Authors

SOFII thanks all our marvellous contributors from around the world, who so generously share their experiences and expertise. Whatever your interest, we’ve got an expert! Simply click ‘see all’ to read everything a contributor has shared on SOFII.

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Bernard Ross & Clare Segal

Bernard Ross is an expert in strategic thinking, organisational change and personal effectiveness. He works internationally in Europe, USA, Africa and South America. He has worked with a wide range of not-for-profit organisations over 25 years including the British Red Cross, Amnesty International, Greenpeace International, UNICEF, Oxfam and the British Film Institute. 

Clare Segal is an accredited MBTI coach. She works extensively in Europe and the USA specialising in presentation, influence and communication skills. Clare has been responsible for developing the cases for a number of national and international fundraising campaigns including NSPCC, UNICEF & Communitas Brazil. She was also a lead figure in developing the emergency response to the London Bombings of 7/7.

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ABCR - The Brazilian Fundraisers Association

ABCR was founded in 1999 by a group of fundraisers and consultants in Brazil that were inspired by other associations around the world.

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Cheryl A Clarke

Cheryl A. Clarke is a fundraising consultant with more than 20 years of experience in the nonprofit sector. She works with a wide range of nonprofit agencies to improve their fundraising capacity. Clarke is also a much-in-demand trainer and speaker and has presented at several international conferences of the Association of Fundraising Professionals.

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Alexandra Aggidis

Alexandra Aggidis is Supporter Acquisition Fundraiser at Scope. Starting in the largely considered controversial world of F2F fundraising, she has worked in a number of fundraising roles from Corporate to Major Gifts, before returning to and specialising in Individual Giving.

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Tom Ahern

Tom Ahern is a fundraising, advocacy and communications specialist based in Foster, Rhode Island, USA.

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Carol Akiwumi

Carol Akiwumi is a Social Entrepreneur with a passion for Stewardship and Diversity; helping individuals and organisations to unlock their potential in those areas. Carol is CEO of RAA Solutions (a creative fundraising and training consultancy), Founder of Money4Youth as well as Trustee and Fellow of the Institute of Fundraising (IOF). She is currently Project Director of the IOF Black Fundraisers UK (BF-UK) AVOCADO Program and served as the immediate past chair of BF-UK for five years until November 2017.

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Tobin Aldrich

Tobin Aldrich, has over 20 years' experience in the not for profit sector having been fundraising & communications director for WWF-UK, Concern Worldwide, Sightsavers, National Deaf Children's Society and Centrepoint. He has led teams who have raised well over £500 million/$750 million in that time and have recruited well over one million new donors. He has developed fundraising strategies for organisations all over the world. He is currently CEO of Misfit Foundation, non-executive Chairman of Audience, Associate at Tarnside Consulting and Principal of Aldrich Fundraising.

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Alisha Fernandez Miranda & Alissa Steiner

Alisha Fernandez Miranda & Alissa Steiner from Social Misfits Media.

Social Misfits Media helps charities and social enterprises think strategically about their digital presence. They work with clients to better engage with those critical to their success by creating dynamic social media strategies for marketing, campaigning, and fundraising.

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Carlos Miranda & Alissa Steinner

Carlos Miranda & Alissa Steiner from Social Misfits Media.

Social Misfits Media helps charities and social enterprises think strategically about their digital presence. They work with clients to better engage with those critical to their success by creating dynamic social media strategies for marketing, campaigning, and fundraising.

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Nick Allen

Nick Allen is Managing Director of Donordigital, a specialist agency that helps organisations use the internet for fundraising, advocacy and advertising. Contact nick@donordigital.com.

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Marion Allford

Marion Allford, principal of fundraising consultants Marion Allford Associates.

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Daniel Alvey

Daniel is donor development lead at the Society of St. Vincent de Paul in Ireland, responsible for the acquisition and development of all individual donors.

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Francesco Ambrogetti

Francesco returned to Italy in 2015 after 20 years abroad, as marketing and fundraising director of UNICEF in Italy. Francesco has 20 years of senior-level fundraising leadership experience with major international charities including UNICEF, UNAIDS, UNHCR, MSF, WWF, Red Cross. His experience extends worldwide and includes raising billions of dollars in Europe, Africa, Asia and Latin America. He launched the campaign Schools for Africa for UNICEF that raised over $200 million until now. 

He is professor of fundraising at Bologna University and frequent speaker at international & national fundraising congresses and frequent blogger and author of articles on fundraising and marketing. He is also author of the book ‘Manuale di fundraising per le organizzazioni nonprofit’ (Handbook on fundraising for nonprofit organisations) published in 2005.

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Virginia Anderson

Virginia Anderson began her life in the not-for-profit world when she turned her hobby into a career more than a decade ago. Since then she has worked as fundraiser, philanthropic advisor and funder for a variety of organisations, including Chest, Heart and Stroke Scotland, the Scottish Community Foundation and the Association for International Cancer Research. She is currently head of appeals at Quarriers.

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Shannon Anderson

Shannon Anderson is a multi-award winning fundraiser, social entrepreneur and change leader with a passion for helping not-for-profits achieve their goals. She is the founder and director of Fully Fund It, in Melbourne, Australia.

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Jonathan Andrews

Jonathan Andrews began his career working in sales for Unilever. Since then he has led successful fundraising teams at Alzheimer’s Society, Age Concern and Action for Children. He is passionate about creating remarkable corporate partnerships and is now director of Remarkable Partnerships.

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Victoria Andrews

Victoria is a passionate fundraising specialist with experience in strategy development, marketing and communications, stakeholder engagement, transformational events and project management. For more than eight years Victoria has dedicated herself to serving the profit for purpose sector to make a positive impact in the community. During her time she has led various initiatives focused on peer to peer fundraising, community fundraising, direct marketing, regular giving, special events, supporter care and corporate partnerships. She is proud to consider herself a generalist fundraiser, and is well regarded for her strategic focus, creative mindset, high level thinking and ability to lead teams through significant organisational change. Victoria’s career has spanned the tourism, disability, medical research and health sectors. She is particularly passionate about addressing health issues, mental health, gender equality, women and children’s rights. 

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Alice Anwar

Alice Anwar is head of individual giving giving at CARE Australia.

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Caroline Appleton

A graduate of the University of Leeds, Caroline has worked in direct marketing, supporter recruitment and supporter retention for a number of organisations including Children in Crisis UK, NCDS and Plan UK. She is currently head of supporter engagement at WWF-UK.

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Mark Astarita

Mark Astarita is widely known in both the UK and internationally, often utilising his experience through his involvement in a variety of charities and public bodies. Over 14 years as Director of Fundraising he trebled the income of the British Red Cross and over his career has led teams raising over £1.5bn for humanitarian causes. Before he joined the Red Cross, Mark held posts as the deputy chief executive and director of fundraising at the National Deaf Children’s Society, including a period of time as acting chief executive. 

A former Chair of the Institute of Fundraising and regularly voted the most influential fundraiser in the UK, Mark is a truly inspiring non profit leader. Mark has held trusteeships at St Joseph’s Hospice in Hackney and at Voluntary Service Overseas. In 2015 Mark was awarded the Order of the British Empire (OBE) in the Queen’s Birthday Honours in recognition of his services to fundraising.

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Paula Attfield

Paula Attfield, vice-president, Stephen Thomas Ltd and Steve's stepdaughter.

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Suzi Attree

Suzi Attree is a corporate fundraising account manager at Helen & Douglas House, a children’s and young adults’ hospice in Oxford. She is a firm believer in the power of words and stories well told, the importance of emotions in how we make decisions, and in really listening to what donors tell us – and what they don’t say.

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John Baguley

John Baguley is a management and fundraising consultant, and director of the International Fundraising Consultancy. He is the author of “Successful Fundraising” and has written extensively on fundraising, lectured and worked in all parts of the world. 

John is a former Fundraising Director at Amnesty International UK, Friends of the Earth and the Medical Foundation. He has worked for Oxfam and other international development organisations. 

John was the first Director of International Fundraising for Amnesty's International Secretariat, and the first Director of the Soil Association.

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Chris Barraclough

Chris Barraclough began his career working with the late George Smith. As one of the UK’s leading copywriters his portfolio includes taking British Red Cross onto television, launching the innovative Heart Matter CRM programme for British Heart Foundation, traditional fundraising for Arthritis Research UK and digital advertising for WaterAid.

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Ruby Bayley-Pratt

As fundraising and special projects manager at Amnesty UK, Ruby manages and supports strategic fundraising and cross-organisational projects to enhance the quality and efficiency of AIUK’s fundraising programme and support AIUK’s strategic goal to engage the UK population in human rights. Her current focus is fundraising proposition development and fundraising compliance.

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Rachel Beer

Rachel Beer has worked as a direct marketer and fundraiser since 1995. She created NFPtweetup ­– a regular series of events to promote effective use of technology in the charity sector, which is now in its eighth year – and is well known as a fundraising expert, digital specialist and strategist for the third sector. She writes and speaks regularly on these subjects and is head of fundraising at an international development charity.

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Corinne Bekker

Corinne Bekker has worked as a fundraiser and consultant from her own company 100% Bekker since 2007. Previously she worked as a lecturer and researcher in ethics, gender and diversity at Utrecht University in the Netherlands,

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Tom Belford

In his first job, in the founding days of Common Cause, Tom Belford and his colleagues kept track of their members with perforated cards and activated them via phone trees!

Since then, he’s learned something about marketing causes and issues that fundraisers will find valuable. His chequered past includes the Carter White House, building Ted Turner’s first philanthropic organisation, doing a ton of consulting for nonprofits through Vanguard Communications and Craver, Mathews, Smith & Co, conceiving marketing programmes for corporate clients from Time Warner Cable to Maker’s Mark bourbon to Discovery Communications, and running marketing for Environmental Defense. Now Tom is with the celebrated Agitator. 

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Nikki Bell

Nikki Bell MinstF (Cert) is an award-winning relationship fundraiser, #SocialCEOs Rising Star winner and international speaker from the north east of England. Nikki has worked with community, individual giving, telephone, F2F and corporate fundraising teams for charities large and small; responsible for growing and leading fundraising teams, developing strategies, and raising money through innovation and strong relationships with supporters and stakeholders. Having recently worked with the British Heart Foundation leading fundraising for the North East of England, Nikki works as a consultant and trainer with KEDA Consulting. With a passion for supporting and celebrating brilliant fundraising, Nikki sits on the Institute of Fundraising’s National Fundraising Convention board and organises the newest fundraising learning event, 'Pizza for Losers'. She also blogs at www.charitynikki.com and tweets at @CharityNikki.

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Robert Bellovin

Robert Bellovin is a Media Relations Coordinator at Software Advice.

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Russell Benson

Russell has been a community and events fundraiser at various charities for the past 10 years. He is an adopter of the relationship fundraising approach to improve relationships with donors and believes in harnessing the power of storytelling to communicate our messages to all audiences.

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Julie Berthoud-Jury

Julie Berthoud-Jury, PhD, is a fundraising consultant at Schomerus in Zurich, Switzerland, with a Diploma in Fundraising from Adrian Sargeant's AFP coursework. Julie is passionate about helping organisations use philanthropy to power growth and influence community change, and a firm believer in donor love. Previously, she worked as a major gift officer at Médecins Sans Frontières/Doctors without Borders Switzerland, and at the American Red Cross. As a committee member of AFP Global and SwissFundraisingDay, Julie loves to be surrounded by people who are passionate about their work and who think outside of the box.

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Tim Bete

Tim Bete is currently the fundraising director at St Mary Development Corporation. Throughout his career, he has created hundreds of direct marketing campaigns and has been a speaker at many conferences and workshops. He is always looking for new ways to use technology in direct marketing and fundraising and is happy to share this presentation with SOFII.

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Drayton Bird

Drayton Bird is a British marketing expert and public speaker.

David Ogilvy said of him ‘Drayton Bird knows more about direct marketing than anyone in the world.’

Bird has worked with advertising agencies including Y & R, JWT, FCB and Leo Burnett, and was a founding member of the Superbrands Council. Starting as a journalist he became a copywriter, and after becoming creative director of a London advertising agency he quit to go into business on his own.

With John Watson and Glenmore Trenear-Harvey he set up what became Britain’s largest direct marketing agency, which he later sold to Ogilvy and Mather, where he became vice chairman and worldwide creative director of what is now OgilvyOne, and was elected to the Ogilvy Group board.

His book, Commonsense Direct and Digital Marketing, has been published in 17 languages and was for many years the UK’s best-seller on the subject. He has written four other marketing books, including How to write a sales letter that sells, now in its 3rd edition, and well over 1,000 columns for publications around the world. In 2007 he founded the European Academy of Direct and Interactive Marketing.

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Sarah Bond

Sarah Bond is a former SOFII editorial assistant.

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Alfredo Botti

Alfredo Botti is the regional executive director for World Animal Protection Latin America (ex WSPA). He has also been development manager for Greenpeace International dedicated to public mobilisation and fundraising. In 2009 Alfredo founded We-Me.org a non-profit NGO that creates public green spaces, integrating inclusion programmes together with 50 partner organisations and over 4,000 beneficiaries and volunteers. He is a member of the 2015 Fundraising Online Advisory Panel.

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SOFII Volunteers in Brazil

Sandra Regina Calgaro Lucas

Marina Fiorini

Diana Giannoni

Bruno Gama

Fernanda Laurinda

Marina Freitas

Frank Lucas

Sofia Lucas

Paula Miralles Araújo

Paula Aparacida Abi-Chanine

Marcela Barros Coelho

Mário Guimarães

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Beth Breeze

Dr Beth Breeze worked as a fundraiser and charity manager before co-founding the Centre for Philanthropy at the University of Kent, where she now leads a team conducting research and teaching courses on philanthropy and fundraising. She has researched and written the annual Coutts Million Pound Donor Report since 2008, co-authored Richer Lives: why rich people give (with Theresa Lloyd), The Logic of Charity: Great Expectations in Hard Times (with John Mohan) and co-edited The Philanthropy Reader (with Michael Moody). Her next book is The New Fundraisers: who organises generosity in contemporary society?

Beth has also written a wide range of research reports on topics relevant to fundraisers including ‘How Donors Choose Charities’, ‘User Views of Fundraising’ (with Jon Dean) and ‘Rising to the challenge: A study of philanthropic support for unpopular causes’ (with Alison Body). These are all freely available at https:// www.kent.ac.uk/sspssr/philanth... publications/index.html

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Georgia Bridgwood

Georgia joined MQ:Transforming Mental Health in January, tasked with designing and delivering their mass engagement programme. Previously she had roles at Breakthrough Breast Cancer and The Prince’s Trust. Georgia is passionate about using data intelligence and fantastic content in synergy to deliver a truly supporter-centric experience.

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Jeff Brooks

Jeff Brooks has served the nonprofit community for more than 30 years, working as a writer and creative director on behalf of a variety of organisations including CARE, World Vision, Feeding America, St. Jude Children’s Research Hospital, National Wildlife Federation, and many more. He blogs at Future Fundraising Now and Moceanic. In previous careers, he’s been an English teacher and a classical musician. He lives in Seattle in the USA.

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Jules Brown

Jules Brown is a direct response copywriter and creative director who specialises in writing highly persuasive, emotive and effective direct marketing campaigns for charities and NGOs. Over the last four years his work has helped raise more than £9 million (US$16 million, €11million, AU$15m) for good causes around the world. He is based in New Zealand and works for organisations internationally.

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Adam Buckles

Adam Buckles is the Global Legacy Specialist for Amnesty International’s International Secretariat. His current role involves working with AI’s country teams to build and establish legacy programmes all over the world. Adam has over a decade of experience in all aspects of legacy fundraising, and has worked with large and small INGOs to increase their legacy income. He has a wife, two daughters and a dog called Juno.

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Kirsten Bullock

Kirsten Bullock, CFRE, is a consultant, trainer and coach who works with theleaders of non-profit organisations and ministries to bring professionalism, excellence and effectiveness to their development efforts. Since 1995,Kirsten has worked with health care organisations, social service providers, national and local ministries, and international membership associations.These have included organisations such as AIDS Interfaith Ministries of Kentuckiana, Presbyterian Women National Offices, Community Health Centers,Inc. and the Institute of Internal Auditors Research Foundation.

Kirsten is a Certified Fund Raising Executive, holds a bachelors of socialwork degree and a master's in business administration and is president-elect of the Association of Fundraising Professionals Greater Louisville Chapter. You can find out more about Kirsten by visiting her website here.

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Ryan Burdock

Ryan Burdock is the Team Leader for the Fundraising team at recruitment specialists Prospectus, based in London, UK. Ryan’s career in the beyond profit sector began in Chicago, USA, where he recruited for a variety of fundraising and beyond profit positions. Ryan specialises in recruitment for homelessness, social enterprise and arts focused organisations. Passionate about social equality and opportunity, Ryan is a trustee of United AllStars, a sports engagement charity working with at-risk youth in Camberwell and Peckham to help them overcome social and economic barriers to success.

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Penelope Burk

Penelope Burk is an author, researcher and mentor celebrated for some of the most important innovations in modern-day fundraising. With over 40 years experience in nonprofit management her research continues to gain international recognition for challenging long-standing but ineffective fundraising practices and showcasing evidence-based methods that raise more money.

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Simon Burne

Simon has worked in the voluntary sector for 38 years, the last 27 in fundraising and marketing. He established ITDG’s (now Practical Action’s) fundraising operation in the 80s and has been director of fundraising/marketing at Acorns Children’s Hospice, NCH (now Action for Children) and recently at The Children’s Society. For eight years, he was a senior consultant with THINK Consulting Solutions. Simon was chair of the Institute of Fundraising from 2000-2003 and writes and talks extensively about fundraising and marketing.

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Marie Burnett

Marie Burnett (1949-2019) was director of The White Lion Press and a trustee of SOFII.

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Ken Burnett

Ken Burnett is author of Relationship Fundraising and other books including The Tiny Essentials of an Effective Volunteer Board (The White Lion Press Limited, London, UK) and The Zen of Fundraising, (Jossey-Bass Inc, San Francisco, USA). His latest – and in his view, most important – book is Storytelling can change the world, just published by The White Lion Press.

Ken is also SOFII's managing trustee.

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Joe Burnett

Joe Burnett is Contributing Editor for SOFII.

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John Burton

John Burton is the founder and CEO of the World Land Trust. A journalist and broadcaster on environmental issues, he has also worked previously for organisations such as Friends of the Earth and Fauna and Flora International. John has also written several books for both children and adults and edited a number of multi-author works including the National Trust Book of British WildlifeOwls of the World and the Atlas of Endangered Species

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Tom Butero

Tom Butero is staff development coordinator at Child and Family Services in Massachusetts, USA. He has over 20 years of successful nonprofit management, including programme expansion, fundraising and grant writing, board development and strategic planning, staff and management training and consultation, clinical consultant.

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Sam Butler

Sam started as a street fundraiser in 2000, as a way of supplementing his acting career. He worked at Gift Fundraising for nearly ten years managing the London fundraising before joining St John Ambulance in 2012 where he currently holds the position of National Fundraising Manager.

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Fergal Byrne

Fergal Byrne is a seasoned freelance journalist whose work has appeared in The Financial Times, The Guardian and The EveningStandard. He’s been writing about finance and business for more than 20 years, but his main area of interest is now non-profits and charities. Contact Fergal here.

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Richard C McPherson

Richard McPherson pioneered fundraising campaigns in both the civil rights and conservation movements, and served with Earthwatch before founding Philadelphia-based McPherson Associates Inc. The agency represents leading PBS and NPR stations, higher education institutions, conservation organisations, women’s health and advocacy groups, and international organisations. 

Long known for innovation with traditional media, Richard has emerged as a leader among internet strategists and is the author of the acclaimed book Digital Giving: How Technology is Changing Charity (2007, iUniverse, a Barnes & Noble Company).

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Beverley Callaghan

Beverly Callaghan has over 20 years’ experience in the voluntary sector and is currently a trusts fundraiser for a charity in the south-east.

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Gráinne Callan

Gráinne has been fundraising since 2009 when she started at agency Total Fundraising in Ireland working with a range of charity clients. She then moved to London and worked for JustGiving before eventually joining the fundraising team at Amnesty International. She is currently working as Head of Supporter Recruitment at Greenpeace UK.

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Norma Cameron

Norma Cameron, CFRE, has over 25-years experience in fundraising, communications and consulting with nonprofit organisations in the education, arts, social service and healthcare sector in Canada. She is a faculty member for the Canadian Association of Gift Planners and sits as a volunteer on the CAGP national educational committee, the editorial committee for the Gift Planning in CanadaJournal and the CFRE advisory council.

As an engaging keynote speaker, facilitator and professional storyteller she has presented at conferences, concerts and festivals across Canada and in the UK and USA.

You can reach Norma hereNorma’s blog

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John Caples

John Caples: For more than 50 years, John Caples served as one of advertising’s most effective copywriters. Caples mastered results-oriented mail-order copy at Ruthrauff & Ryan, where he wrote, arguably, the twentieth century's most successful such ad. The US School of Music ad dramatically exemplified Caples’ belief that people yearn to be carefree and popular. As a teacher, lecturer and writer, he stressed simplicity and ‘getting to the point quickly’. He joined what became Batten, Barton, Durstine & Osborn in 1927, where he served almost to the end of his days.

The Caples Awards, honouring the best in direct and interactive marketing around the world, was founded in 1978 by Andi Emerson, a direct marketing pioneer, in honour of John Caples.

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Lizzie Carter

Since joining CLIC Sargent three years ago, Lizzie has headed up the new business team, securing major partnerships with a combined value of more than £3m, including tie-ups with ITV Text Santa, Network Rail and Manchester Airports Group. For this and her commitment to the sector, in 2016 she was selected as one of Fundraising Magazine’s best 25 fundraisers under the age of 35. Prior to this, Lizzie worked at The Prince’s Trust with a variety of sectors including finance, retail and technology; developing innovative partnerships that engaged employees and changed lives.

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Lucy Casey

Lucy is an Innovation Manager at Unicef UK where she develops and delivers new initiatives crossing all areas of fundraising and campaigns. Her background is in the area of innovation, both inside and outside of the industry, and has spent the majority of her career working within the banking sector on partnerships and projects with big tech giants of the likes of Google, Facebook and Cisco. She moved over to the charity sector to (save her soul and…) support the launch of Unicef UK’s new innovation team. Over the past few years she been a key player in the growth of the team as well as delivering a range of fundraising products to market. She is also one of the founding members of the Charity Innovation Network, a peer to peer network of innovation professionals from across the industry.

