Supporter experience
Giving supporters a great experience before and after they’ve donated should be a core mission of every charity, but it is too rarely the case. In this showcase, we’ll bring you great examples of organisations that have provided a great journey for their donors, through excellent storytelling, emotional messaging and expressions of gratitude.
We’ll have case studies, articles, thought pieces, and even an IWITOT presentation or two. After all, the launching pad for this showcase was the Supporter Experience edition of I Wish I’d Thought of That in 2020, an inspiring event delivered with our partner The Chartered Institute of Fundraising (CIOF) and their supporter experience special interest group. It was a huge success, and you can learn more about that IWITOT, here.
As with all SOFII showcases, this will continue to evolve, so do keep coming back and remember to subscribe to our weekly updates for more examples of great supporter stewardship as they get published.
Charity e-commerce – learning from the best online shops in the sector
by Matt Smith
Fundraising, marketing and digital teams need to work together to improve charity e-commerce and offer a better user experience. Matt Smith shares examples from charities who are leading the way – delivering great customer support and ongoing communication. Read on to find out how you can turn a ‘transaction’ into a more meaningful supporter experience.
Read moreOamaru Blue Penguin Colony: ‘Adopt a penguin’
by Simone Owens
From the supporter experience edition of I Wish I’d Thought of That (IWITOT) comes a great story of an organisation showing just what providing a brilliant supporter experience means.
Read moreWho Gives a Crap: supporter experience and email journey
by Lianne Howard-Dace
At the supporter experience edition of I Wish I’d Thought Of That, Lianne Howard-Dace showed fundraisers what we can all learn from the marvellous communications by toilet paper brand Who Gives a Crap.
Read moreHarry Perkins Institute: Habit tracker regular giving acquisition
by Paige Gibbs
The Harry Perkins Institute of Medical Research (aka the Perkins) revolutionised its fundraising with a superb – and successful – push to attract more regular givers.
Read moreThe pandemic: where has fundraising been, where is it going and where should we be focusing now?
by Giles Pegram CBE
Help is at hand. A free online booklet and webinar are now available to help you deliver great fundraising during the coronavirus pandemic. And the advice all hinges on how to provide a superb supporter experience.
Read moreRNLI: We are one crew
by Joe Burnett
This short but wonderful video from the RNLI thanks donors for their ongoing support during the coronavirus pandemic. But crucially, it also sends out heartfelt hopes that they too are keeping safe and well through these trying times.
Read moreFundraising in a time of crisis: five ways to think about the supporter experience now
by Richard Turner
Fundraiser Richard Turner shares how charities such as RNLI, Asthma UK, Freedom from Torture, and SolarAid are responding to the coronavirus crisis and reaching out to their supporters.
Read moreRight now, the supporter experience matters more than ever
by Joe Burnett
How are you going to maintain an excellent donor experience for your supporters in this time of crisis? Six expert fundraisers explain how their organisations are reacting to coronavirus, whilst still ensuring they are there for those who give to them.
Read moreHow the RNLI made me a donor
by Kathryn Holloway
Kathryn Holloway of Friends of the Earth shares the story of how she became a donor, inspired from a young age by a unique collection box.
Read moreCDE project 5 summary: the supporter’s journey
by The Commission on the Donor Experience
This project will define the process and seek to be helpful to fundraisers wishing to offer their donors a truly satisfying, rewarding long-term experience.
Read more
