children, specifically attending the Rail Safety Conference. Who would have thought that it would come in useful in 2020!

Nikki Wrench

Nikki Wrench is a Community Manager at RNLI. She has been passionate about fundraising since setting up her own support group after being diagnosed with Leukaemia at the age of 15. Last year Nikki created the Facebook group ‘Furloughed Fundraisers Chat’ which has over 2500 members. The group provides opportunities for fundraisers to share skills and help desperate charities during the COVID pandemic. Training, peer support and recruitment advice is also provided for those who were sadly made redundant. The group was featured on SOFII in August 2020 and Nikki won a ‘Special Contribution’ award at the CIOF Chilterns Awards later that year.

Matt Zeqiri

Matt Zeqiri (he/him) is senior partnerships manager at Chance for Childhood. He is an experienced fundraiser with a particular passion for creative proposals for international development causes and has more than a decade of experience in trusts, corporate and major donors fundraising. Matt lives in North Wales with his two children, three pigs, four chickens and three sheep. It is noisy.