Video fundraising
In this section, you will find some excellent examples of videos that have not only helped to raise funds but also awareness. Watch and feel inspired.
Why should you structure legacy fundraising content around pledger stories?
by Emma Bracegirdle
When it comes to legacy fundraising, the research is clear. Effective legacy content should be structured around the stories of your living pledgers.
Read moreOxfam: ‘Stay in the Fight’ legacy campaign
by Sinem Bilen-Onabanjo
This super film from Oxfam marked their return to legacy marketing after a period focussing on other fundraising streams. Sinem Bilen-Onabanjo shares how the team carefully crafted one minute of moving and effective creative.
Read morePasqual Maragall Foundation: ‘A piece of news to be remembered’
by Júlia Padullés Mas
With their first-ever capital campaign, this Spanish charity delivered something very special. An emotive concept, a moving video, well executed landing pages and strong messaging to donors all helped to ensure their target-beating success. If you’re planning a similar appeal, you’ll find plenty of tips here!
Read moreHear Me Out: Co-creation fundraising campaign
by Anna Zabow
Small charity, Hear Me Out, has been working hard to embed co-creation across their whole organisation – even in their fundraising appeals. In this case study, their team share how the ‘More Than A Label’ campaign was co-created with a talented group of people who all had lived experience of the UK’s immigration system.
Read morePANS PANDAS UK: ‘Helen and Jessica’ fundraising event film
by Emma Bracegirdle
If you’re a small to medium-sized organisation looking to boost your events fundraising through film, look no further. In this case study you are sure to find inspiration in PANS PANDAS UK’s storytelling and fundraising film-making process – and be impressed by their target smashing results too!
Read moreWWF Norway: the ‘Name’ campaign
by Ina Toften
Discover how WWF Norway transformed their fundraising and boosted their donor loyalty by personalising how they communicated with supporters.
Read moreToronto Dominion Charitable Trust: #TDThanksYou video
by Karla Paotonu
Can a bank’s way of thanking customers be an inspiration for fundraisers? In this presentation from our IWITOT session at the FINZ Conference 2020, Karla Paotonu got attendees thinking about how they acknowledge their donors.
Read moreSumatran Orangutan Society: Rainforest home appeal
by Felicity Spencer-Smith
Felicity Spencer-Smith of the Chartered Institute of Fundraising (CIoF) praises a powerful and ambitious crowd-funding campaign to save orangutans in Indonesia.
Read moreUNICEF Canada: 360° immersive experience
by Joe Burnett
Discover how UNICEF Canada brought donors and beneficiaries closer together, via their excellent use of virtual reality.
Read moreAlzheimer’s Society: Memory Walk campaign
by Katie Simmons
By creating a direct response tv ad that moved many to tears, the Alzheimer’s Society successfully connected with the public and saw participation in their Memory Walks soar.
Read moreOmaze and W.E. Can Lead: Idris Elba Valentine’s Day campaign
by Joe Burnett
A clever and innovative campaign offered donors the prize of a lifetime: a ‘date’ with superstar Idris Elba.
Read moreHabitat for Humanity: Happy Mother’s Day video
by John Lepp
By featuring actual beneficiaries in this video campaign Habitat for Humanity Waterloo Region, Agents of Good and Atomic Spark found the emotional core of the cause to connect with donors.
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