Telephone fundraising
I wish I’d thought of the ‘Touch, Look, Check’ campaign
by Laura Webb
At I Wish I’d Thought of That in November 2024, Laura Webb chose to celebrate a fundraising campaign that was created in 2012 and is still going strong today. Raising both money and awareness, ‘Touch, Look, Check’ is a value-exchange proposition that continues to engage donors.
Read moreBreakthrough Breast Cancer: ‘Touch, Look, Check’ campaign
by SOFII
This campaign successfully united two aims: to increase knowledge of breast cancer warning signs and recruit a large number of regular givers.
Read moreTelephone fundraising, part 3: designing and delivering a campaign
by Bethan Holloway
The third – and last for the time being – article on telephone fundraising from Bethan Holloway explains how to design and deliver a campaign.
Read moreTap-n-Give: modern technology for fundraising
by SOFII
This simple yet innovative exhibit shows how a new iPhone app is raising awareness and increasing donations. Will you try it out?
Read moreTelephone fundraising, part 2: how to use the phone across different programmes
by Bethan Holloway
In the second part of her articles on telephone fundraising, Bethan Holloway gives an overview of fundraising campaigns that the telephone could massively improve.
Read moreWood Green Animal Shelters: urgent £3 food appeal
by SOFII
Wood Green, The Animals Charity changed their fundraising strategy and are now achieving better ROIs on their cold recruitment campaigns than ever before.
Read moreTelephone fundraising, part 1: why the phone is a great fundraising tool
by Bethan Holloway
In this first of three articles Bethan Holloway gives five reasons why the telephone is such a great fundraising tool whether your organisation is small or large.
Read moreSend a Cow: thank-you drive
by SOFII
The team at Send a Cow are passionate about saying thank you to their supporters.
Read moreWood Green Animal Shelters: hungry mouths SMS Christmas campaign
by SOFII
The fundraising team at Wood Green Animal Shelters decided to be brave and try something new in their Christmas campaign – and it paid off. Their successful SMS campaign resulted in new donors and new gifts.
Read moreDefenders of Wildlife: multi-channel direct marketing integration
by SOFII
With more nonprofits engaging in online marketing, those that are coordinating their messages or campaigns across many channels are standing out above the crowd.Defenders of Wildlife are leaders in the field and here we look at three of their campaigns to highlight some of the best multi-channel integrated marketing in the sector.
Read moreAfrican National Congress: the emergency pre-election fundraising, from 1992
by SOFII
The ANC campaign that pioneered professional political fundraising in the UK and offered the British public the chance to play an active role in getting rid of apartheid forever.The campaign raised £2 million in six months with no budget and just one paid member of staff.
Read moreThe Chilean Bible Society: mobile phone texting campaign
by SOFII
SOFII's first exhibit from Chile. This is a very clever use of text messaging with an intriguing involvement device built in, in the form of a Bible knowledge quiz. Each text generates a small donation and increases the sender's bible knowledge, which must suit the Chilean Bible Society very well.
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