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Serena Castiglione

Serena Castiglione has 20 years of experience in sales management and relationship management in the corporate and charity sectors. She started her career in the pharmaceutical industry where she led business development teams at global companies Abbvie and Novartis. In 2013 she moved to the charity sector where she specialised in corporate partnerships. She is currently Head of New Markets at the International HIV/AIDS Alliance where she leads on major giving fundraising.

Serena is one of the audition winners for I Want To Talk At That #IWTTAT and is being mentored by Julie Weston, ‎Director of Global Fundraising Hub at ‎Save the Children International.

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Michelle Chambers

Michelle is the Managing Director of the leading International Consultancy, THINK consulting Solutions; a long term supporter of SOFII and a champion for creativity and innovation in the Sector. In her 22 years years in the Sector she has worked with a very wide range of charities and heritage organisations, helping them shape and transform their fundraising, commercial activities and over marketing. Michelle is truly passionate about the Sector and excited about her 7 minutes to share her energy and enthusiasm at IWITOT 2015.

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Gwen Chapman

The Jerry Huntsinger Tutorials are edited and presented by Gwen Chapman.

Gwen Chapman is a passionate advocate for donor-centric fundraising. She is a senior consultant with international experience in the non-profit sector in Canada, the United States, the UK and South Africa.

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Tony Charalambides

Tony is the Founder/Managing Director of Listen, an award-winning telephone fundraising agency based in the UK and now raising money and awareness for good causes worldwide. He has been fundraising since 2003 and is particularly interested in supporter engagement and innovation. He is a regular blogger and you can follow his tweets @Tcharalambides or e-mail him. Listen donated £10,000 in matched funding towards SOFII's new website.

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Vanessa Chase Lockshin

Vanessa Chase Lockshin is an international non-profit consultant, thought leader, trainer, and speaker. She’s part of the next generation of professionals bringing change to the non-profit sector and challenging conventions. Vanessa is also the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness.

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Jan Chisholm

Jan Chisholm, Director at Pareto Phone and Pareto Fundraising.

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Steven Dodds & Clare Jones

Steven Dodds, head of planning, and Claire Jones, junior planner, DMS.

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Anthony Clay

Anthony Clay, veteran British fundraiser. Author of Trust Fundraising.

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Alan Clayton

Alan works in the inspiration and creative business, for charities, non-profits and NGOs globally. He is a force for rapid and dramatic change and growth, with people power at the front of his philosophy. After a career in national charities, he spent ten years running a full service agency, then formed Revolutionise in 2008. Alan has worked with over 320 clients around the world. He specialises in pitch-winning creative insight and strategy, donor insight, emotional communication and motivation.

Alan is chairman of Alan Clayton Associates, Karat Marketing, the telephone fundraising agency in Dunfermline, Scotland and managing partner of the Inch Hotel and Inspiration Centre, Loch Ness.

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Heather Clement

Heather Clement is regular giving manager at the University of Sheffield. After two years as a freelance linguist she returned to Sheffield as alumni engagement assistant, progressing up to regular giving manager.

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Sarah Clifton

Sarah Clifton is a Dutch / American fundraiser who has worked for animal protection and human rights organisations for more than 15 years. She is head of undraising for Save the Children in the Netherlands. In 2013 she contributed to the book Donor Cultivation and the Donor Lifecycle Map: A New Framework for Fundraising" written by Deborah Kaplan Polivy and published by Wiley.

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Emily Collins-Ellis

Emily Collins-Ellis is a Fundraising & Philanthropy Advisor at I.G. Advisors, helping charities towards more effective fundraising, and donors towards more effective giving. Her experience centres on foundation and major donor fundraising, and her career has spanned the mental health, LGBT, Higher Education, youth and human rights sectors. 

Emily's twitter handle is @emmielouli. I.G.'s is @IG_Advisors.

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SOFII Contributors

This article was contributed to by many wonderful friends of SOFII. If you would like to add your voice to this or any other SOFII section, please e-mail joe@sofii.org.

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Jasmine Coronado

Jasmine uses her creativity and innovation to help others. She’s the co-founder of a grass-roots initiative in Sydney that offers support to homeless women, while in her role at Marlin she brims with efficiency, positivity and compassion.

Jasmine began her career working for a successful e-commerce startup, before honing her account management skills at a multinational advertising agency.

Now she’s doing what she loves.

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Carolyne Coupel

Carolyne Coupel has been head of individual giving at The National Autistic Society for over two years. She started her fundraising career in 2007 at The Children’s Society where she was also head of individual giving. She has 15 years marketing experience. Before joining the charity sector Carolyne worked in the media and telecoms sector, most recently as head of marketing at Telewest Broadband.

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Jenny Craven

My name's Jenny Craven and I've been in the charity sector for around four years. I first got involved in the charity sector when I was living in France after I finished my degree in French at Uni, and since then, I've volunteered and interned as a fundraiser for various human rights charities.

I’m delighted to be involved with SOFII by translating their exhibits into French. SOFII has been crucial to my development as a fundraiser, helping me to further my knowledge of fundraising from my first voluntary role in the charity sector, throughout my internships.

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Roger Craver

Roger Craver, founder of Craver Matthews Smith in the USA, is a lifelong pioneer in applying mass communications and technologies to activism and fundraising. His groundbreaking work in fundraising has helped launch and sustain dozens of national and international organisations.

Today, Roger is the founder of DonorTrends, a company providing fundraising intelligence, predictive models and market research to the nonprofit and political communities. diMobile is his latest company, building mobile engagement applications for the next generation of activists and hell-raisers.

He is also the publisher of the Agitator.

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Laura Croudace

A donor since childhood, Laura Croudace has worked in fundraising at the Vegan Society, the PDSA and Remarkable Partnerships. She is fascinated by emotions, stories and everything in between such as colour theory and philanthropic psychology. She now works as Partnerships and Engagement Manager at The Resource Alliance.

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Sarah Crowhurst

Sarah is a Senior Digital Strategist at Open. She started out in youth campaigning and email fundraising at PETA UK, went on to manage multi-channel campaigns at Barnardo’s and Save the Children and subsequently managed email and digital fundraising activity at Plan International UK.

Sarah has been specially selected as a rising star of fundraising and will be mentored by Leesa Harwood, director of By The Waves.

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Joanna Culling

Joanna Culling

Joanna recently re-joined SOFII after a stint as contributing editor in 2016. She’s now helping develop and invigorate the site whilst also looking after our valued supporters. Prior to this Joanna took care of her two daughters and threw in some freelance copywriting for good measure. Her career began in charity direct marketing but Joanna's love of fundraising comes from the five years she spent at specialist agency Bluefrog, first as a copywriter and later as head of copy. During this time Joanna was lucky enough to work on campaigns for a wide range of clients and find a treasure trove for creative inspiration - which, of course, is SOFII. joanna@sofii.org

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Sarah Daren

Sarah Daren has been a consultant for startups in the nonprofit sector, fintech and health & wellness. When she's not watching the New York Yankees play, Sarah enjoys practicing yoga and reading a good book on the beach. 

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Grahame Darnell

Grahame is an experienced fundraising and marketing consultant. He has worked in the charity sector for over nineteen years. Prior to that he worked in the marketing agency world with technology clients ranging from dot-com start-ups to Microsoft. Grahame had a strong career working at senior level for several big charities before becoming a consultant. In his consulting work he has developed winning strategies for charities of all sizes and cause areas. He enjoys working closely with fundraising teams, which helps him to maintain a contemporary approach. Grahame has solid experience across the fundraising mix with a particular specialism in corporates, trusts and major donors. Tweets @grahamedarnell

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Bhavesh Dave

Having moved from publishing to the charity sector in 2005, Bhavesh has over 13 years of charity sector knowledge and experience. He started at the Stroke Association managing the London Marathon when Stroke Association were the nominated charity, his role has evolved over time and now he focuses on New Product Development within fundraising. With a keen eye for all things innovative, his role now supports the wider fundraising department to develop new products and ideas to help the charity generate new income and supporters... When he’s not burrowed away concocting new ideas or running focus groups he can be found watching football or planning his next trip away.  

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Rebecca Davies

Rebecca Davies is director of fundraising for Médecins sans Frontières/Doctors Without Borders Canada.

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Lily Davies

Lily Elizabeth Davies is Head of Philanthropy, Trusts & Special Events at Barnardos. She was previously part of the Executive Team at Chickenshed, leading Fundraising, Marketing, Communications and Social Enterprise Development. In her career, Lily helped to establish the first innovation team at Marie Curie and has previously held senior-level positions within top commercial brands. In work, Lily enthuses over behavioural science, actionable insight and business transformation. Outside of work she enjoys true-crime podcasts and RuPaul’s Drag Race. She is also a Board Member and Trustee for the Arthritis and Musculoskeletal Alliance. She can always be found on Twitter @tweetsfromlily.

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Rhodri Davies

Rhodri leads Giving Thought, the CAF in-house think tank focusing on current and future issues affecting philanthropy and civil society. Rhodri has spent nearly a decade specialising in public policy around philanthropy and the work of charities and has researched, written and presented on a wide range of topics. He has a first-class degree in mathematics and philosophy from the University of Oxford. 

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Paul De Gregorio

Paul de Gregorio Open’s Head of Mobile – via promotion to Client Services Director at P&B and a stint at NCH. 

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Michael Dent

As Director of Fundraising, Michael oversees the Alzheimer’s Society’s fundraising strategy for voluntary and commercial income. He joined the Society in March 2016 from Macmillan where he spent 6 years as Director of Mass Market Fundraising. During this time he was responsible for substantially increasing the profile and income of Macmillan’s World’s Biggest Coffee Morning and introduced a range of new product launches including Sober October, Brave the Shave and Good Night In.

Michael is also a trustee for International Development Enterprise where he has provided governance and strategic support for the rapid expansion fundraising securing support from the EU, DIFID, Comic Relief, innocent, Coutts Bank and several philanthropic donors.  He has a Business Studies degree and an MA in marketing from the University of Portsmouth. In 2008 Michael was named Fundraiser of the Year by the Institute of Fundraising.

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Jenny-Ann Dexter

Jenny-Anne Dexter is individual giving officer at Rainbow Trust Children’s Charity, where her particular focus is on donor development. She has worked in the charity sector for 15 years, specialising in arts marketing and fundraising. Contributing to this paper has enabled her to investigate her own perceptions of emotional content. Her nickname is ‘The Robot’…

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Mark Dibden

Mark Dibden has over 15 years experience in fundraising and marketing across the not-for-profit, public and commercial sectors. As a senior planner at Signal, he helps charities take significant steps towards their transformational goals.

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Steven Dodds

Steven Dodds, founder of Harvest, is a fundraising strategist with 20 years’ experience working with charities in the UK, Europe and Australia.

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The Commission on the Donor Experience

The CDE has one simple ideal – to place donors at the heart of fundraising. The aim of the CDE is to support the transformation of fundraising, to change the culture to a truly consistent donor-based approach to raising money. It is based on evidence drawn from first hand insight of best practice. By identifying best practice and capturing examples, we will enable these to be shared and brought into common use.

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Stephanie Dotto

Stephanie Dotto is the content & SEO lead at CharityJob, the largest and most specialised job board for the charity and not-for-profit sector in the UK.

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Stephanie Drummond

Stephanie Drummond is the Student Fundraising Manager for The Children’s Society. She joined The Children's Society’s regional fundraising team in October 2012, after Graduating from Sheffield University. Having studied Health care and Development Economics she was motivated to work for a children’s charity after learning how austerity impacts on society and the wellbeing of children. During her role as Chair of Sheffield University RAG committee she caught the ‘fundraising bug’ and luckily has never recovered.

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Mike Duerksen

Marketer, copywriter & fundraising strategist. I run BuildGood to help nonprofit & social impact leaders grow revenue so they can do more good.

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Jon Duschinsky

Jon Duschinsky is a social innovator who has teamed up with some of the best creative minds in the world to create The Conversation Farm, a unique agency that uses creativity and conversations to solve problems. Business has a new paradigm today. Consumers care less what you make than what you are made of. Companies like Dove, P&G and many others are embracing it, creating conversations around the social good they are doing - conversations that drive audiences to talk about, and engage with them. The Conversation Farm helps its clients embrace this new paradigm. With startling results. 

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Ben Eden-Davies

Ben Eden-Davies is relationship manager at the gifts in will team for Unicef.

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Amy Eisenstein

Amy Eisenstein, ACFRE, has been a development professional and fundraising consultant for more than 15 years. She has helped small and large nonprofits alike raise millions of dollars through major gift and capital campaigns, board development, annual fund campaigns, direct mail and planned gift solicitations.

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Margot Ende - van den Broek

Margot Ende - van den Broek is managing director of SOS Children’s Villages (SOS Kinderdorpen) and is responsible for all of their fundraising. She began at SOS in 2002 and previously worked in marketing for a bank and as a CRM manager for an online company.

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Anna Fabra Raduà

I’m a cultural manager and fundraiser with over 13 years’ experience in development and evaluation of cultural programs, communications strategy, museum membership and crowd-funding campaigns.

My professional focus revolves around philanthropy and the crossroad between conservation of heritage, museum collections, arts education and promotion of culture.

My goal is to help non-profit organizations to develop creative and practical approaches to fundraising strategies in arts and education that allows them to stick to their missions and make change happen.

I want to help the cultural sector to face the challenge of finding balanced models of funding to ensure its social impact for the generations to come.

I’m currently based between Los Angeles and Barcelona freelancing for non-profit organizations as prospect research and independent advisor on fundraising strategies, loyalty programs, and communication contents.

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Sally Falvey

Sally is the Head of brand and content at JustGiving, the world’s most trusted online fundraising platform. She’s passionate about helping charities use the latest technology to be more efficient and raise more money. She has worked with online businesses for over 10 years, specialising in content and communications.

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Tiziana Fattori

In 1992 Tiziana decided to leave her family-owned fashion business to manage ActionAid in Italy. As executive director she developed the organisation and in 2001 it was the biggest NGO in the country, with over 65.000 sponsors. In 2003 Susanna Agnelli appointed Tiziana as general manager of her foundation, Il Faro, in Rome. Tiziana now has vast experience in nonprofit organisations, NGO start-ups, business development and management.

In June 2012 she was appointed by Plan International as national director/CEO of Plan Italia to start and develop the Italian affiliate.

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Derrick Feldmann

Derrick Feldmann, the President of Achieve – a creative research agency, leads research efforts through the Millennial Impact Project, as well as the implementation of MCON. He is the co–author of Cause for Change: The Why and How of Nonprofit Millennial Engagement and remains a sought-after speaker on the latest trends in fundraising, online engagement and Millennials. Derrick writes and contributes regularly forPhilanthropy News Digest of the Foundation Center and the Huffington Post IMPACT channel. He is a member of the Leadership Faculty of the Points of Light Corporate Institute and a guest lecturer for the School of Environmental Affairs at Indiana University.

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Niamh Ferris

Niamh Ferris is fundraising and communications manager at CBM Ireland

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Elaine Fogel

Elaine Fogel is president and CMO of Solutions Marketing & Consulting in Scottsdale, Arizona, a speaker, blogger, writer, brand evangelist, and nonprofit guru.

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Jackie Fowler

Jackie Fowler is the chair and owner of fundraising, marketing and communications agency, Burnett Works. She has over 25 years’ experience working with a huge range of charities, large and small, helping them to grow support through direct marketing programmes, integrated campaigns and brand development. Jackie is a keen advocate of relationship fundraising and it remains a key cornerstone of her fundraising thinking and practice.

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Rich Fox

Rich Fox is one of the world’s top specialist telephone fundraisers. 

Few people come close to Rich Fox in experience of using the telephone as an integral tool to strengthen and deepen donor relationships. Rich introduced telephone fundraising to the UK in the early 1990s. His consultancy practice now spans several continents and includes many top clients on both sides of the Atlantic. Rich is chairman and CEO of telephone fundraising specialists Rich Fox & Associates, Inc, of Malibu, California, USA. He can be reached on 1-831-659-1123 and at Foxrich@aol.com

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Alex France

Alex is an award-winning copywriter, creative director and strategist. Before starting Vitamin X, he spent 10 years in the creative departments of leading agencies in Sydney (The Ball partnership, EURO RSCG) and Hong Kong (Bates), followed by 5 years as senior writer at Bevins, the most renowned copy-led agency of its time. He has worked on a broad range of categories, from alcoholic beverages, cars and over-the-counter drugs to environmental organisations, financial services and government departments. Alex has also lectured on copywriting at AWARDCRAFT, and contributed opinion pieces to Mumbrella and Marketing magazine.

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Bethan Francis

Bethan Francis is client services director at Pell & Bales. She is a passionate fundraiser and feels privileged to have worked with many of the UK’s favourite charities over the last 10 years, helping them to drive their fundraising strategies. She believes that good insight and good data is behind every fundraising success and in her work is lucky enough to be exposed to both.

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Joanne Fritz

Joanne Fritz has worked in the nonprofit world for most of her 30-year career beginning with teaching at the secondary, college, and university levels. She has also held senior management positions at two national nonprofits and two universities. Fritz has served on numerous nonprofit boards and was chosen to participate in leadership programs in two cities.

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Chen Fu

Chen Fu. 北京师范大学珠海分校应用心理学本科学历,在宋庆龄公益慈善教育中心学习两年并毕业。大学时曾负责统筹城市环保倡导活动,并推动珠海高校公益社团的联接。目前在中国扶贫基金会品牌传播部任新媒体主管一职,主要负责基金会新媒体运维及内容生产。亲历中国扶贫基金会自媒体用户从0到100万的过程,在饥饿24、中国消除贫困奖、善行者、鲁甸地震救援、尼泊尔地震救援等活动中参与或负责传播方面工作。主要兴趣:科技、商业及社会领域的创新与规模化。

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Alex Furness

We help charities fundraise with our innovative e-card and donation system.

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Michael G. Downes

Michael Downes is an international expert on fundraising, a much sought after speaker at most major international fundraising conferences, and author of "Downes on Fundraising".

He is now semi retired but continues to provide strategic service and advice to DVA NAVION and its clients.

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Jo Garner

Jo Garner is the director of Strategic Grants and a founding member of Queensland's first women's giving circle, Women & Change.

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Jayne George

Jayne George, director of fundraising and marketing, Guide Dogs

Jayne joined Guide Dogs in December 2007, having previously been head of fundraising at the RNLI for eight years. Before then Jayne held a number of marketing roles with well-known retailers, followed by a period as a consultant before her move to the charity sector. Jayne has been instrumental in bringing together the fundraising and marketing directorates, enabling a more integrated approach within Guide Dogs. Her drive and ambition also led to the acquisition of the National Blind Children's Society (now Blind Children UK) in 2013 to offer a greater range of services to blind and partially sighted young people across the UK.

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Rob Gethen Smith

Rob Joined Blackbaud in June 2016 in a new role to help Charity customers make the most of their technology investments, as well as to advise on best practices, data and technology strategy, and trends in the sector. Prior to Blackbaud, Rob has worked as CIO at Anthony Nolan, Southbank Centre, Tate and Macmillan to deliver joined up business and technology strategies and lead change programmes. Before this, his first role in the non-profit sector was as Head of Fundraising Services at WWF-UK. An aeronautical engineer by background, both in the British Army and also the private sector, Rob takes a keen interest in how technology can enable organisations with a strong social purpose improve how they work. An MBA from London Business School underpins his technical approach with sound understanding of business strategy and commerce

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Alex Goldup

Alex Goldup is a director at Third Sector PR, an award-winning public relations consultancy focusing primarily on the not-for-profit sector in the UK and overseas. www.thirdsectorpr.co.uk

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Peter Goudkamp

Peter Goudkamp has been a fundraiser for many years in many different roles. He is now director of fundraising and communications at World Animal Protection in the Netherlands.

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Lucy Gower

Lucy Gower is the innovation and development manager in the NSPCC's child protection and consultancy team.

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Barry Gower

Barry Gower established GAIN The Gift Aid Consultancy in 2004, after spending the seven years involved in the sale and implementation of membership and fundraising software to organisations and charities. Since the introduction of New Gift Aid in April 2000 he has become particularly interested in the application and collection of Gift Aid. 

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Kay Grace

Kay Sprinkel Grace understands the challenges of 21st century philanthropy as well as its opportunities, and brings her experience from working with countless nonprofit organizations to bear on the current issues affecting donor development, fund raising, outreach, message strategy and volunteerism.

As principal of her own organisation since 1989, her clients include public media, hospitals, universities, arts and cultural organizations, environment and social justice organizations, churches and education, as well as community-based services.

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John Grain

With nearly 30 years experience of direct fundraising, John has held senior posts in within Oxfam and Practical Action, and was Director of Fundraising for Western Europe for Habitat for Humanity International. He founded John Grain Associates (JGA) in 2004 since when he has worked with clients large and small to develop innovative, sustainable and long-term individual giving programmes. He is a passionate advocate of permission based, ethical fundraising with an emphasis on understanding our donors and how best to deliver an inspiring and motivating experience for them with every interaction they have with charities. He led the recent Commission on the Donor Experience’s project into Thanking and Welcoming and last year launched the Secret Giver, the sector’s most comprehensive mystery shopping and competitor benchmarking programme.

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Jonathon Grapsas

Jonathon Grapsas is the founder and director at flat earth direct, an agency dedicated to fundraising and campaigning for good causes, with a particular bias toward digital and direct response. Jonathon has spent the last decade working with charities all around the world. Initially in the UK, and more recently in Canada and his native Australia.

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Rory Green

Rory Green has been fundraising since the age of 10, when she volunteered to help run her school’s annual bike-a-thon for juvenile cancer research. Fundraising became her vocation at 14, when she lost a friend to leukaemia. Rory Green has been in the philanthropic sector for over eight years and is currently the associate director, Advancement for the Faculty of Applied Science at Simon Fraser University. Rory has also worked in major and corporate giving at BCIT and the Canadian Cancer Society. Her passion is donors. How to listen to them. How to talk to them. How to help them feel better about themselves through philanthropy than they ever thought possible. In her spare time Rory is the founder and editor of Fundraiser Grrl, the fundraising community’s go-to source for comic relief.

