Video fundraising
In this section, you will find some excellent examples of videos that have not only helped to raise funds but also awareness. Watch and feel inspired.
PANS PANDAS UK: ‘Helen and Jessica’ fundraising event film
by Emma Bracegirdle
If you’re a small to medium-sized organisation looking to boost your events fundraising through film, look no further. In this case study you are sure to find inspiration in PANS PANDAS UK’s storytelling and fundraising film-making process – and be impressed by their target smashing results too!
Read moreWWF Norway: the ‘Name’ campaign
by Ina Toften
Discover how WWF Norway transformed their fundraising and boosted their donor loyalty by personalising how they communicated with supporters.
Read moreToronto Dominion Charitable Trust: #TDThanksYou video
by Karla Paotonu
Can a bank’s way of thanking customers be an inspiration for fundraisers? In this presentation from our IWITOT session at the FINZ Conference 2020, Karla Paotonu got attendees thinking about how they acknowledge their donors.
Read moreIWITOT 2020: Sumatran Orangutan Society’s Rainforest Home Appeal
by Felicity Spencer-Smith
Felicity Spencer-Smith of the Chartered Institute of Fundraising (CIoF) praises a powerful and ambitious crowd-funding campaign to save orangutans in Indonesia.
Read moreUNICEF Canada: 360° immersive experience
by Joe Burnett
How UNICEF Canada brought donors and beneficiaries closer together through the excellent use of virtual reality.
Read moreGreenpeace presents Rang-tan: the story of dirty palm oil
by Sonia Triki
This landmark TV ad captured the hearts and minds of the British nation and helped Greenpeace tap into -and transform- the national conversation around palm oil.
Read moreAlzheimer’s Society Memory Walk campaign
by Katie Simmons
With a DRTV ad to make you cry, the Alzheimer’s Society in the UK used emotions to great effect in this celebrated campaign.
Read moreOmaze and Idris Elba’s Valentine campaign for W.E. Can Lead
by Joe Burnett
A clever and innovative campaign offered donors the prize of a lifetime: a ‘date’ with superstar Idris Elba.
Read moreHabitat for Humanity: Happy Mother’s Day video
by John Lepp
By featuring actual beneficiaries in this video campaign Habitat for Humanity Waterloo Region, Agents of Good and Atomic Spark found the emotional core of the cause to connect with donors.
Read moreIWITOT at IFC: Save the Children ‘Most Shocking Second a Day’
by Spriha Shrestha
For I Wish I’d Thought Of That at the International Fundraising Conference 2018, Spriha Shrestha of Restless Development Nepal explained why she wishes she'd thought of this iconic video campaign from Save the Children.
Read moreNSPCC: 'Can't Look' TV ad that launched the Full Stop campaign
by Giles Pegram CBE
This shocking 1999 TV ad helped to launch the NSPCC's Full Stop campaign bringing the issue of child abuse into people's home but it's more powerful because of what you don't see.
Read moreIslamic Relief: ‘Saving lives isn't easy’ video
by Joe Burnett
A funny, intelligent video from Islamic Relief featuring star in the making Yusuf demonstrates the complexity of international aid and why organisations such as IR are so important in the global fight against poverty.
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