SOFII · Broadcast

Battersea Dogs and Cats Home: ‘Leaving a gift in your will’ TV ad

by Gina Hollands

Since this upbeat, inspiring television ad started airing in 2020 it has helped generate over 1,000 legacy information pack requests. But how did the fundraisers do it? Keep reading to discover how Battersea Dogs and Cats Home created a legacy television ad that’s proven its worth over the past three years… and counting.

IWITOT 2020: Blue Peter Totaliser and TV appeals

by Joe Nicholson

Joe Nicholson of Consider Creative heralds the weird and wonderful appeals of UK TV’s Blue Peter, and their iconic Totaliser.

Netherlands Red Cross and 3FM: Serious Request

by Mark Astarita

Discover how a partnership between the Netherlands Red Cross and a leading radio station made waves.

Greenpeace presents Rang-tan: the story of dirty palm oil

by Sonia Triki

This landmark TV ad captured the hearts and minds of the British nation and helped Greenpeace tap into -and transform- the national conversation around palm oil.

From IWITOT 2019: Stand Up 2 Cancer 2018’s hilarious donation rewards menu

by Andy McSorley

A treat from I Wish I’d Thought of That (IWITOT) 2019: Andy McSorely of Home Fundraising celebrates an irreverent and hilarious campaign that rewarded donors who gave up their hard-earned money.

NSPCC ‘Open Your Eyes’ direct response TV ad

by Giles Pegram CBE

A powerful and heart-rending direct response TV ad by the NSPCC showcases the organisation's dedication to its mission, donors and beneficiaries.

NSPCC: first successful charity DRTV ad in the UK - ‘Ellie.’

by Giles Pegram CBE

We continue to bring readers extraordinary campaigns from the NSPCC, this time the first successful direct response TV ad in the UK. Meet Ellie.

Solar Aid BBC Radio 4 appeal

by Joe Burnett

In 2013, when given the opportunity to be included in this prestigious appeal, SolarAid brought in renowned author Ian McEwan, a passionate supporter of the cause, to deliver the plea and outline the great work SolarAid does. Find out why.

HIV/AIDS Alliance: ‘Come Together’ a bold and risqué TV advert

by Joe Burnett

A bold and adventurous campaign by The HIV/AIDS Alliance called ‘We Come Together’. In the most risqué TV advert ever broadcast on UK television, late at night, of course, they celebrated safe sex and prompted viewers to visit a bespoke website where they could buy a cheeky safe sex kit, the profits from which would go to the global battle against AIDs. Please note this case study contains explicit content. Viewer discretion advised. The video in this exhibit is sexually explicit so please don’t view it if you are likely to be offended.

Médecins sans Frontières (Doctors Without Borders): powerful storytelling without words

by SOFII

This advertisement produced for television and cinema is an effective demonstration of powerful storytelling even though nobody speaks a word in it.

BBC Television: the 1966 documentary, Cathy Come Home

by SOFII

Cathy Come Home, the powerful story about a young family’s slide into homelessness and poverty was a defining moment in 1960s television. The controversy it created led to public outrage at the state of housing in Britain and to the launch of several charities, including Shelter. Here you will see the deeply moving final scene, presented by Chris Barraclough at last year’s IWITOT.