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Chloe Green

Chloe Green is a copywriter, digital strategist, and political comms specialist living in south east London. Before joining the lovely team at Forward Action as Head of Creative, Chloe was Social Media Manager for the Labour Party during Jeremy Corbyn's leadership. She spends her spare time supporting European Labour parties to get up to scratch on digital election campaigning, helping the parties of Ireland, Netherlands, Austria, Denmark and Sweden. Chloe earned her chops in the charity and not-for-profit sector with Anthony Nolan, St Mungo's, and NUS.

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Charlotte Grimshaw

Charlotte Grimshaw is withFundraising Research, formerly head of fundraising, Greenpeace UK.

Charlotte’s company Fundraising Research specialises in prospect research, training and donor development consultancy for not-for-profits. Charlotte has twenty years’ experience in the voluntary sector in Australasia and the UK, with Greenpeace UK, David Dixon Associates, The Phone Room, The Future Foundation, and in Australia with numerous charities and other not-for-profits. You can contact Charlotte by emailing her here.

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Pamela Grow

Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems, and the founder of Basics & More™ fundraising fundamentals online training. Created to provide time-pressed nonprofit professionals with fundraising training that works with their busy schedules, Basics & More™ has delivered instruction to thousands of nonprofit organizations, raising hundreds of millions in the process. 

Pam has been helping small non-profits raise dramatically more money for over 16 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show. Her blog, PamelaGrow.com was named one of the 25 Must-Read Nonprofit IT Blogs 2016.

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Jo Habib

Jo Habib has been involved in providing information and advice about charitable trusts and foundations for over 20 years. She is the co-ordinator at the Sovereign Health Care Charitable Trust. Before that she was a director of FunderFinder, a small national charity producing software for grant-seekers. She is also author ofTiny Essentials of Raising Money from Foundations and Trusts.

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Borie Han

Borie is a young, enthusiastic fundraiser working with and for people she likes, and causes she admires. Starting out as a fundraiser working for World Vision and UNHCR, she now runs the Korean office of DTV Group, an international fundraising direct response TV (DRTV) and film agency. She loves helping good causes raise money cost effectively.

Over the last five years, Borie has set up and launched a multimillion dollar (DRTV) programme at UNHCR and a small-scale but extremely successful programme at Concern as an insider. She has also helped WWF, Oxfam and Amnesty successfully launch and expand their DRTV programmes at DTV Korea.

She works for charities with various beautiful causes, and works with the best performing call centre and media agencies.

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Ros Harber

Ros Harber is European and UK account manager at peer-to-peer and online agency Funraisin.

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Juliet Harris

Juliet Harris is the former communications manager at Sanitation First and now works as group marketing coordinator for MG Cannon Ltd. Sanitation First is a health charity founded in 1998 by David Crosweller and Andy Barrs. Over the past twenty years, Sanitation First has evolved from being a responsive charity that supported global causes and crises to an organisation that focuses on sanitation and hygiene in India.

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Catherine Harris

Catherine is a Corporate Fundraiser for Above & Beyond, the charity for Bristol’s Central Hospitals. Her fundraising career has included working in higher education consultancy and volunteering at Hope and Homes for Children. Prior to starting her career in fundraising Catherine was an airhostess at British Airways and spends all of her spare time doing up her new house which is taking longer than first thought!

Catherine is one of the audition winners for I Want To Talk At That #IWTTAT and is being mentored by Lucy Caldicott, CEO of UpRising.

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Steve Harrison

Renowned creative strategist Steve Harrison has won more Cannes Direct Lions than any other agency creative director. The UK magazine Campaign described him as ‘the greatest direct marketing creative of his generation’.

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Leesa Harwood

Leesa began her career in the charity sector in the USA with the March of Dimes and then the American Cancer Society.  Returning to the UK at Business in the Community she brokered relationships between the corporate and community sectors.  Following a period as Head of Community Fundraising at Save the Children and then Head of Fundraising at the Dartington Hall Trust she joined the RNLI in 2009 as Head of Engagement.  Now, as Director of Lifesaving and Fundraising she leads the lifeboat, lifeguard, drowning prevention, education and flood rescue teams across the UK and Ireland as well as accountability for all fundraising activity.

Leesa lives in Dorset with her husband and their rescue dog from Kabul, Afghanistan, Moosh.  She is a keen but slow runner aiming to complete her third and fourth half marathons in 2018.

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Denny Hatch

After graduating from Columbia University in 1958, I was drafted into the U.S. army for a two-year stint. I loved it! It was the peacetime army and I acquired skills that lasted me throughout my career: writing press releases; writing, producing and narrating a documentary for the New York Army Reserve; and writing and editing a classical music series for radio station WXQR in New York.

Following the army, I had nine jobs in twelve years in business. I was fired from five of them. Later I went on to save two business and start three others. One of the businesses - the Who's Mailing What? newsletter and archive service founded in 1984 - revolutionised the science of how to measure the success of direct mail. Over the years I have been a publicist, magazine publisher, book club director, agency account executive, copywriter, designer, editor, journalist and marketing consultant. 

In my spare time I wrote four published novels and seven books on business and marketing.

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David Hazeltine

David Hazeltine is president and CEO of! Yellowfin Direct Marketing, Inc. As founder, David is the architect and steward of the Yellowfin brand, responsible for the development and continuous refinement of the agency’s culture, vision, processes and policies.

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Emily Henry

Emily Henry is an American living in The Netherlands. She is a recent graduate of Webster University, Leiden with a Master’s degree in International Non-Governmental Organisations. She is passionate about empowering marginalised populations through social entrepreneurship and the development of sustainable solutions to social problems.

Currently, she is an intern at Child and Youth Finance International, an INGO that leads the world’s largest movement dedicated to enhancing the financial capabilities of children and youth with the goal of reducing extreme poverty in one generation.

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Dan Hill

Dan Hill is a recognised authority on the role of emotions in consumer and employee behaviour with more than 15 years of experience operating his scientific, emotional insights consultancy: Sensory Logic, Inc. One of the company’s unique research tools is facial coding. Dan Hill is a frequent speaker at conferences and seminars all over the world.

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Tom Hodgson

After graduating with a masters in marketing, Tom learnt the key aspects of the DM world working in creative agencies before joining the Individual giving team at RNIB, where he played a leading role in the launch of the RNIB lottery. Tom is now working at Sightsavers as the Retention Manager. Over the last two years he has been privileged enough to visit programmes in Uganda and Zambia seeing first-hand the difference Sightsavers are making to combat avoidable sight loss. Tom is passionate about the third sector, and strongly believes in the changes we’re making for the better. @hodgson83

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Lizzi Hollis

Lizzi started professional life with aspirations to be an archaeologist, but after joining her universities Annual Fund, discovered a talent for fundraising, which gained her the nickname "Telephone Terrier". She has had a fast rise through fundraising at Marie Curie, Independent Age, St Mungo’s and now Head of Corporate Partnerships at Richard House Children's Hospice. She is passionate about donor love, strategic partnerships, creating a fair and equal fundraising sector and personal development. In her spare time she loves baking, cycling, reading, watching football and crime dramas and eating her way around the world! See all

Bethan Holloway

Bethan Holloway is client services director at Pell & Bales – Europe’s leading telephone fundraising agency. During her fundraising career, spanning over 10 years, Bethan has helped her charity clients evolve the way in which the phone is used and to identify new areas for its applications, generating millions of pounds in additional income for many amazing causes.

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Kathryn Holloway

Kathryn started out in the charity sector processing donations at the BUAV in 2005, then became responsible for supporter care, database management and direct marketing activity. She joined Friends of the Earth in 2010 and now heads up the Individual Giving team, responsible for leading the team’s efforts to maximise income through engaging fundraising methods.

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Claude Hopkins

Claude Hopkins was the first leading Madison Avenue figure to realise that advertising isn’t a matter of random chance but rather it can and should be precisely measured and tested, that it can in effect come close to being an exact science.

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Eifron Hopper

Eifron has worked in the charity sector since 1993. Though he specialises in legacies, he has experience of a wide range of fundraising and has worked for both large and small charities. He is currently head of legacies at RNIB and is a regular conference speaker and mentor.

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Claire Hughes

With over seven years’ experience working in the NFP sector in both the UK and Australia, Claire specialises in peer to peer campaigns, signature events, community partnerships and relationship fundraising. 

Through her work, Claire is committed and passionate about using her expertise to drive income generation, supporting her chosen causes in achieving their mission. 

In her current role at Legacy Brisbane, Claire established and implemented a strategic community fundraising portfolio in order to increase sustainable revenue through campaigns, programmes and events, as well as identifying new partnership opportunities. 

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Sun Huilan

孙慧兰,广东省爱飞客公益基金会秘书长,基金会通过航空文化及航空知识普及,提高国民航空意识,提升航空综合知识水平。孙慧兰先后主持和开展的活动有:航空科普一日游,通飞开放日,航空公益讲师团,航空文化进校园等,年均科普人数超过3万人,此外,组织开展的慈善活动有:爱飞客暖冬行动,1+N助学计划,公益书苑等。

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Charlie Hulme

Charlie Hulme is managing director of DonorVoice. He helps charities uncover what, of all the things they do, improves the strength of relationships  and what is harmful. Partners see a massive improvement in performance, value and retention.

Voted top speaker at the Institute of Fundraising’s National Convention in 2013, he writes frequently for SOFII, 101fundraising, the Institute of Fundraising and many others.

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Derek Humphries

Derek Humphries spent 14 years with the marketing and communications group Burnett Associates, eight of those as managing director. For the past few years he has been a director at DTV where he writes and produces films for good causes worldwide. You can follow his tweets @derekhumphries.

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Rachel Hunnybun

Rachel Hunnybun is an experienced direct marketing and strategic business development professional and has worked in both the commercial and not-for-profit sectors. Since moving into the charity sector, she has worked for international, national, regional and local charities of varying sizes and has a strong background in insight- driven strategic development with a particular specialism in individual giving and supporter experience.

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Terry Hunt

Terry Hunt FIDM, partner, The Future Customer 

Terry was co-founder and creative partner of the pioneering DM agency, Evans Hunt Scott.  As EHS Chair, Terry led the merger with Brann to create a fully integrated direct, digital and data agency.  Since leaving the agency world he has been a serial entrepreneur (four start-ups in four years), founding partner at The Future Customer as well as president of the Institute of Direct & Digital Marketing.  Terry has developed major CRM and membership strategies both in the UK and overseas, most famously Tesco Clubcard. With Clive Humby he co-authored Scoring Points, how Tesco wins customer loyalty, the international best-seller on Tesco’s pioneering customer programme. Terry is trustee/board member of World Child Cancer and is advisory board member of Aimia, owners of the Nectar and Aeroplan brands.

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Jerry Huntsinger

Jerry Huntsinger is revered in direct marketing circles as the dean of direct mail. 

Some years back Jerry gifted his archive of direct mail tutorials to SOFII and we’ve been serialising them ever since. All 50-plus are gems. Together, they add up to a complete ‘how-to’ guide to everything you need to know about direct mail fundraising.

These tutorials are edited and presented by Gwen Chapman.

Gwen_Chapman.jpg#asset:8990:urlGwen Chapman is a passionate advocate for donor-centric fundraising. She is a senior consultant with international experience in the non-profit sector in Canada, the United States, the UK and South Africa. She explains the importance to these tutorials here.

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Frances Hurst

Frances Hurst is passionate about charities (and birds). She is co-founder of Birdsong Charity Consulting, which helps charities work more effectively with their people. She is a trustee of the BTO (British Trust for Ornithology) and spent the 1990s working as marketing director at the UK’s RSPB (Royal Society for the Protection of Birds).

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Ikhlaq Hussain

Ikhlaq is currently head of major gifts at Orphans In Need. Ikhlaq was included in Fundraising Magazine's Top "25 under 35" fundraisers for 2018. He is also a trustee of Mind in Harrow and a board member and trainer for the Institute of Fundraising (South East & London). Ikhlaq is a columnist for Third Sector Magazine and his articles have featured in Charity Times, UK Fundraising and SOFII.

Ikhlaq has been specially selected as a rising star of fundraising and will be mentored by Ken Burnett, founder and managing trustee of SOFII.

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Ikhlaq Hussain

Ikhlaq Hussain is a philanthropy and major giving specialist, currently head of major gifts at Orphans In Need, trustee at Mind in Harrow, co-opt board member at IOF, mentor at IOF and Mosaic Enterprise Challenge, regular blogger on the topic of fundraising.

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Amy Hutchings

Amy is a Senior Creative Planner at Open. Having cut her teeth in DM at charities including NSPCC, VSO and Orbis, Amy discovered her passion for copywriting and joined Open’s creative team. After a few years writing everything from organisational propositions to OOH ads for some of the sector’s biggest charities, Amy found her way into the planning team – where her mix of left and right brain skills help her deliver innovative fundraising ideas that get a response. Amy’s time outside of work is taken up by her 10 month-old-daughter, her passion for plants and a novel that might be finished… one day.

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Lucy Innophoria

Some of you might already know me from Innophoria or my Facebook page. Innophoria is a new online game that aims to help charitable organisations all over the world to become more innovative. The word refers to that ecstatic feeling that happens when you’re on the verge of discovering an idea that could really rock the world. I’m always getting them, which is why my colleagues nicknamed me Lucy Innophoria.

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Claire James

Proud Fundraiser at Children’s Liver Disease Foundation (CLDF) looking after the charity’s incredible supporters who fundraise in their communities and take part in challenge events to help raise funds to allow us to to support and reach even more young people and their families on their liver journeys.

Previously the Community Fundraiser at St Richard’s Hospice, looking after the amazing fundraisers in the Worcestershire community they serve. Leading on collections in the community, collection tins and volunteers; schools, groups and orgs fundraising; as well as leading on their Lights of Love services.

Committee member of the Institute of Fundraising West Midlands, looking after the social media accounts. Rotarian at Worcester Vigornia Rotary Club - where I am Press & Social Media lead for the Club.

Lover of tea, gin (although not together), the countryside.
Always looking to learn more, gain more skills and apply it to my job. 

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Fatou Jammeh

Fatou is TIC Development Officer at Medecins Sans Frontières in Canada.

Experienced Development Officer with a demonstrated history of working in diverse non-profit organisations. Skilled in public speaking, proposal writing, and fundraising. Strong community and social services professional with a Bilingual Bachelor's Degree focused in International Studies from York University. 

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Beth Ann Locke and Jen Love

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Agent Jen is a storyteller and not in a poetic sense. In a fumbling, arm-waving, half-sentence-speaking, let's-get-to-the-heart-and-the-feelings sense. Write drunk, edit sober...even if you're only drunk on emotions. Jen Love is a Partner at Agents of Good, a collective of donor champions.

Beth Ann is a philanthropy evangelist and a tireless fan of connecting donors to their dreams. Her career has spanned the education, social services, and international sectors, in both the USA and Canada. Beth is also a member of the Board of the AFP Canada Foundation for Philanthropy. She is the co-founder of Ms.Rupt a movement to bring women fundraisers together. She shares on social media as @FundraiserBeth

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Joe Jenkins

Joe Jenkins currently leads the vision for engagement at Friends of the Earth, bringing together all the ways people get involved across all channels.Previously Joe has led fundraising strategy at RNIB, and worked with a diverse range of large NGOs through the telemarketing agency Pell & Bales.

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Steven Dodds, Kate Woodford and Joel Du Bois

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Steven Dodds, founder of Harvest, is a fundraising strategist with 20 years’ experience working with charities in the UK, Europe and Australia.

Kate Woodford is an award-winning creative strategist with extensive experience in fundraising communications.

Joel Du Bois is a cultural communications strategist for brands and charities, with experience across Europe, Asia and Latin America.

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Tain Joliffe

Tain is an experienced Strategy Director and Founding Partner of We are Citizen. She has been working with the charity sector for fifteen years, for a diverse range of organisations and an equally diverse number of causes. Charities such as the RSPCA, The Brooke, MS Society, NSPCC, Save The Children and Unicef have benefited from her problem-solving, people-centred and creative strategising.

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Jax Jones

Jax Jones never set out to be a fundraiser. She started in events, freelancing for eight years in event production, predominantly working with major UK festivals such as Glastonbury, Big Chill, Isle of Wight Festival and Bestival, alongside running her own part-time business and raising two boys.

Just before the 2014 season, she took a temporary role at the local hospice, Mountbatten Isle of Wight, as a part-time events assistant. It was only supposed to be for a month. Six years on and Jax now looks after legacies, lottery, regular giving, direct mail and in-memory giving in her role as Individual Giving Fundraiser, responsible for generating £2.7m of income annually. She reached Individual Giving via five years in Major Events Fundraising, where she led a 250+ strong team of staff, volunteers, sponsors and supporters to organise the Isle of Wight’s biggest annual fundraising event, and Europe’s largest sponsored walk, Walk the Wight. The event attracts over 8,000 people to walk four different routes across 34.5 miles of the Island’s stunning countryside, raising around £250,000 each year to support Island people through death, dying, and bereavement.

Recognising the opportunities in Individual Giving as a significant growth area for Mountbatten, Jax jumped at the chance to move away from mass participation events to stewarding individuals and maximising the lifetime value of donors. She has a particular interest in fundraising communications and tries to avoid ‘navel-gazing’ wherever possible.

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Simone Joyaux

Simone P Joyaux, ACFRE is described as ‘one of the most thoughtful, inspirational, and provocative leaders in the philanthropic sector’. A consultant specialising in fund development, strategic planning and board development, Simone guides countless organisations and professionals through her consulting and coaching, teaching and writing. She teaches in the graduate programme for philanthropy at Saint Mary’s University, in Minneapolis, USA. Her books include Keep Your Donors, Strategic Fund Development and Firing Lousy Board Members. As a volunteer, Simone founded the Women’s Fund of Rhode Island, a social justice organisation. Simone and her life partner have bequeathed their entire estate to charity.

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Lara Joyce

Lara Joyce is the National Campaigns Coordinator at the Irish Cancer Society helping organise large fundraising campaigns implemented across the country. Before moving to Ireland, Lara worked at Sussex County Habitat for Humanity in Delaware, building affordable homes for families and then continuing that work in Massachusetts at Habitat for Humanity Metrowest/Greater Worcester. Originally from Massachusetts, Lara moved to Dublin in 2014 to pursue her Masters of Geography at University College Dublin. Outside of work Lara plays rugby for the Swords Women’s Rugby team.

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Chris Keating

Chris is head of supporter retention at the National Deaf Children’s Society. His team manages relationships with 150,000 committed giving supporters, 20,000 cash and raffle donors, and 5,000 legacy inquirers, consistently delivering income of £15M+. Chris is a fundraiser who believes in the power of insight and learning to inspire donors.

https://www.linkedin.com/in/chrisjkeating

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Aline Reed & Ken Burnett

  

Aline Reed is a freelance copywriter and creative. She worked for fourteen years at Bluefrog, a London-based agency that specialises in fundraising, where she progressed from copywriter to creative director. She has written fundraising campaigns for all kinds of organisations – charities, museums, galleries and universities. Her work has successfully run internationally in the Netherlands, US, Australia, Ireland as well as the UK. Away from fundraising, she writes book reviews for the Sunday Express and blogs about books and travelling.

Ken Burnett is author of Relationship Fundraising and other books including The Tiny Essentials of an Effective Volunteer Board (The White Lion Press Limited, London, UK) and The Zen of Fundraising, (Jossey-Bass Inc, San Francisco, USA). Ken is also SOFII’s managing trustee.

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Gary Kernahan

Gary is Head of Regional Development at Muscular Dystrophy UK responsible for the UK-wide community fundraising and supporter services functions. He joined the charity in 2009 and has significantly grown the department's income and supporter base. He has experience developing volunteer fundraising at Cancer Research UK and the National Autistic Society. Gary is also the Vice-Chair of the Institute of Fundraising in Scotland, Chair of the Scottish fundraising conference and a member of the Rogare advisory panel.

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Kiki Koutmeridou

Dr Kiki Koutmeridou, behavioural science strategist at DonorVoice, is US retention and relationships specialist DonorVoice’s resident (and so far the sector’s only practising) behavioural scientist. Her role covers campaign strategy, leading research projects and workshops. With an MSc in Neuroscience, a PhD in Cognitive Psychology and, as former head of two applied behavioural science units, Kiki is a hybrid who expertly applies academic understanding to real world fundraising challenges.

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Joshua Leigh

Josh Leigh is a digital marketer, campaigner and activist, who has worked with a number of NGOs to raise millions in income and to engage countless people in the fight against climate change. Right now you'll find him at Ecosia, the search engine that uses its profits to plants trees.

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John Lepp

John Lepp, Partner at @agentsofgood, fundraiser, designer, donor champion.

Just over four years ago John Lepp and his team gave life and personality to SOFIIv2 when we were struggling with a very basic website that couldn’t meet demand. SOFII is forever in his debt for the magic he worked in bringing our vision to reality. John is a great creative mind and a true donor-centred fundraiser who’s not afraid to tell it like it is. 

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Bob Levy

Bob Levy has been a consultant and copywriter for social cause and charitable organisations for almost thirty years.

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Andy Levy-Ajzenkopf

Andy Levy-Ajzenkopf is president of WordLaunch professional writing services in Toronto.

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Craig Linton

Craig Linton has over 15 years’ of fundraising experience across a number of disciplines and sectors. He currently works at Amnesty International where he advises colleagues across Europe on their individual giving fundraising and helps them prepare investment proposals. He also spends a day a week on outside consultancy and research projects. His specialisms are relationship fundraising and providing a great donor experience. He is a member of the Institute of Fundraising Convention board, on Rogare’s advisory panel, a contributing editor to SOFII.org and a trustee of Thames Hospice.

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Pauline Lockier

Pauline Lockier began her career 26 years ago at Ogilvy and Mather Direct. After five years at Brann Direct Marketing she went on to found Target Direct Marketing (now Tangible Response) with Stephen Pidgeon and Nick Thomas. Today she works as a freelance planner and copywriter, handling fundraising programmes for charities in Ireland and England as well as undertaking ad-hoc projects for commercial organisations and direct marketing agencies.

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John Logan

John Logan has a postgraduate diploma in charity marketing and fundraising from the Cass Business School. After two decades in the TV and media sector he now dedicates his energy and experience to improving the way organisations fundraise in the digital age.

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Chuck Longfield

Chuck Longfield, chief scientist at database vendor Blackbaud, is a plain-talking sage, an unassuming expert who understands what’s important in the technology that surrounds and so often bamboozles us, and how to get to it and make the most of it. Chuck not only spots what fundraisers get wrong and why, he also chips in practical tips and ideas that might take you in surprising and productive directions.

