Telephone fundraising
WaterAid: The Big Dig
by Reuben Turner
A very fine example of how storytelling, done right, can change the world. Isn’t the infographic just great? (SOFII loves the crossed legs). This campaign is fun, innovative, engaging, emotional (imagine how you’d feel with no toilet…) and highly effective as, inevitably, real storytelling in real time was bound to be. Altogether brilliant.
Read moreBreakthrough Breast Cancer: ‘touch look check’ campaign
by SOFII
This campaign successfully united two aims: to increase knowledge of the warning signs of breast cancer and recruit a large number of regular givers.
Read moreTelephone fundraising, part 3: designing and delivering a campaign
by Bethan Holloway
The third – and last for the time being – article on telephone fundraising from Bethan Holloway explains how to design and deliver a campaign.
Read morePlan International UK’s ‘prospecting’ campaign
by SOFII
Sampling has become the primary route for selling software, music and film. Could it be applied to child sponsorship, which is such a desirable ‘product’ for many charities?
Read moreTap-n-Give: modern technology for fundraising
by SOFII
This simple yet innovative exhibit shows how a new iPhone app is raising awareness and increasing donations. Will you try it out?
Read moreTelephone fundraising, part 2: how to use the phone across different programmes
by Bethan Holloway
In the second part of her articles on telephone fundraising, Bethan Holloway gives an overview of fundraising campaigns that the telephone could massively improve.
Read moreWood Green Animal Shelters: urgent £3 food appeal
by SOFII
Wood Green, The Animals Charity changed their fundraising strategy and are now achieving better ROIs on their cold recruitment campaigns than ever before.
Read moreTelephone fundraising, part 1: why the phone is a great fundraising tool
by Bethan Holloway
In this first of three articles Bethan Holloway gives five reasons why the telephone is such a great fundraising tool whether your organisation is small or large.
Read moreSend a Cow: thank-you drive
by SOFII
The team at Send a Cow are passionate about saying thank you to their supporters.
Read moreWood Green Animal Shelters: hungry mouths SMS Christmas campaign
by SOFII
The fundraising team at Wood Green Animal Shelters decided to be brave and try something new in their Christmas campaign – and it paid off. Their successful SMS campaign resulted in new donors and new gifts.
Read moreDefenders of Wildlife: multi-channel direct marketing integration
by SOFII
With more nonprofits engaging in online marketing, those that are coordinating their messages or campaigns across many channels are standing out above the crowd.Defenders of Wildlife are leaders in the field and here we look at three of their campaigns to highlight some of the best multi-channel integrated marketing in the sector.
Read moreAfrican National Congress: the emergency pre-election fundraising, from 1992
by SOFII
The ANC campaign that pioneered professional political fundraising in the UK and offered the British public the chance to play an active role in getting rid of apartheid forever.The campaign raised £2 million in six months with no budget and just one paid member of staff.
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