Chuck Longfield

Data is gold. But only if you can get to its real value

people crowded onto a truck

by Chuck Longfield

All fundraisers know that their data is valuable. All fundraisers know that developing an existing donor is many times less costly than recruiting a new one. All fundraisers know that fundraising should be integrated, that focusing on the donor is more appropriate than on the medium of communication, that...well, that there are a lot of things we all know full well but we still don’t do the right thing by them. Data is one of these, perhaps one of the most obvious and important.

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We can boost donor retention. But only if we get smart

by Chuck Longfield

Chuck Longfield created a SOFII classic with his last interview Data is Gold, providing SOFII readers with free access to real fundraising gems hidden within their donor files. Today SOFII enthusiastically adds part two, an in-depth conversation with Chuck that draws out five more golden nuggets of smartness.

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About the author

Chuck Longfield, chief scientist at database vendor Blackbaud, is a plain-talking sage, an unassuming expert who understands what’s important in the technology that surrounds and so often bamboozles us, and how to get to it and make the most of it. Chuck not only spots what fundraisers get wrong and why, he also chips in practical tips and ideas that might take you in surprising and productive directions.