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Elizabeth Loudon

Elizabeth Loudon, co-founder and director of Prospero Partners, has helped numerous charities in the US and UK to raise funds from major donors and the world’s leading foundations and companies. She is also a published writer who loves to teach people how to write with joy and confidence.

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Jay Love

Jay Love is founder of eTapestry. He also recently launched Bloomerang, an online management system to help small- and mid-size nonprofits reach, engage and, most importantly, retain the commitment of the people who share their vision.

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Jen Love

Jen Love is a partner at Agents of Good. Agent Jen is a storyteller. But not in a poetic sense, in a fumbling, arm-waving, half-sentence-speaking, let’s-get-to-the-heart-and-the-feelings sense. Write drunk, edit sober...even if you're only drunk on emotions.

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Ian Lovett

Ian Lovett is a Junior Account Director at Open Fundraising, who are long time friends of SOFII.

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Tony Loyd

Tony Loyd is a former Fortune 500 executive turned podcast host and keynote speaker.

Social Entrepreneur exists at the intersection of profit and purpose. They tell positive stories, from underrepresented voices, focused on solutions. You can subscribe on your favourite podcast app.

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Emma Lubrina

Emma Lubrina entered the charity sector and the magical world of fundraising three and half years ago. First working for an Italian NGO called Cesvi and now as a Senior Direct Marketing Officer at YMCA England. She is currently in charge of the Roomsponsor scheme, which is a regular giving product.

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Frank Russell Lucas

Frank Lucas, a nonprofit fundraising coach in São Paulo and coordinator of the translation group, has promised to deliver regular batches of SOFII exhibits in Portuguese for as long as it takes – and as long as there are volunteers willing to help out.

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Steve Lynch

Steve Lynch has been a charity copywriter for 15 years, the last seven of which have been spent with Bluefrog. He is particularly passionate about development charities, and has been fortunate enough to visit many interesting places such as DRC, Gaza and Lebanon in the course of his work. He is notorious for getting very grumpy when people don’t like the copy he writes.

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Kimberley MacKenzie

Kimberley MacKenzie

Director of development at Ontario Nature

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Skye MacKenzie

Skye MacKenzie, student and part-time philosopher.

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Robbie Macmillan

Robbie founded Children of Rwanda while visiting the country as part of dissertation research for his MA in Politics and International relations. He has since dedicated his education and career to charity, obtaining an MSC in NGO Management and PGDip in Charity Marketing and Fundraising while working in the sector as a researcher and fundraiser. He visits the community Children of Rwanda work with every year, organising our presence on the ground.

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Ian MacQuillin

Ian MacQuillin MInstF(Dip) is the director of the international fundraising think tank Rogare, which he founded in 2014.

He’s recognised as a leading thinker on fundraising ethics, having developed a new theory of fundraising ethics that seeks to balance fundraisers’ duties to both their donors and beneficiaries.

Ian edits the Critical Fundraising blog and runs and moderates the Critical Fundraising Forum on Facebook, which has more that 1,1000 critically-minded fundraisers from all over the world. He writes a regular column for Third Sector magazine and regularly contributes to the specialist charity media around the world. Ian is also an in-demand speaker on the global fundraising conference circuit.

He has worked in the fundraising sector since 2001, as editor of the leading trade magazine Professional Fundraising, account director at specialist fundraising sector PR agency TurnerPR, and as head of communications at the Public Fundraising Regulatory Association.

Twitter: @IanMacQuillin; @RogareFTT.

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Anne Marshall

Anne Marshall is Director, Field Operations of the Canada division of North American agency Up Fundraising.

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Alison McCants

Alison McCants is a fundraiser with a passion for charities. Currently Alison is Direct Marketing Manager at The Brooke, a leading UK charity dedicated to improving the lives of working horses, donkeys and mules (all views are her own). She is a member of the Institute of Fundraising (IOF) in the UK and holds a Certificate in Fundraising Management MInstF(Cert) from the IOF.

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Louise McCathie

Louise has acquired a wide range of experience during her 14 years in the charity sector. First at the National Institute of Conductive Education, then ChildLine and in more recent years leading the British Heart Foundation’s Central England events team before moving to Mencap, as Fundraising Manager for the Midlands, helping to organise several high-profile national campaigns. Her broad experience stood her in good stead for her current role of Director of Fundraising at Birmingham Children’s Hospital where she has forged productive long-term partnerships and in doing so raised both the profile of the Hospital and led her team to triple fundraising income. 

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Lauren McDermott

Lauren is a paper hating, time-saving fundraiser with a passion for making donors feel like the rock stars they are.

Lauren’s passion for NFPs began when she volunteered overseas whilst still at university. After seeing poverty firsthand, she decided her life would be more fulfilling if she worked for causes rather than shareholders. 

Lauren’s fundraising career began shortly after she arrived in Australia when she began working at large healthcare company. Lauren now manages the donor development team at the Harry Perkins Institute of Medical Research, a small passionate team focusing on the entire donor experience - CRM/data, cash/RG appeals, stewardship and gifts in wills.

She believes that sincerity is at the heart of everything. When Perkins donors were recently asked if they would recommend the charity to a friend, the overall score was 8.9/10 and this is echoed by increasing income year on year.

Lauren completed studies in Business and Marketing at Liverpool John Moores University in 2013 graduating with a first class degree (BaHons), before leaving the UK shortly after to explore Australia for a year. She is yet to go home.

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Clare McDowall

Clare McDowall has been a fundraiser for six years. Originally from Scotland, where she worked for Oxfam as a community fundraising /third party events manager, she now lives in Toronto Canada. She works as content manager at CharityVillage.com and as a social media and online branding consultant.

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Alex McDowell

Alex McDowell is Head of Legacy and Tribute Fundraising, NSPCC and Chair of the Remember A Charity Campaign.

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Gill McLellan

Gill McLellan is a senior planner with Tangible, an integrated marketing agency. Previously she has worked for some of the UK’s biggest charities and has worked as an account handler and planner on the agency-side. She also spent four months volunteering for Raleigh International in Borneo.

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Fiona McPhee

Fiona McPhee - Director of fundraising strategy at Pareto Fundraising in Australia.

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Andy McSorley

Andy is the former Head of Standards and QC for HOME Fundraising with over a decade’s experience in telephone, street and door-to-door fundraising. A passionate fundraiser since his first professional fundraising call way back in 2006, Andy has since: managed a 150 staff call centre; ran a 2-Step Street team across London; and at HOME supported thousands of D2D fundraisers. Over the years Andy has enjoyed leadership roles in innovative campaign management, training and fundraiser development and delivering high quality fundraising campaigns. Day to day Andy oversaw HOME’s welcome calling programme, site management team, QC department and was HOME’s liaison to the Fundraising Regulator and the Institute of Fundraising. Andy believes in excellent fundraising standards, a strong cultural ethos and the power of a human connection made through F2F conversations. In a spare moment, it’s crosswords, quizzes, footie and trying to keep tabs on his kids!

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Gordon Michie

Gordon Michie is the Development Director at Relationship Marketing Limited

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Sudeshna Mukherjee

Sudeshna Mukherjee is an Atlas Corps fellow from India and currently serves at GlobalGiving Foundationbased in Washington DC. As part of a project team, she supports GlobalGiving’s open access initiative to devise strategies for better engagement of social entrepreneurs who host projects and raise funds through the website. Sudeshna has a Master’s degree in social work from Tata Institute of Social Sciences in Mumbai and nearly seven years’ experience in programme management and resource mobilisation with Indian and international nonprofits. During her last assignment at Oxfam India she focused on corporate fundraising. Sudeshna is SOFII’s ambassador for India.

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Redmond Mullin

Redmond Mollin worked to raise the standards and professionalism of fundraisers across the UK. 

Redmond was chair of Redmond Mullin Associates and his charity sector career included being one of the founding members of the Institute of Fundraising and serving as a non-executive director of the London Philharmonic Orchestra and a director of the Charities Aid Foundation.

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Wayne Murray

Wayne is Strategy Director at fundraising and communications agency Audience. He has been a professional fundraiser for over seventeen years and has experience at SMT and trustee level across all fundraising, communication and brand disciplines. Previous roles include Head of Fundraising and Brand at Refugee Action, Head of Individual Giving at Amnesty International UK, and Director of Fundraising and Communications at Prisoners Abroad (where he is now a Trustee).

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Laura Myatt

The Falcon Meadow Community Trust is a motley selection of volunteers, who have worked together since 2015 to buy a Suffolk water meadow, register as a charity, and fundraise - mainly through the medium of ducks - to cover the costs.  This year their efforts were about to be thwarted by Covid 19, but they have managed to turn the tide and are enjoying astonishing ticket sales for an entirely virtual event.  Learn more about our work at www.falconmeadow.org.uk

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Dr Judith E. Nichols

Dr Judith E. Nichols, CFRE

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Damian O’Broin

Damian leads Ask Direct, a fundraising and direct marketing agency based in Dublin. He helps charities understand, inspire and connect with their donors so that they can raise more money to do more great work. He’s passionate about doing fundraising better, treating donors better all with the goal of making the world better. 

He is a regular speaker at conferences, probably spends too much time tweeting and occasionally finds time to write the odd blog… sometimes even about fundraising. 

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David Ogilvy

David Ogilvy CBE, a renowned advertising executive and an excellent businessman. Popularly known as the "Father of Advertising".

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Darryl Ohrt

Darryl Ohrt is the founder of Humongo agency in the USA.

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Karen Osborne

Internationally recognised as an expert consultant and excellent presenter, Karen receives invitations from all over the United States and the world to make presentations and consult with NGOs, universities, justice, social service and health organisations. The Council for Support and Advancement of Education (CASE) awarded Karen the Crystal Apple for outstanding teaching and the Ashmore Award for Outstanding Service to the Profession. Published and often quoted in industry books, newspapers and magazines, Karen serves on the board of the Woodrow Wilson National Fellowship Foundation and teaches a graduate course on philanthropy for Johns Hopkins University.

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Harry Owens

Harry has recently joined the UK Sepsis Trust fundraising team, and has been organising Challenge Fundraising events since his days at University. He believes strongly that the future of fundraising comes from offering donors first class care regardless of how they choose to support your charity.

Harry is one of the audition winners for I Want To Talk At That #IWTTAT and is being mentored by Lucy Edwards, COO of Open.

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Suay Melisa Ozkula

Suay Melisa Ozkula is conducting doctoral research on digital media use in the charity sector at the Centre for Philanthropy at the University of Kent, UK. Previously she took up study and work placements in a number of countries including Turkey, Germany, Chile, Switzerland and Spain and has worked as a marketing executive for an international company.

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Craig Linton and Pamela Grow

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Craig Linton - Owner and founder at Fundraising Detective 

(Craig Linton Fundraising Services Limited)

Craig loves helping charities improve their individual giving results. He provides consultancy and hands on support to deliver improved results and donor satisfaction. He currently works as part-time fundraising director at the Royal Society for Blind Children. Other clients include Doctors of the World and the Commission on the Donor Experience. He blogs at fundraisingdetective.com and has written numerous articles and advice on fundraising. His book, ‘Donors for Life: a practitioner’s guide to relationship fundraising’ was published in 2017. He is also a trustee at Thames Hospice, Windsor and on the advisory panel at Rogare - the fundraising think tank based at Plymouth University.

Pamela Grow 

Pamela is the publisher of The Grow Report, the author of Simple Development Systems, and the founder of Basics & More™ fundraising fundamentals online training. Created to provide time-pressed nonprofit professionals with fundraising training that works with their busy schedules, Basics & More™ has delivered instruction to thousands of nonprofit organizations, raising hundreds of millions in the process. 

Pam has been helping small non-profits raise dramatically more money for over 16 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show. Her blog, PamelaGrow.com was named one of the 25 Must-Read Nonprofit IT Blogs 2016.

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Jerold Panas

Jerold Panas has been professionally involved in fundraising for over 40 years. He combines his understanding and experience with a special talent for strategic planning, major gifts and volunteer development.

He is a frequent speaker at conferences and seminars and a regular contributor to professional journals. Dr Panas is regarded as an author of particular note and his books are considered amongst the most significant in the field.

In 2013, he received the coveted lifetime achievement award for his contribution to philanthropy and fundraising. In 2011, the Cultural Office of Mexico cited him for his contribution to the nation’s philanthropy.

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Andrew Papworth

After a long career in advertising agencies, Andrew Papworth has been freelancing as an advertising and communications planner for about two decades.

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Laura Parrota

My name is Laura and I have been a fundraiser for nearly two years. With a degree in Marketing and Communications I decided to make the switch from commercial to non-profit a couple of years ago and never looked back! 

I currently work as an Individual Giving Manager for a wonderful charity called ORBIS, which aims to eliminate avoidable blindness in developing countries. I am responsible for the retention programme and for writing copy for appeals. I am really passionate about international development and hope to remain in that field for many years to come.

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Fiona Pattison

Fiona Pattison is senior account manager in the mobile phone team at Open Fundraising. Fiona has worked in fundraising – charity and agency side – for seven years since leaving university.

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Giles Pegram CBE

As Appeals Director of NSPCC at 29, Giles set up the Centenary Appeal, which raised £15 million, a record at the time in the UK. Giles grew the NSPCC’s annual income from donors from £3 million to £185 million, growing the NSPCC from No. 15 in the fundraising charities league table, to No. 3. The FULL STOP Appeal raised £274,000,000. This remains a record. Giles continued as Appeals Director until 2010. He then became a consultant.  

Giles was vice-chair and joint founder of the Commission on the Donor Experience, an initiative aimed at transforming fundraising, to change the culture to a truly consistent donor-based approach to raising money. He is now working to implement its recommendations.  

He has now re-launched himself as a consultant: www.gilespegram.com  

Giles Pegram was made ‘UK Professional Fundraiser of the Year 1994’ and received the Institute of Fundraising/Professional Fundraising Awards ‘Lifetime Achievement in Fundraising’ award in 2002. He is a fellow and trustee of the Institute of Fundraising.   

Giles was appointed a CBE in 2011.

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Gail Perry

Gail Perry, MBA, CFRE, is an international fundraising consultant, trend-spotter, speaker, trainer and thought-leader. She is the author of Fired-Up Fundraising – Turn Board Passion into Action.

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Mark Phillips

Mark Phillips started fundraising for ActionAid UK in the late 1980s and later became head of fundraising at YMCA England. He set up Bluefrog in 1997 with one simple goal – to be the agency he would have wanted to employ. His approach to fundraising is based on understanding and answering donor needs. Mark shares his ideas and findings through his blog, queerideas.co.uk.

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Marc Pitman

Marc Pitman is the author of Ask Without Fear! (Executive Books, 2008, USA) He is also the founder of FundraisingCoach.com, a website dedicated to practical ideas for more effective fundraising.

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Alhelí Quintanilla

Alhelí Quintanilla is currently the Office Manager at Daryl Upsall Consulting International and is in charge of its web and social media. She is also the Jobs Board Manager of Globalcharityjobs.com an international web-based recruitment service for the Third Sector. Journalist with over fifteen years experience, in Spain and internationally, she first joined the international news Agence France Presse in Paris (France) and Montevideo (Uruguay); later on in Spain, she became a freelance writer and specialized in health, well-being, education and psychology issues, publishing in an array of large magazines and websites. Alhelí has also worked in corporate communications for companies such as Santillana Formación or the photo agency ASA.

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Dan Quirk

Dan Quirk is the marketing manager at Salsa Labs, the premier fundraising software company for growth-focused nonprofits based in Bethesda in the USA. Dan’s marketing focus on content creation, conversion optimisation and modern marketing technology helps him coach nonprofit development teams on digital fundraising best practices.

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Richard Radcliffe

Richard Radcliffe is founder of Radcliffe Consulting which specialises in developing legacy income for charities/NGOs worldwide. He has met probably every type of donor there is on the planet including many hundreds of high net worth individuals and wow is it a fun job! Richard has over 20 years’ experience in legacy fundraising and is keener than ever to challenge boundaries and to grow legacies globally.

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Robbie Rae

Robbie found himself in advertising aged 23 after realising he was never going to make a living as a drummer. A successful copy test and a slice of good fortune landed him a copywriting job at WWAV Rapp Collins – then, Europe’s largest direct marketing agency. He was instinctively drawn towards the agency’s fundraising accounts which, at the time, included NSPCC, Oxfam, Cancer Research UK and RSPCA. After beating a few long-standing controls, he made group head at 26 and creative director at 32 before being fired for ‘insubordination’ soon after. Suitably chastened, he’s since worked at a number of leading fundraising, healthcare and integrated agencies in London and Bristol – including two years working with Simon at Arthur.

Through work, Robbie has spent time with orphans in the slums of Nairobi, met with expectant mothers in rural Nepal, interviewed adult survivors of child abuse, spoken with the parents of life-limited children, worked with disabled teenagers, listened to people coping with chronic illness and talked to the world-class scientists trying to find the cures. And he's written about them all.

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Bilaal Rajan

Bilaal Rajan, the author of Making Change, was just 12 when he wrote it.

Bilaal tries to inspire other children and continues his fundraising as well as attending school and travelling. Currently Bilaal lives in Toronto, Ontario with his parents.

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James Read

James Read, believes the best days of fundraising are ahead of us. A creative director at Grizzard in the USA, he focuses on understanding how rapid changes in technology and culture apply to strategy, messaging and copywriting in nonprofit fundraising.

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Aline Reed

Aline Reed is a freelance copywriter and creative. She worked for fourteen years at Bluefrog, a London-based agency that specialises in fundraising, where she progressed from copywriter to creative director. She has written fundraising campaigns for all kinds of organisations – charities, museums, galleries and universities. Her work has successfully run internationally in the Netherlands, US, Australia, Ireland as well as the UK. Away from fundraising, she writes book reviews for the Sunday Express and blogs about books and travelling.

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Julia Reich

Julia Reich is principal of Julia Reich Design, which helps nonprofit organisations bring their mission to life with award-winning brand strategy, graphic design and web design services.

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Charlene Rocha

For more than 17 years, Charlene Rocha has been writing grants for a human service organisation that provides mental health services and programmes that strengthen families. She’s written numerous successful government grants, family foundation proposals and corporate proposals. She believes that the world of grants is waiting for you, yes you. So, rally your inner grant writer and go forth and make a difference.

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Emily Roff

Emily Roff is the Senior Sports Events and Community Fundraising Manager at Children with Cancer UK. She has worked at Children with Cancer UK for 7 years and is inspired every day by knowing that we are here to help save the lives of children with cancer so that more families can stay together. Emily’s biggest achievement of 2018 was completing, the hottest on record, Virgin Money London Marathon. 

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Michael Rosen

Michael J Rosen, CFRE is president of ML Innovations, Inc a fundraising and marketing consulting firm serving nonprofit organisations and the companies that assist them. An AFP certified master trainer and certified fundraising executive, Michael is the author of the bestselling book Donor-Centered Planned Gift Marketing and blogger at http://MichaelRosenSays.wordpress.com

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Bernard Ross

Bernard is director of =mc, a management consultancy working worldwide for ethical organisations. He has written six award winning books on fundraising and social change. His most recent, with Omar Mahmoud, Head of Global Knowldege at UNICEF International, is Change for Good - behavioural economics for a better world.

We has advised many of the world’s leading INGOs on strategy including UNICEF, UNHCR, IFRC, ICRC and MSF.  Recently he’s raised money to refurbish France’s most famous monument, for a museum to house the world’s largest dinosaur in Argentina, and to save the last 800 great apes in Africa. 

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​Henry A. (Hank) Rosso

Henry A. (Hank) Rosso, a founder of the Center on Philanthropy and founding director of The Fund Raising School at the Center. Rosso’s teaching inspired generations of philanthropists, and his books are still considered the handbooks for fundraising professionals.

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Ashley Rowthorn

Ashley Rowthorn is Managing Director of the Legacy Group of companies, including Legacy Link and Legacy Voice. Together they help charities right through the legacy journey with both legacy fundraising and legacy administration support. Ashley is passionate about helping charities realise their potential by building their confidence and having more loud, proud legacy conversations. He is a highly knowledgeable legacy fundraising specialist, with over 10 years experience in the sector. He has led the Legacy Marketing teams at Alzheimer’s Society and Royal Voluntary Service, and is a regular speaker at Institute of Fundraising conferences and events. Ashley is a current member of the Remember a Charity Campaign Council.

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Ruthellen S. Rubin

Ruthellen S. Rubin, CFRE, fundraising consultant and member of the faculty, Heyman Center for Philanthropy and Fundraising at New York University.

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Jennifer Ruthe

Jennifer Ruthe has almost 10 years’ experience as a fundraiser in health and international development. Starting out in Programme Funding, she has worked with some of the biggest foundations in the world. Expanding her experience outwards, roles have gone on to include broader fundraising and communications across all major income streams. She now freelances as a Charity Copywriter (Written by Jen) and loves to share the benefit of her skills and experience with others.

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Adrian Salmon

Adrian Salmon, vice president, GG+A Europe, brings nearly 20 years of direct-marketing fundraising experience in the higher education, arts and culture, and wider not-for-profit spheres.

His particular expertise includes direct mail fundraising, annual giving program management, and management of contributions from integrated mail and online appeals.

Adrian was footsteps fund manager at the University of Leeds and before that served for more than nine years with The Phone Room Ltd. as director of dlient services and as head of TPR education. 

Adrian holds a Bachelor of Arts degree in English from the University of Cambridge and is a member of the Institute of Fundraising. Adrian serves on the Advisory Panel of Rogare, the new practitioner-focused fundraising think tank at Plymouth University’s Centre for Sustainable Philanthropy.

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Adrian Sargeant

Professor Adrian Sargeant is the world’s foremost fundraising academic, holding a Chair in Fundraising at Plymouth University. He was formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University. He also holds visiting appointments at Avila University and the Australian Centre for Philanthropy and Nonprofit Studies, Queensland University of Technology. He has received many awards for his services to the profession, notably being named to the prestigious Nonprofit Times Power and Influence List in the United States in 2010. In the UK he received a Civil Society Award for his Outstanding Contribution to Fundraising.

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Lisa Sargent

As head of Sargent Communications, Lisa Sargent helps nonprofits raise more money and keep more donors through better donor communications. A creative strategist and copywriter, Lisa works exclusively with nonprofits on direct mail, email fundraising and donor care communications – acquisition appeals, annual reports, proposals, welcome packages, e-appeals, newsletters, thank-you letters and more.

