Broadcast
Barnardo’s: ‘Be More Gladys’ legacy television ad
by Gina Hollands
UK children’s charity Barnardo’s hoped to attract new legators with their first-ever television legacy ad campaign, Be More Gladys. This ad took a fresh, bold approach that is helping them stand out in a crowded market and reach new audiences.
Read moreBattersea Dogs and Cats Home: ‘Leaving a gift in your will’ TV ad
by Gina Hollands
Since this upbeat, inspiring television ad started airing in 2020 it has helped generate over 1,000 legacy information pack requests. But how did the fundraisers do it? Keep reading to discover how Battersea Dogs and Cats Home created a legacy television ad that’s proven its worth over the past three years… and counting.
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Greenpeace UK: Rang-tan and the story of dirty palm oil
by Sonia Triki
This landmark TV ad captured the hearts and minds of the public. It also helped Greenpeace tap into, and transform, the national conversation around palm oil.
Read moreNSPCC ‘Open Your Eyes’ direct response TV ad
by Giles Pegram CBE
A powerful and heart-rending direct response TV ad by the NSPCC showcases the organisation's dedication to its mission, donors and beneficiaries.
Read moreNSPCC: first successful charity DRTV ad in the UK - ‘Ellie.’
by Giles Pegram CBE
We continue to bring readers extraordinary campaigns from the NSPCC, this time the first successful direct response TV ad in the UK. Meet Ellie.
Read moreHIV/AIDS Alliance: ‘Come Together’ a bold and risqué TV advert
by Joe Burnett
A bold and adventurous campaign by The HIV/AIDS Alliance called ‘We Come Together’. In the most risqué TV advert ever broadcast on UK television, late at night, of course, they celebrated safe sex and prompted viewers to visit a bespoke website where they could buy a cheeky safe sex kit, the profits from which would go to the global battle against AIDs. Please note this case study contains explicit content. Viewer discretion advised. The video in this exhibit is sexually explicit so please don’t view it if you are likely to be offended.
Read moreMédecins sans Frontières (Doctors Without Borders): powerful storytelling without words
by SOFII
This advertisement produced for television and cinema is an effective demonstration of powerful storytelling even though nobody speaks a word in it.
Read moreBBC Television: the 1966 documentary, Cathy Come Home
by SOFII
Cathy Come Home, the powerful story about a young family’s slide into homelessness and poverty was a defining moment in 1960s television. The controversy it created led to public outrage at the state of housing in Britain and to the launch of several charities, including Shelter. Here you will see the deeply moving final scene, presented by Chris Barraclough at last year’s IWITOT.
Read moreGiving Scotland: crisis campaign
by SOFII
The Giving Scotland campaign was launched in the face of intense scrutiny of charities in Scotland but this courageous campaign changed everything.
Read moreSickKids: ‘together we will’ campaign
by SOFII
This campaign from SickKids Foundation exceeded all of their goals through terrific use of video and proves the power of good storytelling.
Read moreOxfam UK: the £2.00 a month proposition to new donors
by SOFII
Oxfam’s first foray into television advertising was a disaster and they very nearly ditched the whole thing. But a chance remark turned disaster into a monumental success and added a new dimension to recruiting new donors.
Read moreWho Gives a Crap: the ‘sit down’
by Sue Kershaw
Who Gives a Crap is a new and innovative organisation and SOFII will be watching to see how this initial, creative and funny campaign develops.
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