Who would want to be a lapsed donor?

by Clément Martin

A Catholic training institute in Paris gave a telephone fundraising agency the details of 212 supporters who had stopped engaging. Some had given once, some gave more than once. The most recent supporter had been silent for twelve months and the oldest hadn’t engaged for five years – until a fundraiser picked up the phone and called all of them again. This is what happened next…

Read more

I wish I’d thought of the ‘Touch, Look, Check’ campaign

by Laura Webb

At I Wish I’d Thought of That in November 2024, Laura Webb chose to celebrate a fundraising campaign that was created in 2012 and is still going strong today. Raising both money and awareness, ‘Touch, Look, Check’ is a value-exchange proposition that continues to engage donors.

Read more