Lisa’s articles have been featured in Mal Warwick’s newsletter, FundRaising Success Magazine and The Agitator. Lisa also publishes The Loyalty Letter, a free e-newsletter for nonprofit and charitable organisations read by subscribers around the world.

Lisa has regularly contributed to SOFII, including the wonderful thank you letter clinic, which you can read here.

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John Sauvé-Rodd

Director, Datapreneurs,

London & International

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Joe Saxton

Joe Saxton is driver of ideas at nfpSynergy and its founder. Joe works on a range of specific projects especially those that look at strategic advice on fundraising or communications, or wider organisational issues. He has co-authored over 70 reports on charities from branding to trusteeship and organisational strategy. Joe was chair of the Institute of Fundraising from 2005-2008. He was co-founder and chair of CharityComms from 2006 to 2013, and chair of the student environment and development campaign group People & Planet from 2005 to 2015. For six years he was a trustee of the RSPCA and chair of both the Public Affairs and International committees. He is now chair of the PTAUK. Before nfpSynergy, Joe was Director of Communications at the RNID. He was also with Brann for five years and has worked with numerous charities. He co-founded the Journal of Non-profit and Voluntary Sector Marketing.

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Nicole Schmidt

Nicole Schmidt is a fundraising copywriter, speaker and storyteller. She has a MA in literature and is a teacher of creative writing. She uses these skills in her own writing and public speaking to help charities infuse their donor communications with passion and energy.

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Nancy Schwarz

Nancy E Schwartz is president of Nancy Schwartz & Company and helps nonprofits succeed through effective marketing. She is the publisher of the Getting Attention e-update and blog and, with her team, works with nonprofit organisations and foundations throughout the USA to build and maintain relationships with key audiences.

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Tom Ahern & Sean Triner

 

Tom Ahern, of Ahern Communications Inc in the USA.

Sean Triner, co-founder and director, Pareto Fundraising in Australia

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Alan Sharpe

Alan Sharpe is a fundraising practitioner, author, trainer and speaker. Through his weekly email newsletter, books, handbooks and workshops, he helps not-for-profit organisations worldwide to acquire more donors, raise more funds and build stronger relationships. Alan is a senior strategist with Harvey McKinnon Associates in Canada.

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Helena Sharpstone

Helena is co-owner of leadership and team development consultancy Sharpstone Skinner. She’s an experienced facilitator, mentor, coach, speaker and writer working with leaders, teams and individuals to improve performance and impact. A licensed practitioner of insights learning and development, Helena’s specialties include leadership coaching, management development, team spring clean, personal effectiveness, presentation skills, and interview techniques.

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Steven Shattuck

Steven Shattuck is vice president of marketing at Bloomerang, which helps nonprofit organisations to reach, engage and retain the advocates they depend on to achieve their vision for a better world. He is a contributor to Social Media Today, Search Engine Journal, The Build Networkand Business2Community. Steven has spoken at national and local conferences and is frequently interviewed by media outlets for his expertise in digital marketing.


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Amanda Shepard

Amanda Shepard, freelance fundraising and management consultant.

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Ryna Sherazi

Ryna Sherazi began her career at WaterAid as a regional fundraising volunteer and decided to pursue a career in fundraising. Five years later she was heading the community fundraising team. Ryna has since been acting head of regional and community fundraising at Anthony Nolan. She now works in Kathmandu, Nepal helping small and large organisations become better at fundraising, and to adjust to a new funding environment in Asia.

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Matthew Sherrington

Matthew Sherrington has over 20 years’ experience of charity marketing and leadership internationally, with organisations such as Oxfam and Greenpeace USA. He now runs his own consultancy, Inspiring Action. His guiding principle is engaging and inspiring people to action and has a particular interest in supporter engagement. Matthew bridges fundraising, communications, brand, campaigning, organisational development and offers strategic consultancy and coaching.

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Spriha Shrestha

Spriha Shrestha is a communication and partnership associate at Restless Development Nepal, which is an organisation working towards youth focused development. As a part of the communication and partnership team, Spriha works to raise funds to address various crucial issues such as child marriage, menstruation based discrimination and sexual and reproductive rights among many others in rural communities of Nepal. She has a masters degree in international relations from Webster University, Saint Louis, U.S.A.

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Katie Simmons

Katie is an experienced fundraiser and senior leader, currently Assistant Director, Engagement & Partnerships at Diabetes UK, with responsibility for leading all fundraising activity. Previously, she held a variety of roles at Great Ormond Street Hospital Children’s Charity, Bliss and NSPCC. She has broad experience across all fundraising disciplines, most recently focusing on supporting her team to deliver exciting new events and products, build quality relationships with supporters and launch game-changing strategic partnerships at Diabetes UK. When she’s not working, she’s normally running along the Thames, doing yoga or travelling.

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Maria Carolina Simon

Maria Carolina Simon is the Relationship Manager for Corporations & Foundations at Blackbaud Consumer Solutions and the co-founder of “CFW: Changing the Conversation”, an organization that works to empower women in business via networking and training.

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Kirsty Simpson

Kirsty Simpson heads up the events and community fundraising team at Claire House Children’s Hospice. She is currently studying an MSc in Charity Marketing and Fundraising at Cass Business School and holds a First Class Undergraduate Degree in Events Management from The University of Birmingham. Kirsty is also a guest lecturer in the field of Event Management.

Kirsty started her career in corporate event management working for Events Unlimited, but realised her passion for the third sector when managing UK challenge events for a charity client of the company, Wooden Spoon. Kirsty subsequently worked at The Air Ambulance Service before joining Claire House Children’s Hospice in 2013, a cause that she is truly passionate about.

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Indra Sinha

Pick an advertising agency, any agency. Walk to where the copywriters congregate and gently whisper the name Indra Sinha. Then stand back and watch.’

So it says on the Wikipedia page for Indra Sinha. Not for nothing did his peers vote him to be among the 10 best agency copywriters of all time. Now nudging the age when other writers often hang up their boots Indra’s still crafting great creative ads for some of the worlds most urgent causes.

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Neil Sloggie

Neil Sloggie, author and founder of Fundraising Solutions, based in Queensland, Australia. Neil is one of the few truly international fundraising consultants roaming the planet.

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George Smith

A legendary marketing/fundraising guru and curmudgeon.

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Margaux Smith

Margaux Smith currently lives in Sydney, Australia, working closely with incredible clients at Flat Earth Direct, creating digital and direct mail campaigns with them to help change the world. This Canadian fundraiser misses her compatriots in London and Toronto, where she learned almost everything she knows, but is enjoying the Australian sunshine a little too much to leave any time soon.

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Lyndi Smith

Lyndi Smith is author of Free Degrees and a RADA graduate who raised money to avoid student debt.

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Beate Sørum

Beate is a well known international public speaker, and she runs digital fundraising consultancy b.bold. The B represents her name, bold is how she tries to live and being bold is what she tries to help her clients to be.

Beate has more than five years of digital fundraising expertise, particularly working at the Norwegian Cancer Society, where she doubled the digital fundraising return amongst other things. You can find lots of posts about how she did this in her blog.

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Richard Spencer

Richard helps organisations grow customer loyalty. Because commercially it makes sense.

Many organisations understand that it's important to grow loyalty, but don't know where to start.

Richard helps charities, membership organisations and social enterprises put in place the relevant tools and approaches to grow loyalty, giving quick wins and longer term solutions.

Richard has held senior positions at RSPB, Scope and The Children's Society and has been a trustee for three other charitable organisations. He is also on the steering group for the IOF Supporter Experience group.

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Reinier Spruit

Reinier Spruit has been in love with fundraising since 2001. Ever since, he’s kept trying to improve his own fundraising skills and those of others. He's also the founder of 101fundraising, the crowdblog on fundraising.

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Camille St-Omer Donaldson

Camille has over six years’ experience in dialogue fundraising, working across F2F & telemarketing campaigns after beginning her career as a telephone fundraiser. She is currently the Training and Quality Control Assistant Manager at the British Red Cross and has her fingers in lots of pies across the organisation taking a keen interest in supporter experience and innovation. She has also recently taken up the position of co-chair of the BAME diversity network, and wants to encourage what can be challenging and taboo conversations about diversity across the sector. She is a keen public speaker and enjoys being front and centre.

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Michaela Staggl

Michaela Staggl I currently work at Kindernothilfe Österreich as a teamleader fundraising/marketing. Fundraising’s my professional world since I’ve finished university (Product Marketing and Innovation Management). I did my first steps at SOS Children’s Villages four years ago. And I’m still delighted to work as a fundraiser.

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Lyndall Stein

For four decades, Lyndall Stein has worked with organisations that are dedicated to fighting injustice and inequality, the liberation of South Africa, the rights of people with HIV/AIDS, people struggling with poverty and homelessness. She was brought up with refugees from Nazi Germany, those fighting the wicked apartheid racist regime in South Africa, and those who had to flee fascist dictatorships in Europe. The courage and resilience of refugees is a cause very close to Lyndall's heart. The human story is always the key element that builds love and compassion from others.

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Peter Steinmayer

Peter Steinmayer is head of Face-to-Face at the Austrian Fundraising Association (Fundraising Verband Austria), responsible for all activities supporting face-to-face fundraising organisations and suppliers.

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Rachel Stephenson Sheff

Rachel Stephenson Sheff works at I.G. Advisors, a London-based strategy and management consultancy in the social impact space. She is the producer of What Donors Want (aka I.G.’s Roz from Frasier).

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Christiana Stergiou

Christiana Stergiou, is a fundraiser, consultant, copywriter and blogger. She founded Scribbly Bark in 2009 to help nonprofit organisations raise more money for their causes.

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Jay Love & Steven Shattuck

Jay Love, is the founder of eTapestry, and has recently launched Bloomerang, an online management system to help small- and mid-size nonprofits reach, engage and, most importantly, retain the commitment of the people who share their vision.

Steven Shattuck is vice president of marketing at Bloomerang, which helps nonprofit organisations to reach, engage and retain the advocates they depend on to achieve their vision for a better world. He is a contributor to Social Media Today, Search Engine Journal, The Build Networkand Business2Community. Steven has spoken at national and local conferences and is frequently interviewed by media outlets for his expertise in digital marketing.


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Ben Swart

Ben is the Head of New Partnerships at the NSPCC. He has spent over nine years in fundraising, including three years in major giving, plus three years as Fundraising Training Manager, which included both over-seeing the learning of more than 300 fundraisers and delivering training programmes himself. In the last two years he has won several million pound partnerships for the NSPCC. Today he focuses on helping the NSPCC secure multi-million pound strategic partners to work with to overcome challenges for children and young people in the UK.

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Sonya Swiridjuk

A veteran of the Canadian fundraising scene, Sonya Swiridjuk, CFRE heads her own consultancy to help causes connect with their supporters to create change. Sonya’s clients benefit from her extensive charity-side and agency experience, as well as her savvy writing and wordsmithing. She also serves the sector as a long-time and passionate volunteer with the AFP Greater Toronto Chapter, The Resource Alliance, and CFRE International.

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Nicola Tallett

After over 20 years in fundraising, Nicola now leads Oxfam GB’s new audience focused strategy, and is responsible for ensuring that in their public activities, Oxfam listens and responds to the interests and focus of their supporters.  Her first charity role in 1993 was at World Vision and since then she's worked across UK and international charities for humanitarian and development programmes and medical and child-welfare causes. She was a founding trustee of AfricaCheck (Africa's first fact-checking organisation) and a trustee of Livability in honour of her sister who was a beneficiary of their services. In her spare time she unwinds astride her motorbike and tweets @nicola_tallett.

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Steve Thomas

A fundraiser for over 40 years, Steve founded Stephen Thomas Associates (now Stephen Thomas Ltd or ST) in 1980. It was Canada’s first direct response fundraising agency working exclusively in the non-profit sector. His contribution to the sector has been recognised through many awards including Directors’ Choice Lifetime Achievement Award (Canadian Direct Marketing Association), Outstanding Fundraising Executive Award (AFP Greater Toronto Chapter) and an award from Amnesty International for 25 years of service.

Steve has been a volunteer boys’ basketball coach at local high schools for 28 years. He has taken Malvers Collegiate and Greenwood College School teams to the Finals. It’s a very different world from fundraising and why it’s his perfect hobby.

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R. Trent Thompson

R. Trent Thompson is an award-winning marketer and rare combination of strategist, creative, and marketer. He’s founder of Thompson & Company, a strategic brand, design, and communications firm working exclusively with nonprofit organisations. Using research, facts, and data, they blend expertise with innovation to empower nonprofit brands to realise their full potential.

When he’s not rebranding nonprofits, building fundraising or awareness campaigns, and speaking at industry conferences, he’s sharing snackable brand and marketing insights on his podcast “BADASSforGOOD.”

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Gerard Tonti

Gerard Tonti is the Senior Creative Developer at Salsa Labs, the premier fundraising software company for growth-focused nonprofits. 
Gerard's marketing focus on content creation, conversion optimization and modern marketing technology helps him coach nonprofit development teams on digital fundraising best practices.

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Megan Townshend

Megan Townshend is a Corporate Partnerships Manager at Marie Curie, managing their partnerships with Pets at Home, Emma Bridgewater, Hotter and SPAR in the North of England. This is Megan’s first role in the charity sector after completing an internship in the Corporate Volunteering team at Macmillan Cancer Support. She has always been passionate about charity and loves to get involved; from cheering at events, taking on ridiculous challenges (VLM 2020 here we come!) to volunteering. She is very proud to have secured a place at IWITOT this year to showcase one of the many charity initiatives she admires.

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Sonia Triki

Sonia is problem solver and forward-thinking strategist. She has been working in the sector since 2011 first on the agency side, managing face to face campaigns, contracts and operation for clients such as WWF UK, BDCH, NDCS and many more. She then made the leap to charity which led her to contract for ActionAid in new products development. Shortly after she joined Christian Aid, she brought back DRTV and celebrity into the channel mix and managed budget and strategy for individual giving, church fundraising and digital marketing streams. Today Sonia is Head of Individual Giving and Legacy at Leonard Cheshire rebuilding the programme on the back of the rebranding; creating a new integrated approach to fundraising campaigns, launching innovative products and updating the legacy proposition. A proud Parisian, Sonia has always been passionate about politics, arts and raising money.

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Sean Triner

Sean Triner is co-founder and director of Pareto Fundraising and Pareto Phone. He is based in Australia.

Sean says:
‘There is a barrier though, and a difficult one for many fundraisers. You need to talk to some donors.’

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Andrew Troup

Andrew J. Troup is Director of Corporate Giving & Engagement Strategy at Blackbaud. In this role, Andrew helps organisations develop a comprehensive corporate giving & engagement strategy aimed at building authentic collaborative relationships with nonprofit partners, aligning philanthropy and engagement efforts with the core values of the business, fostering active executive support, designing programs that resonate with customers, attracting & retaining top employee talent, measuring impact, and leveraging technology to ultimately share a story of success using data, results, and a shared language. Andrew is also currently leading efforts toward mapping employee engagement efforts to measurable outcomes, and is participating in collaborative efforts to map overall employee giving and volunteering impact in relation to the Sustainable Development Goals.

When he’s not working on developing strategies and solutions that power the greater ecosystem of good, he can be found performing as a freelance artist in the New York metropolitan area. Andrew is regular tenor soloist with Musica Viva NY, a professional choir and nonprofit based in NYC driven by a desire to share the transcendent power of choral and instrumental music with audiences in New York City and beyond.

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Reuben Turner

Reuben Turner is creative director of GOOD Agency. For (well) over a decade he's worked on fundraising, events, brand, engagement and integrated campaigns for charities across the sector. He believes that people, not charities, own good - and that our job is to inspire them to unleash it.

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Richard Turner

Richard Turner was chief fundraiser at Solar Aid from 2011 to 2016 and is senior consultant for Alan Clayton Associates. 

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Willis Turner

Willis Turner, senior copywriter at Huntsinger & Jeffer, Inc. Richmond, Virginia, USA.

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Jan Uekermann

Jan Uekermann is fundraising and community relations manager at RaiseNow and founder of the Major Giving Institute - Switzerland.

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Daryl Upsall

Based in Madrid, Daryl has 35 years working with over 230 non-profits in 62 countries. Known for his leadership & innovation he pioneered digital fundraising and is a co-creator of what is known as face to face fundraising during the 1990s when leading Greenpeace International fundraising worldwide.

He is the CEO of Daryl Upsall & Associates SL and Daryl Upsall Consulting International SL and the founder and co-owner of Spain's leading telephone fundraising agency, The Fundraising Company SL and the face to face fundraising agency International Fundraising SL. In 2016, he and colleagues launched the integrated digital fundraising agency dgtl fundraising SL.

Daryl has spoken at fundraising conferences in over 20 countries and writes regularly for the leading non-profit sector journals. He is a Fellow of the UK Institute of Fundraising, former Chair of EUConsult, and former Vice-Chair, Center for Fundraising Innovation at the Association of Fundraising Professionals.

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Natasha van Bentum

Natasha van Bentum is a senior Canadian fundraising practitioner with a primary focus on legacies and bequests. She is project director of Give Green Canada, a project housed at Tides Canada. Natasha mentors and teaches a new generation of fund development practitioners through ‘Jumpstart!’, Give Green Canada’s open learning programme for conservation and environmental organisations across the country and available to all sectors. Natasha can be reached by emailvanbentum@gmail.com.

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Erik Van Dorp

Erik van Dorp has over ten years experience in marketing management, marketing strategy and direct marketing, with a special interest in fundraising in the Netherlands and abroad. First as a fundraiser for WWF Netherlands and international, now as a Strategy Consultant building business plans and campaigns for numerous clients. Check out www.cervinomarketing.nl or www.cervinosocial.com

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Rachel van Hoven

Rachel van Hoven is community fundraising manager at UK homelessness charity Porchlight

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Joel Voysey

Joel has been managing fundraising programmes for more than 20 years, starting out at WaterAid, and then moving on to Amnesty International UK and VSO, before moving to senior roles in the UK Health and Social Care sector at United Response, Breast Cancer Campaign, and most recently as Director of Fundraising at two hospice charities. Currently freelancing, Joel loves exploring what makes fundraising tick in different organisations, and helping teams to problem-solve when things don't work as well as we would like. @joelvoysey if you want to say hi!

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Leontine Vreeke

Leontine Vreeke is a biracial Dutch Surinamese singer, writer, key note speaker, member of the city council in Rotterdam with a passion for nonprofit and CSR who happens to enjoy working in sales and marketing in a tech environment. In the past she has worked for Oracle, Dell, ADP and she has had her own consultancy agency specialized in CSR and Sustainability. Currently she works for iRaiser as a sales consultant working in the Netherlands, Belgium and the UK enabling nonprofits to raise more money, more visibility and more awareness for their good cause.

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Gemma Walder

Before I joined the charity sector, I never really thought about fundraising as a career path. One of my first experiences of fundraising was washing cars at a church fete when I was nine, with my dad telling me it was for the ‘greater good’. Personally I thought it was because he was punishing me for dripping ice cream all over his car a few weeks earlier. Frankly standing in a cold car park, covered in bubbles, washing other peoples cars, scarred me for life. Little did I know where life would take me.

After graduating from Roehampton University with a degree in history. I started as an intern at Arthritis Research UK. I then moved on to fundraising assistant at Global Charities, then became events co-ordinator at the Cystic Fibrosis Trust before becoming a regional fundraising manager. I have now just recently taken on the role as community development and fundraising manager at the Trust and I’m so excited to be a part of the change at this amazing and inspiring charity

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Alfie Waldron

Alfie Waldron is a midweight copywriter and fundraiser at Open, specialising in mail, press and mobile communications.

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Natalie Walker

Natalie is executive manager of events at the FIA.

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Ali Walker-Davies

Ali has a geeky fascination for all things digital, having been Head of Digital Fundraising at Shelter and joining Open from Blue State Digital. She’s worked for clients like Google, the Labour Party and WaterAid and, at Open, is creating campaigns that deliver real results and bring about change. If you have an email journey, she’s on it.

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Imogen Ward

Imogen Ward, CEO at Lessons for Life Foundation

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Brock Warner

Brock Warner, CFRE is professor of ePhilanthropy at Humber College in Toronto, and manager of development at War Child Canada. Currently in Toronto. As a fundraiser, he is as dedicated to the ‘how’ as much as the ‘how much’. Connect with him on Twitter, @BrockWarner or on LinkedIn.

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Mal Warwick

Mal Warwick is one of the world’s great fundraising communicators.

Mal is the author of How to Write Successful Fundraising Letters, second edition, and seventeen other books. He can be reached at mal@malwarwick.com or via www.malwarwick.com.

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Owen Watkins

I accidentally became a Fundraiser in 2000, and since then, I have worked for both non-profits and the agencies that serve them.  Up until the end of 2017, I was the Chief, Fundraising Services for UNICEF in Geneva.  This role leads on Individual Giving, Digital Fundraising and Engagement, Emergency Fundraising and Fundraising content and assets for UNICEF, globally. This role was the culmination of a tremendously rewarding nine-year journey with UNICEF.

Before life in the non-profit sector, I was a buyer and negotiator for a global mining corporation, working in such varied countries as Angola, Belgium, Russia and the UK. 

My three sons are large, and keen rugby players, so I am often bruised and/or limping.


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Kevin Waudby

Kevin recently founded a specialist consultancy called Good Innovation to help charities innovate successfully to deliver new income. Before that he worked for Cancer Research UK for 12 years, where he established and managed its substantial innovation programme.

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Karin Weatherup

Once upon a time Karin was a youth worker before weirdly (her words) moving into commercial advertising. But her heart couldn’t take selling vegetable oil for too long so she joined the Muscular Dystrophy Group. Then she went to Burnett Associates, where she learned to love donors and treat them like proper people. Now creative director with Burnett Works, Karin has worked with 100+ charities, taking causes to heart and winning awards.

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Robert Weiner

Robert Weiner is an independent consultant specialising in helping fundraisers make informed, strategic decisions about information technology. He has consulted for a wide variety of organisations ranging from volunteer and grassroots organisations to universities and international nonprofits. He is the co-host of TechSoup’s Technology for Fundraising forum and a frequent speaker on donor management systems and best practices in Development Operations. His web site is www.rlweiner.com, and you can contact him at robert@rlweiner.com.

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Colin Wheildon

Colin Wheildon, journalist, designer and author.

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Joe White

Joe White, president of Left Bank Consulting, is an international telephone fundraising consultant based in Toronto.

