How I wrote it: the Make-A-Wish Foundation’s prospect letter

by Fergal Byrne

In the second of a series of interviews with leading fundraising writers, Harvey McKinnon talks with Fergal Byrne about a fundraising letter he wrote in 2002. He shares how he wrote the letter and expands on his approach, paying special attention to the art and craft of writing and telling fundraising stories.

CDE project 11 summary: communication with individual donors

by The Commission on the Donor Experience

Project 11 is made up of six different sub projects investigating how the donor experience can be enhanced via different channels commonly used in communicating with individual donors.

CDE project 11: part 2 - guidance on integration

by The Commission on the Donor Experience

Integrated fundraising is meant to be the fundraisers weapon to combat the abundance of ways we can now communicate with, and listen to, our supporters.

CDE project 11: part 2 - tools and tips

by The Commission on the Donor Experience

Here are some tools and tips that can help you improve your everyday integration.

CDE project 11: part 2 - case study

by The Commission on the Donor Experience

Joe Jenkins, director of supporter impact and income at The Children’s Society explains their new integrate strategy to engage with new cohorts of supporters.

CDE project 11: part 3 - a data-driven strategy for direct communications

by The Commission on the Donor Experience

By getting the data basics right, it will mean a charity can communicate with its supporters in a way they feel respected and it engenders a positive supporter experience.

CDE project 11: part 3 - it’s all about the ‘How’

by The Commission on the Donor Experience

How to develop a data-driven strategy that will deliver?

CDE project 11a summary: mass media

by The Commission on the Donor Experience

Mass market media does not lend itself to a one size fits all best practice guide. The brand position, budget, fundraising product and area of work will greatly determine the approach you take.

CDE project 11a: the approach

by The Commission on the Donor Experience

The Commission for the Donor Experience seeks to look at fundraising, in this instance mass market fundraising, from the point of view of the donor.

CDE project 11a: putting the principles and actions into practise

by The Commission on the Donor Experience

Before considering the guidance on what we need to be doing to improve the experience for our donors, we should take some time to consider some of the key issues facing the sector. 

CDE project 11a: the six steps - steps one and two

by The Commission on the Donor Experience

Step one: insight 

Step two: proposition, products and promise

CDE project 11a: the six steps - step three: materials and media

by The Commission on the Donor Experience

A key part of any mass market and above the line fundraising is the creative, or visual presentation of both the problem and solution. While there is not a one size fits all approach, there are some key considerations that should be considered in signing off a creative approach.