Bernard Ross & Clare Segal
How you can become your organisation’s competitive edge
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by Bernard Ross & Clare Segal
When I heard about the idea of using psychology to raise more money I couldn’t imagine how that would fit into my previous learning about the pyramids, loops and ladders that are so familiar to many of us fundraisers. The fact is – it doesn’t….
Reviewed for SOFII by Kimberley MacKenzie.
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