About the author

After over 20 years working in commercial marketing and fundraising, including as Head of Strategy & Consumer Insight at Cancer Research UK, Bryan set up Strategy Refresh in 2009. Particularly well known for helping non-profit organisations integrate digital into their fundraising, campaigning, and communications strategies, he works with organisations world-wide including International Committee of the Red Cross, RSPCA, Save The Children, Shelter, and the International Society of Nephrology.