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Larry Wilson

Larry Wilson is a senior writer at Grizzard Communications Group in the USA, where he is responsible for strategy and copy development of appeals and newsletters focused primarily on rescue missions nationwide. He has more than 25 years experience as a journalist, writing and editing copy for international nonprofit missions and relief and development organisations.

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Sarah Wilson

Sarah is a Consultant with leading international consultancy THINK Consulting Solutions; a long-term supporter of SOFII and a champion for creativity and innovation in the sector. Before joining THINK, Sarah enjoyed over 15 years working in fundraising, strategy development and events including setting up the events and community fundraising programme and team at Battersea Dogs & Cats Home and being part of the fundraising teams at Breakthrough Breast Cancer and Shelter.

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Roewen Wishart

Roewen Wishart joined Bush Heritage Australia, a nature conservation not-for-profit, in 2001. Until 2007 he was national fundraising manager and now specialises in major gifts. He is a member of the Fundraising Institute of Australia National Ethics Committee and a board member of Diplomacy Training Program, which provides human rights training for activists.

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Rob Woods

Rob Woods is an award-winning trainer who has spent more than 14 years in fundraising, searching for ways to raise more money, more easily. He started out as a major gift fundraiser at the NSPCC. As an independent trainer he has helped more than 4000 fundraisers. He is a tutor for the IOF Academy. His clients include Oxford University, Oxfam, Tate and UNICEF UK. @woods_rob www.brightspotfundraising.co.uk

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Elly Woolston

Elly Woolston is managing director, DMS, UK.

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Julia Worthington

Julia Worthington runs Amber Consulting for Fundraisers. Julia helps organisations increase their income through coaching for confidence and performance coaching. She loves working in the third sector, especially with smaller charities - the £1 million to £5 million organisations - because they are agile, creative and in touch with their community. Julia's first paid fundraising job was at The Railway Children where she worked closely with many rail industry companies building meaningful partnerships. In fact, her IWITOT presentation has been influenced by her time at Railway Children, specifically attending the Rail Safety Conference. Who would have thought that it would come in useful in 2020!

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Gunes Yildirim

Gunes is an international fundraising consultant following her years of experience in Greenpeace and UNICEF. Her main focus area has been developing monthly giving acquisition & retention programs, as well as long-term fundraising strategy for NGOs in developing markets. Other than her international focus, she dedicates part of her time for development of NGO’s in Turkey and the region. She is the founder of Fundraising Okulu, a fundraising capacity building organisation in Turkey. She is based in Istanbul. Besides being a fundraiser, she loves blogging and training on fundraising.

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Richard Young

Experienced agency design lead. Digital, integrated, offline. Co-founder of @1810Creative.

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Tammy Zonker

Tammy Zonker is an envelope-pushing fundraiser, an inspiring international speaker and a powerful trainer in the discipline of transformational fundraising. In the past decade she has trained and led teams to raise more than $400M including the single gift of $27.1M described above. She moved to Detroit in 2008 motivated to fundraise in the most challenging economy in the U.S. and has turned those experiences into strategies and tools for creating transformational fundraising results in any economy.

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Speakers

Go to: A B C D E F G H J K L M N O P R S T U V W

Kath Abrahams

Kath Abrahams is Director of Engagement & Income Generation at Breakthrough Breast Cancer. She joined from NSPCC where she had a number of roles including Development Director and also Campaign Manager on the FULL STOP Campaign. Before joining the charity sector, Kath ran London's Bloomsbury Theatre.

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Alexandra Aggidis

Alexandra Aggidis is Supporter Acquisition Fundraiser at Scope. Starting in the largely considered controversial world of F2F fundraising, she has worked in a number of fundraising roles from Corporate to Major Gifts, before returning to and specialising in Individual Giving.

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Tom Ahern

Tom Ahern is considered one of the world’s top authorities on making donor communications profitable. He's written five well-received how-to books on the topic. He delivers dozens of workshops to eager audiences worldwide each year. His specialties: "donor-centricity" and applying the discoveries of psychology and neuroscience. He is also in demand as a copywriter. He's the busy pen behind one of America's most-admired hospital direct mail programs. He's authored dozens of capital campaign cases. And his bequest marketing efforts have seen unusual success. Ahern's recent clients range from SOS Children's Villages to University of Chicago to the International AIDS Vaccine Initiative.

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Carol Akiwumi

Carol Akiwumi is a Social Entrepreneur with a passion for Stewardship and Diversity; helping individuals and organisations to unlock their potential in those areas. Carol is CEO of RAA Solutions (a creative fundraising and training consultancy), Founder of Money4Youth as well as Trustee and Fellow of the Institute of Fundraising (IOF). She is currently Project Director of the IOF Black Fundraisers UK (BF-UK) AVOCADO Program and served as the immediate past chair of BF-UK for five years until November 2017.

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Tobin Aldrich

Tobin Aldrich, has over 20 years' experience in the not for profit sector having been fundraising & communications director for WWF-UK, Concern Worldwide, Sightsavers, National Deaf Children's Society and Centrepoint. He has led teams who have raised well over £500 million/$750 million in that time and have recruited well over one million new donors. He has developed fundraising strategies for organisations all over the world. He is currently CEO of Misfit Foundation, non-executive Chairman of Audience, Associate at Tarnside Consulting and Principal of Aldrich Fundraising.

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Paul Amadi

Paul Amadi is the Executive Director of Fundraising at MS Society. He brings with him two decades worth of experience and a strong track record of improving the performance at some of the UK’s most high profile charities including Diabetes UK, NSPCC, RNIB, Sense and Leonard Cheshire. Paul also served six years as a trustee of the Institute of Fundraising, including three as its Chair. He is Chair of the International Fundraising Congress and a Trustee of SeeAbility.

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Jonathan Andrews

Jonathan Andrews began his career working in sales for Unilever. Since then he has led successful fundraising teams at Alzheimer’s Society, Age Concern and Action for Children. He is passionate about creating remarkable corporate partnerships and is now director of Remarkable Partnerships.

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Mark Astarita

Mark Astarita is widely known in both the UK and internationally, often utilising his experience through his involvement in a variety of charities and public bodies. Over 14 years as Director of Fundraising he trebled the income of the British Red Cross and over his career has led teams raising over £1.5bn for humanitarian causes. Before he joined the Red Cross, Mark held posts as the deputy chief executive and director of fundraising at the National Deaf Children’s Society, including a period of time as acting chief executive. 

A former Chair of the Institute of Fundraising and regularly voted the most influential fundraiser in the UK, Mark is a truly inspiring non profit leader. Mark has held trusteeships at St Joseph’s Hospice in Hackney and at Voluntary Service Overseas. In 2015 Mark was awarded the Order of the British Empire (OBE) in the Queen’s Birthday Honours in recognition of his services to fundraising.

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Suzi Attree

Suzi Attree is a corporate fundraising account manager at Helen & Douglas House, a children’s and young adults’ hospice in Oxford. She is a firm believer in the power of words and stories well told, the importance of emotions in how we make decisions, and in really listening to what donors tell us – and what they don’t say.

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Chris Barraclough

Chris Barraclough began his career working with the late George Smith. As one of the UK’s leading copywriters his portfolio includes taking British Red Cross onto television, launching the innovative Heart Matter CRM programme for British Heart Foundation, traditional fundraising for Arthritis Research UK and digital advertising for WaterAid.

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Frank Barry

Frank Barry, director of digital marketing at Blackbaud and blogger at npENGAGE, helps nonprofits use the Internet for digital communication, social media, and fundraising so they can focus on changing the world. He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond.

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Mike Bartlett

Mike Bartlett (MinstF) is a successful fundraising leader, consultant, mentor and trainer, with 20 years’ experience in the voluntary sector heading up high performing fundraising teams at regional, national and international causes. Mike has coached hundreds of professional and voluntary fundraisers in the art and science of high value fundraising, making strategic decisions, managing teams and donor communications. He is a regular speaker at fundraising conferences across the UK and Chaired the 2018 IoF Major Donor Conference. His sits on the IoF South West Committee as EDI representative and has been an IoF mentor for the last six years.

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Bill Bartolini

William F. (Bill) Bartolini, ACFRE, Ph.D. is a well-known mentor, coach, educator, and counselor to those who raise philanthropic support for nonprofit causes. He has served on the international board of the AFP and has served as Vice Chair of the Board for Professional Advancement. He is a recognized AFP master teacher who presents annually at the AFP International Conference, Blackbaud Conference (BBCon), and for many other gatherings of development officers. Bill is currently the Senior Philanthropic Advisor at Wexner Medical Center and Health Science Colleges. He has held previous roles at George Washington University, Recording for the Blind and Dyslexic, Northeastern University in Boston and Kent State University.

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Rachel Beer

Rachel Beer has worked as a direct marketer and fundraiser since 1995. She created NFPtweetup ­– a regular series of events to promote effective use of technology in the charity sector, which is now in its eighth year – and is well known as a fundraising expert, digital specialist and strategist for the third sector. She writes and speaks regularly on these subjects and is head of fundraising at an international development charity.

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Nikki Bell

Nikki Bell MinstF (Cert) is an award-winning relationship fundraiser, #SocialCEOs Rising Star winner and international speaker from the north east of England. Nikki has worked with community, individual giving, telephone, F2F and corporate fundraising teams for charities large and small; responsible for growing and leading fundraising teams, developing strategies, and raising money through innovation and strong relationships with supporters and stakeholders. Having recently worked with the British Heart Foundation leading fundraising for the North East of England, Nikki works as a consultant and trainer with KEDA Consulting. With a passion for supporting and celebrating brilliant fundraising, Nikki sits on the Institute of Fundraising’s National Fundraising Convention board and organises the newest fundraising learning event, 'Pizza for Losers'. She also blogs at www.charitynikki.com and tweets at @CharityNikki.

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Julie Berthoud-Jury

Julie Berthoud-Jury, PhD, is a fundraising consultant at Schomerus in Zurich, Switzerland, with a Diploma in Fundraising from Adrian Sargeant's AFP coursework. Julie is passionate about helping organisations use philanthropy to power growth and influence community change, and a firm believer in donor love. Previously, she worked as a major gift officer at Médecins Sans Frontières/Doctors without Borders Switzerland, and at the American Red Cross. As a committee member of AFP Global and SwissFundraisingDay, Julie loves to be surrounded by people who are passionate about their work and who think outside of the box.

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John Bird

John’s not a fundraiser, but has spent a lot of time building software solutions for fundraisers. He is General Manager of the Blackbaud Peer to Peer fundraising team, responsible for the Heroix and TeamRaiser platforms. Previously, he entered into the world of not for profit software with thankQ.

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Jess Borham

Jess Borham is a Campaign Planner at telephone fundraising agency Pell & Bales. She joined as a fundraiser in 2008 raising thousands of pounds for charities including Cancer Research UK, British Red Cross, UNICEF and Barnardo’s; providing her with an excellent foundation to join the accounts team in 2010. She is now responsible for designing, implementing and developing campaign strategies across multiple clients to deliver the best possible income, lifetime value and supporter experience.

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Georgia Bridgwood

Georgia joined MQ:Transforming Mental Health in January, tasked with designing and delivering their mass engagement programme. Previously she had roles at Breakthrough Breast Cancer and The Prince’s Trust. Georgia is passionate about using data intelligence and fantastic content in synergy to deliver a truly supporter-centric experience.

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Adam Buckles

Adam Buckles is the Global Legacy Specialist for Amnesty International’s International Secretariat. His current role involves working with AI’s country teams to build and establish legacy programmes all over the world. Adam has over a decade of experience in all aspects of legacy fundraising, and has worked with large and small INGOs to increase their legacy income. He has a wife, two daughters and a dog called Juno.

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Simon Burne

Simon has worked in the voluntary sector for 38 years, the last 27 in fundraising and marketing. He established ITDG’s (now Practical Action’s) fundraising operation in the 80s and has been director of fundraising/marketing at Acorns Children’s Hospice, NCH (now Action for Children) and recently at The Children’s Society. For eight years, he was a senior consultant with THINK Consulting Solutions. Simon was chair of the Institute of Fundraising from 2000-2003 and writes and talks extensively about fundraising and marketing.

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Ken Burnett

Ken Burnett is author of Relationship Fundraising and other books including The Tiny Essentials of an Effective Volunteer Board (The White Lion Press Limited, London, UK) and The Zen of Fundraising, (Jossey-Bass Inc, San Francisco, USA). His latest – and in his view, most important – book is Storytelling can change the world, just published by The White Lion Press.

Ken is also SOFII's managing trustee.

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Sam Butler

Sam started as a street fundraiser in 2000, as a way of supplementing his acting career. He worked at Gift Fundraising for nearly ten years managing the London fundraising before joining St John Ambulance in 2012 where he currently holds the position of National Fundraising Manager.

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Gráinne Callan

Gráinne has been fundraising since 2009 when she started at agency Total Fundraising in Ireland working with a range of charity clients. She then moved to London and worked for JustGiving before eventually joining the fundraising team at Amnesty International. She is currently working as Head of Supporter Recruitment at Greenpeace UK.

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Lizzie Carter

Since joining CLIC Sargent three years ago, Lizzie has headed up the new business team, securing major partnerships with a combined value of more than £3m, including tie-ups with ITV Text Santa, Network Rail and Manchester Airports Group. For this and her commitment to the sector, in 2016 she was selected as one of Fundraising Magazine’s best 25 fundraisers under the age of 35. Prior to this, Lizzie worked at The Prince’s Trust with a variety of sectors including finance, retail and technology; developing innovative partnerships that engaged employees and changed lives.

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Lucy Casey

Lucy is an Innovation Manager at Unicef UK where she develops and delivers new initiatives crossing all areas of fundraising and campaigns. Her background is in the area of innovation, both inside and outside of the industry, and has spent the majority of her career working within the banking sector on partnerships and projects with big tech giants of the likes of Google, Facebook and Cisco. She moved over to the charity sector to (save her soul and…) support the launch of Unicef UK’s new innovation team. Over the past few years she been a key player in the growth of the team as well as delivering a range of fundraising products to market. She is also one of the founding members of the Charity Innovation Network, a peer to peer network of innovation professionals from across the industry.

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Serena Castiglione

Serena Castiglione has 20 years of experience in sales management and relationship management in the corporate and charity sectors. She started her career in the pharmaceutical industry where she led business development teams at global companies Abbvie and Novartis. In 2013 she moved to the charity sector where she specialised in corporate partnerships. She is currently Head of New Markets at the International HIV/AIDS Alliance where she leads on major giving fundraising.

Serena is one of the audition winners for I Want To Talk At That #IWTTAT and is being mentored by Julie Weston, ‎Director of Global Fundraising Hub at ‎Save the Children International.

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Michelle Chambers

Michelle is the Managing Director of the leading International Consultancy, THINK consulting Solutions; a long term supporter of SOFII and a champion for creativity and innovation in the Sector. In her 22 years years in the Sector she has worked with a very wide range of charities and heritage organisations, helping them shape and transform their fundraising, commercial activities and over marketing. Michelle is truly passionate about the Sector and excited about her 7 minutes to share her energy and enthusiasm at IWITOT 2015.

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Sinead Chapman

For most people, a career planning celebrity parties or publishing glossy magazines would have been a dream come true. But Sinéad was destined for better things – fundraising and east London, in a nutshell. And she’s never looked back, having clocked up close to a decade in the sector and its very best agencies.

Sinéad has recently moved to the country and is concentrating on becoming a proper grown up who drinks and shops less, and gardens more. Progress has been somewhat limited to date.

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Lisa Clavering

Lisa is Anthony Nolan's newly recruited Digital Fundraising Manager, working across the fundraising department to support the teams to maximise their digital activity, to deliver a growing and engaged supporter base and grow voluntary income. She also leads on digital fundraising campaigns. Working in the sector since 2004, she has also held roles at Breakthrough Breast Cancer and Pell & Bales.

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Alan Clayton

Alan works in the inspiration and creative business, for charities, non-profits and NGOs globally. He is a force for rapid and dramatic change and growth, with people power at the front of his philosophy. After a career in national charities, he spent ten years running a full service agency, then formed Revolutionise in 2008. Alan has worked with over 320 clients around the world. He specialises in pitch-winning creative insight and strategy, donor insight, emotional communication and motivation.

Alan is chairman of Alan Clayton Associates, Karat Marketing, the telephone fundraising agency in Dunfermline, Scotland and managing partner of the Inch Hotel and Inspiration Centre, Loch Ness.

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Emily Collins-Ellis

Emily Collins-Ellis is a Fundraising & Philanthropy Advisor at I.G. Advisors, helping charities towards more effective fundraising, and donors towards more effective giving. Her experience centres on foundation and major donor fundraising, and her career has spanned the mental health, LGBT, Higher Education, youth and human rights sectors. 

Emily's twitter handle is @emmielouli. I.G.'s is @IG_Advisors.

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Catherine Cottrell

Catherine Cottrell joined UNICEF UK as Deputy Executive Director, Fundraising in November 2012 where she is responsible for £80m+ voluntary income. Prior to this she was Group Head of Fundraising at the RSPCA from 2008 to 2012, where she led the creation and implementation of a new fundraising strategy bringing high growth in income from individuals and high value partnerships.

She joined the RSPCA following a long career in sales and marketing which began in 1994 with Haymarket Publishing after studying History at the University of Aberdeen and marketing as a postgraduate at the University of Strathclyde.

She later exhibited an interest in the not-for-profit sector working at Imperial Cancer Research Fund and then later as Marketing Director at King's College London leading the University’s national and international marketing activities.

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Laura Croudace

A donor since childhood, Laura Croudace has worked in fundraising at the Vegan Society, the PDSA and Remarkable Partnerships. She is fascinated by emotions, stories and everything in between such as colour theory and philanthropic psychology. She now works as Partnerships and Engagement Manager at The Resource Alliance.

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Sarah Crowhurst

Sarah is a Senior Digital Strategist at Open. She started out in youth campaigning and email fundraising at PETA UK, went on to manage multi-channel campaigns at Barnardo’s and Save the Children and subsequently managed email and digital fundraising activity at Plan International UK.

Sarah has been specially selected as a rising star of fundraising and will be mentored by Leesa Harwood, director of By The Waves.

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Grahame Darnell

Grahame is an experienced fundraising and marketing consultant. He has worked in the charity sector for over nineteen years. Prior to that he worked in the marketing agency world with technology clients ranging from dot-com start-ups to Microsoft. Grahame had a strong career working at senior level for several big charities before becoming a consultant. In his consulting work he has developed winning strategies for charities of all sizes and cause areas. He enjoys working closely with fundraising teams, which helps him to maintain a contemporary approach. Grahame has solid experience across the fundraising mix with a particular specialism in corporates, trusts and major donors. Tweets @grahamedarnell

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Bhavesh Dave

Having moved from publishing to the charity sector in 2005, Bhavesh has over 13 years of charity sector knowledge and experience. He started at the Stroke Association managing the London Marathon when Stroke Association were the nominated charity, his role has evolved over time and now he focuses on New Product Development within fundraising. With a keen eye for all things innovative, his role now supports the wider fundraising department to develop new products and ideas to help the charity generate new income and supporters... When he’s not burrowed away concocting new ideas or running focus groups he can be found watching football or planning his next trip away.  

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Rebecca Davies

Rebecca Davies is director of fundraising for Médecins sans Frontières/Doctors Without Borders Canada.

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Lily Davies

Lily Elizabeth Davies is Head of Philanthropy, Trusts & Special Events at Barnardos. She was previously part of the Executive Team at Chickenshed, leading Fundraising, Marketing, Communications and Social Enterprise Development. In her career, Lily helped to establish the first innovation team at Marie Curie and has previously held senior-level positions within top commercial brands. In work, Lily enthuses over behavioural science, actionable insight and business transformation. Outside of work she enjoys true-crime podcasts and RuPaul’s Drag Race. She is also a Board Member and Trustee for the Arthritis and Musculoskeletal Alliance. She can always be found on Twitter @tweetsfromlily.

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Paul De Gregorio

Paul de Gregorio Open’s Head of Mobile – via promotion to Client Services Director at P&B and a stint at NCH. 

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Michael Dent

As Director of Fundraising, Michael oversees the Alzheimer’s Society’s fundraising strategy for voluntary and commercial income. He joined the Society in March 2016 from Macmillan where he spent 6 years as Director of Mass Market Fundraising. During this time he was responsible for substantially increasing the profile and income of Macmillan’s World’s Biggest Coffee Morning and introduced a range of new product launches including Sober October, Brave the Shave and Good Night In.

Michael is also a trustee for International Development Enterprise where he has provided governance and strategic support for the rapid expansion fundraising securing support from the EU, DIFID, Comic Relief, innocent, Coutts Bank and several philanthropic donors.  He has a Business Studies degree and an MA in marketing from the University of Portsmouth. In 2008 Michael was named Fundraiser of the Year by the Institute of Fundraising.

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Stephanie Drummond

Stephanie Drummond is the Student Fundraising Manager for The Children’s Society. She joined The Children's Society’s regional fundraising team in October 2012, after Graduating from Sheffield University. Having studied Health care and Development Economics she was motivated to work for a children’s charity after learning how austerity impacts on society and the wellbeing of children. During her role as Chair of Sheffield University RAG committee she caught the ‘fundraising bug’ and luckily has never recovered.

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Amy Eisenstein

Amy Eisenstein, ACFRE, has been a development professional and fundraising consultant for more than 15 years. She has helped small and large nonprofits alike raise millions of dollars through major gift and capital campaigns, board development, annual fund campaigns, direct mail and planned gift solicitations.

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Sally Falvey

Sally is the Head of brand and content at JustGiving, the world’s most trusted online fundraising platform. She’s passionate about helping charities use the latest technology to be more efficient and raise more money. She has worked with online businesses for over 10 years, specialising in content and communications.

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Derrick Feldmann

Derrick Feldmann, the President of Achieve – a creative research agency, leads research efforts through the Millennial Impact Project, as well as the implementation of MCON. He is the co–author of Cause for Change: The Why and How of Nonprofit Millennial Engagement and remains a sought-after speaker on the latest trends in fundraising, online engagement and Millennials. Derrick writes and contributes regularly forPhilanthropy News Digest of the Foundation Center and the Huffington Post IMPACT channel. He is a member of the Leadership Faculty of the Points of Light Corporate Institute and a guest lecturer for the School of Environmental Affairs at Indiana University.

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Alice Ferris

Alice Ferris, MBA, CFRE, ACFRE has over twenty years of professional fundraising experiencespecializes in strategic and development planning, board development, annual giving, nonprofit operations and public broadcasting hosting, and is a two-time honoree as AFP-Northern Arizona Fundraising Professional of the Year. Alice chairs the ACFRE Credentialing Board and also serves on the CFRE International Board., Alice has served on a multitude of nonprofit boards over the last 15 years, including 8 years on the AFP International Board. Alice is an AFP Master Teachers and has presented throughout North America.

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Laura Fredricks

Laura Fredricks is a multi-million dollar ASK-maker who, as Founder & CEO of THE ASK©, teaches nonprofits and philanthropic professionals how to confidently, willingly and successfully ask for charitable dollars. Fredricks is today’s leading authority on “How to A$K© for Money – and More of It!” She has helped hundreds of organizations worldwide raise multi-millions through her unique approach to fundraising. She is author of “THE ASK: How to ASK for your Nonprofit Cause, Creative Project and Business Venture.”

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Rob Gethen Smith

Rob Joined Blackbaud in June 2016 in a new role to help Charity customers make the most of their technology investments, as well as to advise on best practices, data and technology strategy, and trends in the sector. Prior to Blackbaud, Rob has worked as CIO at Anthony Nolan, Southbank Centre, Tate and Macmillan to deliver joined up business and technology strategies and lead change programmes. Before this, his first role in the non-profit sector was as Head of Fundraising Services at WWF-UK. An aeronautical engineer by background, both in the British Army and also the private sector, Rob takes a keen interest in how technology can enable organisations with a strong social purpose improve how they work. An MBA from London Business School underpins his technical approach with sound understanding of business strategy and commerce

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Lucy Gower

Lucy Gower is the innovation and development manager in the NSPCC's child protection and consultancy team.

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John Grain

With nearly 30 years experience of direct fundraising, John has held senior posts in within Oxfam and Practical Action, and was Director of Fundraising for Western Europe for Habitat for Humanity International. He founded John Grain Associates (JGA) in 2004 since when he has worked with clients large and small to develop innovative, sustainable and long-term individual giving programmes. He is a passionate advocate of permission based, ethical fundraising with an emphasis on understanding our donors and how best to deliver an inspiring and motivating experience for them with every interaction they have with charities. He led the recent Commission on the Donor Experience’s project into Thanking and Welcoming and last year launched the Secret Giver, the sector’s most comprehensive mystery shopping and competitor benchmarking programme.

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Chloe Green

Chloe Green is a copywriter, digital strategist, and political comms specialist living in south east London. Before joining the lovely team at Forward Action as Head of Creative, Chloe was Social Media Manager for the Labour Party during Jeremy Corbyn's leadership. She spends her spare time supporting European Labour parties to get up to scratch on digital election campaigning, helping the parties of Ireland, Netherlands, Austria, Denmark and Sweden. Chloe earned her chops in the charity and not-for-profit sector with Anthony Nolan, St Mungo's, and NUS.

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Tracy Griffin

Tracy joined Shelter in 2011. Before that she was Head of Community and Corporate fundraising at NSPCC, integrating ChildLine with NSPCC. Prior to that she worked for Save the Children in senior community, corporate and media roles. She is a trustee of Action for Children since June 2015.

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Casper Harratt

Casper is Head of Marketing at Blackbaud Europe and is responsible for leading a team of eight marketers, encompassing all B2B marketing disciplines across Blackbaud Europe's full product portfolio.. He joined Blackbaud in 2012 and previously worked for ethicTrade. He has a particular interest in Street Kids Direct and Compassion UK and is also currently a school governor.

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Catherine Harris

Catherine is a Corporate Fundraiser for Above & Beyond, the charity for Bristol’s Central Hospitals. Her fundraising career has included working in higher education consultancy and volunteering at Hope and Homes for Children. Prior to starting her career in fundraising Catherine was an airhostess at British Airways and spends all of her spare time doing up her new house which is taking longer than first thought!

Catherine is one of the audition winners for I Want To Talk At That #IWTTAT and is being mentored by Lucy Caldicott, CEO of UpRising.

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Leesa Harwood

Leesa began her career in the charity sector in the USA with the March of Dimes and then the American Cancer Society.  Returning to the UK at Business in the Community she brokered relationships between the corporate and community sectors.  Following a period as Head of Community Fundraising at Save the Children and then Head of Fundraising at the Dartington Hall Trust she joined the RNLI in 2009 as Head of Engagement.  Now, as Director of Lifesaving and Fundraising she leads the lifeboat, lifeguard, drowning prevention, education and flood rescue teams across the UK and Ireland as well as accountability for all fundraising activity.

Leesa lives in Dorset with her husband and their rescue dog from Kabul, Afghanistan, Moosh.  She is a keen but slow runner aiming to complete her third and fourth half marathons in 2018.

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Robbe Healey

Roberta (Robbe) A. Healey, MBA, NHA, ACFRE has practiced philanthropic fundraising and non-profit management for more than 35 years. She is Vice President for Philanthropy of Simpson Senior Services as well as a founding member of Aurora Philanthropic Consulting. She has served numerous faith based organizations as Chief Development Officer. A Rotarian, she is President of the Rotary Club of Greater West Chester Sunrise in West Chester, PA. A sought after international speaker and presenter, she is an AFP Master Teacher and has been designated a Faculty Star by the Council for the Advancement and Support of Education (CASE). She is the 2013 recipient of the AFP International Barbara Marion Award for outstanding leadership.

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Tom Hodgson

After graduating with a masters in marketing, Tom learnt the key aspects of the DM world working in creative agencies before joining the Individual giving team at RNIB, where he played a leading role in the launch of the RNIB lottery. Tom is now working at Sightsavers as the Retention Manager. Over the last two years he has been privileged enough to visit programmes in Uganda and Zambia seeing first-hand the difference Sightsavers are making to combat avoidable sight loss. Tom is passionate about the third sector, and strongly believes in the changes we’re making for the better. @hodgson83

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Lizzi Hollis

Lizzi started professional life with aspirations to be an archaeologist, but after joining her universities Annual Fund, discovered a talent for fundraising, which gained her the nickname "Telephone Terrier". She has had a fast rise through fundraising at Marie Curie, Independent Age, St Mungo’s and now Head of Corporate Partnerships at Richard House Children's Hospice. She is passionate about donor love, strategic partnerships, creating a fair and equal fundraising sector and personal development. In her spare time she loves baking, cycling, reading, watching football and crime dramas and eating her way around the world! See all

Kathryn Holloway

Kathryn started out in the charity sector processing donations at the BUAV in 2005, then became responsible for supporter care, database management and direct marketing activity. She joined Friends of the Earth in 2010 and now heads up the Individual Giving team, responsible for leading the team’s efforts to maximise income through engaging fundraising methods.

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Eifron Hopper

Eifron has worked in the charity sector since 1993. Though he specialises in legacies, he has experience of a wide range of fundraising and has worked for both large and small charities. He is currently head of legacies at RNIB and is a regular conference speaker and mentor.

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Charlie Hulme

Charlie Hulme is managing director of DonorVoice. He helps charities uncover what, of all the things they do, improves the strength of relationships  and what is harmful. Partners see a massive improvement in performance, value and retention.

Voted top speaker at the Institute of Fundraising’s National Convention in 2013, he writes frequently for SOFII, 101fundraising, the Institute of Fundraising and many others.

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Tim Hunter

Tim Hunter is Director of Fundraising at Oxfam GB. In this role he leads a team mobilising £100 million a year to support the goal of a world free from the injustice of poverty.

Prior to joining Oxfam, he was International Fundraising Director for UNICEF, based in Geneva, for 5 years. During this period UNICEF's private sector income grew strongly to $1.5 billion. He led a global fundraising team operating in more than 50 countries and working with flagship corporate partners. Prior to UNICEF he worked for a number of high profile UK non profits including Shelter - the National Campaign for Homeless People and the NSPCC, where he played a central role in the highly successful FULL STOP Campaign.

A regular speaker in the non-profit sector, he has also been Chair of the International Fundraising Congress, which held annually is the largest global event for fundraising and development. Tim is a graduate of the London School of Economics.

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Ikhlaq Hussain

Ikhlaq is currently head of major gifts at Orphans In Need. Ikhlaq was included in Fundraising Magazine's Top "25 under 35" fundraisers for 2018. He is also a trustee of Mind in Harrow and a board member and trainer for the Institute of Fundraising (South East & London). Ikhlaq is a columnist for Third Sector Magazine and his articles have featured in Charity Times, UK Fundraising and SOFII.

Ikhlaq has been specially selected as a rising star of fundraising and will be mentored by Ken Burnett, founder and managing trustee of SOFII.

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Adil Husseini

Adil currently leads the fundraising and marketing activities of the DEC. His previous roles have included Head of Marketing & Communications at Islamic Relief, Producer at Time Lapse Media, and Associate Producer at European Broadcast Ltd.

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Amy Hutchings

Amy is a Senior Creative Planner at Open. Having cut her teeth in DM at charities including NSPCC, VSO and Orbis, Amy discovered her passion for copywriting and joined Open’s creative team. After a few years writing everything from organisational propositions to OOH ads for some of the sector’s biggest charities, Amy found her way into the planning team – where her mix of left and right brain skills help her deliver innovative fundraising ideas that get a response. Amy’s time outside of work is taken up by her 10 month-old-daughter, her passion for plants and a novel that might be finished… one day.

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Joe Jenkins

Joe currently leads the vision for engagement at Friends of the Earth, bringing together all the ways people get involved across all channels. Previously Joe has led fundraising strategy at RNIB, and worked with a diverse range of large NGOs through the telemarketing agency Pell & Bales.

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Mandy Johnson

Mandy Johnson is the UK Director of Partnerships for Change.org where she works with some of the UK's most innovative charities and agencies. Mandy originally qualified as a Tax Consultant with Deloitte but changed careers in 2009, taking her first role as a fundraiser. Since then, Mandy has worked for a variety of charities and completed a Masters in Fundraising and Marketing. 

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Tain Joliffe

Tain is an experienced Strategy Director and Founding Partner of We are Citizen. She has been working with the charity sector for fifteen years, for a diverse range of organisations and an equally diverse number of causes. Charities such as the RSPCA, The Brooke, MS Society, NSPCC, Save The Children and Unicef have benefited from her problem-solving, people-centred and creative strategising.

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Simone Joyaux

Simone P Joyaux, ACFRE is described as ‘one of the most thoughtful, inspirational, and provocative leaders in the philanthropic sector’. A consultant specialising in fund development, strategic planning and board development, Simone guides countless organisations and professionals through her consulting and coaching, teaching and writing. She teaches in the graduate programme for philanthropy at Saint Mary’s University, in Minneapolis, USA. Her books include Keep Your Donors, Strategic Fund Development and Firing Lousy Board Members. As a volunteer, Simone founded the Women’s Fund of Rhode Island, a social justice organisation. Simone and her life partner have bequeathed their entire estate to charity.

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Lara Joyce

Lara Joyce is the National Campaigns Coordinator at the Irish Cancer Society helping organise large fundraising campaigns implemented across the country. Before moving to Ireland, Lara worked at Sussex County Habitat for Humanity in Delaware, building affordable homes for families and then continuing that work in Massachusetts at Habitat for Humanity Metrowest/Greater Worcester. Originally from Massachusetts, Lara moved to Dublin in 2014 to pursue her Masters of Geography at University College Dublin. Outside of work Lara plays rugby for the Swords Women’s Rugby team.

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Becki Jupp

Becki has been a fundraiser for 15 years, across a number of charities, both large and small. She is currently Director of Individual Giving at Sightsavers and responsible for raising £30 million across a range of activities from events to legacies, in a number of countries. Before Sightsavers Becki spent several years managing the supporter recruitment programme at WWF-UK, and moved on to set up their Innovation function. She has also worked with the Alzheimer's Society and the Princes Trust. Becki joined Sightsavers in July 2012 and during that time regular giving recruitment has risen by over 400% and expanded into two new countries. The latest appeal for the organisation kicked off in October 2014 with a £30 million global target to deliver one million sight restoring operations

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Colin Kemp

Colin came to the sector via a business and financial services career, bringing interests in international development and fairtrade. Manage a talented team delivering legacy, individual giving and digital marketing with a combined income of £35m. Proud to have inherited the Nets campaign and excited about the what’s next for fundraising at Christian Aid.

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Aline Reed & Ken Burnett

  

Aline Reed is a freelance copywriter and creative. She worked for fourteen years at Bluefrog, a London-based agency that specialises in fundraising, where she progressed from copywriter to creative director. She has written fundraising campaigns for all kinds of organisations – charities, museums, galleries and universities. Her work has successfully run internationally in the Netherlands, US, Australia, Ireland as well as the UK. Away from fundraising, she writes book reviews for the Sunday Express and blogs about books and travelling.

Ken Burnett is author of Relationship Fundraising and other books including The Tiny Essentials of an Effective Volunteer Board (The White Lion Press Limited, London, UK) and The Zen of Fundraising, (Jossey-Bass Inc, San Francisco, USA). Ken is also SOFII’s managing trustee.

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Gary Kernahan

Gary is Head of Regional Development at Muscular Dystrophy UK responsible for the UK-wide community fundraising and supporter services functions. He joined the charity in 2009 and has significantly grown the department's income and supporter base. He has experience developing volunteer fundraising at Cancer Research UK and the National Autistic Society. Gary is also the Vice-Chair of the Institute of Fundraising in Scotland, Chair of the Scottish fundraising conference and a member of the Rogare advisory panel.

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Joshua Leigh

Josh Leigh is a digital marketer, campaigner and activist, who has worked with a number of NGOs to raise millions in income and to engage countless people in the fight against climate change. Right now you'll find him at Ecosia, the search engine that uses its profits to plants trees.

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A J Leon

AJ nomads around the world and makes things happen. He is a writer, designer, photographer, entrepreneur and humanitarian that has initiated social projects all around the world. He is the author of The Life and Times of a Remarkable Misfit and publishes articles at Pursuit of Everything about living with intention, doing work that matters and changing the world. He is also an Honorary Fellow at the Shakespeare Birthplace Trust.

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Peter Lewis

Peter Lewis is Chief Executive of the Institute of Fundraising. His role involves responsibility for the overall leadership and management of the IoF, making sure the Institute delivers against the organisational objectives set by our members in the most effective way possible. Peter Lewis’ previous roles include Chief Executive of London Voluntary Service Council; he has worked for Crisis, acted as CEO of the London Cycling Campaign and held a senior role at the Greater London Authority.

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Craig Linton

Craig Linton has over 15 years’ of fundraising experience across a number of disciplines and sectors. He currently works at Amnesty International where he advises colleagues across Europe on their individual giving fundraising and helps them prepare investment proposals. He also spends a day a week on outside consultancy and research projects. His specialisms are relationship fundraising and providing a great donor experience. He is a member of the Institute of Fundraising Convention board, on Rogare’s advisory panel, a contributing editor to SOFII.org and a trustee of Thames Hospice.

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Fiona Lishman

Fiona graduated from UCL with a BA (Hons) in Linguistics in 2001. She has worked agency-side ever since, across B2B, commercial and fundraising sectors. The last 7 years have been spent in fundraising specifically and she has worked at agencies including Bluefrog, Domain London and KitcattNohrDigitas. As Head of Client Development at On Agency, Fiona is responsible for business development, running pitches, managing a team of account handlers and is involved in the day to day running of accounts including the Stroke Association, Motor Neurone Disease Association, NSPCC and Plan UK. Fiona joined On in April 2013 and loves the perks of being by the seaside whilst also enjoying the culture of a London agency.

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Sandra Luther

Sandra Luther is the customer success manager of online and event fundraising solutions at Blackbaud Europe. Specialising in digital strategy and online event fundraising, she is an enthusiast and advocate for leveraging technology to support successful integrated fundraising strategies.

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Nick Marsh

A fundraising professional with over 15 years experience in the sector managing large and extensive programmes in both the UK and internationally. Nick's previous roles have included Founder of Street Academy, Head of Individual Giving at Shelter and roles at Christian Aid, InspirAction and Amnesty International.

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Tahera Mayat

Tahera Mayat is Social Media Manager at Harrison Mann digital marketing agency. Her role is facilitating #CharityHour, which is a weekly themed Twitter chat (Wednesdays 8-9pm). As host of #CharityHour since its inception in February 2014, Tahera grows the hour, learns from and engages charity professionals all the while connecting with organisations and individuals across the sector.

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Alison McCants

Alison McCants is a fundraiser with a passion for charities. Currently Alison is Direct Marketing Manager at The Brooke, a leading UK charity dedicated to improving the lives of working horses, donkeys and mules (all views are her own). She is a member of the Institute of Fundraising (IOF) in the UK and holds a Certificate in Fundraising Management MInstF(Cert) from the IOF.

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Louise McCathie

Louise has acquired a wide range of experience during her 14 years in the charity sector. First at the National Institute of Conductive Education, then ChildLine and in more recent years leading the British Heart Foundation’s Central England events team before moving to Mencap, as Fundraising Manager for the Midlands, helping to organise several high-profile national campaigns. Her broad experience stood her in good stead for her current role of Director of Fundraising at Birmingham Children’s Hospital where she has forged productive long-term partnerships and in doing so raised both the profile of the Hospital and led her team to triple fundraising income. 

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Alex McDowell

Alex McDowell is the NSPCC’s Head of Legacy and Tribute Fundraising and Chair of the Remember a Charity campaign. His fundraising career has included roles in the higher education sector, direct marketing, and community fundraising as well as serving as Head of Fundraising at The Shakespeare Hospice in Stratford-Upon-Avon.

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Helen McEachern

Helen McEachern was appointed fundraising director at ActionAidUk in November 2011. She has worked at ActionAid International since 2004 holding the roles of international director, fundraising and communications. Before that she worked for Greenpeace International as a fundraising manager.

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Erin McGuire

Erin McGuire is Associate Director at the SickKids Foundation.

Erin has been working in the events and food and beverage industry for over 15 years. She completed her degree in Europe and executed events in Switzerland, Dubai, and England before returning to Canada to put down roots. Upon her return to Vancouver, she worked on the social programming for TED Conferences in Canada, the US and UK before starting her own events and catering business. In 2012, she relocated to Toronto where she worked with brands like Budweiser and the Toronto Maple Leafs, planning events and mastering remote event execution.

Erin pivoted into the non-profit sector when she joined the Special Events team at SickKids Foundation in 2015. The Foundation supports Canada’s largest and most prominent children’s hospital, and since joining, she has planned everything from 20km walks to black tie galas to charity sports tournaments. Now the Associate Director of Special Events, Erin oversees a portfolio of five charity events annually, which raised over $4.3M in 2019.

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Andy McSorley

Andy is the former Head of Standards and QC for HOME Fundraising with over a decade’s experience in telephone, street and door-to-door fundraising. A passionate fundraiser since his first professional fundraising call way back in 2006, Andy has since: managed a 150 staff call centre; ran a 2-Step Street team across London; and at HOME supported thousands of D2D fundraisers. Over the years Andy has enjoyed leadership roles in innovative campaign management, training and fundraiser development and delivering high quality fundraising campaigns. Day to day Andy oversaw HOME’s welcome calling programme, site management team, QC department and was HOME’s liaison to the Fundraising Regulator and the Institute of Fundraising. Andy believes in excellent fundraising standards, a strong cultural ethos and the power of a human connection made through F2F conversations. In a spare moment, it’s crosswords, quizzes, footie and trying to keep tabs on his kids!

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Bryan Miller

After over 20 years working in commercial marketing and fundraising, including as Head of Strategy & Consumer Insight at Cancer Research UK, Bryan set up Strategy Refresh in 2009. Particularly well known for helping non-profit organisations integrate digital into their fundraising, campaigning, and communications strategies, he works with organisations world-wide including International Committee of the Red Cross, RSPCA, Save The Children, Shelter, and the International Society of Nephrology.

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​Liz Monks

Liz Monks has spent the last decade as Fundraising Director of Action for Children, Breast Cancer Campaign and most recently Alzheimer’s Society.

She is now Chief Executive of ‘Friends and Neighbours’, showing that fundraisers can thrive in the top job in a charity by bringing together a client and funder focus to leading an organisation.   

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Wayne Murray

Wayne is Strategy Director at fundraising and communications agency Audience. He has been a professional fundraiser for over seventeen years and has experience at SMT and trustee level across all fundraising, communication and brand disciplines. Previous roles include Head of Fundraising and Brand at Refugee Action, Head of Individual Giving at Amnesty International UK, and Director of Fundraising and Communications at Prisoners Abroad (where he is now a Trustee).

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Joe Nicholson

Joe Nicholson is Head of Copy at Consider Creative – where he’s part of the team that creates inspiring fundraising campaigns for some of the UK’s most well-loved charities. Prior to that, he worked in editorial, individual giving and community fundraising at Christian Aid – which involved everything from managing flagship appeals to cheering his voice hoarse at the London Marathon. Raising money for good causes has excited Joe for as long as he can remember. That’s why he’s so pleased to be speaking at IWITOT this year.

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​James Nida

James Nida is the Account Planner at Listen. He has worked at Listen for three years and been actively involved in the development of several award winning campaigns. He recently travelled to Cameroon with UNICEF to see their work at first hand, an experience which has inspired him in his work across a range of charities.

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Meredith Niles

Meredith Niles is the Head of Fundraising Innovation at Marie Curie Cancer Care, where her work involves continuous improvement and new product development. Her previous roles have been in venture philanthropy and investment banking. Outside of work, she is an active charity trustee, wife, and mum to three young sons.

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Ben Nolan

Ben joined Labour last October to help them win the General Election. Based in Newcastle, he and his team are responsible for all membership recruitment, retention and offline fundraising. Before this he worked at Save the Children. He’s passionate about inspiring lots of people to give a little, to power great causes. Tweets sporadically from @obi_ben_n.

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Damian O’Broin

Damian leads Ask Direct, a fundraising and direct marketing agency based in Dublin. He helps charities understand, inspire and connect with their donors so that they can raise more money to do more great work. He’s passionate about doing fundraising better, treating donors better all with the goal of making the world better. 

He is a regular speaker at conferences, probably spends too much time tweeting and occasionally finds time to write the odd blog… sometimes even about fundraising. 

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Harry Owens

Harry has recently joined the UK Sepsis Trust fundraising team, and has been organising Challenge Fundraising events since his days at University. He believes strongly that the future of fundraising comes from offering donors first class care regardless of how they choose to support your charity.

Harry is one of the audition winners for I Want To Talk At That #IWTTAT and is being mentored by Lucy Edwards, COO of Open.

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Louise Parkes

Louise joined the British Heart Foundation in March 2011 from Shelter, where she was also the Director of Fundraising. Louise has extensive charity fundraising experience gained over 18 years working for Help the Aged and Age UK, Cancer Research UK and the National Deaf Children's Society. She is a keen fundraiser who practices what she preaches and regularly runs and cycles for charity – including doing the London Marathon twice. Louise is a Trustee and Chair of the Fundraising and Marketing committee for the Dame Kelly Holmes Legacy Trust.

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Fiona Pattison

Fiona Pattison is senior account manager in the mobile phone team at Open Fundraising. Fiona has worked in fundraising – charity and agency side – for seven years since leaving university.

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Giles Pegram CBE

As Appeals Director of NSPCC at 29, Giles set up the Centenary Appeal, which raised £15 million, a record at the time in the UK. Giles grew the NSPCC’s annual income from donors from £3 million to £185 million, growing the NSPCC from No. 15 in the fundraising charities league table, to No. 3. The FULL STOP Appeal raised £274,000,000. This remains a record. Giles continued as Appeals Director until 2010. He then became a consultant.  

Giles was vice-chair and joint founder of the Commission on the Donor Experience, an initiative aimed at transforming fundraising, to change the culture to a truly consistent donor-based approach to raising money. He is now working to implement its recommendations.  

He has now re-launched himself as a consultant: www.gilespegram.com  

Giles Pegram was made ‘UK Professional Fundraiser of the Year 1994’ and received the Institute of Fundraising/Professional Fundraising Awards ‘Lifetime Achievement in Fundraising’ award in 2002. He is a fellow and trustee of the Institute of Fundraising.   

Giles was appointed a CBE in 2011.

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Missy Penland

Missy Ryan Penland, CFRE, MPA is a nationally recognized development professional who brings over 17 years of development experience with large universities, colleges, hospitals, private schools, and social service organizations to Clemson University as the Senior Director of University Development. Before joining the team at Clemson University, she was the Vice President of FundraisingINFO.com and MaGIC, consulting and wealth screening companies. Missy discovered her passion for fundraising and the non-profit community during an internship at the Community Foundation of Macon, Ga. That led to graduate work and a job at the WK Kellogg Foundation. Missy is the past president of the AFP Greater Atlanta Chapter. On the international stage for AFP, Missy sits on a number of committees and sits on the AFP Foundation Board.

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Stephen Pidgeon

Primarily, Stephen Pidgeon is a teacher and conference speaker. He is a trustee of the Institute of Fundraising, a consultant and visiting professor of direct response fundraising at the University of Plymouth. In over 25 years of agency life, Pidgeon has worked with nearly 200 national charities in the UK and overseas. He began his career in marketing at Observer Offers and set up the fundraising unit at Brann. In 1993 he founded Target Direct, which later became Tangible Response. In January 2014 Stephen was appointed to the board of trustees at international development charity VSO. He has been involved in the charity for more than 40 years.

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Valerie Pletcher

Valerie Pletcher, MinstF (Adv Dip) is the Chief Development Officer at The Brady Campaign & Center To Prevent Gun Violence. She has has worked in nonprofit management and fundraising for more than 18 years. Valerie was previously at PBS where she oversaw the fundraising support services for PBS member stations. She came to PBS after serving as the Major Gift Officer for Christiana Care Health Care System, the largest private employer in Delaware.As Co-Executive Director of Cancer Care Connection, she led multiple statewide efforts to support the delivery of coordinated and comprehensive support for cancer patients, families and loved ones.

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Jason Potts

Jason has worked in digital media for 20 years, on projects ranging from culture change driven by digital channels for leading international and national charities to an iPhone app that highlights the symptoms of meningitis.

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Aline Reed

Aline Reed is a freelance copywriter and creative. She worked for fourteen years at Bluefrog, a London-based agency that specialises in fundraising, where she progressed from copywriter to creative director. She has written fundraising campaigns for all kinds of organisations – charities, museums, galleries and universities. Her work has successfully run internationally in the Netherlands, US, Australia, Ireland as well as the UK. Away from fundraising, she writes book reviews for the Sunday Express and blogs about books and travelling.

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Emily Roff

Emily Roff is the Senior Sports Events and Community Fundraising Manager at Children with Cancer UK. She has worked at Children with Cancer UK for 7 years and is inspired every day by knowing that we are here to help save the lives of children with cancer so that more families can stay together. Emily’s biggest achievement of 2018 was completing, the hottest on record, Virgin Money London Marathon. 

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Bernard Ross

Bernard is director of =mc, a management consultancy working worldwide for ethical organisations. He has written six award winning books on fundraising and social change. His most recent, with Omar Mahmoud, Head of Global Knowldege at UNICEF International, is Change for Good - behavioural economics for a better world.

We has advised many of the world’s leading INGOs on strategy including UNICEF, UNHCR, IFRC, ICRC and MSF.  Recently he’s raised money to refurbish France’s most famous monument, for a museum to house the world’s largest dinosaur in Argentina, and to save the last 800 great apes in Africa. 

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Ashley Rowthorn

Ashley Rowthorn is Managing Director of the Legacy Group of companies, including Legacy Link and Legacy Voice. Together they help charities right through the legacy journey with both legacy fundraising and legacy administration support. Ashley is passionate about helping charities realise their potential by building their confidence and having more loud, proud legacy conversations. He is a highly knowledgeable legacy fundraising specialist, with over 10 years experience in the sector. He has led the Legacy Marketing teams at Alzheimer’s Society and Royal Voluntary Service, and is a regular speaker at Institute of Fundraising conferences and events. Ashley is a current member of the Remember a Charity Campaign Council.

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Jennifer Ruthe

Jennifer Ruthe has almost 10 years’ experience as a fundraiser in health and international development. Starting out in Programme Funding, she has worked with some of the biggest foundations in the world. Expanding her experience outwards, roles have gone on to include broader fundraising and communications across all major income streams. She now freelances as a Charity Copywriter (Written by Jen) and loves to share the benefit of her skills and experience with others.

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Adrian Salmon

Adrian Salmon, vice president, GG+A Europe, brings nearly 20 years of direct-marketing fundraising experience in the higher education, arts and culture, and wider not-for-profit spheres.

His particular expertise includes direct mail fundraising, annual giving program management, and management of contributions from integrated mail and online appeals.

Adrian was footsteps fund manager at the University of Leeds and before that served for more than nine years with The Phone Room Ltd. as director of dlient services and as head of TPR education. 

Adrian holds a Bachelor of Arts degree in English from the University of Cambridge and is a member of the Institute of Fundraising. Adrian serves on the Advisory Panel of Rogare, the new practitioner-focused fundraising think tank at Plymouth University’s Centre for Sustainable Philanthropy.

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​Lucy Sandford

Hi, my name is Lucy and I'm a fundraiser. I've been raising money for good causes for many years, but I've been doing it professionally for five. I started as a telephone fundraiser at Listen whilst also completing an events internship at Action Against Hunger. I cut my teeth in DM at the British Red Cross and am now proud to be fundraising for UNICEF as part of their brilliant Acquisition team. Oh, and I love a challenge. Hence, IWITOT14.

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Adrian Sargeant

Professor Adrian Sargeant is the world’s foremost fundraising academic, holding a Chair in Fundraising at Plymouth University. He was formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University. He also holds visiting appointments at Avila University and the Australian Centre for Philanthropy and Nonprofit Studies, Queensland University of Technology. He has received many awards for his services to the profession, notably being named to the prestigious Nonprofit Times Power and Influence List in the United States in 2010. In the UK he received a Civil Society Award for his Outstanding Contribution to Fundraising.

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Joe Saxton

Joe Saxton is driver of ideas at nfpSynergy and its founder. Joe works on a range of specific projects especially those that look at strategic advice on fundraising or communications, or wider organisational issues. He has co-authored over 70 reports on charities from branding to trusteeship and organisational strategy. Joe was chair of the Institute of Fundraising from 2005-2008. He was co-founder and chair of CharityComms from 2006 to 2013, and chair of the student environment and development campaign group People & Planet from 2005 to 2015. For six years he was a trustee of the RSPCA and chair of both the Public Affairs and International committees. He is now chair of the PTAUK. Before nfpSynergy, Joe was Director of Communications at the RNID. He was also with Brann for five years and has worked with numerous charities. He co-founded the Journal of Non-profit and Voluntary Sector Marketing.

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Diveesha Shahani

Diveesha Shahani is a former-fundraiser turned strategic-partnership-consultant with 8-years experience in the voluntary sector. Diveesha works with 30+ non-profits on the JustGiving platform – coaching them through their digital fundraising strategy, advising them on best-practices and supporting them through changes in supporter behaviour and recent trends. Diveesha is an annual volunteer at Crisis at Christmas, leading on organising the many activities offered in the centre. She lives in London, and is passionate about the environment, social change, tech-for-good, and health and well being.

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Matthew Sherrington

Matthew Sherrington has over 20 years’ experience of charity marketing and leadership internationally, with organisations such as Oxfam and Greenpeace USA. He now runs his own consultancy, Inspiring Action. His guiding principle is engaging and inspiring people to action and has a particular interest in supporter engagement. Matthew bridges fundraising, communications, brand, campaigning, organisational development and offers strategic consultancy and coaching.

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Katie Simmons

Katie is an experienced fundraiser and senior leader, currently Assistant Director, Engagement & Partnerships at Diabetes UK, with responsibility for leading all fundraising activity. Previously, she held a variety of roles at Great Ormond Street Hospital Children’s Charity, Bliss and NSPCC. She has broad experience across all fundraising disciplines, most recently focusing on supporting her team to deliver exciting new events and products, build quality relationships with supporters and launch game-changing strategic partnerships at Diabetes UK. When she’s not working, she’s normally running along the Thames, doing yoga or travelling.

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Felicity Spencer-Smith

Felicity Spencer-Smith is Senior External Affairs Officer at the UK's Institute of Fundraising (IoF). She has specialised in communications for small international charities for the past few years. Felicity currently works with the fundraising community to represent them in media and in government, and shout about all the good work going on in the charity sector.

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​Aditi Srivastav

I have been a fundraiser for just over a year, starting as a Major Donors fundraiser at Prince’s Charities and now as Supporter Retention & Development Coordinator at Plan UK. I’ve found that my background in Journalism and development studies makes me passionate about individual giving, audience insight and getting creative with the actual mailing pack! I’ve grown up in New Delhi and only moved to London 3 years back. My everyday motivation to raise funds comes from having worked with Street Children on railway platforms and people living in Delhi’s slums.

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Camille St-Omer Donaldson

Camille has over six years’ experience in dialogue fundraising, working across F2F & telemarketing campaigns after beginning her career as a telephone fundraiser. She is currently the Training and Quality Control Assistant Manager at the British Red Cross and has her fingers in lots of pies across the organisation taking a keen interest in supporter experience and innovation. She has also recently taken up the position of co-chair of the BAME diversity network, and wants to encourage what can be challenging and taboo conversations about diversity across the sector. She is a keen public speaker and enjoys being front and centre.

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Lyndall Stein

For four decades, Lyndall Stein has worked with organisations that are dedicated to fighting injustice and inequality, the liberation of South Africa, the rights of people with HIV/AIDS, people struggling with poverty and homelessness. She was brought up with refugees from Nazi Germany, those fighting the wicked apartheid racist regime in South Africa, and those who had to flee fascist dictatorships in Europe. The courage and resilience of refugees is a cause very close to Lyndall's heart. The human story is always the key element that builds love and compassion from others.

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Ben Swart

Ben is the Head of New Partnerships at the NSPCC. He has spent over nine years in fundraising, including three years in major giving, plus three years as Fundraising Training Manager, which included both over-seeing the learning of more than 300 fundraisers and delivering training programmes himself. In the last two years he has won several million pound partnerships for the NSPCC. Today he focuses on helping the NSPCC secure multi-million pound strategic partners to work with to overcome challenges for children and young people in the UK.

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Nicola Tallett

After over 20 years in fundraising, Nicola now leads Oxfam GB’s new audience focused strategy, and is responsible for ensuring that in their public activities, Oxfam listens and responds to the interests and focus of their supporters.  Her first charity role in 1993 was at World Vision and since then she's worked across UK and international charities for humanitarian and development programmes and medical and child-welfare causes. She was a founding trustee of AfricaCheck (Africa's first fact-checking organisation) and a trustee of Livability in honour of her sister who was a beneficiary of their services. In her spare time she unwinds astride her motorbike and tweets @nicola_tallett.

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Chris Taylor

Chris works as the Head of Fundraising at Person to Person Direct, a Face to Face Fundraising agency providing long term donors to the charity sector. He has worked at a variety of agencies as well as in-house in different roles over several different platforms including Direct Debit and SMS.

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Saleem Tejani

Saleem Tejani has spent more than 17 years working in the UK’s leading fundraising agencies, firstly at Bluefrog, then at Open and now at DTV. He has helped many charities build highly effective acquisition, retention and legacy programmes integrating both on and off line channels. Saleem joined DTV to develop and implement their digital offering, including web optimisation for DRTV, digital donor journey’s and using video effectively for fundraising. He is a passionate fundraiser and loves creative development and digital integration.

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Beth Thoren

Beth Thoren has been the RSPB Director of Communications and Fundraising since November 2012 and oversees the Society’s work communicating the threats to the natural environment, the fundraising and developing the RSPB brand. Beth’s career has taken her from marine engineering, to the BBC, to leading communications for the UK’s switch to digital TV.

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Megan Townshend

Megan Townshend is a Corporate Partnerships Manager at Marie Curie, managing their partnerships with Pets at Home, Emma Bridgewater, Hotter and SPAR in the North of England. This is Megan’s first role in the charity sector after completing an internship in the Corporate Volunteering team at Macmillan Cancer Support. She has always been passionate about charity and loves to get involved; from cheering at events, taking on ridiculous challenges (VLM 2020 here we come!) to volunteering. She is very proud to have secured a place at IWITOT this year to showcase one of the many charity initiatives she admires.

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Helen Trenchard

Helen Trenchard is a fundraising strategist, trainer and interim leader, supporting a range of organisations to grow income.  She has a specialism in Community Fundraising. 

Helen worked at Cancer Research UK for 10 years, across Race for Life, Volunteer Fundraising and a record-breaking £100 million capital appeal.  In 2011, Helen moved to Nairobi for a year to take up a VSO placement with Kenya Union of the Blind as a Resource Mobilisation Advisor.

Having held senior fundraising roles at Sue Ryder and Alzheimer’s Research UK, she is currently Interim Head of Fundraising Strategy at British Red Cross.  You can find Helen on Twitter @helentrenchard.

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Sonia Triki

Sonia is problem solver and forward-thinking strategist. She has been working in the sector since 2011 first on the agency side, managing face to face campaigns, contracts and operation for clients such as WWF UK, BDCH, NDCS and many more. She then made the leap to charity which led her to contract for ActionAid in new products development. Shortly after she joined Christian Aid, she brought back DRTV and celebrity into the channel mix and managed budget and strategy for individual giving, church fundraising and digital marketing streams. Today Sonia is Head of Individual Giving and Legacy at Leonard Cheshire rebuilding the programme on the back of the rebranding; creating a new integrated approach to fundraising campaigns, launching innovative products and updating the legacy proposition. A proud Parisian, Sonia has always been passionate about politics, arts and raising money.

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Reuben Turner

Reuben Turner is creative director of GOOD Agency. For (well) over a decade he's worked on fundraising, events, brand, engagement and integrated campaigns for charities across the sector. He believes that people, not charities, own good - and that our job is to inspire them to unleash it.

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Richard Turner

Richard Turner was chief fundraiser at Solar Aid from 2011 to 2016 and is senior consultant for Alan Clayton Associates. 

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Daryl Upsall

Based in Madrid, Daryl has 35 years working with over 230 non-profits in 62 countries. Known for his leadership & innovation he pioneered digital fundraising and is a co-creator of what is known as face to face fundraising during the 1990s when leading Greenpeace International fundraising worldwide.

He is the CEO of Daryl Upsall & Associates SL and Daryl Upsall Consulting International SL and the founder and co-owner of Spain's leading telephone fundraising agency, The Fundraising Company SL and the face to face fundraising agency International Fundraising SL. In 2016, he and colleagues launched the integrated digital fundraising agency dgtl fundraising SL.

Daryl has spoken at fundraising conferences in over 20 countries and writes regularly for the leading non-profit sector journals. He is a Fellow of the UK Institute of Fundraising, former Chair of EUConsult, and former Vice-Chair, Center for Fundraising Innovation at the Association of Fundraising Professionals.

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Joel Voysey

Joel has been managing fundraising programmes for more than 20 years, starting out at WaterAid, and then moving on to Amnesty International UK and VSO, before moving to senior roles in the UK Health and Social Care sector at United Response, Breast Cancer Campaign, and most recently as Director of Fundraising at two hospice charities. Currently freelancing, Joel loves exploring what makes fundraising tick in different organisations, and helping teams to problem-solve when things don't work as well as we would like. @joelvoysey if you want to say hi!

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Jonathan Waddingham

Jonathan is the social and labs product manager at JustGiving, specialising in social media integration, digital strategy and online fundraising. He's fascinated by how the social web has revolutionised the way people interact with each other and how charities can use the internet to create enormous value for them and their supporters.

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Alfie Waldron

Alfie Waldron is a midweight copywriter and fundraiser at Open, specialising in mail, press and mobile communications.

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Ali Walker-Davies

Ali has a geeky fascination for all things digital, having been Head of Digital Fundraising at Shelter and joining Open from Blue State Digital. She’s worked for clients like Google, the Labour Party and WaterAid and, at Open, is creating campaigns that deliver real results and bring about change. If you have an email journey, she’s on it.

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John Wallbank

John joined Bluefrog in 2001. He set up the planning team – a mix of supporter insight specialists, data experts and communications planners – to craft the best possible fundraising programmes for clients. Forever results focused, John loves fundraising that actively puts donors at the heart of the action.

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Imogen Ward

Imogen Ward, CEO at Lessons for Life Foundation

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Brock Warner

Brock Warner, CFRE is professor of ePhilanthropy at Humber College in Toronto, and manager of development at War Child Canada. Currently in Toronto. As a fundraiser, he is as dedicated to the ‘how’ as much as the ‘how much’. Connect with him on Twitter, @BrockWarner or on LinkedIn.

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Owen Watkins

I accidentally became a Fundraiser in 2000, and since then, I have worked for both non-profits and the agencies that serve them.  Up until the end of 2017, I was the Chief, Fundraising Services for UNICEF in Geneva.  This role leads on Individual Giving, Digital Fundraising and Engagement, Emergency Fundraising and Fundraising content and assets for UNICEF, globally. This role was the culmination of a tremendously rewarding nine-year journey with UNICEF.

Before life in the non-profit sector, I was a buyer and negotiator for a global mining corporation, working in such varied countries as Angola, Belgium, Russia and the UK. 

My three sons are large, and keen rugby players, so I am often bruised and/or limping.


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Karin Weatherup

Once upon a time Karin was a youth worker before weirdly (her words) moving into commercial advertising. But her heart couldn’t take selling vegetable oil for too long so she joined the Muscular Dystrophy Group. Then she went to Burnett Associates, where she learned to love donors and treat them like proper people. Now creative director with Burnett Works, Karin has worked with 100+ charities, taking causes to heart and winning awards.

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Tycely Williams

Tycely Williams, CFRE, has raised and managed more than $69 million dollars for nonprofit organizations. Currently, Tycely serves as a Regional Chief Development Officer for the American Red Cross. Prior to this position, she was the Association Director of Major Gifts for the YMCA of Metropolitan Washington. Over the past 18 years, she founded and led a consulting company,served as a Director of Development for two health and human services organizations, the Artistic Director of two community-based dance studios, and the Executive Director for a nonprofit organization founded by a Fortune 500 Company.

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Sarah Wilson

Sarah is a Consultant with leading international consultancy THINK Consulting Solutions; a long-term supporter of SOFII and a champion for creativity and innovation in the sector. Before joining THINK, Sarah enjoyed over 15 years working in fundraising, strategy development and events including setting up the events and community fundraising programme and team at Battersea Dogs & Cats Home and being part of the fundraising teams at Breakthrough Breast Cancer and Shelter.

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Jess Winchester

Jess Winchester is Group Manager for Fundraising and Membership at Forest & Bird, New Zealand. She feels incredibly privileged to work with people who have such a passion for making the world a better place - because connecting donors with the causes they care about makes magic happen. Jess has worked to secure major gifts and bequests, and headed up fundraising and communications teams at a wide range of charities in her career. Now she is half-a-world away from home in the UK but feels lucky to be managing a team of very talented fundraisers for Forest & Bird, the charity that stands up for nature in New Zealand. The team, and their amazing donors, inspire Jess every day.

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Amy Wolfe

Amy Wolfe, MPPA, CFRE is President and CEO of AgSafe, a California-based non-profit dedicated to keeping farmworkers safe and healthy. She has over a decade of small-shop development experience and is passionate about the needs of development professionals working on a shoestring! Ms. Wolfe is actively involved in her community, serving on the Board of Directors for the Modesto Chamber of Commerce and the Agricultural Awareness and Literacy Foundation as well as volunteering for the Girl Scouts Heart of Central California and of course, the Association of Fundraising Professionals.

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Rob Woods

Award-winning trainer, Rob Woods – @woods_rob, www.brightspotfundraising.co.uk - has spent more than 14 years in fundraising, searching for ways to raise more money, more easily. He started out as a major gift fundraiser at the NSPCC. As an independent trainer he has helped more than 4000 fundraisers. He is a tutor for the IOF Academy. His clients include Oxford University, Oxfam, Tate and UNICEF UK.

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Julia Worthington

Julia Worthington runs Amber Consulting for Fundraisers. Julia helps organisations increase their income through coaching for confidence and performance coaching. She loves working in the third sector, especially with smaller charities - the £1 million to £5 million organisations - because they are agile, creative and in touch with their community. Julia's first paid fundraising job was at The Railway Children where she worked closely with many rail industry companies building meaningful partnerships. In fact, her IWITOT presentation has been influenced by her time at Railway Children, specifically attending the Rail Safety Conference. Who would have thought that it would come in useful in 2020!

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